• The Journal of Asian Finance, Economics and Business
• /
• 제9권4호
• /
• pp.109-120
• /
• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• 지식경영연구
• /
• 제10권1호
• /
• pp.33-51
• /
• 2009

This study is concerned with exploring how much initial trust transfers between the two websites based on their design levels. Internet users tend to perceive trust towards websites when their design factors look persuasive. For example, well-designed websites can arouse more trust in users than poorly-designed websites. Online trust transfer between websites has been studied among several researchers. However, there is no study investigating how much initial trust transfers from well-designed websites to poorly-designed websites or vice versa. In this sense, this study fills this research void by empirically analyzing initial trust transfer between the two websites based on their design levels. Empirical results prove that design levels of websites affect initial trust transfer between websites significantly.

• 논리연구
• /
• 제13권2호
• /
• pp.61-82
• /
• 2010

X가 참(거짓)이라는 사실이 알려지지 않았다는 무지전제로부터 X는 거짓(참)이라는 지식결론을 추론하는 논증을 일반적으로 무지로부터의 논증이라고 하는데, 코피 등을 비롯한 많은 논리학자들은 이를 오류 논증의 하나라고 설명하고 있다. 그들의 주장에 따르면, 무지로부터의 논증처럼 보이지만 오류논증이 아니고 설득력 있는 받아들일 만한 논증은 사실은 무지로부터의 논증이 아니고, 조건적 지식전제가 암암리에 포함된 논증이다. 이 논문은 그러한 주장에 반대해서 모든 무지로부터의 논증은 암암리에 조건적 지식전제가 포함된 것으로 해석될 수 있고, 또 모든 무지로부터의 논증이 다 오류는 아니라는 점을 논증한다. 무지로부터의 논증 형식을 지닌 논증 중에서 오류논증과 그렇지 않은 논증의 기준을 제시하고, 특히 실천논증의 경우, 사회적 맥락이 오류논증과 설득력 있는 논증을 가르는 중요한 기준임을 논증한다.

• Journal of Community Nutrition
• /
• 제5권4호
• /
• pp.230-238
• /
• 2003

Television is a powerful and persuasive teacher. It has the potential to influence perceptions, knowledge, beliefs, and behaviors, thus nutritionists need to be aware of the nutrition-related information (NRI) in television programming and the effect this information has on viewers. The purpose of this article was to review research published in peer-reviewed journals between 1988 and 2003 that examined the NRI embedded in American television programming, which is exported to over 125 nations, and its impact on nutrition knowledge, attitudes, and/or behaviors. This review revealed that, for the past 15 years, NRI was commonly included in both television advertisements and shows. Advertised foods were mainly high in fat, sodium, and/or sugar. In addition, the NRI embedded in food advertisements tended to be misleading or inaccurate. Prime-time television shows included numerous NRI containing scenes every hour, with situation comedies having the most and real-life re-enactment shows the least. Overall, low nutrient density foods accounted for approximately 40 percent or more of all food references on prime-time television shows. In television shows, foods were mostly consumed as snacks rather than meals and children often ate more nutritious foods than adults. Although relatively few studies have examined the impact of television programming on viewers, those that do exist indicate that as children watch more television, nutrition knowledge and understanding declines while misconceptions about nutrition increase. Advertising influences children's food purchase requests and subsequent purchases by adults, with the most requested and purchased foods being high in sugar, fat, and/or salt foods. Existing research indicates that television must be acknowledged as a major source of NRI and a potentially powerful influence on dietary practices.

• 대한간호학회지
• /
• 제50권1호
• /
• pp.81-100
• /
• 2020

Purpose: The purpose of this study was to define and clarify the concept of political competence for nurses. Methods: A hybrid model method was used to investigate the dimensions, attributes, and definitions of the concept. In the theoretical stage of the study, literature on nursing, politics, and other discipline were reviewed. In the fieldwork stage, individual in-depth interviews and focus groups interviews were conducted with politically seasoned experts or activists who had an understanding of the concept of political competence for extensive descriptions in nursing and field of health care. Results: The concept of political competence was represented in four dimensions as political knowledge, political efficacy, political interaction, and political activity. In the political knowledge dimension, there were three attributes, namely, political knowledge, political information and systematic analysis ability. The political efficacy dimension had three attributes of internal political efficacy, external political efficacy, and self-pride of nursing profession. The political interaction dimension had three attributes of organizations and community service, networking, and persuasive power. The political activity dimension had six attributes of political leadership, political expression, assertive behavior, political advocacy, political participation, and policy intervention. Conclusion: This concept development might provide a basic understanding of developing a measurement tool and for constructing a theory promoting nurses' political competence.

• 컴퓨터교육학회논문지
• /
• 제18권6호
• /
• pp.33-42
• /
• 2015

본 연구는 해석수준이론을 바탕으로 정보보안 백신 소프트웨어를 필요로 하는 시점과 정보보안 백신의 광고메시지 유형, 정보보안 지식수준에 따라 사용자의 정보보안 백신 소프트웨어 채택 의도가 어떠한 차이를 나타내는지 알아보았다. 이를 위해 정보보안 백신 제품을 대상으로 2(지식수준: 고/저) ${\times}2$(시간적 거리: 가까운 거리/먼 거리) ${\times}2$(광고메시지 유형: How(구체적)/Why(추상적)) 실험을 설계한 후, 실험을 실시하였다. 분석 결과 시간적 거리와 광고메시지 유형에 따라 정보보안 백신 채택 의도에 차이가 있음을 확인하였고, 정보보안 지식수준에 따라서도 선택이 달라짐을 확인하였다. 이런 결과는 사용자의 정보보안 행동을 높이기 위해서는 사용자의 지식수준과 정보보안 시점에 따라 백신 소프트웨어에 대한 소개를 달리하는 전략을 수립해야 함을 시사한다. 특히 지식수준이 높은 사용자에게는 시기적으로 적합한 설득메시지 고려가 중요하고, 지식수준이 낮은 사용자의 올바른 백신 소프트웨어 채택을 위해서 시간적 거리에 따른 추상적 사고력을 계발할 필요성이 있음을 시사한다.

• 한국산학기술학회논문지
• /
• 제14권5호
• /
• pp.2271-2280
• /
• 2013

본 연구는 보건의료계열 대학생의 심폐소생술에 대한 지식, 자신감 및 태도를 알아보고 심폐소생술에 대한 태도에 영향을 미치는 요인을 파악하고자 시도된 서술적 조사연구이다. 연구 대상은 참여를 동의한 보건의료계열 대학생 516명으로 하였다. 자료 분석은 연구목적에 따라 t-test, one-way ANOVA, Pearson's correlation coefficient, Multiple linear regression을 실시하였다. 대상자의 심폐소생술에 대한 태도와 심폐소생술에 대한 지식은 유의한 정적 상관관계가 있는 것으로 나타났으며(r=.269, p<.001), 또한 심폐소생술에 대한 태도와 심폐소생술에 대한 자신감은 유의한 정적 상관관계가 있는 것으로 나타났다(r=.620, p<.001). 대상자의 심폐소생술에 대한 태도에 영향을 미치는 요인으로는 심폐소생술에 대한 자신감, 성별, 심폐소생술에 대한 지식, 성격, 전공에 대한 생각, 심폐소생술 교육경험, 의료봉사경험, 전공선택동기가 유의한 영향 요인이었으며, 설명력은 49%이었다. 본 연구의 결과를 근거로 심폐소생술에 대한 긍정적인 태도를 강화할 수 있는 적극적인 프로그램 개발과 교육을 제언한다.

• 한국콘텐츠학회논문지
• /
• 제21권3호
• /
• pp.590-601
• /
• 2021

최근 인공지능 기술의 비약적인 발전에 따라 전천후 로봇 판매원이 실현될 가능성이 부각 되고 있다. 그러나 소비자가 로봇의 설득 메시지를 어떻게 평가하고 반응하는지를 실증적으로 탐구한 연구는 부족하다. 본 연구는 로봇이 제품을 판매하려는 설득 의도를 현저하게 드러내고 로봇과의 물리적 거리가 가까워질 때 소비자의 로봇에 대한 평가와 로봇이 광고하는 제품에 대한 구매 의도에 어떻게 영향을 미칠지를 탐색했다. 이를 위해 2(로봇의 설득의도: 낮음 vs. 높음) × 2(로봇과의 물리적 거리: 보통 vs. 매우 가까움)의 총 4개 집단 간 요인 설계 실험을 진행하였다. 연구결과, 로봇이 드러내는 설득 의도가 높다고 인식할수록 참가자들은 로봇의 전문성과 신뢰성을 낮게 평가하고 로봇이 광고한 제품인 노트북을 구매할 의도도 낮게 보고하는 것으로 나타났다. 한편 참가자들은 로봇이 자신에게 다가오는 거리의 정도와 상관없이 로봇의 전문성과 신뢰성을 비슷하게 평가했지만, 로봇이 자신의 개인 공간으로 가까이 다가올 때에는 로봇에 대하여 더 부정적으로 평가했고 그 제품을 구매할 의도도 낮게 보고했다.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2004년도 추계학술대회 논문집
• /
• pp.1731-1736
• /
• 2004

The purpose of this article is to introduce a useful methodology of effective goal-setting for the team-level units. As a way to overcome some common symptoms in terms of Strategic Performance Evaluation System such as lack of knowledge on goal-setting, disconnection of process, problem of judging the degree of difficulty about objectives, limits of staff departments evaluation, fairness and authority of evaluators, weakness in coaching technique, and quantity or figure-oriented evaluation, to name a few, and to seek a more plausible goal-setting methodology, the author suggests a persuasive goal-setting concept: VAR(Value-Added Results). VAR, as the end-results, is the team contributions that add value to the organization, and it results from the team's activities. In addition to these goal-setting technique based on the concept of value-added results, several aspects should be improved for Strategic Performance Evaluation System to be implemented more effectively. They are: 1) shift from MBO to MP & D(Managing Performance & Development), 2) impartial exercise of evaluation authority as a organizational public assets, 3) reinforcement of maternal leadership and servantship instead of paternal leadership, 4) utilization of IT-based evaluation system.

• International journal of advanced smart convergence
• /
• 제8권2호
• /
• pp.47-55
• /
• 2019

In past patriarchal societies, childbearing was considered the sole possession of women. At a time when women were struggling to move into society, the concept of parenting as the mainstay of the capitalist economic society and the head of the family has naturally been taken for granted by a woman named "housewife." Since the role of male babies is as important as that of females, Fathers are trying to promote the importance of the effects of fathers due to active participation in childcare and help change old perceptions of the past. Men also know the importance of participating in childcare in early childhood, but often do not know what their children want or why they cry due to lack of basic child care knowledge and lack of education. We tried to give fathers the meaning of indirect experience and change their perception of parenting by producing interactive VR content, which is completed with dad's participation, so that they can experience the child in person. In addition, through familiar childcare professional product advertisement and 360 degree stereo sound. It is made to immerse in the game to gain persuasive effect, inducing fathers to have interest and interest in childrearing.