• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• Korean Association of Arts Management
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• no.60
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• pp.37-68
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• 2021

The purpose of this study is to understand the attractiveness of the vinyl record industry and derive implications by analyzing the structure of the industry. A few previous studies pay attention to the rapidly increasing demand for vinyl records, especially from a consumer point of view, and unlike the analysis of the consumption and vinyl record industry, this study focuses on the subjects of production and distribution of vinyl records. This paper collects data through in-depth interviews with experts in the vinyl record industry and various secondary data, which is analyzed by Porter(1980/2008)'s Five Forces Model. According to the analysis, the attractiveness of the vinyl record industry is positive in terms of the appropriate competitive strength in the industry and weak bargaining power of buyers, but negative in terms of the strong bargaining power of new entrants and substitutes. The outcome of this research has significance as basic data implying that companies that are trying to enter the vinyl record industry need to make strategic decisions.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.179-180
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• 2022

미상무성이 2021년에 발표한 미국의 전체 무역량 중 한국의 비중은 3.4%로 미국의 수입국중 7위를 기록하고 있다. 그중 전자부품이 차지하는 비율은 26.7%로 미국 내에서도 주요 수입품목으로 분류된다. KOTRA는 미국의 디지털화에 따른 5G, 6G, 클라우드 컴퓨팅, 인공지능(AI) 등의 산업 시장 확대와 더불어 소재부품의 수요도 증가할 것으로 전망하고 있다[1]. 한국의 부품산업이 미국 시장에 보다 효과적으로 진출하기 위한 전략 수립을 위해 마이클 포터의 5 Forces Model을 미국의 산업 환경에 적용하였다. 한국의 부품기업들이 미국시장진출을위해서는 국가 내부적으로는 원천 기술력을 최대한 확보하고, 원자재 공급망을 안정화시켜 외부의 위협을 견제함과 동시에, 미국 시장에서는 한국 전자부품의 차별성을 인증받아 소비재 개발의 초기단계에 파트너사로 진입 산업 내 경쟁우위를 선점하는 것이 중요하다.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.41-56
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• 2006

The real estate portal has grown into a successful e-Business model that is combined on and off line. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter's competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.534-540
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• 2015

One of today's most frequently discussed topics in the business world is how to escape from the intense red ocean and how to create an uncontested blue ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of an autobus company to show how it aspires to be a leader in the newly introduced autobus industry in Indonesia. Analyzed through a strategy canvas, Kano model, four actions framework and characterized as Kano-Blue Ocean approach, this case study provides valuable information on how accompany reinforces its competitive advantage from the red ocean while it transitions into a blue ocean by creating an innovative marketing strategy. This study provides a good example in the field of marketing and innovation management.

• Korean Journal of Construction Engineering and Management
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• v.13 no.2
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• pp.25-36
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• 2012

As the international construction market is rapidly expanding, Korean contractors have the need for having new leading businesses for their sustainable growth and high performance. Thus, this research tried to explore new leading businesses with two questions: 'What can be the new leading businesses?' and 'How can Korean contractors implement new leading businesses?' To this end, based on Porter's five forces framework and the resource-based view (RBV), we first derive three evaluation criteria (possibility of market entry, possibility of profit earning, and possibility of value-added earning). Next, we developed a framework for business evaluation which considers external market condition, internal competitiveness, and spin-off effects toward domestic market. Based on the framework, we defined green-energy plant, environmental plant, desalination plant, nuclear power plant, new urban development, and high-rise building as new leading business. Then, we selected green energy plant, environmental plant, and new urban development for the purpose of prior occupation of the market, consolidation of the competitiveness, and expansion of the ripple effect, respectively. Finally, we deduced market entry strategies for each business by investigating experts' opinions.

• Health Policy and Management
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• v.8 no.2
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• pp.25-57
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• 1998

In order to assess the attractiveness of the hospital industry, the competitive environment of the industry was analyzed. With the employment of Michael Porter's five forces model' the deciding factor was examined and applied to evaluate the intensity of the competitiveness in the hospital industry, and then the structure and attractiveness in hospital industry was assessed. The subject of this study was hospitals that have over 500 beds. Main findings are as follows. 1. Out of 5 factors deciding competitiveness, the pressure from newly opened hospitals and the competition between existing hospitals, were both high in intensity; this makes hospital industry less attractive. The pressure from the substitutes and the pressure from the negotiating power of consumers and suppliers were low; this makes hospital industry more attractive. 2. Overall intensity of competitive pressure pressure for existing hospital industry that have over 500 beds was rather low, consequently the attractiveness of the industry was evaluated quite high. These findings, however, were not solid enough to endorse the attractiveness of the industry. 3. It was understood that future industry would have bigger pressure/ competition so that the attractiveness for the relevant hospital industry would be decreased. This study has its limitations. As the evaluation of competitive factor was not grounded on quantitative data, its objectivity could be questioned. Also, the overall result of each factors could be distorted as it was calculated with same weight against individual factor. This study has its significance in that the specific hospital group was viewed as one industry, and its attractiveness as a potentially profitable industry in which worth investing was estimated, with all factors considered. With this key result, hospitals industustry could work out a plan to enhance the status of hospitals, allowing hospitals to get assistance in making strategic decisions such as mergers, cooperations, and new establishments.