• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5564-5577
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• 2014

This study examined how the differences in household characteristics influence consumer expenditure patterns. The Price-Scaling AIDS model with household income and expenditure survey data were used for the analysis. The results showed that the income elasticity of the service items is greater than non-service items, indicating an increase in higher demand of service items with the same increase in household income. The household expenditure patterns vary according to the commodities, holding age and income level. The so-called traditional pattern, which emphasizes spending for non-service items, changed to the one with a higher expenditure ratio for service items. Such a change in household expenditure patterns naturally derives the expansion of the relevant service market; hence, the growth of the related service industry. This highlights the need to formulate an appropriate response from the supply side that deals with the changes in the service market.