• Title/Summary/Keyword: Preference

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The Differences in Color Preference and Possession of Apparel Color Preference by Influential Factors -Focusing on fashion involvement, age, body size and body-cathexis (영향 변인에 따른 색채 선호도와 의복색 소유도의 차이 -유행 몰입도, 연령, 신체 치수 및 신체 만족도를 중심으로-)

  • 이명희;김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.188-199
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    • 2003
  • This study intended to analyze the differences in (general & apparel) color preference and possession of apparel color preference(POA) by influential factors(fashion involvement, age, body-size and body- cathexis). We collected data from 303 females in the ages of 20's and 40's living in Seoul. The results were as follows; As a result of factor analysis, the fashion involvement was categorized into three aspects: coordinating fashion involvement, opinion-leading fashion involvement, and innovating fashion involve ment. There were significant differences among fashion involvement groups in the color preference and POA. Also the significant differences in color preferences and POA by ages and body-size were found. But in the analysis based on body-cathexis, no noticeable variance between different groups were found.

A Study on the Differences Between the Textle Fiber Preference Groups in Children's Outdoor Clothing (유아외출복 구매자의 조성섬유 선호집단별 차이 분석)

  • 김선경
    • Journal of the Korean Home Economics Association
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    • v.36 no.1
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    • pp.117-128
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    • 1998
  • This study examined the relationships between textile fiber preference(natural, synthetic, blended) and the perceived importance of textile properties, knowledge of textile fibers and demographic variables, focused on children's outdoor clothing. Subjects were 291 mothers with preschool children. Data were collected using a self-administered questionnaire and analyzed using analysis of variance and crosstabulation analysis. The results indicated that; (1)preference of fiber was significantly related to the perceived importance of textile fiber properties concerning flame resistance, absorbency, and hand. (2)blended fiber preference group had more knowledge on textile fibers than the other groups. (3)preference of fiber was significantly related to the perceived differences of textile performance characteristics in comfort. (4)None of demographic variables influenced textile fiber preference. (5)No difference in price consideration was found between the textile fiber preference groups.

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Consumer Preference of Broiled Eel added with Bokbunja Teriyaki Sauce in Korean and Japanese (복분자 데리야끼 소스를 이용한 장어구이의 한국인과 일본인 소비자 기호도)

  • Sung, Ki-Hyub
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.2
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    • pp.203-212
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    • 2015
  • This study developed eel teriyaki sauce and suggests conditions for its commercialization. Consumer preference tests were carried out with Korean (n=50) and Japanese (n=50) consumers. Grilled eel samples were made by teriyaki sauce with addition of Bokbunja juice, powder, concentrates. The preference tests were itemized for color, flavor, taste, salty taste, softness and overall-preference of grilled eel. Korean and Japanese consumers preferred flavor and taste, and the degree of overall preference was rated higher at 60% for Bokbunja juice, 20% for Bokbunja powder, and 40% for Bokbunja concentrate. Japanese consumers also preferred its color as well. The items of softness and overall-preference had good ratings.

An Analysis of the Tables of Preference of DDC21 (DDC21의 우선순위표에 관한 연구)

  • Bae, Young-Hwal;Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.1
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    • pp.187-209
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    • 2002
  • This study analyzes the concepts and background of introducing preference order in general classification schemes and investigates and analyzes the major tables of preference of DDC 21 specifically in the Tables and in the Schedules. It also suggests specific examples for application in almost all cases of the tables of preference.

The Impact of Soundscape in Landscape Preference (경관의 선호도에 미치는 소리의 영향)

  • 서주환;성미성
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.3
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    • pp.10-18
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    • 2001
  • The purpose of this study is to research the influence of soundscape in the preference of landscape. Specifically, Standards types of communications are applied to the landscape such as artificial waterscapes and natural valley. The spatial image was analyzed by the variables of Kaplan´s information processing model. The level of visual preferences was measured by a type of acoustic information in landscape and media of communication, and these data were analyzed by multiple regression. The results of this study can be summarized as follows; The value of landscape preference was not different from all fluent of coherence, complexity, legibility ,mystery and preference utilized the communication media, but it was different by the type of acoustic information in landscape. These results clearly show the influence of sound affecting decisions of landscape preference. The factors determining the level of landscape preference were found to be coherence, complexity, legibility, mystery and dummy variables of acoustic information in landscape and media od communication. These variables amy be the major factors which must be considered on planning and designing as the functional basis for the quantitative analysis.

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An Interactive Group Decision Support Procedure Considering Preference Strength (선호강도를 고려한 그룹의사결정지원 앨고리듬)

  • Han, Chang-Hee
    • Journal of the Korean Operations Research and Management Science Society
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    • v.27 no.4
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    • pp.111-126
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    • 2002
  • This paper presents an interactive decision procedure to aggregate each group member's preferences when each group member articulates his or her preference information incompletely. An index, an indicative for the preference strength between alternatives, is derived to aid each decision maker to articulate preference information about alternatives. We develop a mathematical programming model that can establish dominance relations when the preference information about values of alternatives, attribute weights, and group member's importance weights are provided incompletely. Also, the preference relation between alternatives is to be considered in the model. Based on the preference strength measure and mathematical model, we develop an interactive group decision support procedure.

The Preference Study of Vehicle Warning Sound Considering the Sale Region and Personal Preference based on Psychoacoustics (심리음향 기반 판매 지역 및 개인별 성향을 고려한 차량 경고음의 선호도 연구)

  • Kim, Seong-Hyeon;Park, Dong-Chul
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2013.04a
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    • pp.122-129
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    • 2013
  • The vehicle's waning sounds are used for the purpose of informing the specific situation to the driver. In the past, the warning sounds were developed in terms of a simple notification. With the increasing importance of the emotional quality of vehicle, the research in terms of sound quality has been actively conducted. The desired sounds are dependent upon customer expectation and usage requirements. And it based on cultural or regional difference and personal preference. In this paper, the preference study considering the sale region and personal preference is introduced. Jury test for subjective evaluation are carried out and the difference in preference is analyzed.

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Analysis on Preference Values for Reward Services of FFPs by Intention of Mileage Accumulation (항공사 마일리지 적립의도에 따른 FFPs 보상서비스 선호가치 분석)

  • Park, Kwang-Sik;Yoon, Moon-Gil
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.149-160
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    • 2010
  • This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

A Study on Preference and Memory of TV Commercials for Food Service (외식 TV 광고에 대한 선호와 기억에 대한 연구)

  • Park, Han-Na;Yom, Jin-Chul
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.164-185
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    • 2006
  • This is a study on preference and memory of TV commercials for food service products and on the processes of relevant attitudes and purchasing activities. The results of this study showed that the higher preference for commercials, the higher rate of memory and that a business with high preference for commercials had all of six variables in the process of purchasing behaviors at the high mean. In conclusion, a food service provider should consider preference to make efficient commercials for consumers in implementing commercials; such preference for commercials may be favorable for attitudes toward brand and commercials as well as for the future memory of the commercials, which have immediate effects on the future purchasing behaviors.

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The Mediating and Moderating Effects of Teacher Preference on the Relationship between Behavior Problems and Peer Victimization (아동의 문제행동과 또래괴롭힘 피해 관계에 대한 교사 선호도의 매개 및 중재효과)

  • Shin, Yoo-Lim
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.115-122
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    • 2009
  • This study investigated the mediating and moderating effects of teacher preference on the relationship between behavior problems and peer victimization. The subjects were 520 children in the fifth and sixth grades. Children completed peer nominations that assessed peer victimization. Teachers rated children's internalizing, externalizing problems and teacher preference. The full mediating effect of teacher preference was found in externalizing problems and the partial mediating effect was found in internalizing problems. Moreover, the moderating effect of teacher preference was found only in internalizing problems, which suggests that high teacher preference protects internalizing problems from peer victimization.