• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.782-794
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• 1997

The purpose of study were 1) to find whether brand loyalty is reasonable measurement for market segmentation or not, 2) to know consumers' purchasing behavior by marketsegmentation, 3) to draw preference jean product. Objects were 462 high school students who live in Seoul and random sampling referred from "Korean school guide book". The questionnaires were selected from the previous studies and various bibliographies. For statistic analysis, percentage, average, ANOVA, x2-test, Duncantest, paired t-test, and multiple regression were used by SAS package. The results of this study were as follows. 1) Consumers were classified into affective brand loyalty group, familiar brand loyalty group, habitual brand loyalty group, brand interest but no brand loyalty group, and no brand loyalty group. 2) There were notable differences in clothes purchasing behavior variable through market segments' purchasing (requency, price. 3) The most Prefered jean Product is 80,000 won, domestic well-known brand, baggy style and preferable jean product shows different when it classified brand loyalty.d loyalty.

• Journal of Korean Library and Information Science Society
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• v.39 no.2
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• pp.313-332
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• 2008

The goal of this study is to examine what sort of books girl's high school students read repeatedly, what are the different preferences between high school and university students. how much the repeatedly-read books are related to the most memorable books and how the repeatedly-read books are connected to reading habits. A questionnaire was provided to Jeonju Girls' High School Freshmen and their repeated reading experiences were searched. The results of the statistical analysis are summarized: 1) Most girls' high school students have experienced repeated reading more than twice. 2) The number of girls' high school students who have experienced repeated reading twice is the highest and next. those who have read repeatedly 3 times. Also, the number of times of repeated reading tends to be similar between woman high school and College students. 3) The books which many students read repeatedly more than twice are : a) Little Prince b) The Myth of Greece and Rome c) Chinese nine spine stickle back d) Meu Pe de Larania Lima e) Giving Tree f) Harry Potter. 4) About half of the students have read the most memorable books many times. 5) The importance of books was evaluated on the basis of the number of repeated readers and the number of readings. The order of the important books is Little Prince, The Myth of Greece and Rome, Harry Potter, Giving Tree, Meu Pe de Larania Lima, Chinese Nine Spine Stickle Back.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.2
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• pp.161-180
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• 2007

The goal of this study is to examine what sort of books people read repeatedly, what are the different preferences between men and women, how much the repeatedly-read books are related to the most memorable books and how the repeatedly-read books are connected to reading habits. A questionnaire was provided to college students and their repeated reading experiences were searched. The results of the statistical analysis are summarized : 1) Most college students have experienced repeated reading more than twice. 2) The number of college students who have experienced repeated reading twice is the highest and next, those who have read repeatedly 3 times. Also, the number of times of repeated reading tends to be similar between male and female students. 3) The books which many students read repeatedly more than twice are : a) Romance of 3 Kingdoms b) Little Prince c) Da Vinci Code d) Alchemist e) Chinese nine spine stickle back f) Meu Pe do Larania Lima g) Harry potter. 4) About half of the students have read the most memorable books many times. 5) The importance of books was evaluated on the basis of the number of repeated readers and the number of readings. The order of the important books is Three Romans of 3 kingdoms, Little Prince, Da Vinci Code, Meu Pe do Larania Lima, Tuesdays with Mollie, Harry Potter, and The Myth of Greece and Rome. 6) The preferred books by male college students are mostly the stories of fighters while female likes books that contain deep emotion and morality. More than half of the males' repeated reading was Romance of 3 Kingdoms while the preferred books of females are distributed widely.