• 융합정보논문지
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• 제9권9호
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• pp.219-228
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• 2019

본 연구는 직무만족 측정도구를 국내 실정에 맞게 수정하여 치과위생사의 직무만족을 평가 할 수 있는 도구를 개발하고 타당도와 신뢰도를 평가하고자 시행하였다. 직무만족 원도구의 54문항을 번역하여 내용타당도와 내용분석을 통해 총 35문항을 삭제하여 총 24문항으로 확정되었다. 연구결과 탐색적 요인분석에 의해 전반적인 만족, 소득, 환자관계, 직업적 시간, 개인시간, 실무관리, 진료활동, 동료관계로 구분되었다. 확인적 요인분석을 통한 모형의 적합도는 대체로 기준에 충족하였다. 내적 일관성을 검증한 결과 Cronbach's ${\alpha}$은 전반적인 만족 0.918, 소득 0.833, 환자관계 0.804, 직업적 시간 0.675, 개인시간 0.939, 실무관리 0.739, 진료활동 0.757, 동료관계 0.742로 나타나 신뢰할 만한 수준의 측정도구임을 나타냈다. 이상의 결과에 따라 치과위생사의 직무만족 측정도구의 타당도와 신뢰도는 적합하다고 검증되었다. 향후 치과위생사의 직무만족 연구에 사용될 수 있을 것으로 생각된다.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.205-216
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• 2021

본 연구의 목적은 대학생들이 진로준비 과정에서 지각하는 내적 요인과 대학 생활을 통해 경험하는 외적 요인 간의 관계를 통해 진로 지원방안을 논의하기 위한 것이다. 이를 위해 서울 소재 K대학 927명을 대상으로 위계적 다중회귀분석, 독립표본 t검정, 일원배치분산분석을 하였다. 총 4단계로 연구모형을 설정하였으며 각 모형의 설명력은 모두 통계적으로 유의하였다. 연구결과, 모형 1과 2 모두 성별이 진로준비에 유의한 영향을 주었지만, 모형 2에 자기주도성이 추가되자 성별과 비교했을 때 자기주도성이 진로준비에 더 영향을 주는 것으로 나타났다. 모형 3에서는 비교과 만족을 추가하였으며 진로준비에 도움이 되는 것으로 나타났으며, 대학몰입을 추가한 모형 4에서는 대학몰입 즉, 대학에서 느끼는 소속감이 높을수록 진로준비에 도움이 된다고 느끼는 것으로 나타났다. 본 연구는 대학생의 개인특성과 재학 중에 경험하게 되는 진로 관련 활동, 대학몰입 간 관계를 파악하여, 이를 고려한 대학생의 진로준비 지원 정책 마련에 도움이 되길 기대한다.

• 마케팅과학연구
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• 제14권
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• pp.81-100
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• 2004

Miles and Snow의 전략유형 및 Porter의 본원전략과 제품 수준의 마케팅 전략 간의 관계를 검증해 보고, 두 사업부 전략유형 간의 관계도 분석하였다 소비재와 산업재를 포함한 102개 전략사업단위에 대해 최고경영자와 마케팅 관리자를 방문 면접하여 조사자료를 수집하였다. 분석결과 Miles and Snow의 전략 유형은 제품시장의 환경관리에 대한 관리적 노력의 적극성 측면에서 전략유형 간에 유의한 차이를 보였으며, Porter의 본원전략과 제품 수준의 마케팅 전략 사이에 유의한 관련성이 있는 것으로 나타났다. 또한 두 전략유형 간에 관련성 검증을 통해 Miles and Snow의 조직내부의 관리적 관점과 Porter의 경쟁적 관점의 통합적 접근가능성을 보여 주었다. 본 연구결과 다양한 산업에 있어서 사업부 수준의 전략이 제품 수준의 마케팅 전략 활동에 일관성 있게 나타남으로써 사업부 수준의 전략유형이 제품 수준의 마케팅 전략에도 적용되고 있음을 시사해 주었다.

• Asian Journal for Public Opinion Research
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• 제2권1호
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• pp.8-14
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• 2014

The Chinese economic growth rate has been much higher than many countries of the world for many years now. Nowadays, China is experiencing significant economic transformation and structural adjustment. Its speed of development is slowing, and housing and commodity prices are slowly rising. Consequently, a series of economic and social problems have come into being. Under these circumstances, how satisfied are Chinese people on the seven aspects of daily living such as Housing Situation, Household Income, Health, Family Life, Food, Human Relations and Job? The Media and Public Opinion Research Center of Fudan University (FMORC) conducted a phone survey of 606 people living in Beijing, the capital and political and cultural center of China, and Shanghai, the Chinese economic center. The survey results show that the overall satisfaction of Chinese people with their daily life is high. The levels of Family Life and Human Relations are on the top, those of Food, Health and Jobs are listed from the third to the fifth, and satisfaction levels of their Housing Situation and Household Income are on the bottom. The satisfaction levels of males with their Family Life and Health are higher than those of females. Age has a significantly negative correlation with satisfaction with personal health. Monthly income has positive relationships with four aspects of daily life - house income, job, house situation, and family life. Owning a house in cities is another important factor that influences satisfaction with the house situation, house income, food, and family life. Shanghai residents also show higher satisfaction with their health than Beijing residents.

• 한국조리학회지
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• 제15권3호
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• pp.179-196
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• 2009

소비자들은 레스토랑 선택에 있어서 선호되는 속성을 기억 속에서 연결함으로 해서 다양한 니즈를 만족시키고 자아를 표현할 수 있는 이미지의 브랜드에 충실하게 된다. 소비자가 레스토랑을 선택하는 과정은 사회적, 문화적 가치, 개인 성향 등을 포함하는 복잡한 심리적 과정이다. 따라서, 본 연구는 고급 레스토랑 중심으로, 레스토랑 음식 속성 이외의 레스토랑 선택 속성들을 알아보고 그들의 우선순위를 조사하고자 시행하였다. 연구방법으로 포커스 그룹 세션을 통해 브랜드 연상의 변수를 파악하고, 이를 통해 실증적 연구를 컨조인트 분석을 통해 실시하였다. 결과로서, 시스템 편리성, 분위기, 가격, 서비스 측면(고객과의 관계형성, 직원의 능력)이 주요 속성으로 인지되었다. 아울러 그러한 속성의 중요도 순서는 분위기가 첫 번째 순위로 나타났으며, 가격, 관계 형성, 직원의 능력, 시스템 편리성 순으로 나타났다. 본 연구는 브랜드 연상과 레스토랑 선호의 관련성을 설명하고 있으며, 브랜드 선호 속성에 관한 향후 연구의 발판이 된다.

• 한국병원경영학회지
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• 제20권4호
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• pp.14-30
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• 2015

Purpose: This study was conducted to investigate the independent role of sub-dimensions of job stress, DiSC(R) type of personal behavior, and organizational social capital on job satisfaction and to identify the structural relation among them. Method: Study subjects were 317 registrated nurses employed in 4 general hospitals in a metropolitan city. Results: As the results of multiple regression analysis, the factors influenced independently on overall job satisfaction were as follows; job stress were significantly decreased job satisfaction. Regarding DiSC, job satisfaction of influence type was significantly higher than that of conscientiousness type. Of sub-dimension of OCS, the higher common value and reciprocity were, the high over all job satisfaction, but in a sub-dimension(trust), the relationship was reversed. Major findings of structural equation model analysis were as follows. Regarding DiSC, there were founded only direct effect on job satisfaction(D, i, S>C in relations with peer and others, job performance, retrospectively). Regarding common value of OCS, there were founded significant positive direct effect and indirect effect via job stress on all sub-dimensions of job satisfaction. Regarding trust of OCS, there were founded negative direct effect alone on 2 sub-dimensions of job satisfaction(work itself, job performance). Regarding trust of OCS, there were founded positive direct and indirect effect on satisfaction towards work itself, and indirect effect alone on 2 sub-dimensions(relations with peer and others, job performance). Conclusion: Summing up above finding, to manage job satisfaction of nurses, it is suggested for nursing staffs to provide behavioral training programs according to type of DiSC(R) and to introduce strategic programs fostering organizational social capital such as common vision and reciprocity.

• 한국학교보건학회지
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• 제22권2호
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• pp.85-101
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• 2009

Purpose: We interviewed 500 students attending to universities in Gwangju and Jeonnam using a questionnaire. The questionnaire was composed of some questions on general characteristics of the subjects, academic characteristics, health-related behaviors, family function, and drinking problems. Methods: The data collected were analysed with uses of t-test, dispersion analysis, correlations analysis and multi-variate regression analysis. Results: As a result of the simple analysis we found that variables related to drinking problems of college students were religion, family, residence, parents' job, living standard, major, academic year, exercise, parents' drinking, parents' attitude to drinking, drinking quantity, intimacy, conflicts, and upbringing tendency. As a result of the multi-variate regression analysis, we found that the higher intimacy between family members, deterioration in behaviors, family and personal relations, and social functions was statistically significantly low. Conclusion: This study demonstrated that drinking problems of college students had significant relations with intimacy, conflicts and upbringing tendency and suggests that an approach in an aspect of family functions is important to overcome drinking problems of college students.

• 간호행정학회지
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• 제11권3호
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• pp.243-254
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• 2005

Purpose: The purpose of this study was to analyze the effects of motivation and hygiene factors on nurse's job satisfaction, organizational commitment, and organizational identification. Methods: The subject hospital was 4 tertiary general hospital located in Seoul and Incheon, Korea. The participants of this study were 521 nurses working in the subject hospitals. The data were collected by self-reporting questionnaires from April 1 to June 30, 2004. The data were analyzed using SAS 8.0 program for descriptive statistics and stepwise multiple regression. Results: The mean score of variables were as follows. The motivation factor's total was 3.22, hygiene factor's total was 2.98, job satisfaction was 2.94. organizational commitment was 2.94, and organizational identification was 3.62. The statistically significant predicting factors of job satisfaction were achievement, work itself and salary. In organizational commitment, the significant predicting factors were achievement, advancement, work itself, policy and administration, working conditions, and interpersonal relations. In organizational identification, the significant predicting factors were work itself, responsibility, interpersonal relations, and personal life. Conclusion: With these results, it was identified that the predicting factors of nurse's job satisfaction based on Herzberg's two-factor theory. The most statistically significant factors were salary on job satisfaction, policy and administration on organizational commitment and work itself on organizational identification. So these results will be used to develop the more effective strategy of nursing staff management. And also these will be contributed to developing the nurse's motivation enhancement plans.

• 한국사회복지학
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• 제44권
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• pp.146-177
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• 2001

One of the difficulties of female-headed families face is economic hardship. Low-income single mothers work long hours, become isolated and feel burdened for dual roles. And many of them don't have relatives to share parenting roles. As a result, children of low-income female-headed families are easy to be neglected and left to form a delinquency-prone group in neighborhood. Traditionally, it has been viewed that children in female-headed families have problems due to the loss of father role. However, study indicates that these children can adjust well if the relationship between mothers and children is consistent and adequate. An Intervention program for low-income female-headed elementary children was developed and delivered in two community social welfare centers. The purpose of the program is to raise self-esteem. Two goals were 1) management of daily living habits and 2) improvement of family relations. Social workers maintained contact with mothers to talk about children's behaviors and to prompt hugging and touching. In addition, workers helped children to form good relationships with peers and school teachers. Children were satisfied with the program. Their family relations were improved statistically significantly after the program(wilcoxon signed rant test z=-2.934 p<.05). However, their self esteem were not improved significantly (wilcoxon signed test z=-1.173 p>.05). Qualitative analysis of each children were also discussed. The implications of the study are the followings: Intervention programs need to be delivered separately for low-grade and high grade elementary children because they have different developmental needs. The program also need to include education on sex and marriage as well as aggression reduction. Society needs to provide more support to single mothers for their personal and parenting needs.

• 경영과정보연구
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• 제31권4호
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• pp.83-108
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• 2012

광고공모전에 대한 학생들의 관심이 매우 높아 수업과의 연계 속에서 진행되는 공모전이 있을 정도이다. 기업들 역시 이러한 공모전을 통해 기업 활동에 도움을 받고 있는 입장이지만, 아직까지 광고나 마케팅커뮤니케이션 관련 공모전을 주제로 하는 학술적인 연구는 연구 현재의 시점에서 5편에 불과하다. 이들의 연구 내용을 분석한 결과 주로 공모전 참여 활성화 측면, 기업 윤리적인 측면, 산학협력 측면 등에서 활용 가치를 찾을 수 있었다. 하지만 이것은 여전히 불충분 하며 때문에 기존 연구들이 제시한 시사점들에 대한 분석을 토대로 후속 연구의 필요성이 강력히 제기되고 있다. 후속 연구가 필요하다고 제시하는 분야는 투자 대비 광고공모전의 효과 분석, 선행 연구들에 대해 면밀한 실험 연구를 통한 이론적 정립, 공모전 형태에 따른 비교 연구, 개인 성향이 공모전 주최 기업의 이미지에 미치는 영향 등이며, 이 밖에도 기업의 필요와 관련되었거나 학생들의 필요 충족과 관련하여 보다 많은 연구의 필요성을 제기한다.