• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.437-438
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• 2023

This paper takes the Pingjiang historical and cultural district of Suzhou city as an example, collects 1439 visitor review data from Ctrip.com with the help of Python technology, and uses web text analysis to conduct research on high-frequency words, semantic networks and emotional tendencies to comprehensively assess the tourist perception of the Grand Canal heritage. The study found that: natural and humanistic landscape, historical and cultural accumulation, and the style of Jiangnan Canal are fully reflected in the tourists' perception of Pingjiang historical and cultural district; tourists hold strong positive emotion towards Pingjiang Road, however, there is still more room for renovation and improvement of the historical and cultural district. Finally, countermeasure suggestions for improving the tourist perception of the Grand Canal heritage are given in terms of protection first, cultural integration and innovative utilization.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.215-231
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• 2023

Taking Pingjiang historical and cultural block in Suzhou as an example, this paper collects 1436 tourist comment data from Ctrip. com with Python technology, and uses network text analysis method to analyze frequency words, semantic network and emotion, so as to evaluate the tourist perception characteristics and levels of the Grand Canal cultural heritage. The study found that: natural and humanistic landscapes, historical and cultural deposits, and the style of the Jiangnan Canal are fully reflected in the perception of visitors to the Pingjiang Historical and Cultural District; Tourists hold strong positive emotions towards the Pingjiang Road historical and cultural district, however, there is still more space for the transformation and upgrading of the district. Finally,suggestions for measures to improve the perception of tourists of the Grand Canal cultural heritage are given in terms of conservation first, cultural integration and innovative utilization.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.561-580
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• 2021

This study analyses the historical and cultural streets at Pinggang Road in the city of Suzhou, by understanding the development and conservation of the area, and uses the following ways to investigate its development, re-organization, and current state. This paper comprehensively compares, collates and investigates 4 different historical and cultural areas in Insadong and Samcheong-dong in South Korea, and South Luogu Lane in China. From initial research and analysis, this paper gathers the cultural, economic, and societal perspectives as non-physical measures, and spatial structure, road structure, and building maintenance as physical factor framework. It is significant in that it can provide an evaluation model for the preservation and regeneration of historical and cultural streets by presenting the viewpoint of complex development of non-physical and physical elements in Pyeonggang-ro. In addition, it is necessary to conduct optimization and specific research on insufficient areas, such as maintenance and development of programs and signature systems for visitors, and continuous development of historical and cultural network platforms by combining on-site surveys. Basic data should be provided for reference on the street.