• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.783-795
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• 2014

This study investigates how the physical attractiveness of salespeople and other customers and self-image congruence influence customer perception and brand attitude. As a result of a pretest, four types of pictorial stimuli were developed: physical attractiveness of salespeople (high/low) ${\times}$ that of other customers (high/low). Stimuli were developed using Photoshop CS. A total of 550 samples in two experiments were used and all respondents were women in their 20s and 30s. Data were analyzed using ANOVA and SEM. The result of analysis shows that the physical attractiveness of salesperson had a significant impact on perceived quality, but that of other customers did not. However, self-image congruence with other customers shows a significant effect on perceived quality; however, salespeople did not. The impact of the perceived product quality on brand attitude is higher than perceived service quality. This study adds to fashion retailing literature by demonstrating that physical attractiveness and self-image congruence can influence a customers' perception of product or service quality and brand attitude. It provides interesting insight into how retailers can use social factors as a strategic tool in a retail setting.

• Transactions of the Korean Society of Mechanical Engineers
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• v.14 no.1
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• pp.23-36
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• 1990

The various composite materials have been developed with the development of high strength material and the increasement of composite material usage. Therefore many researchers have studied about the stress analysis and the fracture mechanics for composite materials through the experiment or the theory. Among the experimental methods, the photoelastic experiments have been used for the stress analysis of the isotropic structures or the anisotropic structures. To analyze the stresses in the orthotropic material with photoelastic experiment, the basic physical properties ( $E_{L}$, $E_{T}$, $G_{LT}$ , .nu.$_{LT}$ ) and the basic stress fringe values ( $f_{L}$, $f_{T}$, $f_{LT}$ )are needed, therefore the relationships between the basic physical properties and the stress fringe values were derived in this paper. When the stress fringe value is very large, it was assured by the experiment that the relationships are established both in the room temperature and in the high temperature (T = 130.deg. C). Therefore the basic physical properties can be obtained from the relationships by measuring stress fringe values instead of measuring the basic physical properties.rties.

• Journal of the Korean Academy of Clinical Electrophysiology
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• v.4 no.1
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• pp.63-83
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• 2006

This study conducted the following experiment to examine anesthetic effects of 500 kHz ultrasound with lidocaine. Clinical experiment was conducted to compare local anesthetic effects by ultrasound frequencies and drugs with 40 normal adults and it divided subjects into experimental group (I) applying only ultrasound, ointment group (II) applying only lidocaine, phonophoresis group of 1 MHz (III), phonophoresis group of 500 kHz lidocaine (IV) for pain threshold and nerve conduct experiments. Mechanical threshold was measured with von Frey monofilament, thermal pain threshold with halogen lamp and digital thermometer, action potential in median nerve with diagnostic electromyography before and after treatment, and at 30 min., 60 min., 90 min., and 120 min. after treatment. Results of this study can be summarized as follows. Topical anesthesia experiment showed that pain threshold of phonophoresis groups was significantly increased, but there were little differences in ultrasound frequency and drugs among phonophoresis groups. Conduction anesthesia experiment showed that phonophoresis group of 500 kHz using lidocaine had significant difference in pain threshold and sensory nerve conduction compared to ointment group and ultrasound group, but there was no great difference from other phonophresis groups and light nerve block effect was found. It was considered that application of 500 kHz ultrasound using lidocaine will be more effective in deep anesthesia or nerve block than 1 MHz ultrasound. However, researches considering various frequencies, intensities and application hours in low frequency areas including kHz ultrasound are needed to increase deep permeation of drugs.

• Proceedings of the Korean Society of Marine Engineers Conference
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• 2005.11a
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• pp.156-157
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• 2005

Gas hydrate is ice-like crystalline lattice, formed at appropriate temperature and pressure, in which gas molecules are trapped. It is worldwide popular interesting subject as a potential energy. In korea, a seismic survey for gas hydrate have performed over the East sea by the KIGAM since 1997. In this paper, we had conducted numerical and physical modeling experiments for seismic properties on gas hydrate with field data which had been acquired over the East sea in 1998. We used a finite difference seismic method with staggered grid for 2-D elastic wave equation to generate synthetic seismograms from multi-channel surface seismic survey, OBC(Ocean Bottom Cable) and VSP(Vertical Seismic Profiling). We developed the seismic physical modeling system which is simulated in the deep sea conditions and acquired the physical model data to the various source-receiver geometry. We carried out seismic complex analysis with the obtained data. In numerical and physical modeling data, we observed the phase reversal phenomenon of reflection wave at interface between the gas hydrate and free gas. In seismic physical modeling, seismic properties of the modeling material agree with the seismic velocity estimated from the travel time of reflection events. We could easily find out AVO(Amplitude Versus Offset) in the reflection strength profile through seismic complex analysis.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.93-106
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• 2016

Study objectives are: 1) to investigate the difference in consumer perceptions of the model's image and physical attractiveness according to advertising model types; 2) to explore the effect of the difference between the model's image and the consumer's self image, the difference between the model's image and the brand's image, and the physical attractiveness of the model on attitude toward the advertising model; and 3) to explore the effect of attitude toward the advertising model on attitude toward the advertisement. A total of 306 female consumers over the age of 45 participated in experiments with advertisement stimuli for a senior apparel brand. Results showed a significant difference in the model's images and physical attractiveness according to each model type. The consumer's attitude toward the advertising model was determined by physical attractiveness of the model, not by the difference between model's image and the consumers' self-image, nor by the difference between the model's image and brand image. Attitude toward advertisements was determined by attitude toward the advertising model. The findings imply that advertising models of a senior apparel brand can be selected based on the physical attractiveness of the model. Consumers do not consider whether the model's image fits well with their self-images or the brand's image when building an attitude toward the advertising model, and this precedes the consumer's attitude toward the advertisement. These results can be used as guidelines to select appropriate models for advertisements of senior apparel brands.

• Journal of Korean Society of Water and Wastewater
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• v.30 no.5
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• pp.605-612
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• 2016

Membrane bioreactors (MBRs) employ a process of biological treatment that is based on a membrane that has the advantages of producing high-quality treated water and possessing a compact footprint. However, despite these advantages, the occurrence of "fouling" during the operation of these reactors causes the difficulty of maintenance. Hence, in this study, three physical cleaning methods, namely, backwashing, air scrubbing, and mechanical cleaning ball was performed to identify optimum operating conditions through laboratory scale experiments, and apply them in a pilot plant. Further, the existing MBR process was compared with these methods, and the field applicability of a combination of these physical cleaning methods was investigated. Consequently, MCB, direct control of cake fouling on the membrane surface was found to be the most effective. Moreover, as a result of operating with combination of the physical cleaning process in a pilot plant, the TMP increasing rate was found to be - 0.00007 MPa/day, which was 185% higher than that obtained using the existing MBR process. Therefore, assuming fouling only by cake filtration, about one year of operation without chemical cleaning is considered to be feasible through the optimization of the physical cleaning methods.

• Physical Therapy Rehabilitation Science
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• v.3 no.1
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• pp.1-6
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• 2014

Objective: Low level laser treatment (LLLT) is widely used in physical therapy practice. It is combined with physical therapy or LLLT alone. The purpose of this study is to evaluate the effectiveness of LLLT on patients' perception of general wrist pain. Design: Longitudinal study. Methods: Forty-eight subjects with wrist pain who were in the age range of 18-70 years old were examined. The subjects were asked, via an interview and a visual analog scale, to grade their wrist pain. They were asked to rotate their wrists through full range of motion and the angle at which any pain occurred was assessed. Each subject was then exposed to one of the following: 1) treatment with an infrared laser with the power turned off (placebo), 2) treatment with an infrared therapeutic laser, 3) treatment with a red therapeutic laser, 4) treatment with an ultraviolet laser, 5) treatment with a blue laser, 6) treatment with a Mickey Mouse flashlight. The duration of the treatment was 3 sessions in 3 days. Results: The results of the experiments showed that while pain was reduced both immediately after and the next day after laser therapy (p<0.05), there was no significant difference between the laser groups and the placebo group. However, the Mickey Mouse flashlight treatment groups had a greater range of motion than the laser groups (p<0.05). Conclusions: While pain was reduced in all laser groups, it was probably a placebo effect. The Mickey Mouse flashlight group probably received benefit from the heat of the flashlight.

• Journal of Power System Engineering
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• v.12 no.2
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• pp.12-17
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• 2008

Biodiesel fuel(BDF) which is easily produced from vegetable oils such as soybean oil and rice bran oil can be effectively used as an alternative fuel in diesel engine. But biodiesel fuel can affect the performance and emissions in diesel engine because it has different chemical and physical properties from diesel fuel. To investigate the combustion characteristics of biodiesel fuel as an alternative fuel for D.I. diesel engine, the experiments were carried out at the three-cylinder, four stroke D.I. diesel engine with T/C. Experimental parameters adopted a conventional diesel fuel and a blend of biodiesel fuel derived from soybean. As a result of experiments in a test engine, BSFC with blend of BDF resulted in higher than with diesel fuel. The ignition delay decreased with blend of BDF than with diesel fuel.

• Architectural research
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• v.13 no.4
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• pp.19-30
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• 2011

This investigation, based on empirical research, examined the role of complexity and order in the aesthetic experience of architectural forms. The basic assumption of this study was that perception in architectural form is a process of interpreting a pattern in a reductive way. Thus, perceptual arousal is not determined by the absolute complexity of a configuration. Rather, the actual perceived complexity is a function of the organization of the system (order). In addition, complexity and order were defined and categorized into four variables according to their significant characteristics; simple order, complex order, random complexity, and lawful complexity. The series of experiments confirmed that there is a point on the psychological complexity dimension which is optimal. By demonstrating that consensual and individual aesthetic preference can be measured to have a unimodal function of relationship with complexity, the results of the experiments indicated that complexity and orderliness are effective design factors for enhancing aesthetics of a building facade. This investigation offered a conceptual framework that relates the physical (architectural form) and psychological factors (complexity and order) operating in the aesthetic experience of building facades.

• ETRI Journal
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• v.16 no.4
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• pp.13-25
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• 1995

We have derived a nonlinear spatiotemporal differential equation for space-charge fields from Kukhtarev’s material equations in a moving coordinate system and obtained the spatial subharmonic instability boundaries by using linear stability analysis. It is also found that there is an analogy between the temporal subharmonic and the spatial subharmonc instabilities in the sense that the governing differential equations describing the instability boundaries are formally identical. The experiments for generating spatial subharmonic waves are performed in a photorefractive $Bi_{12}SiO_{20}$ crystal by using conventional moving grating technique. The threshold detunings are experimentally determined and the results are compared with the theory.