• 한국의류학회지
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• 제20권4호
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• pp.620-630
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• 1996

This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

• 한국생활과학회지
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• 제12권2호
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• pp.237-251
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• 2003

The purpose of this study was to investigate the relationship between psychological characteristics(needs, self-consciousness, self-esteem), attitude toward appearance and clothing attitude of high school students. Method of posing a questionnaire was adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 489(male 236, female 253) high school students located in Chungnam and Jeollabukdo province. In this statistical analysis, SPSS 10.0 for Windows Program was utilized to calculate percentage, mean and standard deviation Also, these materials were verified by factor analysis, t-test, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response attitude toward appearance emerged three factors(conformity value needs toward appearance). Gender had the significant effects on the psychological characteristics, attitude toward appearance and clothing attitude of high school students. Psychological characteristics, attitude toward appearance of high school students had an effects on clothing attitude, i.e. gender attractiveness, fashion pursuit, self-expression aesthetic, and modesty.

• 대한가정학회지
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• 제20권4호
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• pp.83-89
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• 1982

The purpose of this study was to analyze the 45 measuring items for the clothing construction in order to observe the factorial structure of items and to extract the common factor and the special unique factor from data. The sample for the study was drawn randomly out of senior high schoolgirls in Seoul urban area. The size of sample was 301 girls between age 16 and 18. The method of analysis was applied by the principal component analysis with orthogonal rotation after extraction of 9 major factors. All of the above data was analyzed by the computer installed at Seoul National University. From these analyses, the major findings can be summerized as follows: 1. The results of factor analysis generally indicated that the first factor was clustered with 15 items, length measures and height measures. The eigenvalue of the first factor was 16.5 and the cumulative percentage of variables 36.6%. 2. The second factor was clustered with width measures, girth measures and weight of 19 items. The eigenvalue of the second factor was 6.5 and the cumulative percentage of variables 51.0%.

• 한국의류산업학회지
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• 제3권3호
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• pp.227-234
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• 2001

The purpose of this study was to classify real somatotype by their obesity degree and to investigate cognitive somatotype by their body consciousness in female college students. The subjects were 172 female college students aged from 19 to 23 living in Taegu. Average height of the subjects was 161.33 em, weight was 52.49 kg, Rohrer Index was 125.33, BMI was 20.18, Vervaeck Index was 84.03, and percentage of body fat was 26.07. In classification of the subjects by 3 body indexes, lean figure took 37.79~50.00%, normal figure took 45.35~54.65%, and obese figure took 4.65~8.14% and in classification of the subjects by percentage of body fat was, lean figure took 38.95%, normal figure took 46.51%, and obese figure took 14.54%. In consciousness and satisfaction about body parts, the subjects recognized that their girth items were 'thick', length items were 'short', and weight was 'heavy'. Also they generally preferred slender and long body.

• 대한가정학회지
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• 제40권2호
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• pp.87-100
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• 2002

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, $\chi^2$-_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of fashion information sources, significant differences were found according to shopping orientation subdivision in mass media information, information by consumer, information by marketer. 3. The stores selection criteria were significantly different depending on shopping orientation subdivision in goods and atmosphere of shop, promotion, convenience of shop's location. 4. The clothing purchasing frequency of a year were significantly different depending on shopping orientation subdivision. 5. The significant differences were found according to shopping orientation subdivision in purchasing expenditure of clothing. 7. In the demographic characteristics, significant differences were found according to shopping orientation subdivision in age, marriage, the length of one's work, income.

• 한국가정과학회지
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• 제10권1호
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• pp.49-58
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• 2007

The purpose of this study was to investigate to relation between body satisfaction, attitude toward appearance and clothing of high school students. Method of posing a questionnaire is adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 356(male 169, female 187) high school students located in Choongnam and Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate percentage, mean and standard deviation, Factor analysis, Cluster analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this research were as follows: The results of analysing the factors to the response body satisfaction, attitude toward appearance emerged three dimensions(Waist & hip, face, stature & figure part), three dimensions(needs value conformity toward appearance). Sex have significant effects on the body satisfaction, attitude toward appearance and clothing of high school students. Body satisfaction of high school students had an effects on attitude toward appearance and clothing attitude i. e. sexual attractiveness, fashion pursuit, modesty. Body satisfaction had negative correlations with attitude toward appearance and modesty of clothing. However, body satisfaction had positive correlations with sexual attractiveness and self-expression of clothing. As a conclusion, high school students' body satisfaction and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.67-78
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• 2004

This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

• 대한가정학회지
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• 제33권4호
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 한국의류학회지
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• 제34권5호
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• pp.775-783
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• 2010

This study examines the dyeability, light fastness, washing fastness, and the antibacterial activity of chitosan and nano silver composite non-woven fabrics dyed with an extracted solution from Chrysanthemum Indicum Linn. The results show that an increase in the chitosan and nano silver percentage resulted in an increase in the $a^*$ values and $b^*$ values; however, the $L^*$ values decreased in the undyed condition. ${\Delta}E$ values of chitosan and nano silver composite non-woven fabrics were higher than cotton 100% non-woven fabrics in the dyed condition with an extracted solution from Chrysanthemum Indicum Linn, and mordant treatments influenced the chrominance change. In the dyed condition with an extracted solution from Chrysanthemum Indicum Linn, an increase in the percentage of chitosan and nano silver resulted in an increase of the K/S values. The dyeability of chitosan and nano silver composite non-woven fabrics increased by mordant treatments. The light fastness and washing fastness of the mordanted non-woven fabrics were better than the non-mordanted. For the antibacterial activity, the bacterial reduction rate of chitosan and nano silver composite non-woven fabrics was 99.9% to Staphylococcus aureus and Klebsiella pneumoniae.

• 한국의류학회지
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• 제42권3호
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• pp.530-543
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• 2018

This study investigated elderly winter wearing habits and self-identified thermal tolerance in order to compare differences between older males and older females. We surveyed 269 participants: 119 males (age $76.9{\pm}5.9yr$) and 150 females (age $76.1{\pm}5.7yr$). Thirty one questionnaires were used: Self-identified cold and heat tolerance, clothing behavior, lifestyles related to the cold and health care, etc. High percentage of respondents (both males and females) felt vulnerable to the cold. The total number of outdoor clothes were $9.6{\pm}1.6$ and $10.6{\pm}1.6$ in males and females, respectively (p<.05). Wearing frequencies for thermal underwear were 84.0% and 82.4% in males and females, respectively. The using percentage of auxiliary heating devices was higher in females compared to males (p<.01). Males felt more cold in the head and face compared to females (p<.01). Self-identified cold tolerance had negative relationships with the total number of winter outdoor clothes for both males (r=-0.260) and females (r=-0.222) (p<.01). The perceived old age for both males and females was 72.4 yr. Sex differences should be considered when developing guidelines for winter clothing behavior for the elderly and educating them on how to improve health and cold tolerance.