• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.101-118
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• 2003

This paper describes pop stars' fashion style by the changes of pop music from the 1950's of the formative Period of a rock-n-roll to the 1990's. The author could examine the features of pop music as follows : the 1950's rock-n-roll, the 1960's rock and Psychedelic rock. the 1970's punk rock, the 1980's new wave and the 1990's reggae·hip-hop. Based on the examination, the author could do sampling of the fashion style, on which current pop music had influence, by rock style, new wave style, and reggae hip-hop style. The rock style makes appearance again as a new style when it is recently accepted to be a fashion. The 1960's hippie, which contains long-cherished desire of antiwar and peace after September 11, 2001 Attack on America and the Afghan War. reappeared as luxurious hippie, and the hybrid punk has been made because barriers between cultures have been collapsed to mix items and combine contradicting components at fashion field. The new wave style destroys sex difference of clothes. and men's clothes style has introduced women's dress style, so that androgynous style, which has handsome boy image with womanlike hair style and makeup, and the lingerie style without distinction of underwear and outer garment has made appearance through new cloth wearing ways and overexposure. The reggae and hip-hop style makes appearance to overcome social strata, groups, ages, regions and gender, etc and become one of the 21s1 century culture codes. In conclusion, pop music have played very important roles until expansion and popularity of new fashion style, and has been quickly expanded by mass media development. When the pop music fashion styles are introduced to high fashion, fashion styles have become more polished and high-qualify to expand them at main fashion world again.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4100-4104
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• 2014

The transition of the media of the Pop Music industry can be revealed by the transition of the usage pattern of Pop music consumers and the effects of mass media like TV on music consumers' preferences. This study analyzed the usage pattern and tendency, which evolves from ownership to consumption comparing the AIDMA with the AISAS model.

• (The) Research of the performance art and culture
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• no.32
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• pp.269-305
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• 2016

in the conclusion, appealing ways of expression regarding a wider and more variated range are to be tested and it is stressed the necessity of this to be shown to the general public through an ongoing constructive research on the originality of contents arising from the diversity of music genres And, concerning dance music, it is also pointed out the necessity of in-depth research on the rhythms that take into account the universal emotions of the general public to create diverse music that harmonizes with the dance and can be enjoyed by all. In the world of music, just a simplest attempt can bring about many changes. Depending on the identity of those who lead it, that change's appearance or shape may also be different. Moreover, changes arisen from testing simplified rhythms will let experts to create new music. K-Pop is to test, more than anything, diverse strategies and new changes to be selected by such a wide public. However, such changes ought not to degenerate into mere imitations and can neither become obsolete. The reason lies in the fact that the current efforts for the sake of diversification and creativity of K-Pop genre might well remain as the traditional elements of the K-pop of the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.104-108
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• 2016

African-American music heavily influences a variety of musical genres, including folk music, jazz, rhythm and blues, soul, and funk music. The music derived from traditional African music with its unique syncopated rhythm using a five-note pentatonic scale, and has developed through significant influences from gospel music. African-American music has also evolved through historical social movements, such as eliminating the racial discrimination, and has been influenced by the personalities of different cities in the United States. Modern music features fusion with elements of Western music. One of the most influential and respected artists of the 20th century was Stevie Wonder, who was known as "Father of African-American music." He was an accomplished artist, winning numerous awards despite being disabled. He has become one of the most famous and respected artists worldwide. This study of Stevie Wonder's life, music, and spiritual strength, aims to highlight his significant achievements and contributions to pop music. This is a study based on an analysis of the work of Stevie Wonder and describes how elements of African-American music influences current Korean pop music and musicians.

• Journal of Fashion Business
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• v.28 no.3
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• pp.104-121
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• 2024

This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.

• Asia Marketing Journal
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• v.17 no.4
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• pp.63-88
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• 2016

K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.42-45
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• 2014

본 논문은 K-Pop 디지털 음원 서비스에 활용 가능한 음악 정보 (Music Information)를 기술하기 위한 Music Description 중 K-Pop Genre Description에 대한 연구이다. 본 연구는 K-Pop 상용화 서비스에 활용하기 위한 음악 장르 분류를 제안하였다. 기존에 서비스되고 있는 K-Pop 디지털 음원 포털의 음원 분류를 체계적으로 분석한 결과를 통하여, 상용화에 가장 적합한 K-Pop 음악 분류 서비스를 위한 장르 체계를 제안하고 있다. 또한, TV-anytime 등 국제적 상용화 및 표준화에 적용된 기존의 장르 분류들과의 매핑을 통하여 확장 및 공유가 가능한 형태의 새로운 장르 분류체계 관리를 위한 메타데이터 규격을 제안하고 있다.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.1-13
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• 2020

In order to understand the recommendation algorithm applied to the online video platform, this study examines the relationship between the content characteristics of K-pop music videos and related videos recommended for playback on YouTube, and analyses which videos are recommended as related videos through network analysis. As a result, the more liked videos, the higher recommendation ranking and most of the videos belonging to the same channel or produced by the same agency were recommended as related videos. As a result of the network analysis of the related video, the network of K-pop music video is strongly formed, and the BTS music video is highly centralized in the network analysis of the related video. These results suggest that the network between K-pops is strong, so when you enter K-pop as a search query and watch videos, you can enjoy K-pop continuously. But when watching other genres of video, K-pop may not be recommended as a related video.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4418-4423
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• 2015

This thesis urges the change of the education system of popular music for globalization of K-POP in a longer point of view Korean popular music has developed not only musically but also sound quality itself. Moreover it became popular in a global scale in the name of K-POP. However, it is still limited to idol music, and numerous issues related to the lack of musical talent are emerging Even though the routine of birth and death of several idol groups and singers are still repeated. Recently, the skills of artists enhanced due to audition TV shows but still it's not enough. Under this situation, it is not appropriate to rely on audition TV shows and Entertainment Management companies for picking up talented artists. Therefore, like Classic or Traditional music, schools concentrated for popular music must be founded. If this become enabled, young students going to entertainment companies or to unqualified but expensive private institutes will disappear. Moreover, it can prevent students from lacking behind in their academic activity. In addition, a reformation should be done education colleges for raising popular music educators

• CELLMED
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• v.8 no.4
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• pp.21.1-21.2
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• 2018

The aim of this article is to argue that repeated singing helps to feel 'misery loves company.' Folksong is popular music in the past. Korean folk songs have almost repetitive chorus. The repetitive refrain is made easy for everyone to follow. So, people become comrades who share the chorus together. Repetitive music makes people more intimate and more intimate. So, people feel that they share thoughts and feelings with music. It gives me energy to never give in to destiny. So, they encourage each other to be worth living. They sing together and sympathize and comfort each other's pain. 'Hook song' is the most popular form in these days in Korean music. The form of K-pop (Korean pop), which is gaining popularity worldwide, has many repetitions and concentration of melody. BTS (Bang Tan Sonyundan, Boyband) also tells teens around the world through repetitive melodies that "Let's share our joy and sorrow." This is the highest value of music therapy. BTS is a Korean boy band that has gained a worldwide reputation. Recently, their songs are affecting teenagers all over the world. In this way, the author thinks that the repetition of folk songs was reborn as a 'Hook song' and the repetitive form of music is a good way to give support to anyone. The author thinks this is best accomplished by singing 'misery loves company.'