• Journal of Fashion Business
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• v.15 no.6
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• Journal of The Korean Society of Clinical Toxicology
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• v.16 no.1
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• pp.42-48
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• 2018

Purpose: On November 15, 2012, sales of OTC (Over-The-Counter) drugs began at convenience stores, which changed the accessibility of some drugs. As a result, the exposure and access patterns of these drugs could have changed. In this study, we reviewed the changes in the characteristics of drug poisoning patients because of the reposition of nonprescription drugs according to the revised Pharmaceutical Affairs Act. Methods: A retrospective study was conducted to evaluate changes in characteristics of drug poisoning patients between 2008 and 2016. A registry was developed by an emergency medical center in a local tertiary teaching hospital, and patients who visited the center were enrolled in this registry. We compared two periods, from 2008 to 2012 (Pre OTC) and from 2013 to 2016 (Post OTC), for type of intoxicant, time from poisoning to visiting the emergency center, intention, psychiatric history, previous suicidal attempt, alcohol status, and emergency room outcomes. The primary outcome was the number of patients who took acetaminophen and NSAIDs (nonsteroidal anti-inflammatory drugs). Secondary outcomes were ICU admission rate, mortality rate, and number of patients who visited the ER when the pharmacy was closed after taking acetaminophen and NSAIDs (nonsteroidal anti-inflammatory drugs). Results: Among 1,564 patients, 945 and 619 patients visited the emergency room during pre and post OTC periods. The number of patients with acetaminophen and NSAIDs poisoning decreased from 9.2% to 6.1% (p=0.016). The ICU admission rate and mortality rate in the emergency room did not show significant results in the relevant patient groups, and so was the number of patients visiting ER when the pharmacy was closed taking acetaminophen and NSAIDs. Conclusion: Despite the sales of nonprescription drugs at convenience stores, the number of acetaminophen and NSAIDs poisoning patients decreased.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.83-98
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• 2022

This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.43-65
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• 2010

Facing a complex environment driven by a decade, many companies are adopting new strategic frameworks such as Customer Relationship Management system to achieve sustainable profitability as well as overcome serious competition for survival. In many business areas, CRM system advanced a great deal in a matter of continuous compensating the defect and overall integration. However, pharmaceutical companies in Korea were slow to accept them for usesince they still have a tendency of holding fast to traditional way of sales and marketing based on individual networks of sales representatives. In the circumstance, this article tried to empirically address current status of CRM system as well as the effects of the system on the performance of pharmaceutical companies by applying BSC method's four perspectives, from financial, customer, learning and growth and internal process. Survey by e-mail and post to employers and employees who were working in pharma firms were undergone for the purpose. Total 113 cases among collected 140 ones were used for the statistical analysis by SPSS ver. 15 package. Reliability, Factor analysis, regression were done. This study revealed that CRM system had a significant effect on improving financial and non-financial performance of pharmaceutical companies as expected. Proposed regression model fits well and among them, CRM marketing information system shed the light on substantial impact on companies' outcome given profitability, growth and investment. Useful analytical information by CRM marketing information system appears to enable pharmaceutical firms to set up effective marketing and sales strategies, these result in favorable financial performance by enhancing values for stakeholderseventually, not to mention short-term profit and/or mid-term potential to growth. CRM system depicted its influence on not only financial performance, but also non-financial fruit of pharmaceutical companies. Further analysis for each component showed that CRM marketing information system were able to demonstrate statistically significant effect on the performance like the result of financial outcome. CRM system is believed to provide the companies with efficient way of customers managing by valuable standardized business process prompt coping with specific customers' needs. It consequently induces customer satisfaction and retentionto improve performance for long period. That is, there is a virtuous circle for creating value as the cornerstone for sustainable growth. However, the research failed to put forward to evidence to support hypothesis regarding favorable influence of CRM sales representative's records assessment system and CRM customer analysis system on the management performance. The analysis is regarded to reflect the lack of understanding of sales people and respondents between actual work duties and far-sighted goal in strategic analysis framework. Ordinary salesmen seem to dedicate short-term goal for the purpose of meeting sales target, receiving incentive bonus in a manner-of-fact style, as such, they tend to avail themselves of personal network and sales and promotional expense rather than CRM system. The study finding proposed a link between CRM information system and performance. It empirically indicated that pharmaceutical companies had been implementing CRM system as an effective strategic business framework in order for more balanced achievements based on the grounded understanding of both CRM system and integrated performance. It suggests a positive impact of supportive CRM system on firm performance, especially for pharmaceutical industry through the initial empirical evidence. Also, it brings out unmet needs for more practical system design, improvement of employees' awareness, increase of system utilization in the field. On the basis of the insight from this exploratory study, confirmatory research by more appropriate measurement tool and increased sample size should be further examined.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.179-186
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• 2016

A study is to research crash barriers for vehicles that prevent road breakaway of vehicles and protect car passengers and pedestrians as absorbing impulse. Protection performance tests on vehicle passengers were simulated by using a LS-DYNA program. Through repetitive simulation on various speed and angles, passenger protection performance according to different impact condition was contemplated. Variable setting for the simulation was calculated as the mean weight of domestic car sales. By analyzing NASS (National Automotive Sampling System) of NHTSA (National Highway Traffic Safety Administration) of the U.S., the actual speed and collision angle section of accidents were computed. As a result, we confirmed that THIV (Theoretical Head Impact Velocity) and PHD (Post-impact Head Deceleration) are increased according to the impact speed and angle. Also, when the vehicle hit the guardrail post, we could be confirmed that the passenger protection performance greatly decreased.

• Journal of Technology Innovation
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• v.5 no.2
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• pp.48-79
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• 1997

This study aims to evaluate and identify the patterns of the technological competitiveness of the Korean industry. Such statistics as R&D expenditure and R&D manpower as input indexes, US patent registrations and export sales as output indexse were used. It was turned out that such industrial types as specialized-suppliers industries, scale-intensive industries and science-intensive industries showed relatively strong technical competitiveness. However, resource-intensive industries and labor-intensive industries which had maintained a competitive advantage in the 1970s and the 1980s appeared to be gradually losing their technological competitiveness. These results are by and large in accordance with the trends of export performance. This study conducted the canonical discriminant analysis in order to test the correctness of the patterns displayed in the technological competitiveness of the Korean industry. The result of the analysis showed that the five patterns of technical strength of the Korean industries are significantly independent each other for four respective variables which are used to distinguish industries. This implies that the ex ante industrial classification into five types was correct in terms of the ex post statistics, and that the patterns of technological competitiveness discovered in this study are also statistically correct.

• Proceedings of the Technology Innovation Conference
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• 1997.12a
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• pp.197-228
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• 1997

This study aims to evaluate and identify the Patterns of the technological competitiveness of the Korean industry. Such statistics as R&D expenditure and R&D manpower as input indexes, US patent registrations and export sales as output indexes were used. it was turned out that such industrial types as specialized-suppliers industries, scale-intensive industries and science-intensive industries showed relatively strong technical competitiveness. However, resource-intensive industries and labor-intensive industries which had maintained a competitive advantage in the 1970s and the 1980s appeared to be gradually losing their technological competitiveness. These results are by and large in accordance with the trends of export performance. This study conducted the canonical discriminant analysis in order to test the correctness of the patterns displayed in the technological competitiveness of the Korean industry. The result of the analysis showed that the five patterns of technical strength of the Korean industries are significantly independent each other for four respective variables which are used to distinguish industries. This implies that the ex ante industrial classification into five typers was correct in terms of the ex post statistics, and that the patterns of technological competitiveness discovered in this study are also statistically correct.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.456-463
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• 2001

Understanding and adapting to changes of customer behavior in internet shopping mall is an important aspect to survive in continuously changing environment. This paper develops a methodology based on decision tree algorithms to detect changes of customer behavior automatically from customer profiles and sales data at different time snapshots. We first define three types of changes as emerging pattern, unexpected change and the added/perished rule. Then, it is developed similarity and difference measures for rule matching to detect all types of change. Finally, the degree of change is developed to evaluate the amount of change. A Korean internet shopping mall case is evaluated to represent the performance of our methodology. And practical business implications for this methodology are also provided.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.61-85
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• 2006

The Purpose of this study is to prove empirically the relationship between ventures' technology valuation and performance, while considering the uniqueness of Korean firms. We use technology valuation index, marketability valuation index, business valuation index as ex-ante independent variables, use firm's performance(sales, asset, operating income ratio, net income ratio etc) as ex-post dependent variables. Parametric analysis such as Paired T-test, ANOVA are applied in this paper. The results of Empirical analysis is summarized as follows. Firstly, operating income ratio and net income ratio are different in portfolios classified by technology valuation index. Secondly, the growth rate of operating income is different in portfolios classified by technology valuation index. Finally, this study has shown that technology valuation index has possibility which it use the predictive variables of ventures' performances.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.481-492
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• 1996

The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.