• 산경연구논집
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• 제9권4호
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• pp.53-62
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• 2018

Purpose - In the development of new products, suppliers involvement and developing products jointly can be said to be strategic activities that utilize the lack of knowledge from external organizations. In this new product development, supplier involvement has been proven to have a positive impact on new product development performance for a long time by previous research. However, sufficient academic research has not been conducted on the influence of supplier involvement in various product strategies or sales strategies that buyers make in order to secure a competitive advantage in the market. This study argues that product strategy and sales strategy used by buyers in the development of new products will control the effect of supplier involvement on new product development performance in order to compensate the lack of these academic aspects. Research design, data, and methodology - Specifically, we selected the modularization strategy of the product as the product strategy, which is considered as an important strategy in the new product development through the preceding research, and the mass customer satisfaction strategy was chosen as the sales strategy. In order to achieve these research objectives, regression analysis was conducted using data from manufacturing productivity panel collected jointly by the Ministry of Industry, Trade and Industry and the Korea Productivity Center. Results - As a result, supplier involvement and new product development performances (development cost efficiency, customer satisfaction) were positively related. The product modularity strategy proved to have an interactive effect on the relationship between supplier involvement and new product development performances (development cost efficiency, customer satisfaction). However, it has not been confirmed that there is a statistically significant interaction effect between supplier involvement and new product development performances. Conclusions - Supplier involvement has positive relationships with NPD performance. In addition, product modularity strategies have interaction effects with supplier involvement and affect new product development performance (development cost efficiency and customer satisfaction). The results of this study are of academic significance in the case of lack of empirical studies on the effect of supplier participation on the effect of buyer 's strategy when a supplier participates and develops new products jointly.

• 유통과학연구
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• 제20권1호
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• pp.109-114
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• 2022

Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.

• 한국고분자학회:학술대회논문집
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• 한국고분자학회 2006년도 IUPAC International Symposium on Advanced Polymers for Emerging Technologies
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• pp.152-152
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• 2006

Polyolefins show a very healthy growth rate among commodity polymer resins due to their low feedstock prices, recyclable and environmentally friendly characteristics and easily controllable performances. Capacity investment in polyolefin field is now moving from technology region to consumer region and feedstock region. Therefore, key success factors for polyolefin business in the other region such as Korea are cost reduction, development of highly value-added products and new applications and substitution of PVC, PS, PET and other EPs. To add additional value to commodity polyolefin products, high level of platform technology such as catalyst, process and structure-properties relationship is needed. Progress on polyolefin products has been very closely related to catalyst and process technology. According to this trend, SK Corporation has devoted a lot of research effort into development of new value-added polyolefin products based on the proprietary technology platform.

• 한국안전학회지
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• 제36권1호
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• pp.26-35
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• 2021

Governmental bodies generally conduct investigations for product safety management once new products are released to the market, in order to prevent distribution of illegal and defective items. Further, market surveillance activities are regularly conducted by the government to ensure distribution of safe products and recall any hazardous products. The safety investigations often involve a consumer monitoring system wherein consumer organizations participate in market monitoring to conduct surveys on illegal and defective products. As a result, the monitoring results of individual consumer organizations are available separately, but an integrated analysis of the data from all consumer organizations cannot be performed, thereby deterring comprehensive evaluation of the consumer monitoring system. In this study, we analyze the individual monitoring results of consumer organizations to understand the overall status and performance of comprehensive market monitoring and present the directions for desirable market surveillance policies. To this end, the effectiveness of market surveillance related to the distribution of products is verified through analysis of the interrelationships between the monitoring processes and performances of consumer organizations as well as their impact on the performances of the monitoring implementation processes; moreover, several improvement points and direction points are presented for more desirable monitoring of the consumer markets.

• 동력기계공학회지
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• 제5권1호
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• pp.44-49
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• 2001

Low temperature vacuum drying technique shows very excellent energy efficiency and prominent drying performances compared with the conventional hot air drying technique. This study was focused on the thermal characteristics of the low temperature vacuum drying technique. From the results of this study, it was confirmed that the time consumption for drying with the new drying technique could be shortened to about 1/3 of the time consumption with the conventional hot air drying technique under the same drying conditions for wet products. Also, the maximum drying rate with the new drying technique reached to about $0.35kg/m^2h$ at about 400% of moisture content.

• 한국유통학회지:유통연구
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• 제10권4호
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• pp.41-67
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• 2005

본 연구는 신제품 입점 지원비의 규모에 영향을 주는 요인을 시장 지배력 측면과 효율성 측면에서 규명하고자 하였으며, 아울러 신제품 입점지원비가 신제품성과와 소비자가격에 어떠한 영향을 미치는지에 대해 연구하였다. 국내 제조기업 128개를 대상으로 실증분석을 하였다. 연구결과, 신제품 입점 지원비의 규모에 시장지배력변수 중 유통업체의 점포 브랜드 자산은 정의 효과를 보인 반면, 제조업체의 유통업체 대체가능성은 부의 효과가 있었다. 한편 효율성변수인 거래기간은 부의 효과를 보인 반면. 환경 붙확실성은 정의 효과가 나타났다. 그리고 신제품 입점 지원비의 규모는 제조업체의 신제품성과와 신제품 가격에 정의 영향을 미치는 것으로 나타났다. 끝으로, 연구의 시사점를 제시하였고, 연구의 한계점을 밝혔다.

• 산업융합연구
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• 제13권3호
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• pp.27-39
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• 2015

This Study aims to analyze the management performances of the rubber products from the perspectives of ISO9001 Quality Management System, which is a new management technique for management innovation, in order to secure the competitiveness of the small and medium manufacturers of rubber products for automobile as automobile application components. The results of the analysis can be summarized as follows: First, as the results of the analysis of effect of the (1) responsibility of the management, (2) resources management, (3) realization of the products, and (4) measurement, analysis and improvement, which are the 4 core requirements of the ISO9001 Quality Management System, on the management performances of the small and medium sized manufacturers of the rubber components for automobile, it was found that only the responsibility of the management and resources management affect the management performance. The above research findings imply that the company must absolutely rely on the upper ranked groups rather than the lower ranked groups, and on the responsibilities of the management rather than the upper ranked groups in order to elevate the management performance of the small and medium sized manufacturers of the rubber components for automobile.

• Advances in Computational Design
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• 제4권1호
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• pp.43-52
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• 2019

Variation Analysis (VA) is used to simulate final product variation, taking into consideration part manufacturing and assembly variations. In VA, all the manufacturing and assembly processes are defined at the product design stage. Process Capability Data Bases (PCDB) provide information about measured variation from previous products and processes and allow the designer to apply this to the new product. A new challenge to this traditional approach is posed by the Industry 4.0 (I4.0) revolution, where Smart Manufacturing (SM) is applied. The manufacturing intelligence and adaptability characteristics of SM make present PCDBs obsolete. Current tolerance analysis methods, which are made for discrete assembly products, are also challenged. This paper discusses the differences expected in future factories relevant to VA, and the approaches required to meet this challenge. Current processes are mapped using I4.0 philosophy and gaps are analysed for potential approaches for tolerance analysis tools. Matching points of simulation capability and I4.0 intents are identified as opportunities. Applying conditional variations, incorporating levels of adjustability, and the un-suitability of present Monte Carlo simulation due to changed mass production characteristics, are considered as major challenges. Opportunities including predicting residual stresses in the final product and linking them to product deterioration, calculating non-dimensional performances and extending simulations for process manufactured products, such as drugs, food products etc. are additional winning aspects for next generation VA tools.

• Asia Marketing Journal
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• 제15권1호
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 산업공학
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• 제19권1호
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• pp.70-77
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• 2006

One of the problems in developing a collaborative recommendation system is the scalability. To alleviate the scalability problem efficiently, enhancing the performance of the recommendation system, we propose a new recommendation system using feature selection. In our experiments, the proposed system using about a third of all features shows the comparable performances when compared with using all features in light of precision, recall and number of computations, as the number of users and products increases.