• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.3
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• pp.64-72
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• 2002

The purpose of this paper is to examine the effects of interior landscape that influence preference at a department store in order to answer the research question; What are the effective factors of interior landscape that affect preference at a department store. After review of the effect of interior landscape, and the interior landscape at a department store, we constructed a literature framework and have formulated the hypothesis of this research. We have analyzed the data which surveyed 108 visitors about the interior landscape in a department store, using factor analysis, Pearson's correlation analysis, and the multiple linear regression method. We found that; 1) eleven variables can be selected for the effects of interior landscape at department store: accessibility, image, stay, distinction, comfort, complexity, cleanness, mystery, purification of atmosphere, noise and harmony. Among the 11 independent variables used to study the effect of interior landscape at a department store, the image and purification of atmosphere highly affect preference. 2) These 11 variables are grouped by factor analysis as effects of amenity, attractiveness and identity. 3) As a result of multiple regression analysis, independent variables influencing preference were proved statistically significant at one percent level. 4) Regarding their relative contribution of interior landscape effect at a department store, the effects of amenity was the most important and it showed a level of importance 1.4 times higher than the effect of identity, and 1.25 times higher than the effect of attractiveness. The research results suggest the need for guidelines for the creation of interior landscape at department stores. The approach and analysis method adopted by this research is highly useful for the evaluation of interior landscape criteria at a department store. It is recommended that more practical study on factors affecting user's preference be performed in the future.

• Korean Journal of Oriental Medicine
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• v.7 no.1
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• pp.105-114
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• 2001

This study was carried out to investigate correlation with food preference of subjects in three constitution groups on the view point of constitutional medicine. The constitutions of 124 college students(male 80, female 44) was classified by QSCC II method. Food preference of the subjects was surveyed in accordance with suggested foods for each constitution and was analyzed using Hedonic scale. The distribution of the constitutional revealed that Soeum individuals accounts 53%, followed by ; Soyang 19%, Taeum 28%. For men, sorghum, potatoes, beef, scombroid, oyster, saury, octopus, codfish, walleye pollack, shrimp, croaker, pineapple, eggplant, leek, pumpkin, toenjang, draft beer, diluted liquor, coffee, cocoa were statistically different in food preference score by sasang constitution(p<0.05). For woman, chicken, pollack roe, a walleye pollack, persimmon, jujube, melon, citron, celery, burdock, vinegar, bean-paste soup, draft beer, ginseng, honey were statistically different in food preference score by sasang constitution(p<0.05). Association of sasang constitutions and food thought to be harmful or healthy to each constitution was analyzed. But Food preference score of food thought to be harmful or healthy were not statistically different in score among sasang constitutions. This results suggested that food intake patterns of subjects were associated with sasang constitutional food in parts.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

• Korean journal of applied entomology
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• v.15 no.2 s.27
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• pp.53-56
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• 1976

A laboratory experiment was conducted to investigate varietal differences in feeding preference of striped rice borer larvae (Chilo suppressalis W.) to the stem pieces of the eight rice varieties. The preference of the larvae for feeding was significantly differed with the varieties, and in some varieties they were changed with the stages of the plants after transplanting. The larvae much more preferred the susceptible variety Rexoro than the resistant variety TKM-6. The varieties Tongil (Suweon 213-1), Yushin, Jinheung and IR-26 showed comparatively lower feeding preference than TKM-6. Some varieties exhibited a rather interesting phenomenon; strong preference in feeding was observed during the vegetative phase for Tetep and Tongil (Suweon 213-1) and during the maturing phase for Suweon 240 and Yushin. When the varieties TKM-6, Tongil and Rexore were given in several combinations, Rexore was strongly preferred by the larvae than others, and Tongil was still comparatively low in feeding preference of the larvae. The non-feeding preference of the larvae were considered to be in coincidence with the resistance of rice varieties to the striped rice borer.

• Journal of the Korean Dietetic Association
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• v.11 no.4
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• pp.449-461
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• 2005

This study was performed to investigate the preference and consumption pattern on milk and milk products of middle and high school students. The subjects were 1,195 students(590 middle school and 605 high school students) living in Geochang area. The survey was conducted by using a self-administered questionnaire in November, 2004. The results were as follows. Sixty-three point four percent of the subjects liked milk, and the main reason was 'accelerate growth and development'(55.4%). Preferred tastes of milk were 'savory taste'(35.4%) and 'sweet taste' (29.9%). Banana milk, chocolate milk, strawberry milk, ice cream, yoplait and yogurt were highly preferred. General preference for different kinds of milk was significantly higher in high school students and male students than in middle school students and female ones. With regard to preference for dairy products, cream (p<0.01) and butter(p<0.05) was preferred more by male students than by female ones, ice cream(p<0.05), yoplait (p<0.05) more by female students than male ones. The score of milk intake frequency was 3.84(3-4 times a week) out of 5 points(7 times a week) for white milk, and that of chocolate milk was 1.98, banana milk 1.96, strawberry milk 1.72, coffee milk 1.65, showing that these products were drank less then once a week. In addition, the white milk intake frequency was significantly higher in middle school students and male students than in high school students and female students(p<0.001). Preference for milk showed a positive correlation with preference for dairy products (r=0.543, P<0.001) and frequency of milk intake(r=0.429, P<0.001). This suggests that those who prefer milk high tend to prefer dairy products and to show high milk intake frequency. In addition, milk intake frequency was in a high positive correlation with dairy product intake frequency(r=0.648, P<0.001).

• Management & Information Systems Review
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• v.30 no.4
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• pp.73-92
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• 2011

The purpose of this study was to investigate the differences of influence between luxury brand value and preferences according to consumers' regulatory focus. For data collection, research questionnaires were responded by females consumers living in Pusan and Ulsan. The collected data were analyzed according to the frequency-factor analysis using SPSS 14.0 for windows Package, the factor analysis using Varimax, reliability analysis, T-test, multi-regression analysis, and chow-test. The results were as follows: First, Based on an independent samples t-test, It was found that prevention-oriented respondents were significantly more qualify value and economic value than promotion-oriented respondents, promotion-oriented respondents were significantly more aesthetic value than prevention-oriented respondents. Second, concerning the worth of luxury brands that aesthetic value, qualify value, economic value, conspicuous value, and emotional value significantly affected the consumers' preference about luxury brand. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers' preference about luxury brand. Second, the study was to investigate whether the luxury brand value has an effect on the brand preference depending on the consumer's regulatory focus. The results showed that there were different perceived values of luxury brand preference between the promotion-focused and the prevention-focused consumers. The promotion focus group had the effect on conspicuous value and emotional value, while the prevention focus group had the effect on quality value and economic value for luxury brand preference.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.58-77
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• 2011

In this study, the correlation between harmony of coffee-food and taste preference was examined by conducting an investigative analysis in oilier to find out taste preference having effect on the harmony of coffee-food. As a result of study, foreign food was perceived as having average level or higher harmony in confectionery and bread in harmony of coffee-food, coffee beans were perceived as being more harmonious than a coffee mix. Korean food was perceived as average or lower harmony with coffee with s relatively high level in rice cake, traditional snacks and Hangwa, all of which are traditional desserts. In the correlation between taste preference and harmony of coffee-food, foreign food was shown well-matched with coffee as sweet and salty tastes were low; however, for sour, hitter, spicy and plain tastes, the more preference they had, the better-matched they were. As a result, taste preference had effect on harmony with coffee-food. For foreign food, it was shown that sweet and plain tastes influenced it while bitter and plain tastes did in Korean food in general.

• Food Science and Preservation
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• v.10 no.3
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• pp.376-380
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• 2003

This aims is to estimate the consumers' preference on the brand rice using factor analysis, completed research on the consumption of brand rice revealed that the household supply in the Seoul area is increasing. An analysis whether housewives' preference in chosing the brand of rice was developed through the consumption experience and re-purchase intention investigation for the brand rice. Also the paper analyzed the consumers' preference using the logit and probit model. Number of respondents who participated in the study(95 ％) totaled 1000 and the sampling method utilized was the multistage stratification and assignment abstraction. Results showed that the preference of housewives' depends on age, education and level of income. Such that as age, education, income level increase so thus their preference for brand rices also increase. Also the re-purchasing of brand rice is high when housewives have a higher educational attainment and prefers to go to work. Conclusively, the long-term sale view for brand rice is closely related to the economic conditions of a household. Hence, with the economic growth, there is a possibility that consumption of brand rice would increase compared to the ordinary rice. We can propose the following political intent from analysis of these results. First, There is a need for continuous public information as reinforcement for brand rice. Second, Marketing operation reinforcement could also be done for customer class security etc.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.1-14
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• 2014

In social commerce, consumers can buy products at much cheaper price if the required minimum number of buyers are made. Social commerce has showed rapid growth as an innovative distribution system receiving highlights, however it is true that it hasn't been sufficiently studied. The purpose of the study for presents the direction of growth of the fashion industry with social commerce through qualitative studies. This study is to make a preference group of four people and a non-preference group of four people of social commerce users for the fashion items sold social commerce market and lastly proposes some improvements. The 'preference group' showed high familiarity and preference to social commerce; and they had the tendency of the pursuit of convenience and voluptuous shopping. The revisit of 'non-preference group' preferred open market and, had the tendency of economical shopping and, they are favorable to other categories of social commerce. The reasons of preference were that accessibility was good in fashion products purchasing behaviors in social commerce and, it was convenient and, price was good and new information on cheap and good products were provided; the reasons of non-preference were that the quality of the products and genuineness of articles are doubtful or, the price is not the lowest or, the carried over products were majority. In the perspective of the fashion products in social commerce they answered that it would be brighter but improvements are needed such as supplying exact information, the lowest price, diversified products and the subdivision of category.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.696-704
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• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.