• 경영과학
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• 제29권2호
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• Asia Marketing Journal
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• 제9권3호
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• pp.117-149
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• 2007

기업의 충성도 높은 고객 유치 및 기업 몰입을 위한 하나의 방안으로 대두되고 있는 온라인 개인 커뮤니티의 경우 개인이 미니홈피를 창조하여, 자신을 표현하고 관리하여 커뮤니티를 구축하고, 커뮤니티와 상호작용하면서 자신을 표현하기 때문에 온라인 개인 커뮤니티와 자아간의 연결인 동일시에 대한 연구가 중요함에도 불구하고 아직까지 이에 대한 연구가 이루어지지 않고 있다. 따라서 본 연구에서는 온라인 개인 커뮤니티 몰입에 대한 동일시의 역할과 동일시에 영향을 미치는 자아표현의 효과를 살펴보는데 연구 목적이 있다. 개인 미니홈피를 싸이월드에서 이용하는 소비자들을 대상으로 검증한 결과 첫째, 개인적 실제자아 표현과 개인적 이상자아 표현은 개인적 동일시에 영향을 미치고, 사회적 실제자아 표현과 사회적 이상자아 표현은 사회적 동일시에 영향을 미치는 것을 알 수 있었다. 둘째, 개인적 동일시와 사회적 동일시는 모두 온라인 개인 커뮤니티 몰입에 긍정적인 영향을 미치는 것을 알 수 있으며, 온라인 개인 커뮤니티 몰입 수준이 높을수록 원천 기업에 대한 반응은 좋게 나타나는 것을 알 수 있었다. 따라서 소비자들의 개인적 동일시와 사회적 동일시를 높여주기 위해서 온라인 개인 커뮤니티내의 상호작용 활동 및 정보제공의 용이성과 개인의 표현력을 높여줄 아이템의 개발이 있어야만 할 것이다.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• 한국치위생학회지
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• 제16권5호
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• pp.775-782
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• 2016

Objectives: The purpose of the study was to investigate the influence of smart phone addiction on personal relationship in dental hygiene students. Methods: A self-reported questionnaire was completed by 475 dental hygiene students in Gyeonggido and Chungcheongdo from May 9 to June 10, 2016. Except incomplete questionnaire, data were analyzed using SPSS 23.0 program. The instruments consisted of general characteristics of the subjects, smartphone addiction, and personal relationship. Results: The percentage of smart phone was 23.0% in a risk group and 77.0% in a general group. The level of smartphone had a statistically significant difference with personal relationship(p<0.05). Smartphone addiction resulted in bad personal relationship. Conclusions: Smartphone addiction problem interrupts personal relationship. It is very important to reduce smart phone addiction through a variety of solution.

• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.73-91
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• 2014

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

• Asian Journal of Business Environment
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• 제3권1호
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• pp.29-35
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• 2013

Purpose - objective of this research is to investigate individual, organizational and environmental factors influence tacit knowledge sharing among healthcare professionals. The transmission of Tacit Knowledge is crucial for organizations to ensure that TK will be passed throughout organization, rather than stored in single employee. Research design, data, and methodology - In this study investigate organizational, individual and environmental factors that influence on TK sharing. To test hypothesizes, the survey method was chosen. Sample size was 100 but 74% of questioners returned. Results - The main findings of this research are related to influence of personal, social cultural and behavioral factors on tacit knowledge sharing. According to extracted data all factors have influence on tacit knowledge sharing except Emotional stability that was found to be negatively related to tacit knowledge sharing. That may means anxiety and stress level of workplace applies negative enhance on tacit knowledge sharing. And finally results show that social environment, team oriented culture and organizational commitment have strongest influences on tacit knowledge sharing. Conclusion - the findings of this study shows that personal, social cultural and behavioral factors influence on tacit knowledge sharing. And also indicates that, social and organizational factors enhance strongly on tacit knowledge sharing.

• 디지털융복합연구
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• 제14권5호
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• pp.217-225
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• 2016

본 연구는 창업에서 글로벌역량과 개인특성이 창업의지에 미치는 영향이 있는지에 대하여 살펴보고자 한다. 이를 위하여 전국 성인 남 녀 21세이상 257명을 대상으로 설문 서베이를 실시했다. 연구결과 개인특성으로 성취욕구, 위험감수성, 자기효능감이 창업의지에 정(+)의 영향을 주는 것으로 나타났다. 글로벌역량을 매개변수로 한 창업의지는 유의적인 영향을 미쳤으며, 각각의 개인특성이 통제된 상황에서 글로벌역량은 창업의지에 유의적인 영향을 미쳤다. 본 연구에서 중점적으로 다루고자 한 글로벌역량의 매개적 역할은 개인특성과 창업의지를 매개해주며 높은 설명력을 보여 글로벌역량이 창업의지와 상당한 관련이 있음을 밝혀내었다. 이러한 연구 결과는 창업을 하고자하는 개인과 기존의 창업자뿐만 아니라 창업교육 담당자들에게 기초자료로서 도움을 줄 것으로 예상된다.

• 한국주거학회논문집
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• 제21권4호
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• pp.23-31
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• 2010

This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.

• Journal of Information Technology Applications and Management
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• 제29권3호
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• pp.57-74
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• 2022

Recently, big data services have been used in various fields. In this situation, this research studied the intention to provide personal information from users, which is necessary to provide useful big data services. A survey was conducted on college students and ordinary people who have understood big data services. And path analysis was performed through Amos' structural equation. As a result of the study, it was found that privacy risks, trust in service providers, individual innovativeness, service incentives, social influence, and service design are major variables influencing the intention to provide personal information. And it was found that trust in service providers plays a mediating role in influencing the intention to provide personal information. In addition, big data services were classified into types for information acquisition and types related to purchase. Accordingly, it was further analyzed whether major variables differ in the path affecting the intention to provide personal information, and new implications were found. Companies that actually develop and provide big data services should establish different strategies by reflecting research results depending on the type of big data service provided.

• 한국정보시스템학회지:정보시스템연구
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• 제23권2호
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• pp.109-137
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• 2014

As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.