• 제목/요약/키워드: Personnel loyalty

검색결과 31건 처리시간 0.021초

사회적기업에 대한 대학생의 자아이미지 일치성이 고객만족에 미치는 영향: SEN 동아리를 중심으로 (Congruity effects of University Students' Self-Image on the Satisfaction to Social Enterprise: Focused on SEN Clubs)

  • 이일한
    • 벤처창업연구
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    • 제14권5호
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    • pp.175-185
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    • 2019
  • 최근에 사회적기업은 많은 관심과 중요성에도 불구하고 사회적기업은 여전히 사업규모가 영세하며, 정부의 재정지원에 의존하고 있으며, 전문 경영마인드를 갖춘 인력 부족과 여전히 소비자의 낮은 인지도 문제 등 많은 어려움 겪고 있는 실정이다. 따라서 사회적기업의 소비자 인지도 향상을 위한 실증적 연구가 필요한 실정이지만 이에 대한 선행연구는 아직까지 부족한 것이 현실이다. 이에 본 연구는 첫째, 사회적기업의 이미지와 소비자의 자아이미지 일치성과 고객만족과의 인과관계, 둘째, 사회적기업의 제품에 대한 기능적 성과와 소비자의 기대수준의 기능적 일치성과 고객만족과의 인과관계, 셋째, 사회적기업 제품이 내포하는 사회적 가치와 소비자의 가치 일치성이 고객만족에 미치는 영향을 살펴보고, 넷째, 고객만족이 애호도에 미치는 영향을 살펴보고, 마지막으로 이러한 변수 간의 관계에서 사회적기업 동아리 소속 여부의 조절적 역할을 확인하여 사회적기업의 마케팅 측면에서 시사점을 도출하고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 기능적 일치성과 가치 일치성은 사회적기업의 제품에 대한 만족에 긍정적인 영향을 미치는 것으로 나타났으나, 자아이미지 일치성은 사회적기업의 제품에 대한 만족에 긍정적인 영향을 미치지 않는 것으로 나타났으며, 사회적기업 제품에 대한 고객만족은 애호도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사회적기업 동아리 소속여부는 자아이미지 일치성, 기능적 일치성이 고객만족에 미치는 영향과 고객만족이 애호도에 미치는 영향에서 민감도를 높이는 조절변수로 나타나 사회적기업에 대한 만족에 있어 동아리 활동이 중요한 역할을 하는 것으로 파악되었다. 이러한 연구결과를 토대로 사회적기업에 대한 소비자의 인식제고와 사회적기업의 마케팅 활동에 대한 차별적 시사점을 제안하였다.

의료기관 일부 원무행정직의 이직의도와 관련된 융복합적 요인 (A Study on the Convergent Factors Related to Turnover Intention among Some Administrative Staff in Medical Institution)

  • 김승희;배상윤
    • 디지털융복합연구
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    • 제17권4호
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    • pp.159-166
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    • 2019
  • 본 논문은 의료기관 일부 원무행정직의 이직의도와 관련된 융복합적 요인들을 조사하였다. 설문조사는 2018년 7월 2일부터 2018년 7월 27일까지 임의로 선정된 J지역 27개 의료기관의 원무행정직 320명에 대하여 무기명 자기기입식 설문지를 사용하였다. 위계적 다중회귀분석 결과, 조직몰입이 낮을수록, 조직충성도가 낮을수록, 직무소진의 하위영역인 탈진, 냉소 및 직업 효능감 감소가 높을수록 이직의도가 높았으며 이들의 설명력은 50.9%이었다. 이상의 연구결과를 볼 때, 의료기관 원무행정직의 이직의도를 낮추기 위해서는 조직몰입을 높이고, 조직충성도를 높이고, 직무소진의 하위영역인 탈진, 냉소 및 직업 효능감 감소를 낮추는 노력이 필요하다. 이러한 결과는 의료기관 원무행정직의 이직의도를 낮추는 병원조직 인사관리 및 산업보건교육, 보건계열 대학생의 직업인성교육에 활용될 수 있다. 추후연구에서는 의료기관 원무행정직의 이직의도에 영향을 미치는 구조모형의 제시 및 분석이 필요하다고 본다.

종합병원 종사자의 보상공정성 지각이 직무만족과 조직몰입에 미치는 영향 (The Influence of Compensation Justice on Job Satisfaction and Organizational Commitment Perceived by Hospital Personnels)

  • 박현숙
    • 간호행정학회지
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    • 제13권4호
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    • pp.492-500
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    • 2007
  • Purpose: The purpose of this paper was to identity the effects of distributive justice and procedural justice on job satisfaction and organizational commitment in hospital personnels. Method: The subjects were 181 employee who were working at 4 hospitals in Daegu and Gyeongbuk. Data was collected using structured questionnaire from Oct 4 to 24, 2007. The collected data were analyzed using the SPSS WIN 12.0 program for descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and Stepwise multiple regression. Result: The mean score of distributive justice was 3.24, procedural justice was 3.05, job satisfaction was 2.73 and organizational commitment was 2.65. The distributive justice(37.5%) and gender(1.6%) explained 39.1% of the variables in the job satisfaction. The organizational commitment was significantly influenced by distributive justice(27.8%), age(8.9%), procedural justice(2.8%) and gender(2.4%). These factors explained 41.8% of the variables in the organizational commitment. Conclusion: The distributive justice is the most important factor in promoting job satisfaction and organizational commitment. Therefore, It is necessary to operate proper compensation system based on fair performance evaluation of workers in hospital.

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보건소 대사증후군관리사업 참여인력의 역할갈등, 조직몰입, 직무만족 간의 관계 (The Relationship between Role Conflict, Job Satisfaction, and Organizational Commitment among Community Healthcare Workers of the Seoul Preventive Project for Metabolic Syndrome)

  • 유호신;조정현
    • 한국보건간호학회지
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    • 제27권1호
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    • pp.16-26
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    • 2013
  • Purpose: The aim of this study was to identify a conceptual link between role conflict, job satisfaction, and organizational commitment, with a specific examination on how job satisfaction mediated the relationship between role conflict and organizational commitment, among community healthcare workers. Methods: Participants were 119 community healthcare workers of the Seoul Preventive Project for Metabolic Syndrome at 15 community health centers. Descriptive analysis, correlations analysis, and multiple regression analysis were used for statistical analysis of our data. Additionally, Sobel's test was used to verify the significance of the mediating effect. Results: An inverse association between role conflict and organizational commitment was found (beta=-0.53, p<.001). This relationship was fully mediated by job satisfaction (z=-6.43, p<.001). Conclusion: Job satisfaction mediates the effects of role conflict on the organizational commitment of healthcare workers in community health centers. Strategies for improving the components of job satisfaction are needed to achieve better outcomes in organizational commitment in the Seoul Preventive Project for Metabolic Syndrome and possibly other work settings.

의료기관 TQM 활동, 보상 공정성과 성과간의 구조적 관계 (Structural Relationships among TQM Activities, Compensation Equity, and Performance in Hospitals)

  • 박현숙;박상연
    • 간호행정학회지
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    • 제15권3호
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    • pp.325-335
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    • 2009
  • Purpose: The purpose of this study was to examine the relationships among TQM activities, compensation equity, and performance in hospitals. This study was designed to construct a structural equation model of TQM activities, compensation equity, and performance. Method: The subjects were 239 personnels working in four hospitals in Daegu and Gyeongpook. Data were collected using structured questionnaire from October 4, 2007 to February 4, 2008. The collected data were analyzed using the SPSS 12.0 and AMOS 5.0 program. Result: The overall fitness of the structural equation model was evaluated. These results showed that the model was adequate. TQM activities directly influenced organizational performance and indirectly influenced organizational performance through compensation equity. Conclusion: In testing the structural equation model, the findings showed that TQM activities and compensation equity were important factors for improving organizational performance. Therefore, to improve performance, the hospital leaders must establish the strategies to facilitate TQM activities. It is also necessary to establish effective reward and performance appraisal systems to induce positive participation of personnels in hospitals.

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간호사가 지각하는 간호조직문화유형이 직무만족, 조직몰입에 미치는 영향 (Effects of the Organizational Culture on the Job Satisfaction and Organization Commitment)

  • 이은주;김미예;한지영
    • 간호행정학회지
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    • 제14권1호
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    • pp.5-12
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    • 2008
  • Purpose: This study aimed to examine the impact of Organizational Culture on job satisfaction and organizational commitment in nursing organization. Methods: The sample consisted of 264 nurses of 2 tertiary medical institutions. The instruments used in this study were the nursing organizational culture questionnaire (Han, 2001), job satisfaction scale (Paula, 1978), and Organizational Commitment scale (Mowday et al., 1979). The data were analyzed by descriptive statistics, one-way ANOVA, t-test, Pearson Correlation. Coefficient, and multiple regression using the SPSS Win 14.0 program. Results: The dominant organizational culture of nursing organization was rank-oriented culture. The mean score of job satisfaction and organizational commitment was 3.28 and 3.40 respectively. Organizational commitment and Job satisfaction were positively correlated with affiliative-oriented culture, innovative-oriented culture, and task-oriented culture. Affiliative-oriented and task-oriented culture were major variables influencing on job satisfaction and affiliative-oriented culture was a major variable influencing organizational commitment. Conclusion: Organizational culture, especially affiliative-oriented culture had a significant influence on nurses' job satisfaction and organizational commitment. Therefore, we have to develop strategies to enhancing the affiliative-oriented culture to improve the job satisfaction and organizational commitment of nurses.

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Corporate Social Responsibility and its Relationship with Increasing Company Value

  • KANG, Sun-Kyung;JUNG, Ha-Yong
    • 산경연구논집
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    • 제13권10호
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    • pp.23-30
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    • 2022
  • Purpose: The advantages of corporate social responsibility (CSR) include stronger recognition and reputation, which lead to a company's good public image, increased customer loyalty, operational cost saving, and employee retention. The purpose of the present research is to take a close look at the association between CSR and organization's value. Research design, data and methodology: The authors tried to obtain the high-quality textual data from mostly peer-reviewed journals using a PRISMA ((Preferred Reporting Items for Systematic Reviews and Meta-Analyses). The authors was to figure out adequate solutions from limited range of the current literature (only peer-reviewed research) regarding CSR and corporate value. Results: Our investigation indicates that CSR is essential to all businesses as it ensures they keep in touch with society, retaining top personnel, and achieving top financial success. Companies and organizations can engage in four corporate social responsibility initiatives to increase value, including environmental projects, charitable work, honest labor practices, and volunteer activity. Conclusions: An organizations should be involved in the community and consider how its actions affect the environment and society. Small or large businesses are expected to lead in developing a progressive CSR program that benefits people and the environment and continuously changes depending on the social and economic environment.

학습조직 구축요인이 간호사의 조직몰입에 미치는 영향;MBTI 성격유형별 비교분석 (An Analysis of Learning Organization Affecting on Organizational Commitment;According to MBTI Personality Type;)

  • 김인아;김은주;이화인;임지영
    • 간호행정학회지
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    • 제13권1호
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    • pp.24-31
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    • 2007
  • Purpose: This study was designed to analyze effects of learning organization on organizational commitment based on the MBTI personality type. Methods: The participants were 521 nurses working in the 4 general hospitals located in Seoul, Incheon and Kyunggido. The data were collected by self-reporting questionnaires. The data were analyzed using SAS program for descriptive and Stepwise multiple regression analysis. Results: The most frequent identified personality type was ISTJ and the least identified personal types was ENFJ. It is differ to recognize the learning organization according to personality type. In an aspect of organizational commitment, the statistically significant learning organizational factors according to nurse's MBTI personality type is revealed slightly different. In other word, Shared Vision is a statistically significant factor in ISTJ, ISTP, ISFP, ESTJ and ESFJ. System Thinking is a statistically significant factor in ISFJ. Team learning is a statistically significant factor in ESTP and ISTP. Mental Model is a statistically significant factor in ISTP. Conclusion: As our results, the effects of learning organization on organizational commitment were different according to the nurse's MBTI personality type. So these results will be used to develop the more effective strategies to enhance nurse's organizational commitment using construction of learning organization.

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세무공무원이 지각하는 조직신뢰, 상사신뢰, 동료신뢰가 팀몰입과 직무생산성에 미치는 영향 (Team Commitment and Job Productivity Influential from Organizational Trust, Trust in Superior and Trust to Colleague Perceived by Revenue Officers)

  • 홍순복
    • 한국콘텐츠학회논문지
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    • 제10권4호
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    • pp.274-281
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    • 2010
  • 본 연구는 세무공무원들을 대상으로 신뢰와 직무생산성의 인과관계를 팀몰입을 매개변수로 사용하여 실증적으로 분석하여 직무생산성 향상을 위한 효과적인 관리방안을 제시하는데 그 목적이 있었다. 분석결과, 세무공무원들이 인식하는 조직신뢰, 상사신뢰, 동료신뢰는 팀몰입에 긍정적인 영향을 미치며, 팀에 대한 몰입정도가 높을수록 직무생산성은 높아져 세무행정업무수행의 효율성을 높일 수 있고 납세자들의 세무서비스만족도를 높이는데 효과가 있음을 확인할 수 있었다. 따라서 세무조직관리자들은 조직구성원들이 조직목표나 가치에 대한 강렬한 동일의식이나 애착심을 가질 수 있도록 조직의 주요의사결정 과정에 폭넓게 참여할 수 있도록 여건을 조성해 주어야 할 것으로 판단된다. 또한 조직에 대한 강한 충성심과 자긍심을 가질 수 있도록 인사정책과 조직관리정책을 전략적 차원에서 구체적으로 설계하여 이를 지속적으로 실천하도록 해야 할 것이다.

서비스업체 근로자의 직무요구와 직무 스트레스 회복경험이 직무착근도에 미치는 영향 (Effects of Job Demand and Recovery Experience from Job Stress on Job Embeddedness among Workers in the Service Industry)

  • 전소연;이연향;최은경
    • 지역사회간호학회지
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    • 제29권2호
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    • pp.143-154
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    • 2018
  • Purpose: The purpose of this study is to identify the effects of job demand and recovery experience from job stress on job embeddedness among workers in the service industry. Methods: The participants were 223 workers from the service industry in P and Y Cities with the help of a structured self-report questionnaire, administered between July 10 and August 20, 2017. The data were analyzed using descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients and stepwise multiple regression. Results: There were significant differences in job embeddedness in terms of satisfaction with salary, continuous service, perceived stress level and the perceived health status of the subjects. There were significant positive correlations between role clarification in job demands (r=.55), recovery experience from job stress (r=.27) and job embeddedness. From the multiple regression analysis, the most significant factors affecting job embeddedness were found to be role clarification in job demands (${\beta}=.47$), recovery experience from job stress (${\beta}=.23$), and perceived stress level (${\beta}=.18$). These variables explain 34.0 % of the total variance in job embeddedness. Conclusion: In order to increase job embeddedness among workers in the service industry, it is necessary to prepare measures to increase recovery experience from job stress and to decrease role clarificationin job demand, and perceived stress level.