• Title/Summary/Keyword: Precoditions for Market Entry

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Civil Helicopter Market Analysis (민수헬기 시장분석)

  • Hwang, Chang-Jeon;Lee, Jung-Hoon;Chang, Byung-Hee;Hwang, In-Hee
    • Current Industrial and Technological Trends in Aerospace
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    • v.8 no.1
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    • pp.104-111
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    • 2010
  • This paper deals with the world civil helicopter market scope, world market analysis based on the operating fleet ages, preconditions for market entry, and market forecast which are necessary for Korean industry to enter into world market. According to the analysis, the heavy single class demand is rapidly declined. The demand is moving toward the heavier class than that operated now. Korean industry had better have strategic positioning to heavy twin and light medium twin classes. A considerable amount of Korean civil helicopter based on Surion can be sold if there are appropriate efforts for price, specification, marketing strategy and so on.

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