• International Journal of Contents
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• 제6권3호
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• pp.38-46
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• 2010

In this study, five personality types of employees have any impact on their creativity, a systematic and comprehensive study of literary research and demonstration studies were parallel. Results of the research employee of the extroversion, agreeableness of their creativity (+) showed the impact. In addition, sincerity, openness to experience, personality and creativity of employee creativity (+) for influencing said. Neuroticism to creativity, but nature does not affect any found. This study, five personality types that affect employee creativity of individuals by examining the relationship between personality type and creativity by presenting a model for the study, employees' personality types can have on creativity and offers a realistic alternative to the theory presented you can find the meaning in that. These theoretical and empirical validation of the results of employee productivity oriented organizations, including human resource management in a systematic and reasonable for the type of personality tests are being conducted on the administrative feasibility is expected to be able to provide. Finally, based on the results of these studies, management and administrative implications and future research directions presented.

• 패션비즈니스
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• 제22권1호
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• pp.56-70
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• 2018

This study investigated if there are differences between the effects of lifestyle and personality on consumer complaining behavior between Korea and China. Sample subjects of this study were female college students of Korea(Jeollabuk-do and Jeollanam-do) and China(Yunnan). The questionnaire data from 780 college students were analyzed through the following statistical analyses: a reliability analysis, factor analysis, frequency, mean, and multiple regression analysis. The results of the study was as follows. First, the complaining behavior types of college students were divided into 4 factors: third party, breakaway behavior, compensation claim, and negative word of mouth. Second, significant differences were revealed between the dissatisfaction and the conditions of complaining behavior between Korean and Chinese consumers. Third, significant differences were found which were related to the effects of lifestyle and personality on types of consumer complaining behavior between Korea and China. Fourth, the complaining behavior factors of 'third party' and 'compensation claims' of Chinese consumers were higher than those of Korean consumers; however, the 'negative WOM' of Korean consumers were higher than those of Chinese consumers. Fifth, the lifestyle factors of 'fashion orientation, 'rational orientation' and 'activity orientation' of Chinese consumers were higher than those of Korean consumers. The 'achievement orientation' of Korean consumers was higher than that of Chinese consumers. And the personality factors of 'sense of responsibility' of Chinese consumers were higher than Korean consumers. Finally, 'openness' of Korean consumers were higher than Chinese consumers.

• Journal of Oral Medicine and Pain
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• 제44권1호
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• pp.16-24
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• 2019

Purpose: The purpose of this study was to assess the association of personality characteristics with temporomandibular disorders (TMDs). Methods: Four hundred and fifty one college students in Gyeonggi-do completed the revised version of the Minnesota Multiphasic Personality Inventory (MMPI-2) and a questionnaire and collected data were analyzed by IBM SPSS Statistics ver. 25.0 software (IBM Co., Armonk, NY, USA). Results: Mean values of the number of positive answers of TMD symptoms were significantly higher in higher scorers on hypochondriasis (Hs), depression (D), paranoia (Pa) (Hs>60, D>64, Pa>59) (p<0.01). Higher scorers on Hs, hysteria (Hy), schizophrenia (Sc), Pa, psychasthenia (Pt) (Hy>64, Sc>64, Pt>64) exhibited significantly higher mean values of the number of positive answers of contributing factors for TMD (p<0.01, p<0.001). Low scorers on social introversion ($Si{\leq}44$) exhibited significantly lower mean value of the number of positive answers of contributing factors for TMD than high or moderate scorers on Si (Si>64, 45-64) (p<0.01, p<0.05). The percentage of subjects who responded that they had at least one TMD symptom was significantly higher in higher scorers on Hs, Pt, D (p<0.05, p<0.01). The significantly higher percentage of higher scorers on D, Pa reported at least one contributing factor for TMD (p<0.05). The percentage of subjects who responded that they had at least one TMD symptom or one contributing factor for TMD was significantly different among three groups divided by T-score on Si (p<0.01, p<0.05). T-scores of Hs, D, Hy, Pt and Sc showed significant correlation with the numbers of TMD symptoms and contributing factors for TMD, respectively (p<0.001). A correlation was found between T-score of Pd and the number of TMD symptoms (p<0.001). T-score of Si correlated to the number of contributing factors for TMD (p<0.001). Conclusions: Most clinical scales of MMPI-2 were found to be related to TMD. Psychological assessment including MMPI-2 may play a role in predicting treatment outcome and planning treatment of TMD.

• 무역상무연구
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• 제28권
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• pp.143-167
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• 2005

This study suggests the necessity of effort to develop representative brands a unique personality in connection with country image. That is, brand personality adds brand identity to reliability and makes for stronger brand in the international market. It also furnishes the differentiation for guilding effective brand marketing. In summary, it is clear that country image and brand personality are strategic factors which should be considered by world enterprises and government in this era of globalization. In addition, the cross-cultural examination of country of origin effect and brand personality in connection with foreign consumers' selection is worthy of study.

• 한국의류학회지
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• 제22권3호
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• pp.341-352
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• 1998

The purpose of this study was to investigate the effect of clothing cues (color, color scheme, structure) on impression formation by perceiver personality variable. The subjects were consisted of 77 male and 86 female undergraduate and graduate students. The experimental inventories for this study were a set of stimuli, a response scale, standardized MBTI. The stimuli were eighteen photographs and one extra photograph of a female wearing Korean dress, Chima and Jokori-varied in hue (cool, warm), color scheme (related schemes, con- trasting schemes) of the same silhouette. Results indicate that the most affecting perceiver's personality variables on impression effects were judging-perceiving traits and extraversion -introversion traits. The interaction effects were most frequently appeared between color scheme (clothing cues) and perceiver's personality traits. The impression factors which were most affected by perceiver's personality traits variables were preference· evaluation factor and individuality· attention factor.

• 한국의류학회지
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• 제36권7호
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

• 정신신체의학
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• 제14권2호
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• pp.81-87
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• 2006

많은 연구들이 심혈관 질환의 병인과 병리적 기전에 있어 사회심리학적, 행동학적 위험요인의 역할을 조사해 왔다. A형 행동 유형과 심장 질환의 이환 및 사망과의 관련성을 확인한 여러 전향적 연구들을 바탕으로, A형 행동 유형은 관상동맥질환의 독립적인 위험요인으로 밝혀졌다. 또한 최근 제안된 새로운 성격유형인 D형 인격유형 역시 심혈관 질환의 이환율과사망률의 증가에 관여함이 보고되고 있다. 그러나 국내에서는 아직 이들과 관련된 연구가 부족한 실정이다. 따라서 저자는 심혈관 질환과의 관련성에 대해 널리 연구, 보고되고 있는 A형 행동유형과 D형 인격유형에 초점을 맞추면서 지금까지의 연구 문헌을 정리 검토하여 향후 연구에 도움을 주고자 하였다.

• 복식문화연구
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• 제17권4호
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• pp.640-652
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• 2009

The purposes of this study were to provide information on customers for cosmetic companies to develop goods and promotion strategy by examining facial images of university women and their recognition level about cosmetics brand personality. The results were as follows; First, satisfaction level of university women with their lips and eyes was very high, while lowest in skins. Second, factors of brand personality of three kinds of foreign cosmetics brands and three kinds of domestic brands were sincerity, beauty, renovation, reliability and ruggedness. In beauty, reliability and ruggedness, they preferred foreign brands to domestic ones, while they preferred domestic ones in sincerity and renovation. Third, the satisfaction level with face had a statistically significant relationship to the importance of face and cosmetic brands, while the importance of face had to the beauty of the brand. In the interrelationship among facial images and the factors of brand personality, they had significant interrelationships, provided beauty and ruggedness, and reliability and ruggedness had no significant interrelationship.

• 한국콘텐츠학회논문지
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• 제10권12호
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• pp.425-433
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• 2010

관광축제분야는 지속적인 성장을 거듭하고, 관련 시장의 경쟁이 치열해지고 있다. 이와 같은 축제시장에서 차별화된 경쟁력 확보를 위한 브랜드개성은 중요한 관심의 대상이 되고 있다. 따라서 본 연구에서는 관광축제 브랜드개성 구성차원의 도출과 더불어 브랜드개성이 축제에 미치는 영향을 검토하였다. 검토결과 관광축제 브랜드개성은 유능/세련, 흥미, 성실과 같은 3가지 차원으로 구성되는 것으로 나타났다. 브랜드 개성요인 중 흥미, 성실요인은 축제태도에 영향을 미치고, 유능/세련, 흥미요인은 충성도에 영향을 미치는 것으로 나타났다. 따라서 축제의 경쟁력 확보를 위해서는 축제 브랜드개성에 관심을 갖고 축제의 차별화된 경쟁력 확보를 위한 노력을 기울여야 할 것이다.

• 한국보육지원학회지
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• 제14권5호
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• pp.65-84
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• 2018

Objective: This study investigated the effects of discussion using personality picture books on young children's self-regulation ability and pro-social behaviors. Methods: Participants consisted of thirty-nine 5-year-old children who were going to a kindergarten in Gwangju metropolitan city. Nineteen children belonged to the experimental group and twenty children to the comparative group. The experimental group carried out discussion using personality picture books, and the comparative group carried out conversation activities. Results: The results of this study demonstrated that the experimental group scored higher than the comparative group in self-regulation ability and pro-social behaviors. That is to say, the experimental group scored higher than the comparative group in three sub factors of self-regulation ability and seven sub factors of pro-social behaviors. Conclusion/Implications: It is significant that this study provides useful information about discussion using personality picture books with young children that can be used in the early childhood field.