• The tire
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• s.90
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• pp.13-21
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• 1980

Radial 타이어의 타이어 품질등급제 (UTQGS: Uniform Tire Quality Grading Standard)가 80년 4월1일 발효되었다. 다음 일람표는 미국운수성(DOT) 국유 High Way 교통안전국(NHTSA)에 80년 4월1일까지 등록된 각 타이어 메이커 및 자가 Brand 품(Private Brand)업자로부터 제출된 등급표시이다. Grades 표시내용에 대해서는 지난 5~6월호에 주석해 놓았으므로 참조바랍니다.<편집자주>

• Journal of Distribution Science
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• v.5 no.2
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• pp.101-117
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• 2007

Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.

• Journal of Distribution Science
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• v.16 no.12
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• pp.23-31
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• 2018

Purpose - The purpose of this study was to set brand awareness and brand image as independent variables from Keller's (1993) definition of brand equity and to analyze whether those variables have an influence on customer satisfaction and customer loyalty with perceived quality and value as mediator variables. Research design, data, and methodology - Data is collected through questionnaires from 200 of responders. Survey respondents were young people who use convenience stores. Questionnaires were tested in October 2017. SPSS and AMOS were used for structural equation as an analysis method. Results - The analysis results specified above can be summarized as follows: 1) Brand awareness had statistically significant influence on perceived quality and perceived value; 2) Brand image had a positive (+) influence on perceived quality and had no significant influence on perceived value; 3) Perceived quality and perceived value had a significant influence on customer satisfaction, and customer satisfaction had a statistically significant influence on customers' repurchase intention. Conclusions - Brand awareness and brand image had an influence on young consumers' decision-making process for purchasing PB food products. Convenience stores have to focus on developing food products with brand awareness and brand image more suitable for satisfying consumer preferences.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.12-22
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• 2008

The purpose of this article is to establish fundamental sources and guidelines of bathroom designs of brand apartments in Korea. The article examines the current conditions of bathroom, satisfaction rates, and preference rates of residents in Mid-sized apartment units of the top five brand apartments based on construction capacity and brand popularity. A total of 427 samples, acquired via internet survey, were analyzed with the statistical computer program SPSS PC+ window version 15.0. The conclusions of the article are as follows: 1) Fixtures and products which fulfill various behaviors, as well as multi-functional space programming, are demanded. 2) Developing clear standards of basic bathroom fixtures and environments is also required in further research and to be applied to practical bathroom design. 3) The bathroom fixtures and environments ought to accommodate all age groups. 4) Respondents preferred a separated dry floor, either toilet or sink portion, to a full-dry or full-wet floor. 5) Respondents of all age groups considered bathroom as a private space, thus it should facilitate various private activities. The results of this study would contribute to adequate and sound bathroom design as key information.

• Journal of Distribution Research
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• v.17 no.5
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• pp.85-111
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• 2012

Introduction : The purpose of this study was to examine the relationship between perceptual characteristics of consumers and intent of relational continuance for PB(Private Brand) products in discount stores. This study was conducted as an empirical study based on survey. For the empirical study, factors of PB products as characteristics perceived by consumers such as perceived quality, store image, brand image and perceived value were deduced from preceding studies. The effect of such factors on intent of relational continuance mediated by brand trust and brand equity of PB products was structurally examined. Research Model : Based on theory analysis and hypotheses, constructed a Structural Equation Model(SEM). The research model is shown in Figure 1. Research Method : This paper is based on s qualitative study of selected literature and empirical data. The survey for empirical study was carried out on consumers in Gyeonggi and Busan between January 2012 and May 2012. 300 surveys were distributed and 253 (84.3%) of them were returned. After excluding omissions and insincere responses, 245 surveys (81.6%) were used for final analysis as effective samples. Result : First of all, the Reliability was carried out for instrument used. The lower limit of 0.7 for Cronbach's Alpha as suggested by Hair et al. (1998). And Construct validity was established by carrying out exploratory factor analysis by Varimax rotation for all. Four factor result for the consumer's perceptual characteristics of PB Products, two mediating factors and one dependent factor. All constructs included in research framework have acceptable validity and reliability. Table 1 shows the factor loading, eigen value, explained variance and Cronbach's alpha for each factor. In order to assure validity of constructs, I implemented Confirmatory Factor Analysis (CFA), using AMOS 20.0. In confirmatory factor analysis, researcher can take control over the specification of indicators for each factor by hypothesizing that a specific factor is loaded with the relevant indicators. Moreover, CFA is particularly useful in the validation of scale for the measurement of specific construct. CFA result summarized Table 2 shows that the fit measures of all constructs fulfill the recommended level and loadings are significant. To test causal relationship between constructs in the research model, used AMOS 20.0 that provides a graphic module as method for analysing Structural Equation Modeling. The result of hypothesis test is shown in Table 3. As a result of empirical study, perceived quality, brand image and perceived value as selected attributes for PB products showed significantly positive (+) effect on brand trust and brand equity. Furthermore, brand trust and brand equity showed significantly positive (+) effect on intent of relational continuance. However, store image of discount stores selling the PB products was analyzed to have positive (+) effect on brand trust and no significant effect on brand equity. Discussion : Based on the results of this study, the relationship between overall quality, store image, brand image and value perceived by consumers about PB products and intent of relational continuance was structurally verified as being mediated by brand trust and brand equity. Looking at the results, a strategic approach that maximizes brand trust and equity value for PB products by large discount stores is required on top of basic efforts to improve quality, brand image and value of PB products in order to maximize consumer's intent of relational continuance and to continuously attract repeated purchase of products.

• Proceedings of the Korean DIstribution Association Conference
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• 2004.02a
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• pp.263-279
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• 2004

• The monthly packaging world
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• s.176
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• pp.52-55
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• 2007

• The monthly packaging world
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• s.176
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• pp.56-60
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• 2007

• Proceedings of the Korean DIstribution Association Conference
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• 2003.11a
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• pp.277-294
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• 2003

• Korean Architects
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• s.599
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• pp.88-91
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• 2019