• 한국멀티미디어학회논문지
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• 제16권9호
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• pp.1109-1118
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• 2013

최근 들어 S3D 콘텐츠가 광범위하게 대중화되고 있다. 하지만, 일부의 사람들은 3D 정보를 정확하게 인지하지 못하고 있다. 기존의 입체시 검사 도구는 입체의 인지 여부를 판단하는 테스트만 수행하고, 피험자가 인지하는 정확한 깊이 정보를 측정할 수 없다. 따라서 정확하게 측정할 수 있는 검사도구가 필요하다. 본 논문에서는 3D 콘텐츠 깊이 측정기 및 측정기에 적합한 3D 콘텐츠를 제작하고, 3D 오브젝트의 양안시차(disparity)에 대한 피험자가 인지하는 3D 오브젝트의 돌출거리를 측정하고, 이론값(예측값)과 측정값을 비교 및 관계를 분석하였다. 그 결과 측정값은 이론값보다 약간 크게 나타났으며, 돌출거리가 클수록 편차가 크게 나타났다.

• 한국의류산업학회지
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• 제9권6호
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Asia pacific journal of information systems
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• 제22권3호
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• 복식
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• 제50권6호
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• pp.59-72
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• 2000

The Purpose of this study is to determine the effect of new generation adolescents' clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth's (1991) theory, a focus group Interview was performed to develop the questionnaire on adolescents' clothing consumption values. The results of this study can be summarized as follows: First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents'personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents' evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the "expectation-value" theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents' consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.n general.

• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• Asia Marketing Journal
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• 제19권4호
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• 디지털융복합연구
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• 제20권5호
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• pp.197-203
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• 2022

본 연구에서는 소비자의 지각된 가치에 초점을 맞춰 그 중요성을 강조함과 동시에 소비자의 지각된 가치가 신에너지 자동차의 구매의도에 미치는 영향에서 혁신성의 매개효과를 검증하였다. 이를 검증하기 위해 중국의 소비자를 대상으로 설문조사를 실시하여 검증한 결과는 다음과 같다. 첫째, 지각된 가치의 하위요인인 환경적 가치, 사회적 가치, 품질적 가치, 경제적 가치는 모두 혁신성에 긍정적인 영향을 미친다는 것이 검증되었다. 둘째, 혁신성은 구매의도에 긍정적인 영향을 미친다는 것이 밝혀졌다. 셋째, 환경적 가치, 사회적 가치, 품질적 가치, 경제적 가치와 구매의도 간의 관계에서 혁신성의 매개효과를 검증한 결과 모두 부분적 매개효과를 가진다는 것이 실증되었다. 마지막으로 본 연구결과의 시사점과 향후의 연구방향에 관하여 논의하였다.

• Fashion, Industry and Education
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• 제16권1호
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• pp.1-18
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• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

• 융합경영연구
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• 제5권3호
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• pp.21-29
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• 2017

This study was conducted to examine the effects of interactivity, entertainment and ease of use, which are positive characteristics of SNS, on SNS using satisfaction and using reluctant intention and the roles of perceived values and trust among users in the relationships among these variables, in order to find a clue to contribution to positive use and development of SNS. For this study, a survey was performed targeting normal people in Seoul and the metropolitan area and a total of 224 effective questionnaires were acquired. Then frequency analysis, descriptive statistic analysis, correlation analysis and structural equation path analysis were carried out. As a result of analysis, interactivity and ease of use increased SNS using satisfaction and decreased using reluctant intention via trust and users' perceived values respectively. The result of analyzing the modification model showed that interactivity and entertainment directly increased SNS using satisfaction. These findings imply that SNS providers fully need to reflect the needs of consumers for interactivity, entertainment and ease of use for improving consumers' perceived values and trust. It is also concluded that consumers can enjoy positive SNS activities by increasing trust with SNS users through a positive understanding of interactivity and participation.

• 가족자원경영과 정책
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• 제28권2호
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• pp.51-63
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• 2024

본 연구의 목적은 무자녀 기혼 취업여성의 첫 자녀 출산의향에 영향을 미치는 변인을 밝히고, 저출산 정책대안에 대한 기초자료를 제공하는 것이다. 연구대상은 출산 경험이 없는 만 19세 이상의 기혼 취업여성을 대상으로 선정하였고, 수집된 375명의 자료는 SPSS 26.0을 사용하여 분석하였다. 첫째, 조사대상자의 첫 자녀 출산의향의 확실성 정도가 중간이었으며, 가족가치관 중 결혼가치관과 자녀가치관은 결혼 및 자녀의 필요성 가치를 중간 정도로 인식하였고 성역할가치관은 양성평등적 가치관을 가지고 있었다. 조사대상자들의 일·생활 균형 인식은 보통 수준이었고 하위영역 중 일과 가정, 일과 성장의 균형 인식이 일과 여가의 균형 인식보다 높았다. 둘째, 첫 자녀 출산의향에 영향을 미치는 변인은 학력, 연령, 주거형태, 가족가치관, 일·생활 균형 인식으로 나타났다. 즉, 학력이 높을수록, 연령이 낮을수록, 결혼과 자녀에 대한 중요성을 높게 인식할수록, 일과 가정 영역을 조화롭게 인식할수록 첫 자녀 출산의향이 높은 것으로 나타났다. 본 연구는 무자녀 기혼 취업여성의 첫 자녀 출산의향에 영향을 미치는 변인들을 살펴봄으로써 저출산 해결에 대한 새로운 방안을 모색하는 데 기초자료로 활용할 수 있다는 점에서 의의가 있다.