• Title/Summary/Keyword: Platform Economy

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Interdisciplinary Literaure Analysis between Cosmetic Container Design and Customer Purchasing Intention

  • SUNG, Ikkyung
    • The Journal of Industrial Distribution & Business
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    • v.12 no.3
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    • pp.21-29
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    • 2021
  • Purpose: The cosmetic industry is one of the significant sectors of the economy that has attracted a wide range of players due to the fast growth rate. The purpose of this research is to identify the effect of container design in influencing consumer purchase intention, pulling together collected textual data regarding two factors. No other research conduct to measure this relationship. Research design, data and methodology: Using web data searching tools, the present researcher coded the data obtained. The web content analysis platform is useful because it allows a researcher to examine themes in texts and, in a way, allows an ideal way to understand links within categories of data. Results: Different components of container design have different impacts on the purchase behavior of different consumers. The most crucial container design components include; shape, color, material and textual, and artistic features. These components are used by designers for different purposes and have different levels of appeal to the consumer. Conclusions: Manufacturers in the cosmetic industry must invest in designing packaging products that are more appealing in shape and color while using high-quality materials to packaging these products. The packaging containers should also be designed to incorporate textual and artistic features that provide more information regarding the products.

Operation optimization of auxiliary electric boiler system in HTR-PM nuclear power plant

  • Du, Xingxuan;Ma, Xiaolong;Liu, Junfeng;Wu, Shifa;Wang, Pengfei
    • Nuclear Engineering and Technology
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    • v.54 no.8
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    • pp.2840-2851
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    • 2022
  • Electric boilers (EBs) are the backup steam source for the auxiliary steam system of high-temperature gas-cooled reactor nuclear power plants. When the plant is in normal operations, the EB is always in hot standby status. However, the current hot standby operation strategy has problems of slow response, high power consumption, and long operation time. To solve these problems, this study focuses on the optimization of hot standby operations for the EB system. First, mathematical models of an electrode immersion EB and its accompanying deaerator were established. Then, a control simulation platform of the EB system was developed in MATLAB/Simulink implementing the established mathematical models and corresponding control systems. Finally, two optimization strategies for the EB hot standby operation were proposed, followed by dynamic simulations of the EB system transient from hot standby to normal operations. The results indicate that the proposed optimization strategies can significantly speed up the transient response of the EB system from hot standby to normal operations and reduce the power consumption in hot standby operations, improving the dynamic performance and economy of the system.

Strategic Approaches to Sustainable Regional Development: An Exploratory Study of the China (Anhui) Pilot Free Trade Zone

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.41-52
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    • 2022
  • This paper analyzes the advantages and opportunities of regional development prospects of the China (Anhui) Pilot Free Trade Zone. In addition, it provides suggestions for the future development of the Anhui Pilot Free Trade Zone. The establishment of the Anhui Pilot Free Trade Zone is a major platform for Anhui Province, China, to serve the nation's opening-up strategy to the world and an opportunity for the Anhui region to enhance the level of an open economy. The development plan points out that the Anhui Pilot Free Trade Zone 1) takes institutional innovation as the core, 2) complies with the requirements of the innovation-driven development and promotion of the Yangtze River Delta regional integration development strategy, and 3) plays a vital node role in promoting the construction of the Belt and Road Initiative, and 4) accelerates the construction of scientific and technological innovation sources, advanced manufacturing and strategic emerging industries. The findings of this study highlight three critical achievements as follows: 1) optimization and improvement of the business environment have progressed, 2) the conversion rate of scientific and technological innovation achievements has increased, and 3) advanced high-tech manufacturing and strategic emerging industries are clustered and developed.

Exploring Considerations for Developing Metaverse Ethical Guidelines

  • HoSung WOO;Yong KIM
    • Journal of Research and Publication Ethics
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    • v.4 no.2
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    • pp.1-5
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    • 2023
  • Purpose: There are already hundreds of millions of users of the Metaverse platform, and within a few years, it is expected to develop into a stage for new economic activities with huge industrial ripple effects due to the size of users. The purpose of this study is to derive considerations for the development of metaverse ethical guidelines. Research design, data, and methodology: The concept of the metaverse was examined through various opinions of industry and experts on the metaverse, and literature related to metaverse ethics was analyzed in the Korean journal database. Results: Six issues were identified through the existing research. (1) Establishing a unified definition of metaverse (2) Necessity of establishing ethical principles considering the operator (3) Personal information protection and privacy (4) Expression in a virtual environment (5) Copyright and intellectual property rights of creations (6) Virtual economy and fairness of trade. Conclusions: Metaverse ethics will be developed and implemented in a form and method different from the real world, but basically, continuous discussions on ethical rationality are needed in the process. In addition, since the ethical judgment in the metaverse environment accompanies cultural differences and epochal changes, it is necessary to focus on metaverse ethics cases.

a community platform for mothers using location-based services, 'Only Mom' (위치기반서비스를 이용한 엄마들의 커뮤니티 플랫폼 '온리맘')

  • Ko, GwangHun;Kim, MinJi;Seo, JiYu;Yu, SeongJu;Cha, HyunSoo;Choi, JinSeong;Kim, ByungWan;Lee, ByongKwon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.641-642
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    • 2021
  • PC와 스마트 디바이스가 보급화 되면서 현대인들은 온라인 활동이 많아지고 있다. 온라인상의 커뮤니티는 '육아여성'들이 사회적 고립을 벗어날 수 있는 새로운 기회이다. 삶의 질 증진을 위한 온라인 커뮤니티를 제공하고, 인터넷 속 카페로만 구성되어 있는 육아여성만의 공간을 앱 기반으로 확장시켜 위치기반서비스를 통해 실시간 소통과 가까운 주변 육아여성의 커뮤니티를 형성해 사용자들에게 편리함을 제공을 목표로 한다. 더하여 육아여성의 지역 경제 참여를 유도하여 소상공인에 도움을 주고 지역경제를 활성화한다.

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Design and Implementation of a job search-match platform for Gig economy in consideration of the Pull market (긱 경제의 활성화를 위한 구직자 중심의 구인구직 플랫폼 설계 및 구현)

  • Seo, Young-Min;Lee, Dong-kyu;Lee, Byeong-Gyu;Jeon, Ju-Young;Nah, Jeong-Eun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.131-134
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    • 2020
  • 최근 '코로나 19 (COVID-19)'와 '최저임금 이슈' 등 다양한 외적 요인들이 아르바이트를 포함한 고용시장을 변화시키고 있다. 생계와 학자금을 위해 아르바이트에 뛰어드는 청년들에게는 악재의 연속이다. 이처럼 외부 환경은 점점 구직자에게 불리하게 작용하는데 반해, 이들을 사용자로 둔 구인구직 플랫폼은 수년 째 변화의 모습을 보이지 않는다. 기존 플랫폼은 구인자에게 지나치게 유리한 소통구조를 지니고 있으며, 최근 고용시장의 변화에 따른 단기 및 대타 고용의 수요를 충족시키지 못한다. 따라서 본 논문에서는 기존 구인구직 플랫폼의 문제점을 지적함과 동시에 플랫폼이 사용자의 편의를 충족시키기 위해 지녀야 할 고용의 역방향성과 데이터베이스 기반 필터링 및 추천과 같은 핵심 기능들에 대해 자세히 밝히고자 한다. 이를 통해, 사회적 트렌드인 긱 경제를 활성화시킬 뿐만 아니라 구직자 다수를 차지하는 청년들의 구직부담을 완화시킬 수 있을 것이라 기대한다.

How Chinese Online Media Users Respond to Carbon Neutrality: A Quantitative Textual Analysis of Comments on Bilibili, a Chinese Video Sharing Platform

  • Zha Yiru
    • Asian Journal for Public Opinion Research
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    • v.11 no.2
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    • pp.145-162
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    • 2023
  • This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

WEB-BASED CONSTRUCTION KNOWLEDGE MANAGEMENT PORTAL

  • Youjin Jang;Moonseo Park;Hyun-Soo Lee
    • International conference on construction engineering and project management
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    • 2011.02a
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    • pp.487-492
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    • 2011
  • As a knowledge-based economy is emerging, knowledge management (KM) is being rapidly disseminated in both academic circles and the business world. Accordingly, how to effectively manage knowledge is vital to the survival and advance of a company, particularly in project-based industries such as construction. For these reasons, construction companies have adopted IT-based Knowledge management systems (KMS), which is the technology platform and infrastructure that an organization employs to support knowledge management. However, many construction companies have spent resources on developing a KMS that only focus on codification. Furthermore, small and medium-sized companies have limited resources to afford extensive investments. This research addresses the problems found in the current KMS and develops a web-based construction knowledge management portal (CKMP). To achieve these objectives, a case study is conducted and requirements for implementing KM are identified. Based on the identified requirements, this paper builds CKMP using Expert Index (EI), blog, ontology based knowledge retrieval, and wikiblog. The most important functionality of CKMP is their fundamentals to synchronize and support KM process. In order to validate the CKMP, a pilot test with actual users is conducted, and the usability of the system is compared with the current systems. This study is relevant to both the construction industry and academia, as it provides a means of enhancing the performance of KM.

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The Effects of Personal Media and Influencer Attributes on User's Trust, Viewing Commitment, and Purchase Intention (1인 미디어 콘텐츠 및 인플루언서의 속성이 이용자들의 신뢰, 시청몰입, 구매의도에 미치는 영향)

  • Jun-Seop Lee;Ji-Young Kim
    • Asia-Pacific Journal of Business
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    • v.14 no.2
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    • pp.17-31
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    • 2023
  • Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

An Improvement of User Interface for Design Idea Generation System based on WEB2.0 (WEB2.0 기반 디자인 아이디어 발상 시스템의 사용자 인터페이스 개선)

  • Choi, Eun-Suk;Chung, Seung-Ho;Kim, Dea-Yong
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.37-45
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    • 2010
  • WEB or Internet has given mankind an unprecedented experience in indefinite sharing of online content by original means of digitalized information, but it comes to face an empirical issue of unreasonable informational superfluity as well as a practical issue of collapsed dot.com bubble economy in 2001. Instead, a latest networking concept called 'WEB 2.0' or 'Semantic WEB' becomes embodied as a new approach to entities such as end users and content. The concept of WEB 2.0 for creating a platform on the basis of openness and collaboration has made such a technological setting that we can effectively resolve and manage unreasonable data maintenance and interface inherent in Creative Group Thinking System (CGTS), a WEB-based computer-aided idea generation system developed in 2003. Concerning decreased usability and difficulties with data maintenance due to certain issues of CGTS as a part of WEB R&D platform, such as complex display composition and inefficient data processing system, this study seeks to simplify and streamline data structure by means of AJAX and DOM as WEB2.0-based technologies, and integrate interface structure of WEB platform to focus on end users, so that it can improve interface of conventional CGTS for the purpose of realizing end user's participation through improving usability.