• 조형예술학연구
• /
• 제5권
• /
• pp.87-129
• /
• 2003

The purpose of this thesis is to propose a new concept of design of the 21st century, on the basis of the study on the general signification of the structures and the signs of industrial product design, by examining the difference between modern and post-modern design, which is expected to lead the users to different design practice and interpretation of it. The starting point of this study is the different styles and patterns of 'Gestalt' in the post-modern design of the late 20th century from modern design - the factor of determination in industrial product design. That is to say, unlike functional and rational styles of modern product design, the late 20th century is based upon the pluralism characterized by complexity, synthetic and decorativeness. So far, most of the previous studies on design seem to have excluded visual aspects and usability, focused only on effective communication of design phenomena. These partial studies on design, blinded by phenomenal aspects, have resulted in failure to discover a principle of fundamental system. However, design varies according to the times; and the transformation of design is reflected in Design Pragnanz to constitute a new text of design. Therefore, it can be argued that Design Pragnanz serves as an essential factor under influence of the significance of text. In this thesis, therefore, I delve into analysis of the 20th century product design, in the light of Gestalt theory and Design Pragnanz, which have been functioning as the principle of the past design. For this study, I attempted to discover the fundamental elements in modern and post-modern designs, and to examine the formal structure of product design, the users' aesthetic preference and its semantics, from the integrative viewpoint. Also, with reference to history and theory of design my emphasis is more on fundamental visual phenomena than on structural analysis or process of visualization in product design, in order to examine the formal properties of modern and post-modern designs. Firstly, In Chapter 1, 'Issues and Background of the Study', I investigated the Gestalt theory and Design Pragnanz, on the premise of formal distinction between modern and post-modern designs. These theories are founded upon the discussion on visual perception of Gestalt in Germany in 1910's, in pursuit of the principle of perception centered around visual perception of human beings. In Chapter 2, I dealt with functionalism of modern design, as an advance preparation for the further study on the product design of the late 20th century. First of all, in Chapter 2-1, I examined the tendency of modern design focused on functionalism, which can be exemplified by the famous statement 'Form follows function'. Excluding all unessential elements in design - for example, decoration, this tendency has attained the position of the international style based on the spirit of Bauhause - universality and regularity - in search of geometric order, standardization and rationalization. In Chapter 2-2, I investigated the anthropological viewpoint that modern design started representing culture in a symbolic way including overall aspects of the society - politics, economics and ethics, and its criticism on functionalist design that aesthetic value is missing in exchange of excessive simplicity in style. Moreover, I examined the pluralist phenomena in post-modern design such as kitsch, eclecticism, reactionism, hi-tech and digital design, breaking away from functionalist purism of modern design. In Chapter 3, I analyzed Gestalt Pragnanz in design in a practical way, against the background of design trends. To begin with, I selected mass product design among those for the 20th century products as a target of analysis, highlighting representative styles in each category of the products. For this analysis, I adopted the theory of J. M Lehnhardt, who gradated in percentage the aesthetic and semantic levels of Pragnantz in design expression, and that of J. K. Grutter, who expressed it in a formula of M = O : C. I also employed eight units of dichotomies, according to the G. D. Birkhoff's aesthetic criteria, for the purpose of scientific classification of the degree of order and complexity in design; and I analyzed phenomenal aspects of design form represented in each unit. For Chapter 4, I executed a questionnaire about semiological phenomena of Design Pragnanz with 28 units of antonymous adjectives, based upon the research in the previous chapter. Then, I analyzed the process of signification of Design Pragnanz, founded on this research. Furthermore, the interpretation of the analysis served as an explanation to preference, through systematic analysis of Gestalt and Design Pragnanz in product design of the late 20th century. In Chapter 5, I determined the position of Design Pragnanz by integrating the analyses of Gestalt and Pragnanz in modern and post-modern designs In this process, 1 revealed the difference of each Design Pragnanz in formal respect, in order to suggest a vision of the future as a result, which will provide systemic and structural stimulation to current design.

• 한국철학논집
• /
• 제31호
• /
• pp.53-86
• /
• 2011

진단은 도교 내단이론의 정립자이며, 북송 이래 사상계에서 가장 큰 영향력을 남긴 인물이다. 그는 다른 종교의 장점을 자신의 이론체계에 받아들이고 있음을 분명히 선언하고 있다. 그는 도교 수련과정의 논리적 부족함을 메우기 위해 유교의 역학(易學)을 도교 비전(秘傳)의 역학으로 대치하고, 육신과 정신의 이중구조를 통합하는 방법을 모색하는 과정에서 선불교의 마음수행법을 자신의 체계 속으로 끌어들였다. 진단의 내단이론은 정기신(精氣神)의 개념에 기반하여 '연정화기' '연기화신' '연신환허'의 단계로 수련하는 도식이다. 진단이 말하는 내단수련이란, '도교 방식으로 해석한 "주역"의 근본원리에 바탕을 두고서 마음을 고요하게 하는 선(禪)의 수행으로부터 시작하여, 그 고요함의 끝에서 온갖 변화에 신묘하게 통할 수 있고 지혜가 충만한 상태에 이르게 되면, 미묘한 정(精)의 흐름을 간취하여 이것을 기로 변화시키는 과정을 거쳐서 결국 복귀무극의 상태로 돌아가는 것'이라고 할 수 있다. 이러한 과정을 그는 "무극도"를 그려서 표현했다. 동양철학은 인간을 '현상적 존재'와 '본원적 존재'로 구분한다. 이러한 '존재 규정'으로부터 수도론의 논리가 성립된다. '자아' 또는 '자기'라는 개념을 어떻게 규정하느냐에 따라서 '현상적 존재'로부터 '본원적 존재'로의 회귀 내지는 도약 방법이 결정된다. 도교 내단이론의 정립자라 할 수 있는 진단은 이런 측면에서 독특한 내단수련론과 삼교회통론의 체계를 확립한 인물이다. 오늘날은 '자아상실의 시대' 또는 환경오염으로 인하여 생기는 '난치병의 시대'라고 할 수 있다. 자아의 회복과 건강한 삶을 위해서 몸과 마음을 연결짓는 진단의 수련론에 대한 검토와, 여기에 기초한 새로운 수련법의 모색은 여전히 의미 있는 일이다.

• 문화경제연구
• /
• 제20권1호
• /
• pp.21-50
• /
• 2017

한류의 부상은 한국 미디어 엔터테인먼트 산업의 경이적인 성공에 대한 수많은 역사적/문화적 학술 연구가 쏟아져 나오는 결과를 가져왔다. 그 중 대부분이 텔레비전 드라마 또는 대중음악에 대한 내용으로, 단편 영화에 가까운 매체로서 복합장르적 특성을 지닌 뮤직 비디오는 인기 한류 컨텐츠의 원형이자 선구적 형태라 할 요소가 다분함에도 불구하고 큰 주목을 받지 못하고 있는 실정이다. 사회적/정치적/경제적인 급변기였던 1990년대 초-중기, 한국 엔터테인먼트 미디어 산업은 이전에 비해 다양해진 젊은 세대의 관심 분야와 라이프스타일, 그리고 유동적인 생활 패턴을 반영해 정적인 시청 문화에 얽매이지 않는 새로운 컨텐츠를 필요로 했다. 한편, 케이블 텔레비전과 고속 인터넷 서비스가 보편화되면서 소비자들의 시간적 여유가 늘어나고 기반 설비에 대한 접근성 또한 높아지는 추세였다. 이와 같은 소비 인구의 규모, 범위, 연결성, 유동성 등의 변화에 대응하기 위해 등장한 것이 당시의 인기 장르였던 트렌디 드라마와 발라드 음악의 장점을 융합한 복합장르-매체인 블록버스터 뮤직 비디오였다. 본 논문은 90년대 당시의 사회적 유동성이 새로운 형태의 컨텐츠 창출과 한국 미디어 문화의 개념, 형태, 그리고 소비 양식에 어떠한 영향을 미쳤는지 고찰하고 블록버스터 뮤직 비디오를 한류 매체/장르의 원형으로 규정함으로써 문화연구적 관점에서 한류 연구의 다양화에 기여하고자 한다.

• 과학교육연구지
• /
• 제46권1호
• /
• pp.1-16
• /
• 2022

본 연구에서는 중학교 수준에서 지구 온난화에 대한 학습발달과정을 탐색하고자 하였다. 이를 위해 2021년 4월부터 10월까지 구인 특화, 문항 개발, 결과 기술, 측정 모델 단계로 구성된 구인 모델링 방식에 따라 연구를 수행하였다. 학생 평가 문항을 개발하기 위하여 중학교 교육과정과 교과서를 분석하여 내용 요소를 토대로 구인별 개념 위계를 범주화하여 구인 구성도를 작성하였다. 구인과 문항 간 연계를 강화하기 위하여 선정된 구인에 따른 평가 문항을 선택형, 단답형, 서술형으로 개발하였다. 개발된 총 21개의 소문항을 중학생을 대상으로 온라인 평가를 실시한 결과 문항별 3단계 채점 기준에 의거하여 '상' 수준에 해당하는 학생은 많은 반면, '하' 수준에 해당하는 학생은 없는 것으로 나타났다. 이에 초기에 설정한 하위 정착점을 Level 0으로, 상위 정착점을 Level 4에서 Level 3으로 하향 조정하여 구인 구성도를 수정하였으며, 이를 바탕으로 지구 온난화에 관한 가설적 학습발달과정을 현상적 이해, 개념적 이해, 기제적 이해 순으로 제안하였다. 연구 결과를 토대로 차기 과학과 교육과정의 재구성 및 평가 체제 개선을 위한 방안을 제언하였다.

• Asia Marketing Journal
• /
• 제15권1호
• /
• pp.169-188
• /
• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 간호행정학회지
• /
• 제2권1호
• /
• pp.97-114
• /
• 1996

INSTRODUCTION Service quality is, unlike goods quality, an abstract and elusive constuct. Service quality and its requirements are not easily understood by consumers, and also present some critical research problems. However, quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of medical service sector, few researchers have attempted to define and model medical service quality. Especially, little research has focused on the evaluation of medical service quality and patient satisfaction from the perspectives of both the provider and the patient. As competition intensifies and patients are demanding higher quality of medical service, medical service quality and patient satisfaction has emerged as a critical research topic. The major purpose of this article is to explore the concept of medical service quality and its evaluation from both nurse and patient perspectives. This article attempts to achieve its purpose by (1)classfying critical service attibutes into threecategories(satisfiers, hygiene factors, and performance factors). (2)measuring the relative importance of need criteria, (3)evaluating SERVPERF model and SERVQUAL model in medical service sector, and (4)identifying the relationship between perceived quality and overall patient satisfaction. METHOD Data were gathered from a sample of 217 patients and 179 nurses in Seoul-area general hospitals. From the review of previous literature, 50 survey items representing various facets of the medical service quality were developed to form a questionnaire. A five-point scale ranging from "Strongly Agree"(5) to "Strongly Disagree"(1) accompanied each statement(expectation statements, perception statements, and importance statements). To measure overall satisfaction, a seven-point scale was used, ranging from "Very Satisfied"(7) to "Very Dissatisfied"(1) with no verbal labels for scale points 2 through 6 RESULTS In explaining the relationship between perceived performance and overall satisfaction, only 31 variables out of original 50 survey items were proven to be statistically significant. Hence, a penalty-reward analysis was performed on theses 31 critical attributes to find out 17 satisfiers, 8 hygiene factors, and 4 performance factors in patient perspective. The role(category) of each service quality attribute in relation to patient satisfaction was com pared across two groups, that is, patients and nurses. They were little overlapped, suggesting that two groups had different sets of 'perceived quality' attributes. Principal components factor analyses of the patients' and nurses' responses were performed to identify the underlying dimensions for the set of performance(experience) statements. 28 variables were analyzed by using a varimax rotation after deleting three obscure variables. The number of factors to be extracted was determined by evaluating the eigenvalue scores. Six factors wereextracted, accounting for 57.1% of the total variance. Reliability analysis was performed to refine the factors further. Using coefficient alpha, scores of .84 to .65 were obtained. Individual-item analysis indicated that all statements in each of the factors should remain. On 26 attributes of 31 critical service quality attributes, there were gaps between actual patient's importance of need criteria and nurse perceptions of them. Those critical attributes could be classified into four categories based on the relative importance of need criteria and perceived performance from the perspective of patient. This analysis is useful in developing strategic plans for performance improvement. (1) top priorities(high importance and low performance) (in this study)- more health-related information -accuracy in billing - quality of food - appointments at my convenience - information about tests and treatments - prompt service of business office -adequacy of accommodations(elevators, etc) (2) current strengths(high importance and high performance) (3)unnecessary strengths(low importance and high performance) (4) low priorities(low importance and low performance) While 26 service quality attributes of SERPERF model were significantly related to patient satisfation, only 13 attributes of SERVQUAL model were significantly related. This result suggested that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However, it must be noted that the degree of association to overall satisfaction was not consistent. There were some gaps between nurse percetions and patient perception of medical service performance. From the patient's viewpoint, "personal likability", "technical skill/trust", and "cares about me" were most significant positioning factors that contributed patient satisfaction. DISCUSSION This study shows that there are inconsistencies between nurse perceptions and patient perceptions of medical service attributes. Also, for service quality improvement, it is most important for nurses to understand what satisfiers, hygiene factors, and performance factors are through two-way communications. Patient satisfaction should be measured, and problems identified should be resolved for survival in intense competitive market conditions. Hence, patient satisfaction monitoring is now becoming a standard marketing tool for healthcare providers and its role is expected to increase.