• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• Korean Institute of Interior Design Journal
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• v.24 no.2
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• pp.171-179
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• 2015

The aim of this study is to figure out the preference features on design components of shop facade on the basis of the questionnaire survey on short-term memory and sensory memory of human right after an image experiment. As for a preceding research, this study examined the design features of facade into tangible elements and intangible elements, and also classified them into physical, aesthetical, marketing and symbolic components in detail. And, it extracted 5 representative elements in preceding studies including shape, material, pattern, color and sign, which is the standard of a questionnaire survey and preference analysis. The subjects of the experiment were 30 men and women who were over 20 years old majoring interior design. They were exposed to 20 images with 10 seconds respectively through a video, and were asked to respond the questionnaire promptly. The findings of preference analysis of design components of facade including shape, material, pattern, color and sign are as follows. Firstly, shape was the most interesting and attracting component, and designs applied with shape of objects such as 'web', 'drawer', 'wheel' and 'button' obtained high preference. Secondly, as for material, block, steel, exposed concrete board attracted higher preference as memorable materials than other materials. Material was affected by shape, pattern and color. Thirdly, pattern was the most lasting element. Designed pattern had higher preference than simple pattern. Fourthly, as for color, red and green with strong stimulation and attention attained priority having long lasting memory. Fifthly, when visiting a shop, sign out of 5 elements of shape, material, pattern, color and sign drew attention the most. As for the preference of location of sign, 'center top' was the most noticeable. The findings of this study could be utilized for facade design, and also could be used for commercialization considering highly preferred components, and top preference aspects of such elements. advised that to give an impression to customers is important to make a successful design for sales marketing, which, in turn, would lead customers to revisit the shop.

• Nutrition Research and Practice
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• v.6 no.3
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• pp.238-245
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• 2012

This study investigated the preference and intake frequency of a list of 15 commonly available high sodium Malaysian foods/dishes, dis cretionary salt use, and their possible association with demographics, blood pressures and anthropometric measurements among 300 Malaysian university students (114 males, 186 females; 259 ethnic Chinese, 41 Indians; 220 lean, 80 overweight). French fries and instant soup noodle were found to be the most preferred and most frequently consumed salty food, respectively, while salted fish was least preferred and least frequently consumed. Males had a significantly higher intake frequency of at least 6 of the salty foods, but the preference of most salty foods was not significantly different between genders. Ethnic Chinese significantly preferred more and took more frequently traditional and conventional Malaysian foods like asam laksa (a Malaysian salty-sour-spicy noodle in fish stock), salted biscuits and salted vegetable, while Indians have more affinity and frequency towards eating salty Western foods. Body Mass Index was significantly negatively correlated with the intake frequency of canned/packet soup and salted fish while waist circumference was significantly positively correlated with the preference of instant noodle. Also, an increased preference of potato chips and intake frequency of salted biscuits seemed to lead to a decreased WHR. Other than these, all the other overweight/obesity indicators did not seem to fully correlate with the salty food preference and intake frequency. Nevertheless, the preference and intake frequency of asam laksa seemed to be significant negative predictors for blood pressures. Finally, increased preference and intake frequency of high sodium shrimp paste (belacan)-based foods like asam laksa and belacan fried rice seemed to discourage discretionary salt use. In conclusion, the preference and intake frequency of the high sodium belacan-based dish asam laksa seems to be a good predictor for ethnic difference, discretionary salt use and blood pressures.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.746-757
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• 2004

This study was intended to analyze clothing preference images according to the age groups (30's, 40's, 50's and 60's) and to clarify the differences between present clothing preference images and that of the future after 60. The data was collected through a questionnaire and a total of 482 questionnaires on the age groups ranging from 30s through 60s were used in the analysis. As for the present clothing preference images in accordance with age groups, the younger age groups in the range of 30's and 40's presented higher scores in most of these images. But the older age groups in the 50's and 60's had lower scores in most of these images. On the contrary, the older age groups had higher scores than the younger age groups with respect to similar, mature, magnificent, innocent, plump and virtuous images. As for the future clothing preference images after 60 in the elegant, luxurious, graceful, intellectual, chic, urbane, slimy and sociable images, the age groups in the 30's and 40's presented higher scores than the age groups in the 50's and 60's did. However, with respect to the youth-oriented images such as fashionable, innocent, remarkable, cute and vigorous images, the age group in the 60's had a higher score than the age group in the 30's, 40's and 50's did. There were differences between the present clothing preference images and future clothing preference images after 60. The 30's and 40's presented distinctively different clothing preference images in the present and future after 60. Thus, distinct images were pursued in the older age group. The 50s showed closest images to that of the older age group, presenting more conservative inclination in clothing preferences.

• Preventive Nutrition and Food Science
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• v.8 no.4
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• pp.412-418
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• 2003

To evaluate the school lunch program served by elementary schools in Muan, Korea, we examined children's preference for the dishes offered on the menus. School lunch program menus showing the food composition of 400 meals (100 meals in each season) were collected. The serving frequency of each dish on the menus was counted. Eighty-seven representative dishes were selected based on the serving frequency and preference for each dish was determined by a survey of 414 elementary school students who were served by the school lunch program. We also analyzed the nutrient contents of each representative dish. Among the prepared foods, children indicated the highest preference for desserts. Steamed rice was served more frequently as a main course than one dish meals, although children preferred one dish meals to steamed rice. Among side dishes, those that were deep-fried were the most preferred. Children indicated high preference for fruits, milk, and eggs, and low preference for fish and clams, vegetables, and beans. The serving frequency with which main courses, soups, and side dishes were served showed no correlation with children's preference for each. Preference for dishes correlated positively with nutrient contents of calories and lipids, but negatively with nutrient contents of fiber, calcium and vitamin A. According to these results we can suggest that dietitian should consider children's preference into greater consideration to increase menu acceptability and thereby reduce waste. Children need to be educated about the roles and contents of nutrients in food and the fact that preference for foods affects nutrient intake.

• Journal of Korean Elementary Science Education
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• v.22 no.1
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• pp.81-96
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• 2003

The purpose of this study is to draw up the promoting plan of science preference by survey and analysis of the preference for science of the elementary students. The preference for science is defined theoretically with three categories ; they are emotional response, behavioral response and value establishment. Causal factors of the science preference were composed of individual factor, educational factor and social factor. According to this theoretical model, a questionnaire was developed, and administered to 696 students of 4,5,6 grade of randomly selected eight elementary schools all over the nation. Elementary students liked science, but they didn't want to select their future job in science-technology area. The science preference of boys was higher than that of girls. The science preference of 4th grade students was higher than that of 5th and 6th grade students. Individual factor affected the curiosity. learning interest, subject accomplishment on the science and course selection in life. Educational factor not only directly affected the curiosity. learning interest, value establishment and belief of the science but also indirectly affected the individual factor and social factor. Therefore, educational factor was the most important on the science preference. Social factor only affected the value establishment and belief on the science. Elementary students wanted to team science through experiment and they wanted science to be easier than that of now. On the analysis of result, the promoting plan of the science preference was suggested.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.14 no.2
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• pp.83-96
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• 2011

The open space of apartment complex has changed diversely according to construction periods which were divided into the introduction stage (the 1980s), the development stage (the 1990s), and the maturity stage (after 1999). This study set out to analyze the periodic changes of visual characteristics and preference with the open space of apartment complexes in Cheongju City. For analysis of visual characteristics and preference, nineteen adjectives that were determined to sufficiently express the feeling of the open space of apartment complex. The results are as follows. As for adjective image assessment by using descriptive statistics, favorable images were shown in complexes of maturity stage phase that were constructed after the liberalization of apartment sale in 1999. These results may be caused both by quantitative increase and diversification of materials in planting and landscaping furniture and by nature-friendly designing. The results of factor analysis by Varimax rotation method showed that common variance was 73.9%, which indicates higher explanation. The nineteen adjectives could be divided into three factors, 'pleasantness factor,' 'negative factor,' and 'irregular factor.' Visual preference was analysed by using Least significant Difference (LSD) by analysis of variance : complexes of maturity stage phase that were constructed according to the liberalization of apartment sale in 1999 were highest in assessment. The correlation between view preference and adjective images was analyzed by multiple regression analysis, and 'feeling like walking,' 'well-arranged,' 'beautiful,' 'friendly,' and 'clean' (in order) were adjective images that most affected the preference. As for the analysis of the correlation between visual preference and physical components of view, the preference increased as the rate of pavement and greens was higher, while it decreased as size of building was larger. Therefore, backgrounds of walking and greens had strong effects on the preference.

• Journal of Intelligence and Information Systems
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• v.12 no.4
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• pp.1-14
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• 2006

This study proposed a customer preference estimation model for production recommendation and a method to enhance the performance of product recommendation using the estimated customer preference information. That is, we suggested customer preference estimation model to estimate exactly customer's product preference with his behavior. This model shows the relationship of customer's behaviors with his preferences. The proposed estimation model is optimized by learning the relative weights of customer's behavior variables to have an effect on his preference and enables to estimate exactly his preference. To validate our proposed models, we collected virtual book store data and then made a comparative analysis of our proposed models and a benchmark model in terms of performance results of collaborative filtering for product recommendation. The benchmark model means a prior preference weighting model. The results of our empirical analysis showed that our proposed model performed better results than the benchmark model.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.268-279
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• 2019

This study applied the Q methodology to the graduate students of the department of food service management in Seoul to grasp the subjective perception of customers using the big blur phenomenon and the introduction of the kiosk. As a result of the analysis, five types were derived. (N = 6): Fast payment and various order preference types, the second type (N = 6): Earning and discount benefits preference type, the third type (N = 3): Simple order preference type, The fourth type (N = 2): Employee service preference type, and the fifth type (N = 3): Safety payment preference type. In the future, the research on the Big Blur phenomenon of eating out company will be refined through more detailed Q methodological questions with analytical techniques based on extensive literature and empirical studies, and to analyze the various opinions of respondents more concretely and objectively.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.