• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.205-212
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• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.543-551
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• 2016

This study is to find out using of non-verbal communication of a golf instructor affects faith of Instructor and concentration in sports. Object of study was participants who had been taking a golf lesson and had an experience of a golf lesson at indoor and outdoor driving ranges located in Seoul and Gyeonggi Province for their own leisure sports. Among them, questionnaires from 293 persons were used for data processing and analysis of frequency, reliability test, confirmatory factor analysis and regression analysis were conducted for data processing. The conclusion from those processes are as below. First, non-verbal communication of a golf instructor has a positive effect on faith of instructor. Second, non-verbal communication of a golf instructor has a positive effect on concentration in sports. Third, faith of instructor has a positive effect on concentration in sports.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.362-369
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• 2013

This research is to investigate the impact of informal communication of smart-phone user while at work on performance. To do this, we proposed the research model including informal offline communication represented by tea time and informal online communication typified by Kakao talk derived from water-cooler effect. The results of this empirical study is summarized as followings. First, Kakao talk with insiders has a positive effect on performance only in male group, and Kakao talk with outsiders has a negative effect on performance in both male and female group. Secondly, tea time has a positive effect on performance in group with high task interdependence, whereas Kakao talk with insiders has a positive effect on performance in group with low task interdependence. The findings have significant implications for policy development to regulate the wise smart-phone use in organization.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.64-77
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• 2022

The advent of location-based social networks (LBSNs), and the pervasive use of smartphones have allowed individuals to easily inform their status through locational information. This led to a new trend in social media: to upload geotagged photos that illustrate the location of the images and then share them with others. In this circumstance, the current study aims to examine the use of geotags on Instagram. Further, the motivations for using geotags as well as the relationship among the motivation, satisfaction, and location information sharing behavior are analyzed. The online survey was conducted on 411 respondents of Hong Kong who are active Instagram users. Based on uses and gratification theory and goal theory, the users' motivations and goals for utilizing geotags were divided into mainly two categories; task-involved and self-involved goals. Then, four different motivations (contribution, memory aid, showing off, and reputation gaining) were further examined. The result indicated that contribution, memory aid, and reputation gaining were the goals and motivation for the users to utilize geotags on Instagram, having a positive impact on satisfaction. However, a positive relationship between showing off and geotag satisfaction was not supported. Among four different factors, memory aid was found to have the strongest influence on geotagging satisfaction. The result of testing the relationship between geotag satisfaction and further location information sharing behavior also turned out to have a positive relationship. The implications and limitations of findings are also discussed in the study.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.125-139
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• 2022

Purpose - This study examines how employees' perception of HR department expertise affect their satisfaction of education and training. Moreover, this study explores that the HR department's communication activities moderate the main effects between satisfaction of education and training opportunities. Design/methodology/approach - This study predicts the positive relationship between employees' perceptions of HR department expertise and their satisfaction of education and training. Furthermore, the HR department's communication activities will strengthen this positive relationship. To test these hypotheses, this study used the Human Capital Corporate Panel (HCCP) datasets, especially individual-level 2017 data. The final number of samples is 1,947 for the analyses. In addition, this study utilized a hierarchical regression model with SPSS program. Finding - The results analyzed with the hierarchical regression model showed that the perceptions of HR department expertise had a positive relationship with satisfaction of provided educational and training. In addition, the HR department's communication activities moderated the relationship between perception of HR department expertise and satisfaction of education and training opportunities. Research implications or Originality - This study suggests academic and practical implications for future research in the human resource development filed by clarifying the critical factors to increase employees' satisfaction and transferability of education and training.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.111-119
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• 2023

Purpose: This is a descriptive survey study for identifying the factors affecting the communication skills of nursing students in the current situation where non-face-to-face culture becomes commonplace due to the COVID-19. Methods: The data was collected from June 1-30, 2022, targeting total 160 nursing students(3rd/4th year) of three universities in Daejeon and Chungnam. Using the IBM SPSS/Win 25.0, the collected data was analyzed through the descriptive statistics, t-test, ANOVA, Pearson correlation, and multiple regression analysis. Results: In the results, the communication skills showed positive correlations with the acceptance of others (r=.32, p<.001), positive emotions in friendship (r=.44, p<.001), and empathy (r=.38, p<.001), and these variables explained total 32.0% of communication skills. Conclusion: Based on such results, it would be necessary to develop various extracurricular programs and also to establish the application measures for maintaining positive friendships and enhancing empathy.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.281-290
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• 2019

The purpose of this study was to examine how musical advertising communication affects the viewing attitude, the intention to see, and the revisit intention of musical audiences. The results of the study were as follows. First, as a result of examining the influence of musical advertising viewing attitudes on musical performances, the familiarity of musical performance brand and advertising novelty of advertising communications had positive effects on musical performances. On the other hand, the message complexity did not have a significant effect on the musical performance. Second, the attitude toward the musical performance had a positive influence on the intention to see the musical performance. Third, the intention to see a musical performance had a positive effect on the intention to revisit the musical performance. The result of this study is expected to be able to suggest communication methods and strategies along with useful implications for enhancing the communication effect on the audience of musical contents in the future.

• Health Policy and Management
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• v.25 no.4
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• pp.333-342
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• 2015

Background: The purposes of this study is to analysis the differences of the job satisfaction between regular and non-regular workers in hospitals. Methods: The samples used for data analysis are 632 workers of 6 hospitals using a standardized questionnaires in B, C, D, and G provinces. In research methodology, all the data were analyzed with descriptive statistics, t-test, Pearson's correlation, and multiple linear regression analysis. Results: In case of regular workers, communication, working conditions and employee benefit, and education were found to have a significant positive (+) effect on job satisfaction. In case of non-regular workers, empowerment, reward systems, communication, working conditions, and employee benefit had a significant positive (+) effect on job satisfaction. Conclusion: These results showed that hospitals needed to reinforce communication, working conditions and employee benefit to regular and non-regular workers in order to improve job satisfaction. Especially, more empowerment, working conditions, and employee benefit should be given to non-regular workers.

• Korean Journal of Child Studies
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• v.20 no.4
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• pp.179-193
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• 1999

This study examined the effects of the Empowering Parents Training(EPT) program with emphasis on mother's parental satisfaction and communication skills and children's self-esteem and social competence. Subjects were 73 mothers and their 4th to 6th grade children in elementary schools in Seoul and Kyonggi-do. Thirty-seven mother-child dyads were assigned to the education group and 36 dyads were assigned to the comparison group. Mothers in the education group received EPT in 7 sessions. Statistical methods adopted for data analyses were ANCOVA and Scheffe test. EPT had a positive effect on enhancing mothers' parental satisfaction and communication skills. EPT had some positive influence on children's self-esteem and social competence. The executive model of EPT used in this study was considered effective by the parents and lecturers.

• Proceedings of the KIEE Conference
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• 2005.11a
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• pp.179-182
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• 2005

현재 액정 표시장치는 액정의 유전율 이방성 특성에 따라 Positive LC 와 Negative LC로 구분되어 개발 된다. Positive LC에는 TN(Twisted Nematic)모드와 IP(In Plane Switching) 모드가 있다. Negative LC에는 VA(Vertical alignment) 모드가 있다. 데이타 전압을 교류구동 시키므로, LCD Pixel들은 극성반전을 하게 되며, 이때 특정 Pattern에서 화면상에 비정상적인 색깔이 나타난다. 특정 Pattern이란 데이타 전압이 교류구동을 할 때, Vcom Level이 데이타 전압에 의한 Coupling 때문에 왜곡이 발생되고, 이 왜곡에 의하여 레드, 그린, 블루 Pixel의 충전을 차가 발생해서, 화면의 좌우는 적색편향 하게 보이고, 중앙은 녹색편향 발생된다.