• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1243-1252
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• 2004

The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.274-285
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• 2010

In the United States, a marked emphasis on personal achievement has been among enduring values characterizing American culture from the beginning of the republic. Particularly, Americans have attached great value to the spirit of self-reliance in striving for personal achievement. However, there have been few empirical studies focusing on the effects of Americans' self-reliant spirit on American electoral politics. Through a field experimentation focusing on the voters of Portage County in Ohio, this study examined the effects of Americans' self-reliant spirit on the evaluations of presidential candidates' personal traits, which constitute the candidates' character. The results of this study demonstrated that American voters evaluated those presidential candidates who were described as self-reliant significantly more favorably than the presidential candidates who were not so described, for 8 out of the 11 personal traits. The findings provide meaningful evidence for ascertaining the potential and legitimacy of the influences of the spirit of self-reliance, in the American society including electoral politics.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.273-290
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• 2006

This study suggests a frequency matrix technique to predict personal credit rate more efficiently using incomplete data sets. At first this study test on multiple discriminant analysis and logistic regression analysis for predicting personal credit rate with incomplete data sets. Missing values are predicted with mean imputation method and regression imputation method here. An artificial neural network and frequency matrix technique are also tested on their performance in predicting personal credit rating. A data set of 8,234 customers in 2004 on personal credit information of Bank A are collected for the test. The performance of frequency matrix technique is compared with that of other methods. The results from the experiments show that the performance of frequency matrix technique is superior to that of all other models such as MDA-mean, Logit-mean, MDA-regression, Logit-regression, and artificial neural networks.

• Journal of the Korean housing association
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• v.22 no.4
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• pp.11-22
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• 2011

According to the changing environment of modern society, a resident of the symbols reflects the growing need for housing has risen. Recently the participation of women in Korea, increased divorce rates, diversification of types of jobs, personal life, due to the typically family-oriented values is not the type of atypical forms of various types of households (a person households, newlyweds, Late Marriage Couples, single parent households, cohabiting, single core, including a disclaimer) is formed, and this trend for the social composition of the new housing environment is required. In this study, South Korea, Japan, the two countries central to the values of personal life for the area be developed by the individual but in reality did not meet the residential space in the current "environmental action research" living life based on the construction of a personal area tend to be aware of. Central values of private life, which amplified the possibility of increased prices as the difficulties in living life the most "private area" Building "area of the discrepancies" and controlled through the building of the reason for the tendency of humans in the future by identifying Oriented for the formation of residential space is to provide basic information. In addition, changes in family patterns in Japan and South Korea ahead of the current family patterns by comparing the present and future of Korea is trying to think.

• Journal of Families and Better Life
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• v.21 no.4
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• pp.93-101
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• 2003

From the perspectives of traditional Korean familism, the family was a life-giving and morality-building institution. The family was also a location where people of Chosun society developed an identity as humans. Due to these characteristics of the family in the traditional familism, that is, the family as the basis of life, morality, and identity, the family was a unit that transcends personal desires, thus the institution enjoyed a long-lasting stability. However, with industrialization, the transcendent values have been taken away from the family, and the modern Korean family has changed into a private unit of personal happiness and the interests of only the immediate members. Surely the traditional familism had values that are contradictory to the civil society, such as sexual discrimination and family egoism. In spite of the limits, the traditional familism contains some family values that can be utilized to improve today's family cultures in Korea. For example, the approach to the family as a unit for life, the emphasis on transcending personal interests for the sake of family stability and deep intimacy, and the importance of the family in human lifes could inspire today's Korean families.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.111-125
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• 2013

This study is to find out that how the personal, collective, and organizational learning method three learning organization affect the job satisfaction, organizational commitment, and innovative action through the questionnaire of company members, and to verify the moderating effects of shared values in this relation. The results show that three learning organization have a positive effect on the job satisfaction, and a partial effect on organizational commitment and innovative action, and shared values influence positively on the job satisfaction, organizational commitment, and innovative action. The moderating effects of shared values in the relation between three learning organization and Organizational Effectiveness are as follows : First, shared values can moderating the influence of collective and organizational learning organization on the job satisfaction, but can't moderating the relation between a personal learning method and the job satisfaction. Second, shared values can moderating the influence of collective and organizational learning organization on the organizational commitment, but can't moderating the relation between a personal learning method and the organization commitment. Third, shared values can moderating the influence of personal and organizational learning organization on the innovative action, but can't moderating the relation between the collective learning method and the innovative action.

• 한국정보통신설비학회:학술대회논문집
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• 2006.08a
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• pp.249-254
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• 2006

As the concept of Ubiquitous City has become an important issue, we need to have a voice in the field of privacy. The Ubiquitous Computing revolution, it is achieved a physical space and an intelligent union of cyber space in the space where an off-line space was integrated with on-line. It is combined with a life space naturally, and Ubiquitous creates a new integrated space. The space is the opportunity space that is limitless as soon as it is the unknown world that mankind was not able to experience yet. According to the recent papers and studies, Privacy or Personal Information sector is mentioned as a major problem for Ubiquitous Computing Society. Therefore, this paper checks Ubiquitous City, the present privacy concept and situation of currently proceeding Ubiquitous computing environment. Also, The main purpose of this paper is to analyze the concepts privacy, personal information. Thus this paper treated the analysis of case, technological or social issue, problem and solution, competing values of privacy and so on.

• Journal of Distribution Science
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• v.17 no.8
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• pp.15-24
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• 2019

Purpose - The relationship between personal consumption value and brand trust and brand attitude, brand trust and brand attitude, and brand loyalty was analyzed at a time when customers visiting domestic and foreign brands with mutual competition recognized the coffee shop as a new cultural space. Research design, data, and methodology - To examine these research models, samples were collected from 348 peoples who visited Coffee Franchise Companies during March to April, 2019. Results - The results of the study showed that Most of the assumptions about consumers' personal consumption values and brand trust, brand attitude and brand loyalty were adopted. This shows that there is a positive and organic relationship between these variables. Conclusions - Consumers' personal consumption values are found to have a positive impact on brand trust and brand attitudes. This means that the more positive an individual's consumption value is, the more confidence and likability a brand has. Brand trust has been shown to have a positive impact on brand attitudes. Brand attitudes and brand trust also have a positive impact on brand loyalty. This means efficient management of brand trust and brand attitudes in chain service companies is necessary.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.6
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• pp.1545-1553
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• 2012

Good salespeople are the deciding factors in the success of an organization. In particular, the role of the salesperson takes on a more important role. Accordingly, the first purpose of this study is to understand the personal values of salespeople; secondly, to study the explanation personal values, adaptability, and customer orientation have on salesperson's performance. The third purpose is to understand the structural link among each of the explanatory factors related to salesperson performance. Lastly, with these research results as a foundation, to find the implications regarding management strategy plans of valuable salespeople for marketing researchers and sales managers.

• Journal of the Korean housing association
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• v.7 no.2
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• pp.1-7
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• 1996

This study was designed to examine the effects of housing values on housing satisfaction model. The empirical model of this study was based on the Goulart(1982). Data were collected through questionnaire survey, and the sample consisted of 285 households in Kimhae. Housing values were grouped into four clusters : the health and convenience value, the personal and social value, the location value, and the economic value. The major findings were that 1) the concordance between values and the actual housing conditions contributes significantly to the prediction of housing astisfaction, and 2) the control variables including sociodemographic and economic characteristics and housing values themselves did not directly influence on housing satisfaction.