• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.335-341
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• 2020

As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.

• Journal of the Korean Data and Information Science Society
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• v.24 no.5
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• pp.1089-1099
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• 2013

The Bradley-Terry model is widely used for analysis of pairwise preference data. We explain that the popularity of Bradley-Terry model is gained due to not only easy computation but also some nice asymptotic properties when the model is misspecified. For information retrieval required to analyze big ranking data, we propose to use a pseudo likelihood based on the Bradley-Terry model even when the true model is different from the Bradley-Terry model. We justify using the Bradley-Terry model by proving that the estimated ranking based on the proposed pseudo likelihood is consistent when the true model belongs to the class of Thurstone models, which is much bigger than the Bradley-Terry model.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.125-142
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• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.