• Title/Summary/Keyword: Pop Art

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A Study on the Popularization of Traditional Korean Art through the Case Study of Convergence of K-POP and Traditional Art - Focusing on the idolization of BTS - (K-POP과 전통예술의 융합 사례분석을 통한 한국전통예술의 대중화 방안 연구 - BTS의 IDOL을 중심으로 -)

  • Cho, Young-In
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.27-36
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    • 2019
  • Today, the Korean wave headed by K-pop is newly named as 'New Korean Wave' in that it has been extended to United States, Europe and Russia. K-POP, the main player of the new Korean wave, has been successful in SNS marketing channels. Furthermore, the content of K-pop has attracted the attention of the global audience. The media and public attention on the Korean Wave is meaningful because it is not merely a cultural export. It also makes Korean people feel national pride, seeing the mental influence of its culture on other regions. Moreover, the development of the cultural industry in our society, which is different from industrial or material development, is a proof that Korean society is at the center of globalization. Until the 20th century, Korean culture had been rather receptive than dominant. In other words, it was focused more on acceptance of other cultures than active creation or outflow of its own. Now, however, K-POP is not anymore copying Western culture. It is creating its own unique characters, which makes K-pop very competitive. Korean culture has been formed for a long time in Korea's unique historical background. Korean popular culture also has to establish a solid foothold in world markets through its distinctive and traditional feature. The positive consumer response to Korean pop culture will create the added value of Korean contents and their derivatives, which will heighten Korea's national image also. In other words, if traditional art and K-POP are converged and equipped with our own unique and highly artistic culture, they will take the lead in the global cultural art market. In this study, we will recognize the possibility, growth and development of K-pop culture and analyze the cases of combining K-pop and Korean traditional art. First, we have to blend traditional art and other various genres to create diverse contents, and we have to actively utilize media channels. Second, we must improve people's awareness of the copyrights of traditional art. Also, we have to mitigate the copyrights of creative dance to expand the disclosure of contents which can be utilized. Third, we have to learn about traditional arts from younger age. Fourth, we will expand traditional arts to the whole of Korean cultural policies, which can enhance the nation's cultural value and create economic benefits. These four are expected to be effective ways to preserve the identity of traditional art and at the same time, globalize Korean culture.

The purpose of this study is to clarify the Kitsch's character of the Surrealism and Pop Art expressed in the modern fashion design (현대 복식에 표현된 초현실주의 팝아트의 키치 특성에 관한 연구)

  • 추미경
    • Journal of the Korean Society of Costume
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    • v.34
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    • pp.91-107
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    • 1997
  • For the purpose of this study is the re-searcher investigated the concept and background of kitsch and the character of Kitsch in the paintings with focus on the Surrealism and Pop Art. In this study it was focused that how the shapes and materials was expressed in the modern fashion. Surrealism in paintings is lead thoughts and art movement to humanism of be-having man and pursuit of mental sub-stance of human beings expressing un-conscious word and transforming image in new way by the methods Automatism and Depaysements. Pop Art in paintings is used to objects common and cheap in the popular con-sumer's society. That is to say Pop Art sublimated con-sumptional culture of mass as art. And this phenomenon is appeared in the modern fashion which have influencedon the shapes and materials in design. Kitsch's character was researched in terms of shapes materials in the modern fashion with focus on the Surrealism and Pop Art and their aspect are summarized as follows: 1. In he aspect of shapes it appears that the shapes in the modern fashion is that of play through the method distor-tion or modification of dress. It was un-derstood that the cause of the dreaming and fantasy in the childhood. In the aspect of materials it apepears that the materials in the modern fashion is that of exagerated-decoration through using of object which is various asses-sories flower doll etc. 2. In the aspect of shapes it appears that the shapes in the modern fashion is that of disharmoney disorder and unsuit-ableness. The major cause of that is be-cause of Antistandard fashion I the aspect of materials it appears that the materials in the modern fashion is that of sarcasm pleasantness. It was reviwed that the major cause of the wit or humor comes from the image of the masses makes use of such as plastic fun-ny picture can coin etc.

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A Study on Expression of Contemporary Ceramic Decoration Using Pop Art (팝아트 기법을 활용한 현대 도자 장식 표현 연구)

  • Choi, Jung-Hwa;Choi, Yoon-Jung
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.447-454
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    • 2018
  • The purpose of this study is to analyze the historical background and characteristics of pop art style and motif expressions in the works of artists by analyzing the theoretical study of pop art and analyze how the expression characteristics are applied to ceramic works. As a result of the analysis of the work, various images of everyday objects in popular culture are expressed in various ways such as bright and colorful colors, silk screen, lettering, photo montage, cartoon expression, object, collage, decoupage, It is believed that the art of ceramics will be created as a creative work that reinterprets the artistic value rather than reproducing the art based on the technique of pop art. I look forward to the development.

Underground Cinema and Avant-Garde Art: The Rise of American Independent Cinema

  • Li, Nan;Jung, Heonyong
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.102-107
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    • 2022
  • The emergence of independent cinema in the United States in the 1960s was the earliest sign of postmodernism in the country, which was often referred to as "underground cinema". The works, in a counter-cultural stance, overturned the thought of depth of traditional art cinema, not exploring the meaningful relationship between form and content in terms of artistic technique, but creating an aesthetic that echoed the "Pop Art" of the time by collaging established means of expression with traditional and fashionable ones in a consumerist manner. In this paper, American independent cinema was examined, firstly by analyzing the local and external factors that contributed to its rise. Secondly, two genres of independent cinema core paradigm, "underground cinema" and "pop cinema" were focused on, as a way of demonstrating the attention and influence that independent cinema has gained. Finally, we found that independent cinemas are also seeking for alternative exploration and diverse expressions in the context of the times.

The Interrelationship between Pop Art and Textile Design (팝 아트와 텍스타일 디자인의 상호관계)

  • 차임선
    • Archives of design research
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    • v.13
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    • pp.177-200
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    • 1996
  • The purpose of this study is to show the textile designers how to be creative and how to accept other ideas which are not necessarily of their own, and to show what exactly creating anything means. During the 1950's and'60s. America and Europe reached their peak in developing their consumption culture. After World War II, America achieved an astonished feat in developing its thechnology and industry to cause the economy to a rapid ascendence. The U.S. government adopted the Keynsian theory in its economic policy. The Keynsian theory advocates the consumer spending. And during this time period the American public developed consumption habit. Mass production and mass media went in hand to induce the public to buy. The public became an important target for the advertising stratages of the industry. In order for the industry to advertise the mass produced products, it had to utilize the mass media such as television, newspaper, and magazine. And mass media came into play an important role not to advertise the products, but to imform and educate the public about the products. This corporate stratege is further enhanced by the desire of the American public to climb up the ladder by way of material possession. Pop Art was born not only in reflecting the ideology of the consumption culture, but acted as a catalyst for more spending. The subjects of Pop Art are cars, foods, comics, Hollywood actors and movie scenes, the famous singers or persons. Andy Warhol specifically used the chosen image repeatedly to emphasize the redundacy of the image. The common factors which exist between Andy Warhol's Pop Art and textile design is the repetition in form, and the way of transferring an image to a canvas - Warhol used the frotttage technique to transfer an image to a canvas and textile design is transferred to a paper by way of transferring technique. Also the way Warhol thought of his paintings as a decorative elements and made a couple of his paintings into wallpapers or exhibits his painstings wall to wall demonstrates his close alliance with the textile design, let alone his comercial design background. In this study, I examined the inter-relationship between textile design and Pop Art. To carry out this study, I examined the comsumption culture: and the biomorphic relationship of culture and art: and Pop art and its transience stage. The major finding of this study is there exists a common denomenator between textile design and Pop Art, especially of Andy Warhol's.

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The Expression of Postmodern Pop Art Style in Contemporary American Animation (현대 미국 애니메이션에서의 포스트모던 팝의 표현)

  • Wu, Ying;Chang, Wook-sang
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.727-741
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    • 2022
  • This article focused on contemporary American animation since the 1990s and later detailed clues to the theory that contemporary pop art style influenced contemporary American animation art creation expression and contemporary American animation. Knowing why American animation swept the world summarizes the art creation characteristics of modern American animation. After a combination of theoretical and actual animation works, the main manifestations of the postmodern pop art style in contemporary American animation: exaggerated and superficial shapes highlight character characteristics; rebellious colors reconstruct emotional perception; creation impacts the mass media-dependence; bizarre collage and repetition, embodying the postmodern pop spirit of jokes and spoofs, Etc. Through this, it is expected that the current analysis of American animation will provide new innovative ideas for domestic animation design and increase the competitiveness of domestic animation in international video animation.

A Study on the Design of Pop Art Applied to T-Shirt (티셔츠에 표현된 팝아트 디자인 연구)

  • Kim, Eun-Ha;Cho, Jean-Suk
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.409-424
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    • 2008
  • This study intends to analyze T-shirt designs, particularly in connection with pop art. 444 pieces of T-shirts which conveyed the pop art spirits of well-known designers were selected for five years from 2001 to 2005, through fashion magazines(Collection: Dong-ah TV, Collezioni: Italy). The findings are as follows. As for formative characteristics of pop art in T-shirts, previous studies were analyzed to set classifications criteria such as popularization of images, eroticism, lettering and graffiti, assemblage. The design factor of the image popularization includes everyday images, cartoon, celebrities, and caricature. Everyday images ranked first followed by cartoon, caricature and celebrities. The design factor of eroticism ranges from the see-through look, partial exposure of human body, symbolization of underwear, and to printing of sexy images. The see-through look was ranked first, followed by partial exposure of human body, symbolization of underwear, and printing of sexy images. The design factor of lettering and graffiti encompasses letters, numbers, symbols and logos. Adoption of letters, numbers or symbols was ranked first, followed by brand logos and graffiti. The design factor of Assemblage is closely related to a three-dimensional effect. Varied expressions are possible: combination of two different textiles and fusion of textile and non-textile. Combination of two different textiles are higher than fusion of textile and non-textile.

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Nail Art Convergence Design Application of Neo-pop Art Works -Focusing on Artistic Works by Jean Michel Basquiat, and Takashi Murakami- (네오 팝 작품을 응용한 네일아트 융합디자인 -장 미쉘 바스키아, 무라카미 다카시 작품을 중심으로-)

  • Bae, Se-Ji;Kang, Eun-Ju
    • Journal of the Korea Convergence Society
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    • v.7 no.2
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    • pp.119-127
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    • 2016
  • The aim of this study is to contribute to the idea of creative design by presenting nail art designs in which neo pop art converges with nail art techniques. For this purpose, this study analysed the artistic worlds of Jean Michel Basquiat and Takashi Murakami as representative artists of neo pop art and used examples of their art as motivation based on Internet data and relevant books. Also this study analysed the concept and expressive techniques used in nail art, and for the nail art techniques of: hand painting, see-through, etching, nail patches, 3D, and airbrushing in order to create six nail art designs using artistic works by three artists as motivation. Based on this, this study presented creative and unique nail designs with artistic works by neo pop artists as motivation. It is hoped that this study will contribute to further use of characteristic and diverse nail designs and is helpful in promoting the capability of nail artists and activate the nail art scene. It is expected that research on nail art design will be expanded and developed through convergence with diverse design areas in the future.