• 한국문헌정보학회지
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• 제56권4호
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• pp.129-159
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• 2022

본 연구에서는 공공도서관 방문의 활성화를 위하여, 도서관의 홍보 및 마케팅 전략으로 장소브랜딩을 적용하기 위한 자료를 수집하고 분석하였다. 문헌분석을 통한 장소브랜딩에 대한 이해를 바탕으로 먼저 공공도서관 장소브랜딩의 구성요인 그리고 그 요인들 간의 관계를 도출하였다. 그다음으로 공공도서관을 장소브랜딩한 이후의 기대효과인 이용자 충성도와 장소브랜딩의 구성요인들과의 관계를 도출하여 연구모형 및 연구가설을 세우고 구조방정식모형으로 검증하였다. 총 34개 연구가설 중 21개가 채택되었고 장소이미지요인인 도서관신뢰성, 도서관호혜성, 도서관안전성 모두 이용자충성도에 유의하였다. 본 연구는 공공도서관의 브랜드이미지 창출에 기반이 될 장소이미지요인과 새로운 장소가치로 사회공헌가치를 도출하고, 공공도서관이 자관의 핵심가치(장소가치)에 적합한 장소이미지요인의 선택을 제안함으로써, 공공도서관의 홍보 및 마케팅을 위하여 장소브랜딩을 도입하기 위한 기초연구라는 점에 의의가 있다. 장소브랜딩을 통해 공공도서관이 지역사회에서 높은 인지도와 충성도로 형성된 브랜드파워를 가지며 리더십을 확보할 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제7호
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• pp.56-63
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• 1996

Architectural works build with a modernistic viewpoint led to standardization and low of peculiarity , and which resulted in isolation of people from their environment. In that context, the sense of place can be a new paradigm replacing modernism and reflect the fundamental value and meaning of architecture. Interior space as a place can be analyzed from the viewpoint of existentialism. The purpose of this research is to define the concept of place based on C. N. Schulz's theory of space, and aims at embodiment of the sense of place in interior, especially residential , environment through applying emotional and psychological factors. Spatial characteristics that help to form and enhance the sense of place are center, axis and direction, and boundary and enclosure. Some psychological factors, in other words, people's psychological needs, affect the continuation of the sense of place, especially in residential environment where we reside comparatively for a long period and use the same place repeatedly , security, hierarchy/order, aesthetics, variety, and sociability. The sense of place is embodied and lasted mainly by personalization through the process of visualization , symbolization , and complementation of above mentioned properties and elements.

• 한국실내디자인학회논문집
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• 제24권4호
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• pp.124-134
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• 2015

This study aims to identify the characteristics of expression of place identity shown in public design of Choryang Ibagugil in Dong-gu, Busan and analyze them from physical aspects and from psychological ones. Choryang Ibagugil has special historicity indicating that it is a hillside road(Sanbokdoro) dwelling site created after the 6.25 Korean War and the quintessence of Busan. In addition, the site is a good example that used the topographic characteristics as they were and used the road for movement called as 'gil' to design public environment. Ibagugil connected to Sanbokdoro (i.e. Mangyang-ro) starting from the big road (Busan Station) where there was a large floating population represented the regional identity to public design by the medium of 'gil.' As a result of analyzing the characteristics of expression of place identity based on the current status discovered, our conclusions could be drawn as follows: First, place forms identity under interpersonal relationships and there is a story on the lives of people in the contexts between place and identity. Second, place identity is an independent specialty of a certain place and expression of place identity into public design makes the place more place-like. Ibagugil expressed its identity while adapting to the topographic characteristics of hillside road(Sanbokdoro). Third, adjacent public buildings were included into Ibagugil, thus highlighting the placeness, although it is considered that it is ambiguous to determine it as public design in the current-status analysis. Fourth, from the public value aspect, slumized hillside road(Sanbokdoro) was improved, which led to improvement in quality of environment and improvement in pride of local residents. Resultingly, it can be said that the place identity appeared in the public design of Choryang Ibagugil were the stories that happened in this place. Moreover, the indication of future image of how the place will be developed in the future makes the value of the place more significant. Therefore, in public design for expressing place identity, utilization of independent speciality of the site is considered to be an important factor. By doing so, 'place becomes a real place' and 'place can get an independent identity.' Going further, it comes to get the characteristics of 'being the place as it is.'

• 한국주거학회논문집
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• 제13권6호
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• pp.67-77
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• 2002

The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.

• 한국의류학회지
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• 제16권3호
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• pp.257-269
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• 1992

In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

• 한국생활과학회지
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• 제17권4호
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• pp.759-769
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• 2008

The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

• 복식
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• 제65권4호
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

• 한국도로학회논문집
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• 제7권1호
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• pp.83-92
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• 2005

성숙도는 비파괴시험으로 현장 콘크리트 강도를 시간과 온도의 함수로 추정하는 방법이다. 본 연구의 주목적은 실내실험에서 추정한 성숙도 곡선을 이용하여 whitetopping의 줄눈절삭과 교통개방의 시간을 결정하는 것이다. 또한 대기온도가 콘크리트 슬래브 온도와 성숙도에 미치는 영향을 평가하였고, 줄눈절삭과 교통개방시기를 결정하기 위해 성숙도 곡선을 개발하였다. i-button을 슬래브 내부에 설치하여 온도를 계측하였고, strain gauge를 이용하여 변위를 측정하였다. 실내실험에서 얻어진 성숙도 곡선을 이용하여 현장 압축강도를 예측한 결과, 현장 압축강도와 성숙도 곡선에서 예측된 압축강도와는 상당한 차이를 나타냈다. 이와 같은 결과는 현장의 양생조건, 대기온도, 풍속을 포함하는 여러 인자가 현장콘크리트 강도에 중요한 영향을 미치는 것으로 판단되었다. 여러 인자 중에서 대기온도의 변화에 따른 슬래브 온도와 성숙도 값에 미치는 영향을 평가한 결과, 대기온도는 슬래브 온도와 성숙도에 큰 영향을 미치는 것을 알 수 있었다. 특히 대기온도에 따른 성숙도 곡선의 기울기는 감소하였으며, 이는 대기온도가 감소함에 따라 성숙도 값이 급격히 감소하였다.

• 수산해양교육연구
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• 제27권4호
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• pp.1092-1098
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• 2015

Fishing population has been increasing with national income improvement and the five-day workweek in Korea. Recently commercial fishing facilities like pay fishing pond are emerging as demand of saltwater fishing increases, unlike the past when inland fishing was prominent. In order to do businesses, economic analysis should be done in advance. This study aimed to make an Economic analysis of Uljin pay-fishing place by estimating the cost and benefit, and calculating the rate of economic return. The results show the Uljin pay-fishing place's net present value of 3.5 billion won, internal rate of return of 14%, and benefit cost ratio of 1.16 at 5.5% social discount rate.

• 기술사
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• 제45권1호
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• pp.42-44
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• 2012

Recently human beings are experiencing fatal matters of environmental harm from enormous demolished concrete, even though waste concrete can get much more market value if recycled. The problem is that demolished concrete can not find the place where it can be used more economically and efficiently, but eventually can be spent worthlessly for landfill or road basement. Up to now, we can barely find the right place matching for structural performance in construction site with recycled concrete, even more, can not find another place to recycle this tremendous waste concrete. in addition it needs recycling information system between demanders and suppliers managed by government and other.