• Title/Summary/Keyword: Personalized broadcasting

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Personalized Interstitial Content Service for Second TV (Second TV를 위한 맞춤형 광고 서비스)

  • Lee, Jong-Seol;Shin, Sa-Im;Lim, Tae-Beom;Lee, Seok-Pil
    • IEMEK Journal of Embedded Systems and Applications
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    • v.3 no.4
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    • pp.229-234
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    • 2008
  • The 'Anytime, Anywhere' services have been the biggest topic in the recent digital broadcasting research area. The related applications for the Anytime and Anywhere Services are as follows: the personalized broadcasting based on the PVR (Personal Video Recorder) for the Anytime Services, and the DMB (Digital Multimedia Broadcasting), the mobile devices supporting the wireless network and the Second TV and so on for the anywhere services. The personalized broadcasting has been researched on the one of the killer applications in the various broadcasting environment - the ground wave broadcasting, the satellite broadcasting, IPTV and CATV broadcasting suchlike. The applied contents of the personalized broadcasting have advanced from the main contents for the broadcasting to the interstitial contents like advertisements and coupons, the personalized interstitial broadcasting needs to develop the technology about the generation, storing and management of the interstitial metadata. but, the personalized broadcasting has the limitation that the TV environment is somewhat difficult to support the personalized broadcasting individually, because all family usually share the main TV at home. The Second TV is possible to solve the environmental limitation. This paper designs and develops the static set top box at home, the Second TV and their multimedia streaming techniques for the personalized broadcasting of the contents including the interstitial contents.

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Metadata Broadcasting for Personalized Service: A Practical Solution

  • Kang, Kyeong-Ok;Kim, Jae-Gon;Lee, Hee-Kyung;Chang, Hyun-Sung;Yang, Seung-Jun;Kim, Young-Tae;Lee, Han-Kyu;Kim, Jin-Woong
    • ETRI Journal
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    • v.26 no.5
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    • pp.452-466
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    • 2004
  • As the number of broadcasting channels and programs increases rapidly, the importance of personalized service has been emphasized. In this paper, we propose a practical framework of metadata broadcasting to provide personalized service according to user preferences and various terminal/network conditions. First, we present an overall system architecture of a metadata broadcasting system and then propose several core technologies (particularly in the parts of metadata authoring, metadata encoding, and metadata-based personalized content consumption). For interoperability, the proposed solution is designed to be compliant with the relevant standards of the TV-Anytime Forum, MPEG-7 Systems, and MPEG-2 Systems. Considering a home network environment, we also propose a metadata-based content adaptation scheme. Each component technology has been implemented individually, integrated into an end-to-end prototype broadcasting system, and successfully tested with a set of personalized service scenarios that are also developed in this study.

The Development of the Bi-directionally Personalized Broadcasting and the Targeting Advertisement System Based on the User Profile Techniques (사용자 프로파일 기반의 맞춤형 광고 서비스 및 양방향 개인 맞춤형 방송 시스템 구축)

  • Shin, Sa-Im;Lee, Jong-Soel;Jang, Se-Jin;Lee, Soek-Pil
    • Journal of Broadcast Engineering
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    • v.15 no.5
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    • pp.632-641
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    • 2010
  • This paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services.

Design and Implementation of a Personalized Broadcasting System based on TV-Anytime (TV-Anytime 기반 맞춤형 방송 전송 시스템 설계 및 구현)

  • Yang Seung-Jun;Lee HeeKyung;Kim Jae-Gon;Hong Jinwoo
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.345-356
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    • 2004
  • In this paper, we present a design and implementation of a personalized broadcasting system using TV-Anytime metadata for providing personalized services. The TV-Anytime specifies metadata schema, metadata coding and delivery, and provides service models to provide personalized broadcasting content services at anytime when users want to consume using metadata, which includes ECG (Electronic Content Guide) and content descriptive information in a PDR (Personal Digital Recorder)-centric environment. The proposed personalized broadcasting system consists of a server that provides metadata binary-coding, encapsulation and multiplexing, and a client terminal that takes charge of de-multiplexing, metadata decoding, and metadata processing for personalized content accessing and consumption. This paper presents the details of the design of each functional module, and the evaluation results with a set of service scenarios in an end-to-end broadcasting test-bed.

A Study on Personalized Data Broadcasting Service using TV-Anytime Metadata (TV-Anytime 메타데이터를 이용한 맞춤형 데이터 방송 서비스에 관한 연구)

  • Kim Yong Ho;Lee Han-kyu;Choi Jin Soo;Hong Jin Woo
    • The KIPS Transactions:PartB
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    • v.12B no.6 s.102
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    • pp.655-660
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    • 2005
  • The number of broadcasting channels and contents are increasing with the arrival of digital broadcast and various broadcasting medium. However, there is a limit on searching of the program by using conventional program guide. Therefore, personalized broadcasting service to provide the environment, that user is able to consume his/her customized broadcasting contents at anytime, is standardized by TV-Anytime Forum. Especially. the structure of data broadcasting contents have different from that of AV contents. Therefore, it is necessary to new structure of the metadata for personalized data broadcasting service and new mechanism for data flow of broadcasting system. In this paper, we introduce a method for personalized data broadcasting service using TV-Anytime metadata.

TV-Anytime metadata delivery method based on object carousel for unidirectional personalized broadcasting environment (단방향 맞춤형 방송 환경에서의 객체 캐루젤(Object Carousel) 기반의 TV-Anytime Metadata 전송 기법)

  • Kim Seung Hyun;Lim Jongtae
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.297-304
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    • 2004
  • TV-Anytime specification provides metadata standards for personalized broadcasting service. For personalized broadcasting service, the metadata is transmitted through the specific way to the employed broadcasting system. In an MPEG-2 environment. the metadata can be transmitted using Sections, objects within a DSM-CC Object Carousel or modules within a DSM-CC Data Carousel. In this paper, we introduce a TV-Anytime metadata delivery method within Object Carousel which is used in ATSC-ACAP and DVB-MHP, We describe an actual example of unidirectional personalized broadcasting which is implemented on an ATSC-ACAP data broadcasting receiver, where the metadata is delivered as objects within a DSM-CC Object Carousel.

Design and Implementation of a Broadcasting Receiver for Bi-directional Personalized Broadcasting Service (양방향 맞춤형 방송 단말기의 설계 및 구현)

  • Hong Chang Ho;Lim Jong Tae
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.283-296
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    • 2004
  • TV-Anytime metadata can be delivered by unidirectional or bi-directional network. In bi -directional environment, the special request of a client is sent to metadata service providers and then the providers provide the personalized metadata back to the client. In this paper. we introduce the design and implementation of a broadcasting receiver for personalized broadcasting service in bi-directional environment. We describe actual system configuration and usage examples for bi-directional personalized service. The implemented receiver provides various functions for a digital broadcasting recorder and is based on TV-Anytime specification and UDDI specification to provide the metadata service discovery.

Bidirectional Personalized Mobile Broadcasting System (양방향 개인맞춤형 모바일 방송 시스템)

  • Lee, Hee-Kyung;Yang, Seung-Jun;Lee, Han-Kyu
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.2B
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    • pp.361-371
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    • 2010
  • To vitalize the terrestrial DMB market, we introduce a personalized DMB(PDMB) service model based on metadata, especially DMB ECG XML standardized by TTA, under the convergence of broadcasting and telecommunications. Also we introduce the personalized DMB service system developed to validate the conformance of DMB ECG XML standard and the usefulness of DMB ECG service. The personalized DMB service system is described in details from the authoring stage to the consumption stage of the contents. The results of experimental tests for the personalized DMB service system are also introduced in this paper. We finally address the possibility of making successful personalized DMB services in mobile multimedia broadcasting market.

Content Packaging based on TV-Anytime for Personalized Content Services (맞춤형 콘텐츠 서비스를 위한 TV-Anytime 기반 콘텐츠 패키징)

  • Kang Jung Won;Lee Hee-Kyung;Kim Jae-Gon
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.322-333
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    • 2004
  • In this paper, a package, that is a new type of contents providing new consumer experience under digital broadcasting environments. is introduced. To present various advantages of package that is in standardization process of TV-Anytime Phase-2, a service scenario for personalized educational content is proposed. Then, TV-Anytime Packaging technology to support the scenario is described. It is also shown that the personalized service that provides interactive and personalized consuming experience independent of the types of content and delivery channels is feasible by using TV-Anytime Packaging technology.

Development of Personal EPG for Purpose-oriented Broadcasting

  • Lee Yun-Ju;Lim Tae-Beom;Kim Yoon-Sang;Lee Seok-Pil
    • The Journal of Information Systems
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    • v.14 no.3
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    • pp.59-62
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    • 2005
  • The recent broadcasting environment has shifted to embrace multimedia and multi-channel features through terrestrial, satellite and cable media. This has multiplied the number of broadcasting programs. With the information on a myriad of programs provided to TV viewers, information overload occurs, and thus, the TV viewing environment is shifting to one where viewers cannot select programs passively. Thus, a growing need is emerging to ensure a personalized electronic program guide (EPG) to help individuals select TV programs according to their taste. This paper presents a personalized EPG that enables a purpose-oriented broadcasting service to provide personalized broadcasting programs in tune with the user's requirements and preferences.

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