• Title/Summary/Keyword: Practitioner-oriented Survey

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A Fundamental Study on the Development of the Fusion Education Curriculum in the Field of Architecture and Urban: based on Practitioner-oriented Survey (건축·도시 분야 융복합 교육과정 개발을 위한 기초연구 -실무자 중심의 설문조사를 기반으로-)

  • Hong, So-Hee;Yoo, Seung-Kyu;Yuh, Ok-Kyung;Kim, Jae-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3491-3498
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    • 2015
  • The purpose of this study is to identify demand of fusion education in the field of architecture and urban, according to architecture and urban market changing, product changing, increasing fusion education demand. We conducted online surveys targeting construction and non construction field practitioners so that we want to identify consumer's needs about fusion education in the field of architecture and urban. Research findings can be summarized in three parts. First, practitioners need to fuse business-related majors (Frequency changing ratio : financing(716.7%), management(633.3%), planning(454.5%) etc.) and traditional majors. Second, the survey results show that 79 percent of those questioned were in favor of switching the cyber and off-line operation methods for fusion education. They require the complementary education system between off-line and cyber education based on education accessability. Third, the survey results show that 70.9 percent of those questioned were in favor of limited freestyle(Freedom of choices without required subjects). The curriculum should be arranged according to the flow of construction business process including fusion subjects.

Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store

  • Lee, Eun-Jung;Kim, Han-Na;Noh, Mi-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.6
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    • pp.646-658
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    • 2011
  • Wide-spread practitioner literature exists for the one-to-one marketing effect from a firm's perspective; however, limited research discusses the psychological effect of one-to-one marketing from a consumer's perspective. The authors test a model that integrates the level of consumer-perceived one-to-one marketing effort (OTO-E), instrumental (i.e., perceived usefulness) and affective benefits (Le., pleasure and arousal), and attitude toward the e-store (ATE). The analysis of an online survey (conducted with 195 U.S. undergraduates) confirms the positive effect of level of OTO-E on the benefits that influence ATE. In addition, it reveals the positive effect of the affective benefits on the instrumental benefit. The results expand the current research on the value of one-to-one marketing by presenting a consumer-oriented approach. As the study was conducted in the U.S. market with intense consumer demands for individuation of service, the results should provide useful managerial/ theoretical implications to Korean apparel e-tailers, concerning their future implementation of one-to-one marketing.

A Study on the Preferences of Dental Technology Students for Overseas Employment (치기공과 학생들의 해외취업에 대한 선호도 조사)

  • Kim, Im-Sun;Kim, Jeong-Sook
    • Journal of Technologic Dentistry
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    • v.34 no.3
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    • pp.303-314
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    • 2012
  • Purpose: This study aimed to find overseas workplace and improve global competence through the preference survey on overseas employment by dental technology students. Methods: The survey sample consisted of 250 randomly selected dental technology students. Survey was conducted from March 1 to May 1 in 2012. Total of 245(98.0%) replies and analyzed 236 questionnaires excluding 9 incomplete questionnaires. The questionnaires used in this study consisted of 7 items for general information, overseas employment characteristics of 10 items, 7 items for overseas employment activation plane and job competency development of 7 items. Collected data were analyzed using SPSS(Statistical Package for Social Sciences) Win 19.0 statistics program. Results: Regarding general characteristics of the subjects, there were 131 third graders(55.5%), 63 first graders(26.7%) and 42 second graders(17.8%) among 130 males(55.1%) and 106 females(44.9%). 221(93.6%) of the subjects had no experience in language training. Students who had clinical training for 1-5 months were 123(52.1%), and 24(10.2%) students had more than six months. 89(37.7%) of the subjects had no clinical training. 155(65.7%) of the subjects hope to work with korean owner, and 81(34.3%) chose foreign owner. Favored working countries were Australia(41.5%), the United States(29.2%), Canada(18.2%) and other(11.0%). The field of dental ceramic was indicated to be the highest proportion of 104(44.1%). Period of training were 3 hours(40.3%) and 6 hours(35.2%). The most important training were language-centered education(54.2%), Job-oriented education(24.2%), local culture education(16.1%), other(3.0%) and Leadership Training(2.5%). The subjects chose overseas worker(44.9%), working-level practitioner (28.8%), successfully employed dental technology graduate(19.5%a) and professor(3.4%) as an instructor. The subjects get education and training information from professor(40.3%), other(28.0%), senior(14.4%), job site(8.9%) and acquaintance(8.5%). A credit exchange(2.46 points), a joint degree program(2.46 points), and a foreign professor(2.33 points) were needed to activate the overseas employment. A kind of dental prosthesis(3.58 points), carving tooth morphology(3.38 points), and majors of dental technology(3.30 points) were indicated to develop job competency for overseas employment. Age, year, clinical training experience and company owner were statistically meaningful data among the general characteristics affecting job competency development. Conclusion: The college needs to offer variety programs such as foreign language-centered education and a local job competency development program to graduates to be connected with international workplace and employment.