• 제목/요약/키워드: Preference level

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관광지역 음식점에 대한 선호도에 영향을 미치는 요인 평가 (Assessing the Factors Influencing Preference for the Restaurants in Tourist Areas)

  • 강종헌;정항진
    • 한국조리학회지
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    • 제14권2호
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    • pp.215-224
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    • 2008
  • The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

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Analyzing the Difference between the Stated Preference and the Revealed Preference before/after the High-speed Rail Service in Korea

  • Lee, Jang-Ho
    • International Journal of Railway
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    • 제7권1호
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    • pp.24-33
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    • 2014
  • The Korean high-speed rail (HSR) began its commercial service in 2004. This service has been created significant changes in the system of intercity passenger travels of Korea. However, the actual ridership was approximately half of the estimated one in the planning stage. In this background, this paper presents the difference between the stated preference (SP) before the HSR service and the revealed preference (RP) after it using the intercity travel mode choice models. Several meaningful differences are found in terms of the factors affecting the travel mode choice, the estimation results of model, the monetary values of time, and elasticities. While the access/egress travel time of high-speed rail is less important than in-vehicle travel time in the SP sample, they have same weight in the RP sample. Also the RP models show that the probability of choosing HSR can be decreased by the increase of the number of vehicles in household contrary to the results from the SP models. The monetary values of travel time are relatively high and the direct and cross elasticities in response to changes in level-of-service of HSR are relatively low in the RP sample. This Korean case is expected to offer referable material for preparing high-speed rail services in other countries by showing the difference between the SP and RP before/after the actual service, identifying the importance of access/egress travel time and lower direct elasticities of HSR demand.

The Effects of Swiping Orientation on Preference and Willingness to Pay: The Interaction Between Touch Interface and Need-For-Touch

  • Ren, Han;Kang, Hyunmin;Ryu, Soohyun;Han, Kwanghee
    • 감성과학
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    • 제20권4호
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    • pp.65-78
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    • 2017
  • The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference, however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.

농촌지역 노인의 짠맛 기호도와 식습관 및 건강 위험인자와의 관계 (The Relationship between Dietary Behaviors/health Risk Factors and Preference for Salty Taste among Korean Elderly People Living in Rural Areas)

  • 이미숙
    • 대한지역사회영양학회지
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    • 제19권5호
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    • pp.448-458
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    • 2014
  • Objectives: Increasing salt preferences with age are said to increase preferences of salty foods, thereby leading to greater sodium consumption, which has further implication for hypertension. This study examined the link between preference of salty taste and dietary factors and health-related risk factors in Korean elderly people. Methods: We studied 312 elderly individuals aged > 65 years (male, 100 and female, 212). With each subject, pleasant concentration of NaCl was estimated using the sip-and-spit method. Dietary habits, food preferences, consumption frequencies, anthropometric and biochemical assessment were assessed. Results: The pleasant salt concentration was significantly increased in individuals older than 75 years (p < 0.05). Subjects who liked high concentration of salt showed significantly higher preferences for salty foods (p < 0.001). Results showed significant effects (p < 0.01) of fruit & fruit juice consumption frequencies, MNA (mini-nutritional assessment), cognition score, BMI, body fat %, waist circumference, arm circumference, calf circumference, vitamin D level that subjects who likes low salty taste were higher than subjects who likes high salty taste. Conclusions: The preference for salty taste in the elderly was not correlated with hypertension. But, increased preference for salty taste with age and increased salty food preferences may result in higher sodium consumption. Therefore, nutritional education regarding lowering salt preference and favorable behaviors of low-salt diet is needed to improve the quality of life in the rural elderly.

도시환경의 이미지 및 시각적 선호도에 관한 연구 -도시 업무용 건물의 외부공간을 중심으로- (The Image and Visual Preference for Urban Setting : Focused on Outdoor Spaces of Urban Office Buildings)

  • 이선화;김유일;서주환
    • 한국조경학회지
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    • 제26권3호
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    • pp.134-142
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    • 1998
  • THe purpose of this study is to suggest the major determinants of visual preference in the outdoor spaces of urban office buildings. For this, the spatial image was analyzed by the factor analysis algorithm. The level of visual preferences was measured by a slide simulation test, and these data were analyzed by the multiple regressioni. The result of this study can be summarized as follows; Factors covering the spatial image were found to be 'mystery','changeability','coherence' and 'legibility'. T.V. was obtained as 58.4%. Outdoor spaces of urban office buildings were classified into four groups by the multi dimensional scaling method. As for the analysis of imageability in each spatial type, the factor scores of measuring high values were different for all types. Type II, IV obtained higher rank of visual preference and type III, I obtained lower. For all types, the factors of visual preference were found to be 'mystery','changeability','coherence' and 'legibility'. The visual preference determinants of urban setting focused on outdoor spaces of urban office buildings may be the major factors which must be considered in planning and designing as the functional basis for the quantitative analysis.

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성선호에 따른 유아의 성별 차별사망력: 중국의 조선족, 한족과 다이족의 비교분석 (Sex Preference and Sex Differentials in Child Mortality: A Comparative Analysis of Koreans, Hans and Dais in China)

  • 김두섭
    • 한국인구학
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    • 제23권2호
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    • pp.143-166
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    • 2000
  • 이 연구는 상이한 성선호의 문화적 전통을 지닌 인종집단들을 대상으로 하여 의료수준과 유아사망력의 관계를 파악하기 위한 것이다 이를 위해 1990년 중국인구센서스 중에서 연변자치 주에 거주하는 조선족과 한족 그리고 서쌍판납자치주의 한족과 다이족의 원자료를 활용하였다. 이 논문은 성선호, 사회경제적 수준, 의료수준과 유아의 성별 차별사망력의 관계를 설명하기 위한 새로운 모형을 제시하고 있다. 의료인력이 널리 가용한 지역사회에서는 유아사망력의 수준이 성선호에 의하여 영향받을 가능성이 낮다. 그러나 지역사회의 의료수준이 낮으면, 특정한 성을 선호하는 경향이 강한 인종집단의 구성원들은 선호하는 성의 자녀들의 생존을 위하여 모든 노력을 기울이게 될 것이다. 이에 반해서 부모들이 선호하지 않는 성의 자녀생존을 위한 행위들은 이에 수 반되는 비용이나 여러 가지 조건들에 의하여 영향을 받게될 것이다. 따라서 선호하는 성의 유아사망력의 수준은 선호하지 않는 성의 그것에 비해 월등히 낮을 가능성이 크다. 그러나 사회경제적 발전과정에서 의료수준이 향상되고 이에 수반되는 비용이 낮아지면, 선호하지 않는 성의 유아사망력은 급격히 감소하고 성별 사망력의 차이는 줄어드는 경향을 보이게 된다. 이 연구에서 강한 남아선호관을 지닌 조선족 및 한족과, 반대로 여아를 선호하는 경향이 강한 다이족의 유아사망력을 분석한 결과는 이러한 명제들을 뒷받침 해준다.

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자연휴양림의 이용특성 및 방문동기에 관한 연구 (Studies on the Use Characteristics and Visit Motivation in Recreation Forests)

  • 전경수;김세천;송형섭;조영복
    • 한국조경학회지
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    • 제24권2호
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    • pp.43-51
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    • 1996
  • The main purpose of this study is to obtain information on users' socio-economic characteristics, pattern of main use activities, and visit motivation in recreation forests. From June to September in 1994, respondents were selected 548 adults more than 18 years old from 6 recreation forests which were classified 3 recreation forest types as 2 recreation forest in national forest, 2 in public forest, and 2 in private forest. Analysis of data was conducted through frequency and factor analysis. The most of noticeable characteristics of users were rather 30's age group, high education level, company workers, city residents. The major preference activities in recreation forest were resting, enjoying green shower, and walking. In 24 items of visit motivation, resting, releasing stress, enjoying in a cool forest & valley, and contacting close to nature were high preference, while buying special product, and contacting close to nature were high preference, while buying special product, having enough and to money, observing wildlife, and training body & mind were low preference. The remarkable difference in 3 recreation forest types didn't present. Eight dimensions of motivation were classified through factor analysis.

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주거가치관에 따른 인텔리전트 주택 선호도 (The Impact of Housing Values on the Preference for Intelligent Housing)

  • 강순주
    • 가정과삶의질연구
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    • 제22권5호
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    • pp.101-111
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    • 2004
  • This study was conducted to examine how the types of housing values influence the preference for computerized housing (so called 'Intelligent Housing'). A questionnaire survey was conducted on 347 residents in Seoul metropolitan area. The following findings were obtained: 1) The housing values were classified into 6 types: ostentation, information & technology, tradition preservation, personality, practicality, and privacy pursuit. 2) There were significant differences in housing values by the generation and the level of familiarity with information technology. 3) In general, computerized housing was highly preferred, and the housing value types that affected the preference were 'ostentation' and 'information & technology.' 4) There is a need to develop diverse models of computerized housing systems to respond to consumer demands.

일반 성인의 사상체질에 따른 자기자비와 불안, 우울 및 색선호도에 대한 연구 (A Study on Adults' Self-Compassion, Anxiety, Depression, and Color Preference Based on Sasang Constitution)

  • 이은혜;장석환
    • 한국콘텐츠학회논문지
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    • 제19권5호
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    • pp.578-587
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    • 2019
  • 본 연구는 사상체질유형에 따라, 정신건강 지표 중 자기자비, 특질불안, 우울 수준 및 색선호도에서 차이가 있는지 알아보는 데 목적이 있다. 아울러 자기자비와 불안 및 우울 간에 어떠한 관계가 있는지 탐색하였다. 성인 남녀 총 205명의 연구참여자들을 대상으로 사상체질 진단을 위한 2단계 설문지(TS-QSCD)를 이용하여 태양인, 태음인, 소양인, 소음인 등 4체질로 진단하고, 자기자비척도(Self-Compassion Scale), 특질불안척도(SATI-X-2), 우울척도(CES-D), 그리고 색선호도 설문지(CRR)를 사용하였다. 그 결과, 태양인은 소음인보다 자기자비 수준이 더 높았고 특질불안 수준이 더 낮았다. 또한 자기자비와 특질 불안 및 우울 간 관계에서는 자기자비가 높을수록 특질불안과 우울 성향이 낮았고, 특질불안이 높을수록 우울 수준도 높았다. 사상체질에 따른 색 선호도와 우울 수준에서는 집단 간 유의미한 차이가 나타나지 않았다. 마지막으로 정신건강증진을 위한 본 연구의 함의와 한계점을 논의하였다.

간호대학생 임종치료선호도에 영향을 미치는 요인 (Factors influencing Preferences for Care near the End-of-life among Undergraduate Nursing Students)

  • 천주영
    • 한국융합학회논문지
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    • 제11권12호
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    • pp.439-449
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    • 2020
  • 본 연구는 간호대학생들의 임종치료선호도에 영향을 미치는 요인을 확인하기 위해 수행되었다. 이 조사 연구는 2017년 12월부터 2018년 2월까지 수행되었으며, 최종 217명의 간호대학생의 자료가 수집되었다. '자율적 의사결정' 선호도에 영향을 미치는 요인은 교육수준(학년), 생명의료윤리 교육 수강, 죽음에 대한 태도, 연명치료에 대한 태도였다. '의료인의 의사결정'에 대한 선호도는 종교를 가지는 것과 관련이 있었다. '영성'에 대한 선호도에 영향을 미치는 요인은 교육수준(학년), 종교를 가짐, 전공만족도였다. '통증 조절'에 대한 선호도는 교육수준(학년), 사망한 환자 관찰경험, 나쁜 주관적 건강상태, 죽음에 대한 태도, 연명치료에 대한 태도와 관련이 있었다. 본 연구 결과는 간호학 전공 커리큘럼에서 연명치료, 생애말기간호 및 생애말기 의사결정에 관한 교육이 필수적임을 시사한다.