• International Journal of Human Ecology
• /
• v.14 no.1
• /
• pp.87-102
• /
• 2013

This study investigated residents' preferences for spatial features of sitting areas in assisted living facilities, and provides recommendations for planning sitting areas to support residents' spatial preferences and social interaction. The study participants were 69 residents of eight assisted living facilities (30+ resident capacity), located in south central Texas. A photographic comparison method was used, in which residents were shown 20 matched pairs of photos, with a single feature digitally modified in each pair, and asked to select which environmental representation they preferred. The hypothesized spatial characteristics were identified in practice based literature as those that may encourage usage of sitting areas: viewability, variety, homelikeness, and privacy. Most of the hypothesized features were preferred by participants, with the highest preference found for non-institutional furniture arrangements and naturalness, followed by increasing enclosure and variety of seating. Preference was less significant for domestic cues such as carpeted floors, divided light windows, and boundaries defined by different colored material or columns, possibly due to their physical impairments or preference for visual openness. Participants' level of mobility assistance was significantly related to their preference for some features, such as seating with people-watching capability, and carpeted floors. The findings have implications for facility architects and administrators engaged in resident-oriented spatial planning.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.10
• /
• pp.1632-1646
• /
• 2010

This article is an analysis of the fit preference of the knitted jacket according to body types for 30's and 40's adult women through a comparison of real and virtual fit. A five point likert scale was used to evaluate the degree of the preference of real and virtual fit. The data were analyzed with t-test and ANOVA using statistical program SPSS 17.0. The results are as follow. 1. The real and virtual fit preference of the knitted jacket according to body types indicates that respondents preferred pattern 2 for body type N than the rest of the patterns; however, respondents preferred pattern 3 for body type A and H. 2. There were no significant differences between real and virtual fit preference. 3. It is necessary that the knitted jacket follow a similar size tolerance like a woven jacket. The results show that the next generation of virtual try-on systems need the development of a minus clothing ease scale.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.32 no.3
• /
• pp.91-105
• /
• 2004

Recently the function of a department store has changed to the concept of a multi-functional center because of the alternative stores such as discount stores, home shopping, and internet shopping. This means that the front plaza of a department store is not a personal or private space any more, but a public space. This study focuses on the special character of public space through the classification and preference types of department store front plazas. The major results of this study can be summarized as follows: (1) Components of front plaza of department store are classified by three factors. The first factor, named "space limit", has 14 elements ; the second, named "space decoration" has 16 elements ; third, named "activity", has 2 elements. The first preferred element is easily- used and easily- serviced wide space. The second preferred element is the equipment that is placed linearly along the street. The third preferred element is cultural events. (2) The comparison between the frequency and preference shows that the plazas could not satisfy the user-needs. (3) Preference factors of front plazas were examined to three characters such as familiarity, peculiarity, and openness. Familiarity, peculiarity, openness have a positive correlation in all types. Peculiarity especially influences the other two space - preference factors.

• Culinary science and hospitality research
• /
• v.23 no.5
• /
• pp.178-186
• /
• 2017

As a marine city, Busan has the largest factory of fish cake. Busan also has many brands about Busan fish cake. So, this study was conducted on Busan residents to investigate their awareness and preference of Busan fish cake for age-specific purposes. 239 copies of the questionnaire were selected as research subjects, and the SPSS 18.0 was used for frequency analysis, chi-square distribution, analysis and regression analysis. The results were as follows. First, it showed that the brand name of Busan Fish cake has a high preference. Second, there was a high preference for frying. In particular, it turned out to be the most preferred in their 20s. Third, it showed that people in their 60s liked fish cake best. Fourth, in twenties, it turned out to be the largest shopping mall in instant fish cake store. In the linear regression analysis, reliability of brand name "Busan fish cake" appeared to affect preferences. The traditional value of Busan fish cake appeared to affect preferences.

• Journal of the Korean Society of Costume
• /
• v.52 no.7
• /
• pp.87-102
• /
• 2002

This study is designed to find women's makeup color preferences according to their pursuing clothing image and clothing behavior. Subjects were 515 women. from 18 years to 40 years old, who are interested in color makeup and use various products. The SPSS statistical program was used for analyzing the demonstrative results of questionnaire survey. The results of this study are as follows : 1. According to color makeup preference by the pursuing image in clothing. those groups who want to have conservative and neat image and who prefer feminine and intellectual image showed the preference of brown lipsticks and eye-shadows, while groups who want to have vivid image preferred orange lipsticks and pink eye-shadows. 2. In the case of casuals, all groups preferred pink eye-shadows and lipsticks. While those groups who want to have intellectual image preferred brown lines after pint groups who want to have sexy and vivid image preferred orange and red lipsticks and blue and green eye- shadows. 3. In preference comparison of color makeup by clothing behavior, those groups who attach practicality, symbol for social status. and social acknowledgment preferred red and brown lipsticks, and brown eye-shadows. 4. In the case of wearing casuals, all groups liked pink eye-shadows and lipsticks the best. whereas the group who want to have social acknowledgment Preferred beige lipsticks and brown eye-shadows.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.8
• /
• pp.7-16
• /
• 2018

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

• Proceedings of the KSCN Conference
• /
• 2000.11a
• /
• pp.74-74
• /
• 2000

• Science of Emotion and Sensibility
• /
• v.21 no.1
• /
• pp.91-98
• /
• 2018

The purpose of this study is to reveal concrete evidence on how aesthetic preference is applied in product design by countries. Since the 19th century, the proportion has been examined various times, and the conclusions consistently showed the strong preference for the golden ratio (1:1.618). However, previous studies are mainly focused on western products that were designed by western designers, so when the same experiment conducted for the first time in Asia with the question of 'Is the Asian subjects also likes the golden ratio?', the result clearly revealed that Korean subjects have a significant preference for the root ratio (1:1.414) and perfect square (1:1). It demonstrates that proportion preference might be different by countries, and it also influences on everyday products. Moreover, there is not enough evidence of Asian product proportions. For this reason, this study will strive to expand the knowledge on Asian aesthetic preference by focusing on Japanese automobiles that were designed and produced in Japan. 55 iconic Japanese automobiles were analyzed for proportion and compared with 50 iconic German automobiles. The result shows that Japanese automobiles have a shorter length of 7:10 (1:1.414) ratio than German automobiles with 13:23 (1:1.769) ratio. This result proves that there is the difference in preference for the proportion of Japan and Germany, and it has already influenced on automobile proportions. This result has a strong value that finding the most appropriate proportion of automotive design is a major issue in new product development, so this can be adapted to various fields of the design process where strong cultural value exists.

• Journal of Energy Engineering
• /
• v.15 no.1 s.45
• /
• pp.74-81
• /
• 2006

In this study, on the basis of an analytic hierarchy process (AHP) method and through a questionnaire on subjective preference and importance, various power supply systems were comprehensively compared with multiple decision criteria such as environmental, social, healthy, and economic viewpoints and then overall priority was assessed. When a decision-making problem is modelled by a hierarchy structure, the AHP method is regarded as a useful tool for extracting subjective opinions via the aforementioned questionnaire. Here, the overall preferences were obtained by linearly aggregating weighting vector and preference matrix. The energy systems such as nuclear, coal, and LNG power plants were selected because they took share over 90% of domestic electricity supply in Korea. Furthermore, wind power and photovoltaic solar systems were included as representative renewable energy systems in Korea. According to the results of this demonstration study, the following comprehensive comparison indicators were yielded: 1) weighting factors for 4 types of main criteria as well as for 11 types of sub-criteria; 2) preference valuation for 7 types of energy systems under consideration; 3) overall score for each energy systems.

• Journal of Information Technology Services
• /
• v.8 no.2
• /
• pp.205-228
• /
• 2009

This paper examines how online product information changes the customers' purchase intentions from subjectivity-objectivity dichotomy perspective. Quality and Preference are proposed as product evaluation criteria and their marginal changes with product information differentiation are hypothesized. An experimental survey was conducted to 57 subjects and the hypotheses were partially supported through PLS path comparison method. The study contributes to IS research by proposing a simple and effective product evaluation framework and by abstracting the impact of product information from other factors. Finally, we suggest the utilization of product information with the optimization of the cost-benefit structure between information and purchase intention.