• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• Sleep Medicine and Psychophysiology
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• v.3 no.1
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• pp.25-30
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• 1996

Personality can be understood in terms of cognitive and informational modulation. Augmenting and reducing evoked potential (AREP) has been known as the one of method to test this cognitive characteristic. Especially, many studies have been performed on the relationship between AREP and the Zuckerman Sensation Seeking Scale (SSS) and the Eysenck Personality Questinnaire (EPQ), which are well known as the psychological tests of personality. Generally sensation seekers tend to be augmenters and low sensation seekers tend to the rend to be reducers of EP. However, there are some reports that EP reducers are more extraverted on the EPQ and more sensation-seeking on the SSS than EP augmenters. These results may imply regulatory function of brain can be different depending on brain areas. According to the result of author's studies it can be assumed that frontocentral area works consistently with personality trend whereas right posterior temporal area performs inhibitory regulation against personality trend.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.647-655
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• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• Proceedings of KOSOMES biannual meeting
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• 2018.06a
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• pp.69-69
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• 2018

• Journal of Environmental Science International
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• v.27 no.4
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• pp.267-274
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• 2018

With rapid growth of the one-person households, this study focused on the psychological effects of pet plant gardening, one of the new trend of gardening among them. To clarify the psychological influences of pet plant gardening, 30 university students conducted gardening of pet plants in 90 days and the psychological effects was measured by the standardization personality inventory test before and after gardening. As results, pet plant gardening showed the effects of decreasing depression feeling of all participants, and the effects was significant in female than male. Pet plants gardening led to change females' personality more actively and more leadingly. Therefore, this data verified the positive effects in psychologically and induced personality showed pet plants gardening induced the positive effects the aspects of psychology and personality.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.123-134
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• 2012

As a mirror of its time, fashion exactly reflects the trend of today' s society. In addition, as a tool to satisfy our desire and express images, it brings diverse image changes in people's minds. This kind of pattern is frequently found in wedding images, especially in wedding dresses. When it comes to a wedding dress, in general, we often think of a modest and pure-white one. In modem times, however, people prefer a differentiated image which reflects their personality and ego. In other words, it is an important means of expressing their own personality by focusing on their active and personal aspects and getting away from the passive, stable and formative aspects in the past. These days, a combination of narcissism and eroticism is found on wedding dresses. This kind of trend has been expressed into romanticism. In terms of the latest sensitive wedding dress trend, unique and creative couture wedding dresses have appeared. Therefore, this study has classified this kind of trend into two categories; Formative and Design aspects. According to an analysis on the formative and design aspects of romanticism in wedding dresses, diverse characteristics were observed in shape, color, material and ornament in the Formative Aspect. In terms of design, the characteristics of sensuality, ornament, exoticism and compromise were observed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.8
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• pp.2974-2992
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• 2021

Crowd-based outsourcing is an emerging trend in testing, which integrates advantages of crowd-based outsourcing in software testing. Open call format is used to accomplish various network tasks involving different types of testing levels and techniques at various places by software testers. Crowd-sourced software testing can lead to an improper testing process as if it does not allocate the right task to the right crowd with required skills and not choose the right crowd; it can lead to huge results, which become time-consuming and challenging crowd-source manager for the identification of improper one. The primary purpose of this research is to make crowd-based outsourced software testing more effective and reliable by relating association between the software tester, personality characteristic, and different levels of software testing, i.e., unit, integration, and system, in order to find appropriate personality characteristic for required testing level. This research has shown an observed experiment to determine which software testing level suits which personality characteristic tester in a crowd-based software testing environment. A total of 1000 software testers from different software houses and firms in Pakistan were registered to perform tasks at different software testing levels. The Myers-Briggs Type Indicator (MBTI) test is used to identify each tester's personality characteristic involved in this research study.

• Korean Journal of Psychosomatic Medicine
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• v.5 no.1
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• pp.108-117
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• 1997

The purpose of this study is to evaluate the demographic characteristics, alcohol-related characteristics and personality trends in the participants of Alcoholics Anonymous. We compared the 33 participants of Alcoholics Anonymous maintaining abstinence at least over 6 months with 35 hospitalized alcoholic patients who have never attended Alcoholics Anonymous and 32 normal controls. The personality trend was measured by Catell's 16 Personality Factors Questionnaire. -Korean Version. The results were as follows: 1) In the demographic data, the participants of Alcoholics Anonymous were mainly 40's, graduated from high school, married, unemployed, middle class in economic state, first or second sons. 2) In alcohol related characteristics, age of first drinking was mainly distributed from 15 to 19 years-old. The most common psychosocial and environmental problem as precipitating factor of alcohol consumption was the problem with primary supper group and the second one was occupational. Most of them drank everyday, and admitted one time. 3) In the first stratum sources traits, the participants of Alcoholics Anonymous demonstrated significantly higher score than hospitalized alcoholic Patients, but lower than normal control in C-factor(stableness). They demonstrated significantly higher score than hospitalized alcoholic patients and normal controls in O-factor(Guilt-proness) and demonstrated significantly higher score than hospitalized alcoholic patients in Q3-factor(self-control). 4) In the second stratum sources traits, they demonstrated significantly higher score than hospitalized alcoholic patients in EXT-factor(extroversions), and lower score than hospitalized alcoholic patients and normal controls in IND-factor(independence).

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.47-56
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• 2021

The purpose of this study is to use network analysis to identify trends in university personality-related studies and provide implications for future research directions. For the purpose of this study, 194 papers related to personality of university students published in Korean scholarly journals. First, research began to be published in 2004, slightly increased in 2012, continued an upward curve from 2015, peaked in 2017, and is confirmed to be a downward trend. Second, the main keywords with the centrality analysis were 'society' and 'cultivation'. Third, keywords on the cognitive side and individual dimension of personality in the first period (2004 - 2010), social dimension and emotional side of personality in the second period (2011-2015), and social level and cognitive, emotional, and behavioral aspects of personality in the third period (2016-2020). Fourth, Topic 2 consisted of keywords of ability, life, interpersonal, satisfaction, and adaptation, and Topic 1 consisted of competence, morality, citizens, society, and practice. Fifth, Topic 4 alone in the first period, in the order of Topic 1 and Topic 2 in the second period, and in the order of Topic 2 and Topic 1 in the third period.

• Journal of the Korea Safety Management & Science
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• v.7 no.3
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• pp.17-27
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• 2005

With Balling, Loughlin and Kelloway's(2002) research, occupational safety and health literatures begin to emphasize the influence of superior and organizational context. Based on this research trend, this paper tried to review the relationship between safety-specific transformational leadership and employee safety compliance, and the moderating effect of A-type personality on such relationship. Based on the responses from 643 manufacturing workers, the results of statistical analysis showed that perceived charisma and individual consideration have affirmative effects on the employee safety compliance. The extent individual consideration impacts on employee compliance is proved to be positively influenced by A-type personality.