• Title/Summary/Keyword: Positive Traits

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The Impact of Brand Internationalization Image and Country of Origin Brand Image on Consumer Behavior (브랜드 글로벌화 이미지와 원산지국가 브랜드 이미지가 소비자 행위에 미친 영향)

  • Jin-Yan Tian;Zi-Yang Liu;Cong-Ying Sun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.709-710
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    • 2023
  • Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

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Evaluation of Crossbreeding Effects for Wool Traits in Sheep

  • Malik, B.S.;Singh, R.P.
    • Asian-Australasian Journal of Animal Sciences
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    • v.19 no.11
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    • pp.1536-1540
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    • 2006
  • Crossbreeding effects for wool quality traits viz. greasy fleece weight (kg), staple length (cm), average fibre diameter (${\mu}$) and medulation percentage were estimated using the Dickerson's and Kinghorn's models. The data analyzed involved 15 genetic groups including Nali purebred, $F_1$'s of two and three breeds, $F_2$'s and reciprocal crossbred obtained from the crossing of Nali (N), Merino (M) and Corriedale (C) breeds during 1980-96. Nali and Corriedale breeds had non-significant negative additive genetic effects (Dickerson's model) on greasy fleece weight, while effects of Corriedale were negative for staple length only from both models. In general additive genetic effects of all three breeds were non-significant for all the wool traits except medulation percentage. Non significant heterotic and recombination effects (epistatic loss) were estimated from both models. However, the estimates of crossbreeding effects varied between the models both in magnitude as well as in direction barring few exceptions. Undesirable positive heterosis was found on medulation percentage for all types of combinations involving three breeds. Comparison of least squares means of various genetic groups revealed that both two breed and three breed crosses were superior to the Nali breed for all wool quality traits. Fibre diameter of MN crossbreds was significantly less than CN crossbreds. Results also indicated that as the inheritance of Nali breed in a cross is decreased, the medulation percentage decreases which is desirable. Inter se mating of crossbreds (two breed, three breed) has not resulted in a decline in the wool quality traits. These results indicate that the synthetic population derived from three breeds can be stabilized easily for wool traits as there may not be epistatic loss on subsequent inter se mating of crossbreds.

Phenotypic and genetic parameters of productive traits in Rahmani and Romanov sheep and crossbreds

  • Khattab, Adel S.;Peters, Sunday O.;Adenaike, Adeyemi S.;Sallam, Abdel Aziz M.;Atya, Mahasan M.;Ahmed, Heba A
    • Journal of Animal Science and Technology
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    • v.63 no.6
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    • pp.1211-1222
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    • 2021
  • Data of 651 lambs (68 Romanov, 49 Rahmani, 151 [♀1/2 Rahmani × ♂1/2 Romanov) and 383 (♀3/4 Rahmani and 1/4♂ Romanov]) were collected from Mehalet Mousa Farm, belonging to Animal Production Research Institute from the period of 2009 to 2016 to estimate phenotypic and genetic parameters. The traits studied were birth weight (BW), body weight at four week (BW4), body weight at eight weeks (BW8) and body weight at twelve weeks (BW12) or weaning weight. Least squares analysis of variance shows significance of the effects of breed groups, gender of lambs, birth type; month of birth and year of birth on all traits studied. Rahmani lambs had heavier BW, BW4, BW8 and BW12 while Romanov lambs had the lowest ones. The first generation (♀1/2 Rhamani × ♂1/2 Romanov) had heavier body weights than Romanov and the second generation (♀3/4 Rahmani × ♂1/4 Roamnov). Gender of lambs had highly significant effect on body weights. Males were significantly (p < 0.01) heavier than females for all traits studied. Least square means of BW, BW4, BW8 and BW12 for single lambs were 2.69, 10.43, 13.53 and 16.10 kg, respectively. Least square means of BW, BW4, BW8 and BW12 for twin lambs were 2.50, 9.37, 12.5 and 15.16 kg, respectively, while least square means of BW, BW4, BW8 and BW12 for triple lambs were 2.09, 7.86, 10.83 and 13.67 kg, respectively. Estimates of direct heritability measured by single trait animal model were 0.14, 0.23, 0.25 and 0.26 for BW, BW4, BW8 and BW12, respectively, and the corresponding measured by multi trait animal model were 0.17, 0.24, 0.32 and 0.36 for the same traits, respectively. All genetic and phenotypic correlations among different traits studied are positive and significant.

Egg Quality Traits and Their Correlations in 12 Strains of Korean Native Chicken (토종닭 12계통 난질의 일반능력 및 상관관계 분석)

  • Kim, Kigon;Kwon, Il;Choo, Hyojun;Park, Byoungho;Cha, Jaebeom
    • Korean Journal of Poultry Science
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    • v.47 no.3
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    • pp.181-188
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    • 2020
  • In this study, sixteen egg quality traits, including egg weight, albumen weight, yolk weight, eggshell weight, albumen weight ratio, yolk weight ratio, eggshell weight ratio, yolk color, eggshell color, egg height, egg width, shape index, albumen height, Haugh unit, eggshell thickness, and eggshell strength were investigated in 12 strains of Korean native chicken using 600 eggs from birds at 38 weeks of age. Results showed that the Korean White Leghorn F strain had the highest egg weight of 62.7 g and the lowest (47.5 g) was observed in the Korean native chicken W strain. The Haugh unit was significantly different between strains. The mean Haugh unit for Korean native chicken ranged between 84.2 (L strain) and 76.0 (F strain), with an overall average of 79.9. Eggshells were the thinnest in Korean Rhode Island Red C and D strains (0.342 mm), whereas the highest eggshell thickness (0.393 mm) was observed in the Korean White Leghorn K strain. Korean Rhode Island Red C and D strains had low egg strength compared to that of other strains. Korean Cornish and Korean native chicken showed significant differences in egg quality traits between strains within breeds. Positive correlation coefficients were observed between egg weight and egg quality traits. The traits for color showed zero or low correlations with most egg quality traits. Egg shape index showed no correlation with most egg quality traits. Albumen height and the Haugh unit showed a positive correlation with albumen traits. Eggshell strength showed a positive correlation with eggshell traits.

Self-esteem, Personality and Dating Factors Influencing Positive Affect of Female College Students (자아존중감, 성격 및 이성교제 요인이 여대생의 정적 정서에 미치는 영향)

  • Kim, Eun-Ju
    • Journal of Korean Public Health Nursing
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    • v.29 no.2
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    • pp.354-364
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    • 2015
  • Purpose: This study was conducted to determine factors related to self-esteem, personality, general characteristics and dating affecting positive affect in female college students. Methods: The subjects were 335 female students attending the three colleges in Chungnam Province. Data were collected using PANAS, Self-esteem, and DISC questionnaires. Hierarchical Multiple Regression Analysis was mainly used. Results: The factors affecting positive affect were self-esteem, personality-dominance type, personality -consciousness type, economic status and boyfriend presence in female college students. These 5 factors accounted for 30.3% of positive affect of female students. In cases of having a boyfriend, factors affecting positive affect were self-esteem, economic status, boyfriend's height, and boyfriend's economic status. These 4 factors accounted for 30.5% of positive affect of female students who have a boyfriend. Conclusion: The positive affect levels of female students should be raised in practice through intervention such as a self-esteem improvement program, personality traits intervention program, and counseling on dating.

Estimation of Genetic Correlations for the Growth and Carcass Traits in Hanwoo (한우의 성장형질과 도체형질에 대한 유전상관 추정)

  • Park, C.J.;Park, Y.I.
    • Journal of Animal Science and Technology
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    • v.44 no.6
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    • pp.685-692
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    • 2002
  • This study was carried out to estimate the genetic correlations for the carcass and growth traits of Hanwoo bulls measured at 12 and 18 months of age on the basis of the data form 1,823 heads of Hanwoo bulls raised at the Livestock Improvement Main Center from 1991 to 1998. Genetic correlations were estimated with multiple trait animal model using MTDFREML. The genetic correlations of the body weight at 12 months with average daily gain during 6${\sim}$12 months and with the body length were 0.76 and 0.79, respectively. The genetic correlations of the body weight at 18 months with average daily gain during 6${\sim}$18 months and with the body length were 0.86 and 0.82, respectively. The genetic correlations of the carcass weight with dressing percent, eye muscle area, backfat thickness and carcass length were 0.39, 0.37, 0.44 and 0.63, respectively. And estimate of 0.36 was obtained for the genetic correlation between backfat thickness and marbling score. The high and positive genetic correlations of 0.71 and 0.96 were estimated for the carcass weight with the body weights at 12 and 18 months. The genetic correlations of the carcass weight with body lengths at 12 and 18 months were 0.63 and 0.75, respectively. Positive genetic correlations were estimated for the dressing percentage with the body weight, average daily gain, body length, thurls width and chest girth. Low genetic correlations were estimated between eye muscle area and the growth traits ranging from -0.07 to 0.32. Dressing percentage was low correlated genetically with the growth traits except for the chest girth at 18 months. The genetic correlation between marbling score and chest girth at 18 months estimated was 0.25.

The Effect of Small Business Entrepreneur's Psychological Traits on Entrepreneurial Orientation and Performance: Focusing on the Moderating Effect of Government Support Programs (소상공인 기업가의 심리적 특성이 기업가정신과 소상공인 사업성과에 미치는 영향: 소상공인 정책자금지원의 조절효과)

  • Lee, Sung In;Yi, Ho-Taek
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.139-155
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    • 2022
  • This paper presented a research model to investigate the relationship between the psychological traits of small business entrepreneurs and entrepreneurial orientation and the relationship between entrepreneurial orientation and performance. To verify the research model, a total of 202 entrepreneurs in Daegu were surveyed and the data obtained were used. The collected data were analyzed by SPSS and AMOS. The results of the analysis showed that all of the psychological traits except 'Agreeableness' and 'Extroversion' among the small business entrepreneur's psychological trait had a positive(+) effect on entrepreneurial orientation. In addition, it was confirmed that entrepreneurship orientation had a positive(+) effect on performance, and government policy funding had a moderating effect between entrepreneurship orientation and performance. In conclusion, the causal relationship between the small business entrepreneur's psychological traits and entrepreneurial orientation is examined, and the moderating effect of government support programs is examined to find out what psychological traits of small business entrepreneurs affect the expression of entrepreneurial orientation. In addition, since entrepreneurial orientation affects performance and government policy funds control, it suggests that continuous financial support for small business entrepreneurs is needed.

QTL analysis of agronomic traits in recombinant inbred lines of sunflower under partial irrigation

  • Haddadi, P.;Yazdi-Samadi, B.;Naghavi, M.R.;Kalantari, A.;Maury, P.;Sarrafi, A.
    • Plant Biotechnology Reports
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    • v.5 no.2
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    • pp.135-146
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    • 2011
  • The objective of the present research was to map QTLs associated with agronomic traits such as days from sowing to flowering, plant height, yield and leaf-related traits in a population of recombinant inbred lines (RILs) of sunflower (Helianthus annuus). Two field experiments were conducted with well-irrigated and partially irrigated conditions in randomized complete block design with three replications. A map with 304 AFLP and 191 SSR markers with a mean density of 1 marker per 3.7 cM was used to identify QTLs related to the studied traits. The difference among RILs was significant for all studied traits in both conditions. Three to seven QTLs were found for each studied trait in both conditions. The percentage of phenotypic variance ($R^2$) explained by QTLs ranged from 4 to 49%. Three to six QTLs were found for each yield-related trait in both conditions. The most important QTL for grain yield per plant on linkage group 13 (GYP-P-13-1) under partial-irrigated condition controls 49% of phenotypic variance ($R^2$). The most important QTL for 1,000-grain weight (TGW-P-11-1) was identified on linkage group 11. Favorable alleles for this QTL come from RHA266. The major QTL for days from sowing to flowering (DSF-P-14-1) were observed on linkage group 14 and explained 38% of the phenotypic variance. The positive alleles for this QTL come from RHA266. The major QTL for HD (HD-P-13-1) was also identified on linkage group 13 and explained 37% of the phenotypic variance. Both parents (PAC2 and RHA266) contributed to QTLs controlling leaf-related traits in both conditions. Common QTL for leaf area at flowering (LAF-P-12-1, LAF-W-12-1) was detected in linkage group 12. The results emphasise the importance of the role of linkage groups 2, 10 and 13 for studied traits. Genomic regions on the linkage groups 9 and 12 are specific for QTLs of leaf-related traits in sunflower.

Investigation of Root Morphological and Architectural Traits in Adzuki Bean (Vigna angularis) Cultivars Using Imagery Data

  • Tripathi, Pooja;Kim, Yoonha
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.67 no.1
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    • pp.67-75
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    • 2022
  • Roots play important roles in water and nutrient uptake and in response to various environmental stresses. Investigating diversification of cultivars through root phenotyping is important for crop improvement in adzuki beans. Therefore, we analyzed the morphological and architectural root traits of 22 adzuki bean cultivars using 2-dimensional (2D) root imaging. Plants were grown in plastic tubes [6 cm (diameter) × 40 cm (height)] in a greenhouse from July 25th to August 28th. When the plants reached the 2nd or 3rd trifoliate leaf stage, the roots were removed and washed with tap water to remove soil particles. Clean root samples were scanned, and the scanned images were analyzed using the WinRHIZO Pro software. The cultivars were analyzed based on six root phenotypes [total root length (TRL), surface area (SA), average diameter (AD), and number of tips (NT) were included as root morphological traits (RMT); and link average length (LAL) and link average diameter (LAD) were included as root architectural traits (RAT)]. According to the analysis of variance (ANOVA), a significant difference was observed between the cultivars for all root morphological traits. Distribution analysis demonstrated that all root traits except LAL followed a normally distributed curve. In the correlation test, the most important morphological trait, TRL, showed a strong positive correlation with SA (r = 0.97***) and NT (r = 0.94***). In comparison, between RMT and RAT, TRL showed a significantly negative correlation with LAL (r = -0.50***); however, TRL did not show a correlation with LAD. Based on RMT and RAT, we identified the cultivars that ranked 5% from the top and bottom. In particular, the cultivar "IT 236657" showed the highest TRL, SA, and NT, while the cultivar "IT 236169" showed the lowest values for TRL, SA, and NT. In addition, the coefficient of variance for the six tested root traits ranged from (14.26-40%) which suggested statistical variability in root phenotypes among the 22 adzuki bean varieties. Thus, this study will help to select target root traits for the adzuki bean breeding program in the future, generating climate-resilient adzuki beans, especially for drought stress, and may be useful for developing biotic and abiotic stress-tolerant cultivars based on better root trait attributes.

Genetics of Residual Feed Intake in Cattle and Pigs: A Review

  • Hoque, M.A.;Suzuki, K.
    • Asian-Australasian Journal of Animal Sciences
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    • v.22 no.5
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    • pp.747-755
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    • 2009
  • The feed resource for animals is a major cost determinant for profitability in livestock production enterprises, and thus any effort at improving the efficiency of feed use will help to reduce feed cost. Feed conversion ratio, expressed as feed inputs per unit output, is a traditional measure of efficiency that has significant phenotypic and genetic correlations with feed intake and growth traits. The use of ratio traits for genetic selection may cause problems associated with prediction of change in the component traits in future generations. Residual feed intake, a linear index, is a trait derived from the difference between actual feed intake and that predicted on the basis of the requirements for maintenance of body weight and production. Considerable genetic variation exists in residual feed intake for cattle and pigs, which should respond to selection. Phenotypic independence of phenotypic residual feed intake with body weight and weight gain can be obligatory. Genetic residual feed intake is genetically independent of its component traits (body weight and weight gain). Genetic correlations of residual feed intake with daily feed intake and feed conversion efficiency have been strong and positive in both cattle and pigs. Residual feed intake is favorably genetically correlated with eye muscle area and carcass weight in cattle and with eye muscle area and backfat in pigs. Selection to reduce residual feed intake (excessive intake of feed) will improve the efficiency of feed and most of the economically important carcass traits in cattle and pigs. Therefore, residual feed intake can be used to replace traditional feed conversion ratio as a selection criterion of feed efficiency in breeding programs. However, further studies are required on the variation of residual feed intake during different developmental stage of production.