• The Journal of the Korea Contents Association
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• 제19권12호
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• pp.376-388
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• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• The Korean Journal of Archival Studies
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• 제40호
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• pp.61-93
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• 2014

One of the reasons behind the surfacing of such issues is because the record does not exist and even if the records remained, it is because they are not being properly managed. In Korea, National institutions in the field of visual arts, currently there are no archives that manage only the records for the visual arts as an independent institution, and the reality is that the National Museum of Archives is still in the beginning stage as well. This study has conducted a research on the records collection strategy and the management of the record information of an author who is the creator of the visual arts as a starting point of the visual arts. For this purpose, the definition of visual arts and the concept of an author covered in this study will be examined and the types of documentary that may occur in the field of visual arts were analyzed. In addition, the history of an author is its personal record thus a personal history and private archive have been examined. Based on this background, the cases on the personal record and the management of the record information of domestic and foreign authors were analyzed and the implications were derived.

• The Journal of Society for e-Business Studies
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• 제19권4호
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• pp.135-150
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• 2014

As the collection and use of personal information increases, the accidents that abuse and leak personal information are continuously increasing. The nation has established new laws and strengthened related laws for the prevention of the mass leakage of personal information and the secondary damage due to the leaked personal information. The nation also established the guidelines that need to be implemented by the institutions handling personal information for the safety of the personal information. For the efficient implementation of guidelines under the limited time and resources, it is necessary to establish the priorities between guidelines. This paper compares the relative importance of the guidelines by AHP (Analytic Hierarchy Process) technique. We performed the analysis on two expert groups, the group of consultants working in information security consulting company and the group of information security staffs handling personal information directly in the company. We compared the differences between groups and recommended the relative importances of the guidelines.

• Journal of Korea Multimedia Society
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• 제18권8호
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• pp.925-934
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• 2015

The frequency of natural disasters because of global warming is gradually increasing, risks of flooding due to typhoon and torrential rain have also increased. Among these causes, the roads are flooded by suddenly torrential rain, and then vehicle and personal injury are happening. In this respect, because of the possibility that immersion of a road may occur in a second, it is necessary to study the rapid data collection and quick response system. Our research proposes a big data analysis system based on the collected information and a variety of system information collection methods for searching flooded road areas by torrential rains. The data related flooded roads are utilized the SNS data, meteorological data and the road link data, etc. And the big data analysis system is implemented the distributed processing system based on the Hadoop platform.

• Journal of the Korea Society of Computer and Information
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• 제29권5호
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• pp.93-100
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• 2024

With the advent of the Fourth Industrial Revolution, cutting-edge technologies such as artificial intelligence, big data, the Internet of Things, and cloud computing are driving innovation across industries. These technologies are generating massive amounts of data that many companies are leveraging. However, there is a notable reluctance among users to share sensitive information due to the privacy risks associated with collecting personal data. This is particularly evident in the healthcare sector, where the collection of sensitive information such as patients' medical conditions poses significant challenges, with privacy concerns hindering data collection and analysis. This research presents a novel technique for collecting and analyzing medical data that not only preserves privacy, but also effectively extracts statistical information. This method goes beyond basic data collection by incorporating a strategy to efficiently mine statistical data while maintaining privacy. Performance evaluations using real-world data have shown that the propose technique outperforms existing methods in extracting meaningful statistical insights.

• 한국정보교육학회:학술대회논문집
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• 한국정보교육학회 2021년도 학술논문집
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• pp.247-252
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• 2021

The quality growth of online education triggered by remote education platforms such as Coursera and edX has increased the demand for lifelong education through online platforms. In response, South Korea has also created various lifelong education support systems and sites in government agencies and local governments. Each support system and web sites created its own member information collection system. The systematic collection and utilization of learners' information requires an integrated member management system of each system. Therefore, the current status of member information collection of state-level lifelong education support systems was analyzed. Based on this, it distinguishes between member information that systems collect in common and information that they collect separately. It will help to bridge the items underlying the integrated membership framework.

• Journal of Korean Society of Archives and Records Management
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• 제17권1호
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• pp.193-216
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• 2017

The purpose of this study is to understand issues related to the Personal Information Act recently emerging in the field of oral history, and to prepare countermeasures for oral history academics and archives. The Personal Information Act is intended to protect the confidentiality and freedom of the constitutional privacy, and to assure the right to self-determination of information, thereby realizing the dignity and value of the individual. Oral history is intended for living persons; therefore, strict ethical standards are needed to protect the morality of the person behind the sound recordings and appears as the subject of oral history. However, if the uniform application of the Personal Information Act is made, it is a requirement to make the process of consenting and notifying excessively complex and almost impossible to realize, making collection and service of oral history resource improbable. The mechanical and strict application of the Personal Information Act does not come into being because it has the aspect of undermining the inherent intrinsic value of oral history resources and making it difficult to maintain the authenticity of the records. To solve these problems, it is necessary to revise Article 58 (4) of the Personal Information Act of Korea. In addition, it is necessary to establish a guideline for the establishment of independent ethical standards of oral history itself, especially for the protection of the moral rights of third parties.

• The Korean Society of Law and Medicine
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• 제21권2호
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• pp.75-103
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• 2020

There is a growing voice that medical information should be shared because it can prepare for genetic diseases or cancer by analyzing and utilizing medical information in big data or artificial intelligence to develop medical technology and improve patient care. The utilization and protection of patients' personal information are the same as two sides of the same coin. Medical institutions or medical personnel should take extra caution in handling personal information with high environmental distinct characteristics and sensitivity, which is different from general information processors. In general, the patient's personal information is processed by medical personnel or medical institutions through the processes of collection, creation, and destruction. Still, the use of terms related to personal information in the Medical Service Act is jumbled, or the scope of application is unclear, so it relies on the interpretation of precedents. For the medical personnel or the founder of the medical institution, in the case of infringement of Article 24(4), it cannot be regarded that it means only medical treatment information among personal information, whether or not it should be treated the same as the personal information under Article 23, because the sensitive information of patients is recorded, saved, and stored in electronic medical records. Although the prohibition of information leakage under Article 19 of the Medical Service Act has a revision; 'secret' that was learned in business was revised to 'information', but only the name was changed, and the benefit and protection of the law is the same as the 'secret' of the criminal law, such that the patient's right to self-determination of personal information is not protected. The Privacy Law and the Local Health Act consider the benefit and protection of the law in 'information learned in business' as the right to self-determination of personal information and stipulate the same penalties for personal information infringement such as leakage, forgery, alteration, and damage. The privacy regulations of the Medical Service Act require that the terms be adjusted uniformly because the jumbled use of terms can confuse information subjects, information processors, and shows certain limitations on the protection of personal information because the contents or scope of the regulations of the Medical Service Law for special corporations and the Privacy Law may cause confusion in interpretation. The patient's personal information is sensitive and must be safely protected in its use and processing. Personal information must be processed in accordance with the protection principle of Privacy Law, and the rights such as privacy, freedom, personal rights, and the right to self-determination of personal information of patients or guardians, the information subject, must be guaranteed.

• The Journal of Pediatrics of Korean Medicine
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• 제31권3호
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• pp.46-63
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• 2017

Objectives The Korean Medicine (KM) PHR platform is a personalized healthcare service which allows individuals to keep and manage their own health records. When parents are reporting for their children from their memories, there is high possibility of recall errors. In these cases, it could be useful for doctors to collect the patient's symptoms through PHR platform. In this study, we aimed to investigate the clinical significance of the PHR by using the KM PHR platform in the pediatric clinic. Methods The PHR platform was used to collect child health information from parents and child care teachers. The collected data were analyzed in comparison with the results of screening by pediatrician. Results A total of 58 children were recruited, 44 of which health information were collected from their parents and their child care teachers. The remaining 14 children's health information were collected from their parents only. As a result the parents tended to perceive their children weaker than the child care teacher. Compared to other organs, there was a only significant difference in the heart weakness score and spleen weakness score in the comparison of the weak and healthy children. Conclusions Although the study was conducted on a small group of subjects, and used PHR platform developed specifically for adults to indirectly input child's symptoms, and analyzed their health information, there was a difference in health records between information providers. Development of PHR platform for children is needed to collect more reliable information.

• Journal of Digital Contents Society
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• 제18권8호
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• pp.1671-1676
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• 2017

In theses days, data has been explosively generated in diverse industrial areas. Accordingly, many industries want to collect and analyze these data to improve their products or services. However, collecting user data can lead to significant personal information leakage. Local differential privacy (LDP) proposed by Google is the state-of-the-art approach that is used to protect individual privacy in the process of data collection. LDP guarantees that the privacy of the user is protected by perturbing the original data at the user's side, but a data collector is still able to obtain population statistics from collected user data. However, the prevention of leakage of personal information through such data perturbation mechanism may cause the significant reduction in the data utilization. Therefore, the degree of data perturbation in LDP should be set properly depending on the data collection and analysis purposes. Thus, in this paper, we develop the simulation tool which aims to help the data collector to properly chose the degree of data perturbation in LDP by providing her/him visualized simulated results with various parameter configurations.