• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.1-16
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• 2023

The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x² test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.181-189
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• 2007

This study aims to conduct research into the property of costumeplay that has been established with our unique characteristics despite the critics from the existing generation, and the cospre style preferred by costumeplayers. The research methods include literature study, existing research, and a survey targeting costumeplayers who make costumes upon order or borrow costumes on websites. The findings are as follows. 1. From the results of the survey, 77% of the participants in the costumeplay were secondary school students, 16% were college students, and 5% were primary school students. 2. The distribution of the residences of the costumeplayers was found to be mostly centered in two areas including Seoul/Gyeonggi and Gyeongsang/Busan, which were 39% and 37% each. This is probably because Seoul Comic and Busan Comic were regularly taking place, and these are relatively economically affluent areas and locations where the rapid exchange of Japanese culture occurs. 3. For the cospre style preferred by costumeplayers, 57% of respondents preferred costumes for reviving characters, 18% of them for fan-cospre and 14% of them for reviving a character and creating new characters. Costumeplayers preferred cospre costumes for reviving characters rather than for creating new characters. 4. Most respondents preferred a character-oriented design, posting 31.9%. Next, 17.5% of them selected the Lolita look This is probably because the Lolita look which is much favored in the latest fashion trends affects them, and the rest of the respondents preferred a fantasy/SF group, visual, uniform, and maid look, in order. 5. For costs required for costumeplay for 1 time, 39% of respondents spent about KRW $100,000{\sim}150,000$, and 24% of them about KRW $150,000{\sim}200,000$. However, for buying accessories or small items, over 50% of them spent KRW $30,000{\sim}40,000$.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.412-426
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• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• Korean Institute of Interior Design Journal
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• no.21
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• pp.121-128
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• 1999

The purpose of this study is to provide practical guide for the Preference of exterior design in Apartment. The data is collected through questionnaire survey including observations and interviews. The sample consists of 229. The data is analyzed by using SPSS-PC. The major findings are as follows. (1) Most of residents recognize the importance of exterior design of apartments. (2) Most of residents are satisfied with the exterior design such as building form, color, and material and not satisfies with environment of apartments. (3) The most preferred color of Apartment is white as primary color and green as secondary color. (4) The most preferred color pattern is vertical type as facade, horizontal type as the back wall, super graphic and geometrical type as the side wall. (5) The preferred exterior images are modern, simple, and unique style.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.1-14
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• 2016

This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

• Journal of Fashion Business
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• v.15 no.4
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• pp.167-181
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• 2011

This study had researched purchase trend and preference of jacket design in order to develop a prototype of an outdoor wear jacket that can be worn for a light outdoor activity targeting middle-aged men and women. An outdoor wear was purchased mostly in a permanent discount store and functionality such as activity and material was considered as important in addition to design. There was difference in ages for the jacket style, but in general, people preferred a wind protection jacket and men preferred black colors and women preferred red colors. For the design of jacket, both men and women had preferred a jacket that has moderate fitness with detachable hat and a zipper, and it was applied to the prototype. The jacket had applied different color in the armhole line that is connected to sleeve in order to make waist look slimmer and stretchable material was used to improve functionality in the armpit part.

• Journal of Korea Multimedia Society
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• v.17 no.9
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• pp.1115-1124
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• 2014

The objective of this study is to present a new design method at the idea brainstorming process, which requires a great deal of time and effort to seek their own ideas in existing design process and to develop a user support idea forms generation system called OCIGS (Openware Creative Idea Generation System) that makes it possible to create a variety and 3D forms as well as a quantitative evaluation data for the actual types that compose the aesthetic factors and designs of qualitative standards. In order to achieve these objectives : First, overcoming the limitation of 3D form generation ability by establishing visual application system, Second, accepting users' opinions by generating 3D images dynamically, analysing and giving information on the preferred ones on the web on real time, Third, identifying tendency of preference so that they can generate preferred colors and images in future by updating image combination and dropping low-preferred ones. This system would play a role as an idea or form generation application in the actual 3d form design development process.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.55-62
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• 1998

One of the major changes in the information era is that the concept of workplace is changing, Therefore this research is to provide basic data for future home office design by surveying office workers's opinions about preferred design for home office. This research is based on a survey of 215 office workers in Seoul. The major findings are ; Office workers prefer an isolated type of workplace that is arranged by U-shped workstation at home. Office workers preferred ivory color of walls and ceiling in home office, Brown color for the floor and brown ivory beige green and grey colors are preferred for the furniture. For home office furniture office workers put to an importance on desk chair computer table cabinet filbox sofa mobil lack credenza, and tea table.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.125-133
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• 2003

The apartment house is one of the representative housing types in Korea. However, it has not met the diverse and individualized needs of their residents. This study was intended to identify the residents' preference of interior design in apartment houses and suggest the guidelines for the diversity of Intoner design In apartments. The subjects were 412 apartment residents who lived in Haeundae, Busan. They were asked about their preference for interior images of each room and finishing materials. The findings were as follows. 1) The apartment interior images were composed of nine main factors. 2) The residents preferred to 'practical' interior image in apartment and different interior images for each room. 3) The residents preferred interior images were different by their housing sizes and space organization types. 4) The residents preferred to different finishing materials for each room..

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.191-205
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• 2002

The purpose of this study is to identify the homelike design characteristics of elderly housing facility. To investigate what the preference of physical design characteristics are, interview was done by unstructured questionnaire to 30 middle aged and middle income group housewives living in Seoul. It was identified that preferred homelike physical characteristics of the houses were composed of 4 themes, housing types, building appearences and garden, floor plan and natural and social environments of its location. Their desirable housing standard was amenity which is the highest level of home environment. In their later life, they wanted to live in vicinity of Seoul to enjoy cultural benefits of the city and active outdoor activities in sunny, natural suburban environment. They liked a spacious, clean and bright color with natural material furnishings. Each architectural design expression of 4 themes was suggested.