• 한국의류산업학회지
• /
• 제6권1호
• /
• pp.93-101
• /
• 2004

The purpose of this study is to examine consumers' risk perception in internet clothing shopping and its relation with technology readiness and the frequency of purchase. Thereafter, this study examines how consumers' risk perception affect service quality and satisfaction at the apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping on line, were used in data analysis. From factor analyses, risk perception comprised 3 factors of product related risk, delivery related risk, and security related risk, and technology readiness comprised 4 factors of optimism, innovativeness, discomfort, and insecurity. Based on cluster analysis, consumers were classified into 3 types in terms of the internet risk perception: low risk group, medium risk group, and high risk group. From path analysis, risk perception was decreased with high frequency of purchase and low discomfort and insecurity of technology readiness, and risk perception and service quality had an influence on consumers' satisfaction with the shopping sites.

• 한국병원경영학회지
• /
• 제17권4호
• /
• pp.116-132
• /
• 2012

The purpose of this study is to discover the influence of customer's awareness toward corporate social responsibility(CSR) activities to service quality perception of the hospital. The survey was conducted on 211 patients at the general hospital in Seoul from April 2 to 30 in 2012. For the statistical analysis of data, ttest, ANOVA, and hierarchical multiple regression analysis were implemented. The results of the study were as follows. First, The personal tendency toward CSR was different by social groups. The elderly showed more tendency toward CSR. Second, there was a statistical significant relationship between the personal tendency toward CSR and the number of perceived CSR activities. Third, the effects of CSR activities were different from the perception of service quality. The awareness of volunteering social activities turned out to be negative factor of service quality perception.

• 한국항만학회지
• /
• 제15권1호
• /
• pp.1-18
• /
• 2001

The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.

• 부모자녀건강학회지
• /
• 제13권1호
• /
• pp.35-43
• /
• 2010

Purpose: This study was a descriptive research to provide fundamental data in ensuring a high quality of nursing service needed by children's parent according to perception of uncertainty and care satisfaction of them between pediatric outpatient department and emergency room. Methods: For this study, 192 children's parents were questioned in a general hospital located in Busan from August 1 to 31. 2009. The collected data were scored by use of frequencies, $x^2$ test, t-test, AONVA, Pearson's correlation coefficient via SPSS/WIN 17.0. Results: With the compare of characteristics related to children's parents visiting emergency room and pediatric outpatient department, there were statistically significant difference in relation and age of parent, main caregiver, cause of arrival, and waiting time from arrival to procedure. The perception of uncertainty for parent in the emergency room showed significant difference to outpatient department. In nursing service, the highest score was category of professional skill and technic. In addition, overall parents' perceptions on providing information showed lower than any other nursing service. Last but not least, a significant correlation indicated between the perception of uncertainty and satisfaction of nursing service. Conclusion: Efforts to improve parent satisfaction for nursing service are needed to decrease their perception of uncertainty. Providing information and communication by nurses are necessary to improve quality of nursing service.

• 품질경영학회지
• /
• 제33권3호
• /
• pp.71-90
• /
• 2005

New high-speed rail service, the Korea Train Express(KTX), has been beginning service in Korea. We measured the service quality of the Korea Train Express and comparatively analyzed the service quality of domestic flight and express buses which are means of long distance transportation. Furthermore, by using the Kano model, the perception level of the service of customers is not only segmented in groups but also switching barriers are derived. As a result, the customers by group have a difference in the level of their perception. While in both high-speed bullet train service and flights dimensions significantly affect the customer satisfaction and retention excluding a responsiveness dimension, in the Train Express four dimensions(Reliability, Responsiveness, Assurance, Tangibles) with the exception of Empathy which significantly affect the customer satisfaction and retention.

• 보건의료산업학회지
• /
• 제8권1호
• /
• pp.1-13
• /
• 2014

The purpose of this study is to investigate the perception of quality property of hospital information system, the quality level, and its effects. The participants were 730 employees who are using hospital information system in hospitals. In order to analyze the relationship, the quality property regulates the consideration of user's taste and the state of user's favor for the design of hospital information system, and the quality level regulates user's convenience and properness. The main results from this study can be summarized as follows, First, the perception of quality property for hospital information system showed few significance level between occupation, but revealed significance level between position. The evaluation of quality level showed significance level depending on the occupation and position. Second, quality property which generally affects to the quality level of the hospital information system were different between types of occupation and quality factor.

• 간호행정학회지
• /
• 제10권4호
• /
• pp.473-484
• /
• 2004

Purpose: This study was performed to investigate the perception gap about the factor of nursing service quality and the hospital revisiting intend between consumers and providers. Method: The questionnaire was developed and distributed to 300 patients and 210 nurses at the three general hospitals in three provincial city, Korea. For data analysis, SPSS/PC program was used. Result: the 20 attributes of nursing service are perceived as satisfaction factors by consumers and the 14 attributes are by providers. No attributes is perceived as hygiene factor by consumers and providers. The gender of consumers' demographic characteristics has a significant difference and don't have affection for hospital revisiting intent, and the position and education level of providers' demographic characteristics have a significant difference and explain 4.5% of hospital revisiting intent. The 12 attributes of nursing service by consumers and 3 attributes by providers correlate to hospital revisiting intent, and the only 'nurse's sincerely attitude' attribute in consumers and the only 'credible nursing service' attribute in providers explain of hospital revisiting intent. Conclusion: there are definitely perception gap between consumers and providers. So nursing organization have to recognize and try to overcome these perception gaps.

• 한국콘텐츠학회논문지
• /
• 제15권4호
• /
• pp.220-233
• /
• 2015

본 연구의 목적은 노인요양서비스의 공공성을 강화하고 서비스 질을 높이기 위한 것이다. 이를 위해 노인요양시설의 요양보호사들이 공공성 인식은 어느 정도이고, 공공성 인식정도가 서비스 질에 영향을 미치는가를 실증 분석하였다. 공공성 인식정도는 요양보호사가 인식하는 규범적 공공성, 조직미션의 동의정도로 측정하였으며, 통제변수로는 조직의 법인여부, 규모 그리고 요양보호사의 성별, 연령, 경력, 자격으로 하였다. 전국의 노인요양시설에서 근무하는 요양보호사를 대상으로 설문조사하여 수집된 자료(318명)를 다중회귀방법으로 분석하였다. 연구결과 요양보호사들이 인지하는 공공성의 정도와 서비스 질은 보통이상 이었다. 요양보호사의 규범적 공공성 인식정도는 서비스 질 구성요소 중 대응성을 제외한 모두에서 긍정적 영향을 보였으며, 조직미션의 동의정도는 모든 요소에 정적인 영향을 나타냈다. 또한 조직요인 중에서 조직의 규모를 보여주는 현원과 법인여부 역시 부분적으로 서비스 질에 긍정적 영향을 나타냈고, 요양보호사의 나이는 신뢰성과 공감성에 유의미한 영향을 보였다.

• 경영과정보연구
• /
• 제30권2호
• /
• pp.113-131
• /
• 2011

본 연구는 경쟁심화와 고객서비스 욕구의 다양화로 인해 물류서비스 품질 및 공급사슬 관리에 관한 연구가 중요하게 부각되고 있는 시점에서 물류서비스 품질요소에 대한 공급사슬 파트너십의 구성원들의 지각 차이를 비교분석하였다. 이를위해 공급사슬 내에서 공급자와 수송업자, 구매자가 중요하게 판단하는 물류서비스 품질에 대한 인식을 측정하여 t-test를 실시하였다. 분석결과 공급사슬 내의공급자, 수송업자, 구매자가 중요하게 평가하는 물류서비스 품질 요소의 차이가 큰 것으로 나타났다. 또한 공급사슬 파트너십에서 시장지향성과 장기지향성이 높은 공급자와 낮은 공급자간에 중요도 차이 지각을 비교한 결과, 시장지향성과 장기지향성이 낮은 경우에는 대부분의 항목에서 집단 간의 차이를 보이고 있는 반면, 높은 경우에는 상호작용성에 대부분의 집단 간에 중요도 평가 차이가 없는 것으로 나타났다.

• 품질경영학회지
• /
• 제50권3호
• /
• pp.545-570
• /
• 2022

Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.