• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.163-176
• /
• 2020

The strong demand for corporate social responsibility has led to growing consumer boycotts of corporate misconduct. Although there are differences over the legality of the boycott, it is important to develop the boycott in an effective and correct way because of its positive effects in terms of consumer rights and society. This study identified the factors and their influences on the intention of continuing and stopping boycotts when the boycott was becoming popular. In addition, in accordance with the duration(low/high) and intensity(low/high) of consumer boycott participation, the relative influence of antecedent factors on the continuous and discontinuous intention of boycotts was examined. A total of 272 questionnaires were collected from consumers currently participating in the boycott and analyzed. The analysis showed that the preceding factors had discriminatory effects on the intention of continuing and stopping the boycott, and the effects of the preceding factors on the intention of continuing and stopping the boycott were different depending on the duration and intensity of the boycott. Based on the research results, this study suggested implications, limitations, and future research directions.

• Journal of Fashion Business
• /
• v.22 no.5
• /
• pp.1-14
• /
• 2018

The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

• Journal of the Korea Convergence Society
• /
• v.12 no.11
• /
• pp.247-256
• /
• 2021

With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

• Journal of the Korean Society of Food Culture
• /
• v.25 no.2
• /
• pp.109-116
• /
• 2010

Ramyen and Korean noodles (guksu) are popular foods in Korea and around the world. Since 1998, rice consumption in Korea has gradually decreased, whereas consumption of noodles has continuously increased. The purpose of this study is to assess the consumption of ramyen and Korean noodles of Koreans, using data from the Korean National Health and Nutrition Examination Survey (KNHANES) of 2007. Korean adults (>20) were selected to examine the associations between noodle consumption and food and nutrient intake and health status. SAS 9.1 and SUDAAN 9.1 were used for the data analysis. 10.3% of Korean adults consumed ramyen, and 15.4% consumed Korean noodles. The consumption of ramyen and Korean noodles were higher in men than in women, in lunch than in other meals, and in the lowest income quartile than the highest quartile. Ramyen and Korean noodle consumer groups consumed more grain products, seasonings, and oils than the nonconsumer group. The noodle group showed significantly lower systolic blood pressure than the non-consumer group. The noodle groups showed lower rates of hypertension and metabolic syndrome than the non-consumer group. From these results, we conclude that ramyen and Korean noodles may have positive health effects. More studies on the association between noodles and the health of Koreans and those in other countries should be done in the future.

• International Commerce and Information Review
• /
• v.5 no.1
• /
• pp.137-158
• /
• 2003

The rapid growth of electronic commerce increases the potential for conflicts over contracts which have been entered into online(e.g. about price, late delivery, defects, specifications...). Using arbitration as a dispute resolution alternative is becoming increasingly popular especially in cases involving intellectual property rights and technology disputes since speed and secrecy are essential. The use of online dispute resolution(ODR) mechanisms to resolve such e-commerce conflicts is crucial for building business, consumer confidence and permitting access to justice in an online business environment. However, the use of the Internet and the World Wide Web in dispute resolution has an impact on the types of communication implied in the relevant processes(negotiation, mediation and arbitration). This paper deals with legal issues with respect to the practice of online arbitration. The paper begins with a brief introduction to the theories behind arbitration. These sections will be followed by a discussion on the specifics of online arbitration and the problems the process faces online arbitration by the legal community.

• Proceedings of the Costume Culture Conference
• /
• 2004.04a
• /
• pp.107-108
• /
• 2004

Clothing among lots of products is a means to express individuality and lifestyle of individual, its functions and uses are changing. Recently, it is asking the higher grade, specialization, diversity of production, because of the influence of changed lifestyle of consumers(Chang, 1999). Knitwear that can satisfy such as consumer’s desire, and give the soft and convenient feeling is a popular fashion item that women can enjoy because of its unique characters like the flexibility, expansion, and drape. (omitted)

• Journal of Korea Multimedia Society
• /
• v.22 no.12
• /
• pp.1438-1446
• /
• 2019

Recently, the number of mobile users as well as high-speed Internet user has been increasing rapidly. Moreover, traffic is growing fast as services that provide real-time content such as Youtube and Netflix become popular. The problem of traffic control in real-time content services is important because many people use cell phones to receive real-time content. In this regard, the field of CCN is currently being studied. We studied the mobility of nodes among CCN research fields. Node mobility can be divided into three categories : consumer mobility, intermediate node, and provide mobility. In this paper, we propose Mobility Node Support(MD-INS) to support the intermediate-node mobility in CCN real-time services. Experimental results show that the proposed scheme shows better performance than CCN in terms of service disconnection time and packet loss.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.6
• /
• pp.790-800
• /
• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• Journal of Korean Society for Quality Management
• /
• v.42 no.4
• /
• pp.607-616
• /
• 2014

Purpose: This paper reviews popular measurement system indices and proposes a procedure for assessing a measurement system using two parameters with intraclass correlation and a factor for process capability. Methods: Gage Repeatability and Reproducibility(GR&R), precision-to-tolerance ratio(PTR), number of distinct categories, producer's and consumer's risks are employed to assess the measurement capabilities and discuss the relationships between measurement system metrics. Results: Two-dimensional plot by two parameters is presented to assess adequacy of the measurement system and process capability. A numerical example and previously studied case study are provided for illustration. Conclusion: The procedure proposed in this paper using two-dimension parameters provides a valuable procedure and helpful guidelines to quality and production managers in assessing the capabilities of a measurement system and choosing the needed actions to be the most benefit.

• 한국벤처창업학회:학술대회논문집
• /
• 2018.04a
• /
• pp.183-185
• /
• 2018

Online search has recently become a popular business research field not only because the search volume is used to predict demand, but also consumer search history is effective to predict product prices and investment returns. This study analyzes the relationship between the Internet search volume of IPO stocks and their post-IPO stock returns in Korean Exchange. We find that the lower the amount of Internet search for stocks before IPO, the higher the stock returns after IPO both in short and long-term. Similar results are shown for excess returns over benchmark stocks. This finding suggests that IPO stocks with low investors' attention based on the Internet search volume may be undervalued.