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A Study on Brand Identity of TV Programs in the Digital Culture - Focusing on the comparative research of current issue programs, and development - (디지털 문화에서 TV 방송의 브랜드 아이덴티티 연구 -시사 교양 프로그램의 사례비교 및 개발을 중심으로-)

  • Jeong, Bong-Keum;Chang, Dong-Ryun
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.53-64
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    • 2005
  • The emergence of new communication media, digital, is something of a wonder, as well as a cultural tension. The industrial technologies that dramatically expand human abilities are being developed much faster than the speed of adaptation by humans. Without an exception, it creates new contents and form of the culture by shaking the very foundation of the notion about human beings. Korean broadcasting environment has stepped into the era of multi-media, multi-channel as the digital technology separated the media into network, cable, satellite and internet. In this digital culture, broadcasting, as a medium of information delivering and communication, has bigger influence than ever. Such changes in broadcasting environment turned the TV viewers into new consumers who participate and play the main role in active communication by choosing and using the media. This study is trying to systemize the question about the core identity of broadcasting through brand as the consumers stand in the center of broadcasting with the power to select channel. The story schema theory can be applied as a cognitive psychological tool to approach the active consumers in order to explain the cognitive processes that are related to information processing. It is a design with stories, which comes up as a case of a brand's story telling. The range of this study covers the current issue and educational programs in network TV during the period of May and August of year 2005. The cases of Korean and foreign programs were compared by the station each program is broadcasted. This study concludes that it is important to take the channel identity into the consideration in the brand strategy of each program. Especially, the leading programs of a station must not be treated as a separate program that has nothing to do with the station's identity. They must be treated to include the contents and form that builds the identity of the channel. Also, this study reconfirmed that building a brand of the anchor person can play as an important factor in the identity of the program's brand.

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A Study on the Safety Consciousness of Elementary Students (초등학생의 안전의식에 관한 연구)

  • Park, Dae-Sung;Lee, Young-Hyun
    • The Korean Journal of Emergency Medical Services
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    • v.8 no.1
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    • pp.87-104
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    • 2004
  • This study selected the fifth and sixth graders of elementary school in Jeollanamdo who can express their opinions of safety consciousness and understand the items of questionnaire as the population. It selected 10 elementary schools under the supervision of Jeonnam Board of Education and sampled 700 students randomly from 2-3 classes in the 5th and the 6th grade. One preliminary survey was conducted to revise and complement the contents and forms of questionnaire with 70 students of a school from Apr. 1 to 6, 2004 and this study was conducted from Apr. 10 to 30, 2004. Data of this study were collected by explaining the purport of study to subjects after obtaining approval of principal and teacher of the school and distributing questionnaires. Total 700 questionnaires were distributed and 681 were collected (97%) and 602 were used for final analysis except 79 lacking responses. The results of this study are as follows. According to demographical characteristics of subjects, 'male' students were 302(50.%) and 'female' students were 300(49.8%) by sex and 'the 5th graders' were 285(47.3%) and 'the 6th graders' were 317(52.7%) in grade distribution. Residents at 'apartment house' were 406(67.4%) in residence type, 'going to school by foot' was 477 students(79.2%), 'high school graduates' were 297(49.3%) in fathers' education, 'high school graduates' were 366 (60.8%) in mothers' education, 'professional and office workers' were 231(38.4%) in fathers' job, 'full-time workers' were 283(47.0%) in mothers' job, and the number of siblings was one except myself in 343 students(57.0%). Respondents on the level of class showing 'good' were 340(56.5%) and those on the degree of adaptation to school life showing 'active' were 349(58.0%). On the characteristics related to safety education, 360(59.8%) responded it was 'very necessary', on the frequency of safety education at school for last one year, 339(56.3%) responded they had 'once or twice', on the frequency of safety education by parents, 279(46.3%) responded they 'often' had it, on the level of safety practice by parents, 347(57.6%) responded they practiced it 'frequently', on the source of knowledge of safety, 223(37.0%) responded they got it from 'parents, siblings and relatives', on the degree of recognizing the need of safety education textbooks, 295(38.5%) responded 'it was needed', on the recognition of necessity of teacher for safety education, 271(45.0%) answered it was very necessary', and on the recognition of qualification of teacher for safety education, 370(61.5%) answered it was 'paramedic'. The mean score of safety consciousness of subjects was 2.72 (SD. 21) of full score 3, having high score over mean score. According to each area, the area showing the highest safety consciousness was safety of fire(2.83), followed by home safety(2.76) and first-aid treatment(2.76), traffic safety(2.71), play and leisure safety(2.66) and school safety(2.56). Items showing statistical differences in the degree of safety consciousness according to demographical characteristics were sex(t=-3.11, p=.002), education(t=2.33, p=.021) and number of siblings(F=3.729, p=.011). In the difference of safety consciousness between both sexes, 'female' students(2.75) showed higher safety consciousness than 'male' students (2.69), and the former also showed higher safety consciousness than the latter in all six areas of school safety, play and leisure safety, traffic safety, fire safety, home safety and first-aid treatment, and there were statistical differences in the areas of play and leisure safety, traffic safety, fire safety and first-aid treatment. According to the differences of safety consciousness by grade, 'the fifth graders'(2.74) showed higher safety consciousness than 'the sixth graders'(2.70) and the former also showed higher safety consciousness than the latter in all six areas of school safety, play and leisure safety, traffic safety, fire safety, home safety and first-aid treatment, and there were statistical differences in the areas of fire safety and home safety. In the safety consciousness by the number of siblings, 'single son or daughter' (2.78) was highest and their safety consciousness was also highest in all six areas of school safety, play and leisure safety, traffic safety, fire safety, home safety and first-aid treatment, and there were statistical differences in the areas of school safety, fire safety and home safety, There were statistically remarkable differences in degree of adaptation to school life (F=15.349, p=.000) and perceived schooling level(F=9.552, p=.000). According to the degree of safety consciousness related to characteristics of safety education, there were statistical differences at the degree of recognizing the need of safety education(F=9.797, p=.000), degree of safety education at school(F=2.595, p=.006), degree of safety education by parents(F=12.709, p=.000), degree of practicing safety by parents(F=17.579, p=.000), source of knowledge of safety education (F=2,715, p=.044), necessity of safety education textbooks(F=3.972, p=.008), need of safety teacher(F=4.137, p=.006) and qualification standard of safety teacher(F=3.016, p=.029).

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Monitoring on the Marine Environment and Phytoplankton of Kongsfjorden, Svalbard, Arctic (북극 스발바드섬 Kongsfjorden의 해양 환경 및 식물플랑크톤 모니터링 연구)

  • Kang, Sung-Ho;Kim, Yea-Dong;Kang, Jae-Shin;Yoo, Kyu-Cheul;Yoon, Ho-Il;Lee, Won-Cheol
    • Ocean and Polar Research
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    • v.25 no.2
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    • pp.213-226
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    • 2003
  • Kongsfjorden near Korean Arctic Station, Dasan, is a glacial fjord in the Svalbard archipelago, Arctic that is influenced by both Atlantic and Arctic water masses. During the Arctic field season August 2002, surface temperature, salinity, density, and phytoplankton biomass (chi a) was measured in Kongsfjorden. A total of 15 surface samples were collected for the phytoplankton related measurements. Chl a values ranged from 0.08 to 1.4mg chi a $m^{-3}$ (mean of 0.53mg chl a $m^{-3}$) in the overall surface stations. The highest values of the chi a concentrations (> 1.0mg chi a $m^{-3}$) were found near glacier in the northeastern part of Kongsfjorden. Nanoplanktonic (< $20{\mu}m$) phytoflagellates were important contributors for the increase of the chi a. The nano-sized phytoflagellates accounted for more than 90% of the total chi a biomass in the study area. Surface temperatures and salinities ranged from 2.5 to $7.18^{\circ}C$ (mean of $4.65^{\circ}C$) and from 22.55 to 32.97 psu (mean of 30.16 psu), respectively. The physical factors were not highly correlated with phytoplankton distribution. The character of surface water due to down-fjord wind was highly similar to phytoplankton distribution. Drifting ice, freshwater, and semdiment inputs from large tidal glaciers located in the inner part of Konsfjorden create steep physico- and biogeochemical environmental gradients along the length of this ford. The glacial inputs cause reduced biodiversity biomass and productivity in the pelagic community in the inner fjord. Primary production of benthic and pelagic microalgae is reduced due to the limited light levels in the turbid and mixed inner waters. The magnitude of glacial effects diminishes towards the outer fjord. Kongsfjorden is an important feeding ground fer marine mammals and seabirds. Especially, seabirds play the largest energy intake and also export nutrients for primary production of the marine microalgae. Kongsfjorden has received a lot of research attention as a site for exploring the impacts of climate changes. Dasan Station in Kongsfjorden will be an important Arctic site for monitoring and detecting future environmental changes.

Investigation on Techniques for Evaluating Hardiness to Low Temperature in Cereals (화곡류의 내한성 검정기술에 관한 연구)

  • Chae-Yun Cho;J. D. Hayes
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.14
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    • pp.97-109
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    • 1973
  • 1. The relatively lower prehardening temperature was more effective on increase of the hardiness of the intermediately hardy varieties than the higher one but either the extremely hardy or nonhardy varieties did not respond to the temperature as much as the intermediate types. 2. Five degree Centigrade was generally more favorable than $2^{\circ}C$ on hardening of the plants, especially when frozen at higher temperature for shorter duration. 3. It appears that photoperiod during prehardening and hardening did not play so important role as temperature on the hardiness. 4. The higher the soil moisture content, the higher the frost injury occurred. 5. Application of nitrogen increased markedly the hardiness and % DM of the plants. Percentage of dry matter of young seedlings might be used as an easy and rough criterion for evaluating hardiness since there was a highly significant regression of varietal frost injury on the %DM. 6. Four days appeared to be enough for hardening of plants although the plants increased gradually the hardiness as duration of hardening extended. Dehardening of the plants at relativity higher temperature took place rapidly within one to four days. 7. Under this controlled environment, freezing at about $-8^{\circ}C$ for 24 hours seemed the best for the purpose of evaluating the hardiness to low temperature. 8. It is believed that assessment of frost injury should be done at least one week after freezing. Some varieties showed strong ability to recover from the damage as recovery period was extended. 9. As a whole, Cd 80 and 83 were the most hardy and followed by Cappelle and Maris Otter. Four. winter oats varieties and Jufy I belonged to the intermediate type while the other three spring varieties were nonhardy at all. Peniarth was comparable with Maris Otter in hardiness. S 147 appeared the least hardy among the winter oats varieties. 10. It is evident that water-soluble carbohydrate content is associated with the hardiness to some extent but not primary factor involved in hardiness.

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Influence of Discontinuous Layer on Plankton Community Structure and Distribution in Masan Bay, Korea (마산만에서 관찰된 불연속층과 플랑크톤 군집구조와의 관계)

  • HAN Myung-Soo;KIM Se-Wha;KIM Young-Ok
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.24 no.6
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    • pp.459-471
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    • 1991
  • The community structure and micro-scale distribution of plankton in relation to hydrography were investigated in Masan Bay, Korea in October 1989. Warmer and less saline waters with stratification was located in the inner part of the Pudo Strait, and chlorophyll-a and nutrients were higher. Both phytoplankton biomass and nutrients was changed dramatically around the Strait. Offshore/oceanic species in phytoplankton i.e., Chaetoceres decipiens, Rhizosolenia stolterforthii, Rhizosolenia styliformis and Ceratium trichoceros and zooplankton i.e., Sagitta enflata, Oncaea uenusta and Oikopluera longicaudata occurred mainly in well mixed waters of the outer part. This suggests that discontinuous layer seems to play an important role as an approximate border for the plankton population. This layer was located between Station 3 and Station 4 near the Pudo Strait, since the layer consisted of a series of micro-scale discontinuties of salinity and dissolved inorganic nutrients gradient. Phytoplankton patchs of more than 801e1 were found only in the inner part of the bay. Depletion of silicate caused by a rapid assimilation of phytoplankton in the inner part of the bay seemed to be responsible for the decline of blooms.

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Effect of temperature on photosynthetic capacity and influence of harvesting time on quality of Salvia miltiorrhiza Bunge (온도에 따른 단삼의 광합성 특성 및 수확시기가 품질에 미치는 영향)

  • Seo, Young-Jin;Kim, Jong-Su;Kim, Sun-Hwa;Kim, Mi-Yeon;Jeong, Yong-Jin;Seong, Gi-Un;Chung, Shin-Kyo
    • Food Science and Preservation
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    • v.22 no.6
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    • pp.804-810
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    • 2015
  • Salvia miltiorrhiza has been used for treating heart and liver disease. In the present study, the influences of temperature on photosynthetical capacity of S. miltiorrhiza under controlled cultivation environment using growth chamber were investigated because of providing information about growth and secondary metabolite synthesis. And effect of harvesting time on growth properties and constituents such as salvianolic acid B, cryptotanshinone, tanshinone I, tanshinone IIA were evaluated. Maximum photosynthesis rate ($5.102{\mu}mol\;CO2/m2/s$) and net apparent quantum yield ($0.147{\mu}mol\;CO2/m2/s$), stomatal conductance (0.035 mmol/m2/s) and water use efficiency ($7.108{\mu}mol\;CO2/mmol\;H2O$) was highest at $20^{\circ}C$. Results of chlorophyll fluorescence showed that elevated temperature had contributed to reduce a quantum yield and electron flux in photosystem. This result demonstrated that favorable temperature condition was determined at $20^{\circ}C$. Contents of salvianolic acid B, cryptotanshinone, tanshinone I and tanshinone IIA was highest in root sample harvested at 20 March, whereas growth and yield of S. miltiorrhiza had no significant differences with harvesting time. Therefore, this study shows that temperature play an important role in photosynthetic activity and harvesting time have influence upon accumulation of constituents in root of S. miltiorrhiza.

Production of High-Level Polyphenol Powders from Young Grape Leaves (어린 포도 잎을 이용한 폴리페놀 고함유 분말 제조)

  • Chang, Seog-Won;Shin, Nam-Sub;Song, Jung-Hee;Kim, Hyun-Ju;Lee, Ki-Yeol;Rho, Yong-Taek
    • Food Science and Preservation
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    • v.16 no.5
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    • pp.714-718
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    • 2009
  • Polyphenols are naturally occurring antioxidants and play many important roles in human health. Grape leaves have not yet been reported to contain the antioxidants. In this study, the physicochemical properties of powders from young grape leaves, obtained after hot-air or vacuum freeze drying, were analyzed. Weight loss rangedfrom 76-80%, but no difference was found between samples prepared by hot-air orvacuum freeze drying. The L-, a-, and b- values of grape powder all fell upon hot-air drying. Quercetin, resveratrol, catechin, and epicatechin were detected in all cultivars. The contents of the four polyphenols were generally higher in powders obtained by vacuum freeze dryingthan in those prepared by hot-air drying, indicating that vacuum freeze drying is better for optimal preservation of polyphenols. None of three polyphenols assayed was found in some cultivars or after certain drying treatments. Based on physiochemical properties, our findings suggest that powders obtained after vacuum freeze drying are optimal for industrial use.

Characterization on Air Pollution of Gunpo City by Measurement of VOCs in Air (대기중 휘발성 유기화합물 측정을 통한 군포시 대기 오염 특성 규명)

  • Park, Hyun-Mee;Kim, Jee-Hyuon;Park, Il-Yong;Kim, Young-Man;Lee, Kang-Bong
    • Analytical Science and Technology
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    • v.15 no.6
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    • pp.556-566
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    • 2002
  • Gunpo city, a medium sized city formed with a basin is populated with a little more than 270,000 peoples and includes the industrial area with about 600 factories. It has been recognized for a long time that peoples living nearby industrial area have complained on serious air contamination due to the geographical and environmental factors. This study was performed on measurement of volatile organic compounds (VOCs) and malodor for the air sampled in various places of Gunpo city, and made comparison with VOCs levels in specific area of Seoul. This work would play important role for the efficient management of air contamination of Gunpo city. Samplings were done in the rooftop of eleven village office buildings including Gunpo station in June 12th, 2001. Analytical results indicate that VOCs levels of Gunpo-1-dong, Gunpo station and Kumjungdong regions neighboring industrial area were much higher than the rest of areas, and this fact shows that the origin for air contamination of Gunpo would be industrial area than car exhaustion gases.

Multiomics analyses of Jining Grey goat and Boer goat reveal genomic regions associated with fatty acid and amino acid metabolism and muscle development

  • Zhaohua Liu;Xiuwen Tan;Qing Jin;Wangtao Zhan;Gang Liu;Xukui Cui;Jianying Wang;Xianfeng Meng;Rongsheng Zhu;Ke Wang
    • Animal Bioscience
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    • v.37 no.6
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    • pp.982-992
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    • 2024
  • Objective: Jining Grey goat is a local Chinese goat breed that is well known for its high fertility and excellent meat quality but shows low meat production performance. Numerous studies have focused on revealing the genetic mechanism of its high fertility, but its highlighting meat quality and muscle growth mechanism still need to be studied. Methods: In this research, an integrative analysis of the genomics and transcriptomics of Jining Grey goats compared with Boer goats was performed to identify candidate genes and pathways related to the mechanisms of meat quality and muscle development. Results: Our results overlap among five genes (ABHD2, FN1, PGM2L1, PRKAG3, RAVER2) and detected a set of candidate genes associated with fatty acid metabolism (PRKAG3, HADHB, FASN, ACADM), amino acid metabolism (KMT2C, PLOD3, NSD2, SETDB1, STT3B, MAN1A2, BCKDHB, NAT8L, P4HA3) and muscle development (MSTN, PPARGC1A, ANKRD2). Several pathways have also been detected, such as the FoxO signaling pathway and Apelin signaling pathway that play roles in lipid metabolism, lysine degradation, N-glycan biosynthesis, valine, leucine and isoleucine degradation that involving with amino acid metabolism. Conclusion: The comparative genomic and transcriptomic analysis of Jining Grey goat and Boer goat revealed the mechanisms underlying the meat quality and meat productive performance of goats. These results provide valuable information for future breeding of goats.

Coat Color Patterns and Genotypes of Extension and Agouti in Hanwoo and Jeju Black Cattle (제주흑우와 한우에서 Extension, Agouti 유전자형과 모색 출현 양상)

  • Han, Sang-Hyun;Cho, In-Cheol;Kim, Jae-Hwan;Ko, Moon-Suck;Kim, Young-Hoon;Kim, Eun-Young;Park, Se-Pill;Lee, Sung-Soo
    • Journal of Life Science
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    • v.21 no.4
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    • pp.494-501
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    • 2011
  • To understand the relationship between coat color inheritance patterns and genotypes of Extension (E) and Agouti (A) loci in cattle, the genotypes for melanocortin-1 receptor (MC1R) and agouti signaling protein (ASIP) were analyzed in Hanwoo, Jeju black cattle (JBC), and their crossbred progeny. Three MC1R alleles ($E^D$, $E^+$, and e) were found in the black-colored JBC population. JBC had no recessive homozygotes (e/e), but this genotype was predominant in the Hanwoo breed. However, MC1R $E^+$/e Hanwoo did not produce a black coat color as they appeared either as brown or solid red. For ASIP, three genotypes (A/A, A/$A^{Br}$, and $A^{Br}/A^{Br}$) were determined by insertion/deletion of an L1-BT element in Hanwoo. The ASIP $A^{Br}$ allele was rarely observed, and no ASIP $A^{Br}/A^{Br}$ homozygotes were detected in the JBC population. Cattle carrying ASIP $A^{Br}$ did not show any agouti-like brindle pigmentation patterns in either breed or their progeny. The coat colors of the crossbred progeny were discriminated by two colors, yellowish-brown versus dark-brown or black, and their coat colors were directly related to the genotypes of the Extension locus, yellowish-brown (e/e) and dark-brown or black ($E^+$/e), but not to the Agouti locus. ASIP genotypes probably did not affect coat color development in the Hanwoo or crossbred progeny. Our results suggest that the ASIP genotypes do not play key roles in coat color variation, but the MC1R genotypes do direct the phenotypes of Hanwoo, JBC, and their progeny.