• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.159-169
• /
• 2013

As a part of public design, private signboard should be designed to help convenience of people with the consideration of urban landscape simultaneously; however, the lack of legislated design regulations and ignorance of managing entities have resulted in uncontrolled installation of private signboards, ruining city view and causing confusion in delivering information. To appease this problem, each provincial city including Seoul is carrying out an improvement project based on its own sign management guideline. Therefore, it is timely needed to study the design satisfaction on the changed (or changing) private boards from the viewpoints of information delivery and visual environment. In this study, we investigated the design satisfaction of private signboards in Daejeon city (where very recently the improvement project has been undergoing based on its design guideline) in terms of visual factors, information delivery, and city landscape. We note that our study has its own significance to provide an empirical research on the design satisfaction of private signboards, which shows that people are mostly satisfied with the new design from aspects of visual factors, information delivery, and city landscape.