• Journal of KIISE
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• v.43 no.7
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• pp.827-833
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• 2016

HTTP Adaptive Streaming (HAS) is a technique that adapts its video quality to network conditions for providing Quality of Experience. In the HAS approach, a video content is encoded at multiple bitrates and the encoded video content is divided into several video segments. A HAS player estimates the network bandwidth and adjusts the video bitrate based on estimated bandwidth. However, the segment scheduler in the conventional HAS player requests video segments periodically without considering TCP. If the waiting duration for the next segment request is quite long, the TCP connection can be initialized and it restarts slow-start. Slow-start causes the reduction in TCP throughput and consequentially leads to low-quality video streaming. In this study, we propose a TCP-aware segment scheduling scheme to improve performance of HAS service. The proposed scheme adjusts request time for the next video request to prevent initialization of TCP connection and also considers the point of scheduling time. The simulation proves that our scheme improves the Quality of Service of the HAS service without buffer underflow issue.

• Design Convergence Study
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• v.14 no.2
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• pp.151-168
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• 2015

As the market of music download stores moved into the mobile epoch the market was growing explosively. Recently, the digital music market tends to move from the mp3 download market to streaming service and the users can use the service on their mobile devices without reference to any inconvenient download and limited storage capacity. It was found that they mainly use the recommendation music playlist, instant player, main player and sharing of the functions of the streaming service from the user behavior research. This is noticeable features that set apart from the mp3 download service. However, the interface design of the streaming app followed the previous service and it needs the optimization of its UI design. In this study, the usability of high ranked three mobile streaming apps was evaluated. The result of the test was that Naver music and Bugs had high scores overall in four sections of the streaming service features. On the other hand, the Melon had primarily high score in color application on the service. The aim of this study is to suggest the direction of the UI design of music streaming service through the understanding of essence of streaming service and evaluation the usability test.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.475-487
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• 2024

As today's "ninth art", role-playing games recognized by most players due to their surreal themes and sustained reflection on social diseases. Through precise control of story-telling and game visuals, players develop an avatar identification during role-playing game. Based on Lacan's mirror stage theory, a new self-identity mechanism is established under the guidance of role-playing games. As a "player", the subject's interpretation of himself is shifted by the game order, and the subject identifies with the role-playing game while at the same time being structured by the desire of role-playing game. The immersive experience and emotional guidance of role-playing games all point to the most instinctive human desires. The psychoanalytic theory from Lacan's perspective explains the source of players' desire, and the expression of players' desire in the game. It also plays an important role in the emotional rendering and identity aspects of role-playing games. This paper is to establish that role-playing games do have an impact on the player's self-identity through a Lacanian psychoanalytic reading of role-playing games.

• Cartoon and Animation Studies
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• s.19
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• pp.127-143
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• 2010

The purpose of this study is to aesthetically approach a game, which was popular at home, through microscopic analysis on World of Warcraft. World of Warcraft(hereunder called WOW), which improved a game method of MMORPG that had been popular conventionally at home, from several angles, is suggesting new paradigm of MMORPG game. This study aims to propose new vision on game analysis by approaching this new method from the perspective of player. For this, it divided WOW into shift method, instruction implementation method, and communication configuration method, and analyzed this, respectively, by introducing a concept of empty time, empty space, and non-place, which was borrowed from Zygmunt Bauman's "Liquid Modernity". WOW's shifting method rather extends empty time, that is, the waiting time, contrary to the conventional MMORPG, which used a method of removing. Instead of maximally reducing boring, which becomes disturbance of a game, it is what overwhelmingly enlarges time that needs to be waited, thereby being what induces a sense of time, which a player experiences daily life, to the inside of a game. WOW's instruction implementation method offers one of hugely single map instead of zone-system necessary for map loading in the discontinued form. This minutely implements even a greatly insignificant place in playing a game, thereby stirring up a sense of travel, which explores there in reality. Finally, WOW's community configuration method makes a hunting-targeted group clear, which added a concept of hunting called the raid to the existing gild system. The raid, which is a large party of being bound to the inside of Instant Dungeon, clearly gives a performance role to each of party members, thereby allowing the identity in character to be connected directly to the identity of player. Through this, the player filled the suggested 'space' with experience, thereby being able to change it into 'place' that is significant to an individual.

• Journal of the Korean Institute of Intelligent Systems
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• v.20 no.3
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• pp.422-427
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• 2010

Korean Game industry, especially MMORPG(Massively Multiplayer Online Game) has been rapidly expanding in these days. But As game industry is growing, lots of online game security incidents have also been increasing and getting prevailing. One of the most critical security incidents is 'Game Bots', which are programs to play MMORPG instead of human players. If player let the game bots play for them, they can get a lot of benefic game elements (experience points, items, etc.) without any effort, and it is considered unfair to other players. Plenty of game companies try to prevent bots, but it does not work well. In this paper, we propose a behavior pattern model for detecting bots. We analyzed behaviors of human players as well as bots and identified six game features to build the model to differentiate game bots from human players. Based on these features, we made a Naive Bayesian classifier to reasoning the game bot or not. To evaluated our method, we used 10 game bot data and 6 human Player data. As a result, we classify Game bot and human player with 88% accuracy.

• Journal of Korea Game Society
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• v.9 no.5
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• pp.25-41
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• 2009

The objective of this study is to develop an analytic framework to code systematically the gamer's behaviour in MMO(Massively Multi-player Online) gameplay experience, to explore their gameplay as a problem solving procedure empirically. Previous studies about model human processor, content based protocol, and procedure based protocol are reviewed in order to build the outline of the analytic framework related to MMO gameplay. The specific gameplay actions and contents were derived by using concurrent protocol analysis method through the empirical experiment executed in MMORPG gameplay. Consequently, gameplay are divided into six actions : kinematics, perception, function, representation, simulation, and rule (heuristics, following, and transcedence). The analytic framework suitable for MMO gameplay was built. As a result of this study, we found three rule spaces in the problem solving domain of gameplay that are an heuristics, a following of the rule, and a transcendence of the rule. 'Heuristics' denotes the rule action that discovers the rule of game through trial-and-error. 'Following' indicates the rule action that follows the rule of game embedded in game by game designers. 'Transcendence' presents the rule action that transcends that. The new discovered rule spaces where 'Following' and 'Transcendence' actions occur and the gameplay pattern in them is provided with the key basis to determine the level design elements of MMO game, such as terrain feature, monster attribute, item, and skill et cetera. Therefore, this study is concludes with key implications to support game design to improve the quality of MMO game product.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.4
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• pp.117-129
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• 2023

Organizations must seek change in order to adapt to environmental changes and achieve better performance. However, despite this obvious statement, empirical analysis has been almost non-existent due to the difficulty of manipulating organizational performance or change. In this study, we overcame these limitations and analyzed the causes and effects of organizational change by assuming a professional sports team as a venture company, which is relatively easy to objectively measure and evaluate organizational change or performance. We systematically collected and preprocessed traditional and advanced metrics of National Basketball Association (NBA) statistics along with preprocessed trade data from eight years of regular seasons (2014~2015-2021~2022) to analyze our research model. Assessment of process macro model 7 derives the following empirical result. The results of the empirical analysis depict that NBA teams with low organizational performance in the previous season are more likely to make organizational changes through player trades to improve performance. Into the bargain player trades mediate the static relationship between the winning percentage in the previous season and the winning percentage in the current season. However, the indirect effect of a team's previous season's performance on player trades appears to vary depending on the current situations and context of each NBA team. Teams that made the playoffs in the previous season tend to make fewer trades than teams that did not and the previous season's performance is highly correlated with the current season's performance. On the other hand, teams that did not make the playoffs in the previous season tend to make a relatively larger amount of player trades in total, and the mediating effect of trades vanishes in this case. In other words, teams that did not make the playoffs in the previous season experience a larger change in performance due to trades than teams that made the playoffs, even if they achieved the same winning percentage. This empirical analysis of the inverse relationship between organizational change and the performance of professional sports teams has both theoretical and practical implications in the field of sports industry and management by analyzing the fundamentals of organizational change and the performance of professional sports teams.

• Journal of Korea Game Society
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• v.15 no.6
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• pp.107-120
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• 2015

Free-to-Play of Digital Game became to be one of the largest profit business models because of its stable profit and ability to attract new players. However as the services that are provided gets diversified, some problem come up with mass imbalance in the gameplay experience. Therefore in this process to organize the concepts and features of the Free-to-Play and typing research depending on the acquisition method, durability, and function of revelation target. It was able to derive the three problems, which are inequality in the gameplay experience, economic imbalance in the game world, and player's breakaway. The goal of study is to explain by giving specific examples with these three problems and offer rational solutions. These kinds of study will give a lead on how the Free-to-Play model should be applied to the Korean game market.

• Journal of Korea Game Society
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• v.11 no.4
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• pp.127-142
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• 2011

This study examined if realistic cues of violence - blood color (red), sound cues (screams of pain), and perspective (first-person) - influence user arousal, feeling of presence, and their memory for the game events and positions with personal experience of games. The relationship between arousal and presence was also analyzed with their effects on memory in a 3D modified shooter game (CounterStrike). Results indicated that both realism cues of violence increased the player's arousal regardless of the user's level of game experience, and the arousal had a significant relationship with engagement by affecting presence strongly. Especially, engagement (a sub-factor of presence) was stronger than other variables in explaining the memory effect, and it mediated the effect between arousal and memory. However, the first-person perspective did not show any significant effect on arousal, and had a negative effect on engagement.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.185-192
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• 2008

지난 몇 년간 HCI 분야에서 사용자 경험 (User Experience)이라는 용어는 전통적 의미의 사용성부터 심미적, 유희적, 감성적 그리고 기술 사용을 포함하는 사용의 전반적인 경험을 일컫게 되었다. 기술 성숙과 더불어 제품의 빈번한 상호작용으로 인해, 사용자는 제품의 도구적 의미의 유용성과 사용성에 대한 기대 충족 뿐만 아니라, 심미성, 감성 등 사용자의 내재적 가치까지 만족시켜주길 원한다. 본 연구는 사용자의 실용적인 목적 뿐만 아니라, 내재적 가치까지도 고려한 전체 사용자 경험 연구를 위해, 제품의 '도구적 요구 관점' 과 '비도구적 요구 관점' 을 함께 고려하고자 한다. 비인간 대상을 사람으로 간주하는 의인화 (Anthropomorphism) 연구에서는 대상을 도구적임과 동시에 비도구적으로 대하려는 현상을 보여준다. 이런 의인화 연구들을 착안하여, 본 연구는 의인화의 의의와 도출 과정을 살펴보고 HCI 분야에서 왜 의인화 관점의 연구가 중요한지, 사용자들은 언제 어떻게 사용하는 제품을 의인화하려는지 다른 분야의 의인화와 비교 설명하려 한다. [연구 1]에서는 2 개국 (독일, 인도) 에서 4 개의 디지털 기기 (핸드폰, MP3 플레이어, TV, 냉장고) 사용자를 대상으로 Contextual Interview 를 실시 후, 분석하여 국가별 디지털 기기 별 주요 의인화 요소들을 도출하였다. [연구 2]에서는 의인화 관점의 분석 결과가 문화적 차이에 따라 어떤 영향을 받는지를 검증하기 위해 [연구 1]의 통일 2 개국에 문화적 성향 측정을 위한 설문을 실시하였다. [연구 1]과 [연구 2]의 결과를 통해 HCI 분야에서의 의인화 관점 연구의 의의와 프레임웍을 설명하고, 문화적 차이를 반영한 제품의 의인화 가이드라인을 제시하고자 한다.