• Information Systems Review
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• v.17 no.2
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• pp.77-100
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• 2015

This study examined the factors that influence the smartphone user's decision to accept the personalized mobile advertisement. As a theoretical basis, we applied the privacy calculus model (PCM) that illustrates how consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. In particular, we investigated how smartphone users make a risk-benefit assessment under which personalized service as benefit-side factor and information privacy risks as a risk-side factor accompanying their acceptance of advertisements. Further, we extend the current PCM by considering advertisement fatigue as a new factor that may influence the user's acceptance. The research model with five (5) hypotheses was tested using data gathered from 215 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a mobile advertisement service was provided. The results showed that three (3) out of five (5) hypotheses were supported. First, we found that the intention to accept advertisements is positively and significantly influenced by the perceived value of personalization. Second, perceived advertisement fatigue was also found to be a strong predictor of the intention to accept advertisements. However, we did not find any evidence of direct influence of privacy risks. Finally, we found that the significant moderating effect between the perceived value of personalization and advertisement fatigue. This suggests that the firms should provide effective tailored advertisement that can increase the perceived value of personalization to mitigate the negative impacts of advertisement fatigue.

• Journal of Korean Library and Information Science Society
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• v.33 no.1
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• pp.121-141
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• 2002

In this paper, I presented that transformation of library from the collection management to knowledge contents management along with paradigm shift under the web-based multimedia information environment is required. Effective web contents management call maximize users'satisfaction with personal customizing services for library users. Especially, contents customizing service using the metabrowsing service contributes to maximize the user'satisfaction by supplying core contents that the user seeks. In this paper, I studied the scheme of knowledge contents management to increase of user'satisfaction, concentrating on the management factors of web-based multimedia knowledge contents and service strategy.

• Asia pacific journal of information systems
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• v.14 no.4
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• pp.1-22
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• 2004

Customer value is the source for competitive advantage of online businesses such as Internet shopping malls and portal service. It is important to analyze the relationship between customer value and repurchase in order to provide a guideline of successful online business. The purpose of this paper is to get answers for the following questions. First, what are key components of customer value in online business? Second, What difference exists in the importance or expectance of customer value and its current service level of online business? Finally, what influence relationships exist in customer value and repurchase intentions? Data were collected from 615 respondents who experienced purchase on the Internet shopping malls. This paper developed and empirically tested a model representing the relationships between customer value factors and repurchase intentions as well as difference between the importance of customer value and its service level. The findings here suggested that the service level of customer value was significantly lower than its importance, and customer value factors positively affected the repurchase intentions. Specifically, economy and trust/responsiveness value factors directly affected the repurchase intentions while other factors such as convenience, speed, personalization, community, and emotion value indirectly affected it through trust/responsiveness.

• Knowledge Management Research
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• v.19 no.2
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• pp.109-132
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• 2018

Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.293-297
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• 2012

In order to provide with personalized recommendation service in context-awareness environment, the collected context data should be analyzed fast and the objective of user should be able to inferred effectively. But, the context collected from the mobile devices is not suitable for applying the existing inference algorithms as they are due to the omission or uncertainty of information and the efficient algorithms are required for mobile environment. In this paper, the behavior pattern was classified using naive bayes classification for minimize the loss caused by the omission or error of information. And pattern matching was used to effectively learn of the users inclination and infer the behavior purpose. The accuracy of the suggested inference model was evaluated by applying to the application recommendation service in the smart phones.

• Journal of Information Technology Applications and Management
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• v.27 no.3
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• pp.77-92
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• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.5
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• pp.21-28
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• 2002

With the proliferation of internet and an increase in internet users, several kinds of vast information are provided to users on the internet. It is increasing in the need of personalization service by filtering user preferred news among various news documents provided through several news servers.. In this paper, we implemented a filtering agent system to meet to demand for personalized news service. In the proposed system, Kohonen network is used to train keywords provided by users and to classify news groups. Resulting from that, the personalized new service is achieved. After we trained and tested the filtering agent, we could provide users news groups with their intention.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.501-518
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• 2017

Reducing the time it takes for researchers to acquire knowledge and introduce them into research activities can be regarded as an indispensable factor in improving the productivity of research. The purpose of this research is to cluster the information usage patterns of KOSEN users and to suggest optimization method of personalized recommendation service algorithm for grouped users. Based on user research activities and usage information, after identifying appropriate services and contents, we applied a Spark based big data analysis technology to derive a personal recommendation algorithm. Individual recommendation algorithms can save time to search for user information and can help to find appropriate information.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.981-984
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• 2014

개인화된 서술형 수학 문제(mathematics word problem)는 오랫동안 연구된 분야로 학생들의 학업 성취도와 수학에 대한 태도에 관심을 가져왔다. 본 연구에서는 2013년 도입된 스토리텔링 수학에 개인화된 콘텐츠를 접목하여 그 효과를 알아보고자 하였다. 초등학생 26명을 대상으로 하여 약 110분 동안 수업을 진행하였으며, 무게에 대한 새로운 개념을 배우는 데 그 목적을 두었다. 각각 13명씩 개인화 그룹과 비 개인화 그룹으로 나누어 수업을 진행하였다. 학업 성취도(Learning Achievement)에서는 사전 시험(pre-test) 점수가 너무 높아 두 그룹 간에 서로간의 유의한 차이점을 발견하지 못했다. 수학에 대한 태도 부분과 몰입도(Flow) 부분에서는 다소 개인화 그룹의 값이 높았지만, 통계적으로 유의한 정도는 차이는 아니었다. 하지만 정성적 분석에서는 차이가 있었다. 개인화 그룹(Personalized group)은 비 개인화 그룹(non-personalized group)에 비해 개인화(personalization)가 수업의 재미있는 요소로서 보다 중요한 작용을 했다고 느꼈다. 또한, 테스트나 측정(measure) 부분에서 생겼던 문제점을 개선하여 재 실험이 있을 시엔 유의미한 값을 나타낼 것으로 기대된다.

• The Korean Journal of Food & Health Convergence
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• v.9 no.4
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• pp.19-23
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• 2023

The integration of ChatGPT, an AI-powered language model, is causing a profound transformation within the food industry, impacting various domains. It offers novel capabilities in recipe creation, personalized dining, menu development, food safety, customer service, and culinary education. ChatGPT's vast culinary dataset analysis aids chefs in pushing flavor boundaries through innovative ingredient combinations. Its personalization potential caters to dietary preferences and cultural nuances, democratizing culinary knowledge. It functions as a virtual mentor, empowering enthusiasts to experiment creatively. For personalized dining, ChatGPT's language understanding enables customer interaction, dish recommendations based on preferences. In menu development, data-driven insights identify culinary trends, guiding chefs in crafting menus aligned with evolving tastes. It suggests inventive ingredient pairings, fostering innovation and inclusivity. AI-driven data analysis contributes to quality control, ensuring consistent taste and texture. Food writing and marketing benefit from ChatGPT's content generation, adapting to diverse strategies and consumer preferences. AI-powered chatbots revolutionize customer service, improving ordering experiences, and post-purchase engagement. In culinary education, ChatGPT acts as a virtual mentor, guiding learners through techniques and history. In food safety, data analysis prevents contamination and ensures compliance. Overall, ChatGPT reshapes the industry by uniting AI's analytics with culinary expertise, enhancing innovation, inclusivity, and efficiency in gastronomy.