• 자원ㆍ환경경제연구
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• 제14권3호
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• pp.699-728
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• 2005

본 논문은 최근 연구된 Barten(1993), Brown et al.(1995), Holt and Bishop (2002)의 가격형성체계(price formation system)를 확장 발전시키고 있다. 특히 기존 연구들과 달리 소비행위측면에서 완전합리성을 고려하여 가격이 형성될 수 있는 동태적 모형을 설정하고 있다. 본 연구의 동태적 모형의 기본 아이디어는 소비자가 완전히 합리적이어서 미래를 예측한다고 가정한다. 따라서 어떤 시장에서 중개상이 부르는 가격을 소비자가 수용할 것인지의 여부를 결정할 때 과거와 미래소비가 현재소비에 영향을 미칠 수 있다는 것이다. 본 연구의 실증분석에서는 이러한 모형을 미국 어류남획으로 고갈되어가고 있는 grouper-snapper complex에 적용하고 있다. 자원관리정책측면에서 볼 때 쿼터제를 실시할 경우 소비자의 한계가치가 어떻게 변하는지 살펴보는 것은 후생판단의 수단으로서 정책분석의 핵심이 될 것이다. 실증분석 결과는 본 연구가 제시하고 있는 동태적 가격형성체계(dynamic price formation system)가 통계적으로 적합함을 잘 보여준다. 특히 그 체계 내에서 추정된 가격의 유동성이 적절한 부호와 범위를 보여주어서 만족할 만한 결과를 나타내고 있다. 미래에는 토지나 공공재, 환경재의 가격형성모형의 연구에도 응용될 수 있을 것이다.

• 한국시스템다이내믹스연구
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• 제8권2호
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• pp.175-190
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• 2007

Stock market volatility largely depends on firms' value and growth opportunities. However, with the globalization of world economy, the effect of the synchronization in major countries is gaining its importance. Also, domestically, the business cycle and cash market of the country are additional factors needed to be considered. The main purpose of this research is to attest the application and usefulness of System Dynamics as a general stock market forecasting tool. Throughout this research, System Dynamics suggests a conceptual model for forecasting a KOSPI(Korea Composite Stock Price Index), taking the factors of the composite stock price indexes in traditional researches. In conclusion of this research, System Dynamics was proved to bean appropriate model for forecasting the volatility and direction of a stock market as a whole. With its timely adaptability, System Dynamic overcomes the limit of traditional statistic models.

• 산업경영시스템학회지
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• 제24권66호
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• pp.37-45
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• 2001

Because the structure of the economy is being changed from product-oriented and company-centered economy to service-oriented and customer-centered economy, and the market competition is varying with the competition of non-price factors, the importance for customer service of logistics system is being increased. Thus, the level of customer service should be represented as an element of the logistics decision and the facility location decision. The level of customer service provided by logistics system has an effect on customers\` purchase decisions, hence on the market demand. That is, the market demand is elastic for customer service as it is influenced by product price. Considering the effect of customer service on demand, this study develops the market area which each facility will serve. That area is circular, and distance norm is considered Euclidean and Rectilinear (or Manhattan) distance norm. The market demand for product at a particular area is affected by the level of customer service that facility provides, and the relationship between the market demand and the level of customer service is represented with a mathematical function.

• 통상정보연구
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• 제11권3호
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• pp.217-237
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• 2009

The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters' levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters' competitiveness. Korean exporters' performance is better than foreigners' in product quality, inquiry and order processing of product, product adoptions. And foreigners' performance is better than koreans' in lower price, price adoption, various ways of payments, discount prices.

• 한국조리학회지
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• 제12권2호
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• pp.137-150
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• 2006

The aim of this study was to determine the relative importance of a set of attributes which influence purchase decision of leaf mustard kimchi such as color, package, taste, availability and price, and to identify tourist product factor combinations which confer the highest utility to tourists of each age group. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all age groups regarded taste and price as the very important factor. Second, it was found that the products with different attribute levels were preferred by age groups. Third, it was found that the most preferred product in each age group was significantly different by cluster. Finally, it was found that the most preferred simulation product was different by age groups.

• 복식
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• 제28권
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• pp.225-237
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• 1996

The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decison making processes. Among extrinsic cues price and brand name have been studied exten-sively but country-of-origin has not been examined in Korea. With the liberalization of retail industry foreign brands are aggressively penetrating in Korean pparel market. Since the penetration of imported apparel has increased tremendously lately the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues ex-cept quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the be-havioral charcteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

• 유통과학연구
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• 제3권2호
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• pp.1-14
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• 2005

Many theorists have been asserting the advantageous of jikmeip system and disadvantageous of tukjeongmeip system in terms of competitiveness enhancement. But, department store is a business status where service is emphasized instead of price, it is advantageous to secure service competitiveness rather than price competitiveness. Therefore, by utilizing the professional merchandisers of the supplier even without having its own, the department store will keep the advantageous stand unless it is not a large buying system. Due to many items under control, distribution companies usually have limited source of professional merchandiser for each product. Thus, no matter how the importance of MD has been forced, when considering the practical situation, the tukjeongmeip will always have the competitiveness over the jikmeip.

• 대한가정학회지
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• 제44권12호
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• pp.105-115
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• 2006

The purpose of this study is to apply conjoint analysis to fashion product development. Conjoint measurement was undertaken on the traditional casual market, composed of Polo, Beanpole, Maru and Giordano brands. Product's attributes, such as brand name, price, country of origin and style, were selected as choice factors. Twelve profiles were used for full-profile stimulus cards method. Based on the importance and utility rates of the product attributes, preferences for the products currently in the market and simulated products were calculated. The results increased our understanding of the trends in traditional casual market and assisted in the preparation of marketing strategies for each brand.

• 한국의류학회지
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• 제19권3호
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• pp.434-447
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• 1995

This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

• 한국조리학회지
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• 제13권3호
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• pp.33-43
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• 2007

The purpose of this study was to measure the importance of attributes: area, food quality, food type, price, service quality, which influence tourist preference of foodservice. It also identifies foodservice attributes' level combinations which confer the highest utility to tourists. Conjoint model was used for this study. The findings from this study were as follows. First, it was found that all tourists regarded food type and price as very important factors. Second, it was found that the foodservices with different attribute levels were preferred across cluster. Third, it was found that the most preferred foodservice was significantly different by cluster. Finally, the implications of the study and proposal of future study were outlined.