• Journal of Radiation Industry
• /
• v.2 no.1
• /
• pp.35-42
• /
• 2008

The purpose of this study is to observe how the public impression of radiation is changing over the North Korea's nuclear bomb test. We found that the nuclear bomb test brought more negative impressions of radiation, but, in one year, more positive ones prevailed as in the pre-bomb-test. Those positive impressions were found to be composed of useful and positive elements mostly relative to health care. This suggests that we need to apply radiation (fusion) technology to solving everyday life problems in order to bring more positive impressions of radiation.

• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.4
• /
• pp.176-184
• /
• 2021

This study aims to examine 1) the influence of festival emotional and function values on travelers' positive festival memory, festival attachment, and experience sharing behavior, and (2) the moderation effect of online friendship among the path. In the present study, the proposed model was developed based on the MTS from 340 collected participants who have experienced the festival held in Guangdong Province in China. The SPSS and AMOS were used for statistical analysis. The results revealed that emotional and function festival values are positively related to the positive festival memory of travelers; positive festival memory significantly influences festival attachment and experience sharing behavior of travelers. Meanwhile, festival attachment also has a significantly positive effect on the experience-sharing behavior of travelers. Moreover, the presented differential experience sharing behavior of travelers follows the level of their online friendship. Travelers with high online friendships presented higher sharing behavior than travelers with low online friendships. Depending on the results of this study, we could provide some theoretical implications for future festival research and online communication research. These results could provide some practical implications for festival managers to develop more communication strategies.

• Korean Journal of Child Studies
• /
• v.33 no.6
• /
• pp.149-168
• /
• 2012

This study explored the effects of maternal ambivalence over emotional expressiveness (AEE) and mother-adolescent communication on adolescent depression (depressed affect, positive affect, somatic symptoms and activity inhibition, interpersonal difficulties). Data were taken from 233 middle school students (128 boys, 105 girls) and their mothers. Regression analyses showed varying gender differences in the relationships among these variables. Boys with high maternal AEE had lower positive affect, and higher depressive affect, somatic symptoms and activity inhibition, and interpersonal difficulties, whereas girls' moods were not influenced by maternal AEE. In addition, boys with problems in mother-dolescent communication exhibited lower positive affect, higher depressed affect and interpersonal difficulties, but open communication was not related to any depressive symptoms. The mother-adolescent communication type did not appear to be associated with depression in girls either. Both boys and girls both had less open communication and more problem communication with mothers experiencing high AEE. Problem communication with mothers partially mediated the relationship between maternal AEE and interpersonal difficulties in boys only. Examination of maternal ambivalence over emotional expressiveness provides a deeper context for our understanding of negative family communication patterns and the psychological consequences, especially in mother-adolescent boy dyads.

• Journal of Digital Convergence
• /
• v.19 no.4
• /
• pp.329-338
• /
• 2021

The purpose of this study was to investigate the influences of parent-adolescent communication, positive psychological capital on the psychological well-being of adolescents. The data were collected from 234 middle school students living in G city. Data were analyzed using Pearson correlation analyses and hierarchical regression analyses. Results of the study are summarized as follows. Fisrt, parent-adolescent communication and positive psychological capital showed positive correlations with the adolescents' psychological well-being. Second, parent-adolescent communication and positive psychological capital effect on psychological well-being. Third, in terms of individual factors, resilience had the greatest effect on psychological well-being, followed by hope, open communication with a mother, open communication with a father, optimism, in that order. The result for the effects of parent-adolescent open communication and positive psychological capital on adolescent's psychological well-being highlights the important roles played by the parent-adolescent communication of environment variable, positive psychological capital of psychological variable in improving and adolescent's psychological well-being. This study contributes to the literature by proving fundamental insights into an adolescent's psychological well-being and happy life.

• Fashion & Textile Research Journal
• /
• v.14 no.5
• /
• pp.803-810
• /
• 2012

This study investigates the effect of nonverbal communication on trust, switching barrier, and repurchase intention. Sample subjects used in this study were customers of a fashion shop in Sunchon. The questionnaires were conveniently sampled from July 2010 to August 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, nonverbal communication by the service provider was divided into 3 types, physical appearance and paralanguage, postures and proxemics, and facial expressions. Second, it was found that physical appearance and paralanguage, postures and proxemics, facial expression of nonverbal communication had a significant impact on customer trust. Third, given the relationship between nonverbal communication and switching barrier, it was represented that the postures and proxemics and facial expressions (except physical appearance and paralanguage) had a significantly positive influence on the switching barrier. Forth, physical appearance/paralanguage, postures/proxemics, and facial expressions (nonverbal communication) had a positive influence on repurchase intention. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intention. According to the results of this study, the more positive nonverbal communication by the service provider then the higher the customer repurchase intention as well as trust and switching barrier. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intentions.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.10 no.3
• /
• pp.63-74
• /
• 2022

Purpose - The purpose of this study is to set up the elements of the airline marketing communication and find out the effect of each element on brand trust. It also aims to figure out how brand trust affects the customer's repurchase intention and WOM intention respectively, and whether repurchase intention has an influence on WOM intention. Eventually, this research intends to provide not only academic but practical application of the research by figuring out the marketing communication factors. Research design, data, and methodology - The survey for this study has been conducted for about 2 months, targeting those who have flown with either domestic or foreign airlines. The number of 249 surveys were distributed and the total number of specimens is 244. Data analysis methods were verifiable factor, discriminant, nomological, and structural equation model analysis. Result - Only advertisement, promotion and WOM have a positive effect on brand trust while publicity has no impact on brand trust. Brand trust was found to have a positive effect on repurchase intention. Also Brand trust also has a positive effect on WOM intention. Finally repurchase intention has a positive effect on WOM intention. Conclusion - There are insufficient existing studies of airline marketing communication which has the direct influence on brand trust. Therefore, the study provided the theoretical foundation of airline marketing communication elements that directly effect on airline brand trust.

• Journal of Families and Better Life
• /
• v.23 no.5 s.77
• /
• pp.53-62
• /
• 2005

This study investigated the effect of parents' marital conflict and parent-adolescent communication on the psycho-social adjustment of college students. The subjects were 287 college students(107 boys and 180 girls) in Daegu and Kyoungbuk Province. Questionnaires were used to investigate the college students' depression, anxiety and school adjustment and parents' marital conflict and parent-adolescent communication perceived by college students. Data were analyzed by SPSS-WIN program, including median, mean, standard deviation, correlational analysis, and regression. Results were as follows. (1) The college students who perceived their parents' marital conflict as lower and parent-adolescent communication as positive were less depressive and less anxious and were good at school than those who perceived them as higher and negative. (2) The college students of the family with negative parent-adolescent communication and high parents' marital conflict were more negative in psycho-social adjustment than those of the family with positive parent-adolescent communication or low parents' marital conflict. (3) The regression analysis showed that college students' perception of positive parent-adolescent communication was more influential on college students' psycho-social adjustment than the parents' marital conflict perceived by college students.

• Asia pacific journal of information systems
• /
• v.16 no.4
• /
• pp.179-202
• /
• 2006

The objective of this study is to identify the impacts of communication reinforcement on performance of learning in Web-PBL. Communication reinforcement is defined as the combination of information sharing and co-construction. As factors facilitating communication reinforcement, we propose learner's characteristics, task characteristics, and group characteristics. Learner's characteristics are collaboration-orientation, openness, holistic approach, and online community-orientation which reflects e-learning environment. Collaboration-oriented tasks as group projects were developed and given to groups with 5-6 members. The group characteristics are categorized into 'horizontal' and 'vertical', according to the patterns of communication between a group leader and members. To verify empirically the proposed research model, an experimental design was performed to learners who took on-line and off-line courses with group projects. We found important results as follows; First, field dependence has positive impacts on information sharing, and online community-orientation has positive impacts on co-construction. These results correspond with prior studies on relationship between field dependence and collaborative learning. Second, collaboration-oriented task directly impacts on information sharing, and indirectly affects co-construction, This result implicates that information sharing is pre-requisite of co-construction. Third, 'horizontal' was identified as a factor giving positive effects on information sharing and co-construction. This result implies that horizontal communication is very important to facilitate communication reinforcement.

• The Korean Journal of Franchise Management
• /
• v.14 no.2
• /
• pp.31-46
• /
• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• Asia-Pacific Journal of Business
• /
• v.10 no.1
• /
• pp.39-54
• /
• 2019

The purpose of this study is to research the effect of organizational culture on trust and communication. Also, the study explores whether trust and communication affects innovative behavior and the mediation effect on innovative behavior among organizational culture, trust and communication. This study analyzed the mediating effect with SEM using data from the HCCP in 2015. The results of the study are as follows. First, it was found that innovative, collective and rational culture positively influence but hierarchical culture negatively influence trust and communication. Second, trust and communication have a positive effect on innovative behavior and trust has a positive effect on communication. Third, the effect innovative, collective hierarchical and rational culture on innovative behavior is mediated through trust and communication. Therefore, this study suggests creating an innovative, relationship-based and goal-oriented organizational culture which increases trust and communication that facilitates innovative behavior.