• Title/Summary/Keyword: Platform Strategy

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Mass customization model and design strategy for consumer electronic industry (가전사업을 위한 매스커스터마이제이션 모델과 디자인 전략)

  • 변재형
    • Archives of design research
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    • v.15 no.2
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    • pp.233-242
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    • 2002
  • Mass customization is a paradoxical word which has some difficulties in introducing to consumer electronic industry due to its mass production system for economy of scale. On the basis of literature review and case studies, this study suggests the mass customization model and design strategy suitable for consumer electronic industry in the aspect of product design. Mass customization models are divided into manufacturer side customization, deliverer side customization, and customer side customization. And the fast is considered as appropriative to consumer electronic industry. Collecting customer 's needs, modular product design, and adopting basic product platform for derivation by 3rd party manufacturer can be used as design strategy for this model. For realization of the mass customization, further research in the area of the participative design for collecting practical design needs of customer wh o are inexpert to product design is needed.

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Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

The effects of Padlet use on writing anxiety and strategy use in online English writing learning (온라인 영어쓰기학습에서 Padlet 활용이 쓰기 불안과 전략에 미치는 영향)

  • Im, Hee-Joo;Lee, Young Lim
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.69-75
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    • 2022
  • This study aims to examine how the use of Padlet, an online platform, affects students' English writing anxiety and English writing strategy in online college English writing classes. A total of 64 college students participated in the study and completed the survey including English writing anxiety, English writing strategy and demographic information. For the study, we divided participants into 2 groups, experimental group using Padlet for their writing tasks and control group using college e-learning during a semester. The results showed that students using Padlet used more writing strategies than the students using college e-learning platform. The use of Padlet, however, was not statistically significant on writing anxiety. English writing anxiety was differed by English level, but decreased at the end of semester regardless of English level. The results imply that Padlet is a useful online learning tool for English learners to actively use English writing strategies and even for learners with low English writing proficiency.

An Empirical Study on the Intention to Reuse Computational Science and Engineering Platforms: A Case Study of EDISON

  • On, Noori;Ryu, Gi-Myeong;Koh, Myoung-Ju;Lee, Jongsuk Ruth;Kim, Nam-Gyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.8
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    • pp.3437-3456
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    • 2020
  • The computational science and engineering field, which combines basic science and computing technology, has emerged as a third scientific methodology, following theories and experiments. This study aimed to identify factors and relationships that affect the continued use of the computational science and engineering (CSE) platform for its successful operation, utilization, and diffusion. To that end, the quality factors of the platform were derived by combining the information system success model and the technology acceptance model. These factors affected user satisfaction and intention to reuse through users' perceived usefulness and perceived ease of use of the platform. An empirical analysis was conducted through a questionnaire survey of 373 users of the EDISON platform, a representative CSE platform in Korea. The results revealed that all quality factors have a positive influence on perceived usefulness and perceived ease of use. Specifically, information quality has a significant influence on perceived ease of use, and system quality has a significant influence on perceived usefulness. Perceived ease of use has a greater impact on user satisfaction than perceived usefulness, and satisfaction affects intention to reuse. The results can contribute to the development of CSE platforms and the development strategy to expand the number of users.

The Platform Feature Appearing in Contemporary Architectural Interior Space - Focused on the Interior Design Projects of Rem Koolhaas - (현대 실내건축공간에 나타난 플랫폼적 특성 - 렘 콜하스의 실내공간 프로젝트를 중심으로 -)

  • Kim, Suk-Young
    • Korean Institute of Interior Design Journal
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    • v.24 no.2
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    • pp.58-66
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    • 2015
  • This study was conducted to determine a 'platform' as a mean of interactions between users in contemporary spatial design and network(web) and to verify the similarity between the platform and space of Rem Koolhaas, one of the leading contemporary architects of our time. A platform, referring to tangible or intangible structures designed for common use in a variety of ways, is activated by the networking effect of participants. Aided by the recent development of the IT industry encompassing computers and smart phones, the concept of platforms is extending to all areas of modern life, in general. In this study, the similarity between architectural space and platforms after reviewing the computer-related platforms, ecological features that refer to virtuous circulation, and various cases applied with platform thinking. Through this process, the platform feature of architectural platforms is defined as the 'open spatial system combined with control and freedom that acts more than one function and facilitates direct/indirect exchanges between users regardless of its type or size'. Establishing the criteria for spatial analysis based on this definition, analysis was conducted on interior design projects that were planned and conducted by Rem Koolhaas after 2000. As a result of this analysis, it was learned that Rem Koolhaas designs space using dual space structures where the extension and mixture of the user group, mixture of various functions defined by users, loose control that induces voluntary participation, community reinforcement, and inducement of accidental events, and opening and closing coexist. In addition, this design approach was found to be a design strategy similar to the concept of platforms that began to be developed in the IT field.

A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business (플랫폼비즈니스 성공요소의 경쟁력 비교 분석에 관한 연구)

  • Chang, Chung-Hoon;Lee, Kwang-Hyung;Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.243-250
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    • 2016
  • The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

Open Cloud Platform Ecosystem Strategy Using the Container Orchestration Platform (컨테이너 자동편성 플랫폼을 활용한 개방형 클라우드 플랫폼 생태계 전략)

  • Jung, Ki-Bong;Hyun, Jae-Uk;Yoon, Hee-Geun;Kim, Eun-Ju
    • Informatization Policy
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    • v.26 no.3
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    • pp.90-106
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    • 2019
  • The cloud services market is growing rapidly from the on-premises environment to the cloud computing environment and the domestic cloud software market in Korea is expected to grow at a CAGR of around 15%. In Korea, research teams are providing open cloud platforms using open source software under the government taking the initiative, which intends to enhance the reliability and functionality of open cloud platforms, provide users with a world-class open cloud platform-based and developer-friendly environment that is managed on heterogeneous cloud infrastructure and supported by full-lifecycle management of application software. In this paper, we propose a method to utilize CaaS in the open cloud platform, through incorporating the platform with the container orchestration platform. Finally, by providing users with the application runtime and container runtime, it presents how the two platforms can coexist and cooperate in the same ecosystem.

A multinational vendor's strategy for NGN softswitches

  • Mike, Murphy
    • Information and Communications Magazine
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    • v.19 no.6
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    • pp.89-97
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    • 2002
  • Voice revenues are critical to service providers today as they still make up 60% of revenues. Voice is certainly dominant, but the growth is flat. Wireless & data traffic are increasing, resulting in the need for integrating different networks into a unified platform for network efficiency, cost savings and additional revenue opportunities.

Strategy Analysis of Microsoft's .Net Mobile Platform (MS의 닷넷 모바일 플랫폼 전략 분석)

  • Lee, S.Y.
    • Electronics and Telecommunications Trends
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    • v.17 no.3 s.75
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    • pp.63-72
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    • 2002
  • 본 고는 라우터에 연결된 네트워크 링크 상의 트래픽 부하를 측정하기 위해 사용되는 MRTG의 동작 원리를 기술하고 MRTG의 설치법 및 구성방법에 대해 설명한다. 또한 MRTG의 활용 방안에 대해서도 기술한다.

The Strategy for the Advancement of Groundwater Management in Korea (국내 지하수 통합관리 선진화 전략)

  • Kang, Sunggoo;Kim, Jiwook;Choi, Yongjun;Park, Minyoung;Park, Hyunjin;Lee, Jinkwan
    • Journal of Soil and Groundwater Environment
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    • v.27 no.2
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    • pp.36-40
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    • 2022
  • To respond to rapidly changing water circumstances such as climate change, drought, etc., the korean government (MOE) established four advanced strategies for integrated groundwater management. The first strategy is watershed-based management of groundwater. The second strategy is total quantity management of groundwater including improvement of groundwater preservation area policy and procedure of investigation for groundwater influence area, additional construction of groundwater dam, installation of large-scale public wells, extention of spilled groundwater use. The third strategy is prevention of groundwater contamination including expansion of monitoring wells, introducing declaration of groundwater contamination. The last strategy is advancement of groundwater information management including integrated management of data, setting up a big-data based open platform. The above-mentioned four strategies will be reflected in the 4th National Groundwater Management Plan to secure implementation power, and it is expected to laid the foundation for advanced and rational groundwater management system.