• 제목/요약/키워드: Perceived quality

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농산물과 식품산업의 품질 속성과 지각된 품질이 소비자 태도에 미치는 영향에 관한 실증 연구 (An Empirical Study on How the Quality Attribute and the Perceived Quality Effect to the Customer Attitude for Agricultural Products and Food Industry)

  • 최현우;이상복
    • 품질경영학회지
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    • 제38권1호
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    • pp.108-114
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    • 2010
  • In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.

수단-목적사슬이론을 적용한 프랜차이즈 분식점의 서비스 품질, 지각된 혜택, 가치 그리고 행동의도 간의 관계 분석 (A Study on the Relationships among Service Quality, Perceived Benefit, Value, and Behavioral Intention as Perceived by Franchise Snack Bar Restaurant Consumers - Application of Means-End Chain Theory -)

  • 박혜빈;이순아;유서영
    • 한국조리학회지
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    • 제22권3호
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    • pp.183-197
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    • 2016
  • 본 연구는 프랜차이즈 분식점 이용객들을 대상으로 프랜차이즈 분식점 방문 시 인지될 수 있는 세 가지 서비스 품질 요인들을 측정하고, 이러한 요인들이 고객들이 지각한 혜택과 가치, 그리고 행동의도에 어떠한 영향을 미치는지 파악하고자 수행되었다. 연구가설 검증을 위하여 총 450부의 설문지를 최근 3개월 이내에 프랜차이즈 분식점 이용 방문객들을 대상으로 배포하여, 이 중 불성실한 응답 39부를 제외한 총 411부의 설문지가 실증분석에 사용되었다. SPSS 20.0과 AMOS 20.0을 사용하여 기술통계, 요인분석 및 신뢰도검증 및 요인들 간의 인과관계를 검증하였다. 연구결과, 서비스 품질의 세 가지 요인 모두가 지각된 혜택에 유의한 영향을 미치는 것으로 분석되었으며, 세 요인 중 결과품질이 지각된 혜택에 가장 높은 영향을 미치는 것으로 나타났다. 지각된 혜택은 가치에 중요한 선행변수임이 검증되었고, 긍정적으로 형성된 가치는 미래행동의도에 직접적 영향을 미치는 것을 입증하였다. 이러한 연구결과는 기존에 여러 선행연구에서 검증되었던 수단-목적 사슬이론을 프랜차이즈 분식점을 대상으로 한 연구분야에 적용시켰다는 것에 의의를 가진다. 본 연구의 결과는 최근 외식산업분야에서 중요한 축으로 자리 잡고 있는 분식점 산업의 활성화와 경쟁우위 전략을 구축을 하는데 현실적이고 논리적인 제언을 해줄 수 있을 것으로 사료된다.

국내 한식당의 서비스 품질에 대한 고찰 II: 한식당의 인지된 서비스 품질이 만족도에 미치는 영향 - 내외국인의 조절 효과를 중심으로 (A Comprehensive Study of Customers' Perceived Service Quality of Korean Restaurants II: The Effects of Perceived Service Quality in Korean Restaurants upon Customer Satisfaction - The Moderating Effect of Foreigners and Koreans)

  • 정효선;윤혜현
    • 동아시아식생활학회지
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    • 제21권1호
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    • pp.88-97
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    • 2011
  • The purposes of this study were to understand the influence of perceived service quality in Korean restaurants on customer satisfaction and to empirically analyze whether or not nationality (foreigner vs. Korean) plays a moderating role in the relationship between perceived service quality and customer satisfaction. Based on a total of 2,812 samples obtained from empirical research, the hypothesized relationships in the model were tested simultaneously using a structural equation model (SEM). The SEM results showed that menu quality, value & price, employee service, and physical environment among customers' perceived service quality had significant positive effects on customer satisfaction. In addition, the effect of perceived service quality in Korean restaurants on customer satisfaction was found to be partially moderated by nationality (foreigner and Korean). Limitations and future research directions are also discussed.

의료서비스 품질요인이 감정과 지각된 가치에 미치는 영향에 관한 연구 -자아규제초점의 조절효과를 중심으로- (The Effect of the Medical Service Quality and Emotion on Perceived Value - Focused on Moderating Effect of Regulatory Focus Theory-)

  • 설상철;박종환;장태용
    • 한국병원경영학회지
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    • 제16권3호
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    • pp.115-132
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    • 2011
  • Prior research in medical service field have mainly focused on service quality, satisfaction, and choice attributes of hospital. However, a little research has been done on "Which service quality attributes are more preferred by customer motivation(customer regulatory focus)". This study examines how regulatory focus affects the structural impact relationships of service quality and emotion(quiescence) on perceived value in medical service context. Especially, this research draws the moderating effects of regulatory focus between medical service quality, emotion, and perceived value. The Results were summarized as follows: The relative impacts of medical service quality on customer emotion are different depending upon the regulatory focus. Hospital reputation is shown to be more important factors in prevention-oriented customer, while physical environment is the case in promotion-oriented customer. The relative impacts of medical service quality and emotion on perceived value are different depending upon the regulatory focus. Hospital reputation, convenience, and accessibility are shown to be more important factors in promotion-oriented customer, while physical environment is more important in prevention-oriented customer. Also, emotion has a positive influence on perceived value in prevention-oriented customer, whereas the effect of emotion is not significant in promotion-oriented customer.

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신장이식환자의 지각된 스트레스와 사회적 지지가 삶의 질에 미치는 영향 (The Effectiveness of Perceived Stress and Social Support on the Quality of Life for Kidney Transplantation Recipients)

  • 김혜숙
    • 성인간호학회지
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    • 제21권3호
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    • pp.293-302
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    • 2009
  • Purpose: This study is descriptive study that confirms the affect of the factors of perceived stress and social support of the kidney transplantation recipient affect on the quality of life. Mothods: 167 subjects who have received kidney transplantation in a university hospital in G city. Data obtained are analyzed by SPSS Win 13.0. Results: The perceived stress based on transplantation related characteristics and general traits of kidney transplantation has significant differences only in frequency of admission. The subjects who had been supported by acquittances have more significant social support index. The quality of life has significant differences in number of admissions, gender and occupation. Also, when the perceived stress of kidney transplantation recipients is lower and social support is higher, the quality of life is higher. The perceived stress has 28.1% increment of quality of life. Adding social support, both of them affect 34.8% increment of quality of life. Conclusion: To decrease the factor to cause the stress of kidney transplantation recipients, it is necessary to have social support networks and to develop plans and programs to increase the quality of life of recipients.

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Understanding the Employee's Intention to Use Information System: Technology Acceptance Model and Information System Success Model Approach

  • MARTONO, S.;NURKHIN, Ahmad;MUKHIBAD, Hasan;ANISYKURLILLAH, Indah;WOLOR, Christian Wiradendi
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.1007-1013
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    • 2020
  • This study aims to understand the determinant of the employee's intention to use information system within the framework of the Technology Acceptance Model (TAM) and Information System Success Model (ISSM). This paper also aims to examine the influence of ISSM dimension on the perceived usefulness and the perceived ease of use. The research respondents were 248 employees of Universitas Negeri Semarang (UNNES) who are users of the Financial Information System (SIKEU). Data was obtained using a questionnaire that was distributed online via Google form. The data analysis method used is Structural Equation Model (SEM) analysis using the Warp-PLS software. The results showed that the dimensions of TAM (perceived ease of use and perceived usefulness) had a positive and significant influence on the employee's intention to use SIKEU. The ISSM dimension (system quality and information quality) also had a significant influence, although other ISSM dimensions (service quality) had not been proven to have a significant influence on the employee's intention to use SIKEU. Moreover, the results showed that the employee's intention to use is a determinant of SIKEU's actual usage. Perceived ease of use was significantly determined by system quality, information quality, and service quality. In addition, the perceived usefulness was significantly determined by system quality and information quality.

A Study on the Impact of Perceived Risk Factors on Cognitive Trust and Quality Trust in Mobile Payment Systems

  • Choi, Hun;Choi, Yoo Jung
    • International Journal of Contents
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    • 제14권4호
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    • pp.18-23
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    • 2018
  • Recently, the developments in IT technology and the spread of smart phones have made Fin-Tech, which is a combination of financial services and IT technology, a big issue. In accordance with the growth trend of mobile payments in the world, all financial transactions in Korea are gradually shifting to smart phones. In fact, mobile payment system services are not widely used by users. In particular, the risk factors involved when users want to use the service are one of the factors that hinder the expansion of the usage of mobile financial payment service. The risk factors affect the trust of the mobile payment system users. Therefore, this study investigates the risk factors of the mobile payment system and the manner in which it affects a user's trust. We have also examined as how user's trust affects trust in the quality of the mobile payment system. To this end, the trust in overall quality of use was largely divided into trust in system quality, trust in information quality, and trust in service quality. Perceived finance risk, perceived performance risk, and perceived privacy risk have negative effects on cognitive trust. However, perceived time risk did not affect cognitive trust. User's cognitive trust also has an effect on trust in quality.

Does Price Promotion Hurt Products' Perceived Quality? The Role of Attribute Alignability

  • CHAE, Myoung-Jin
    • 융합경영연구
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    • 제8권3호
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    • pp.9-21
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    • 2020
  • Purpose: Previous literature shows that a price promotion serves as a negative cue of product quality especially when consumers have no additional information about the product's other attributes. In this research, we explore how the effect of price promotions on consumers' perceptions of product quality changes depending on their ability to compare promoted product attributes with competitive products' attributes. Research design, data and methodology: Specifically, we use a series of scenario-based lab experiments using different types of products and explore if attribute alignability among competing products in a consumer's choice set influences consumers' ability to compare the product attributes and perceived quality. Results: Our study findings show that high attribute alignability among products makes consumers easier to compare the product attributes and thereby focus more on non-price information than price information. We also show that attribute alignability serves as a moderator and decreases perceived quality when the promotion level is higher. Therefore, the attribute alignability weakens the negative impact of a price promotion on consumers' perceived product quality. Conclusions: Our study findings provide new insights on how to implement price promotion strategies while keeping products' perceived quality, by considering the product's relationships with competing products in a choice set.

충북 지역 노인들의 삶의 질과 주관적 건강도의 선행요인에 대한 탐구 (Exploration of Antecedents of Quality of Life and Perceived Healthiness for Senior Citizen at Chungbuk Province)

  • 송명근;이원석;문준호
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.417-431
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    • 2022
  • Purpose - The purpose of current study is to investigate the determinants of quality of life in Chungbuk province using Korean longitudinal study aging data. Design/methodology/approach - This study used quality of life and perceived healthiness as the dependent variables. This study selected perceived healthiness, economic participation, annual travel frequency, religion, and fellowship as the independent variables to account for quality of life. For the data analysis, this study implemented econometric analysis, which includes ordinary least square, one-way fixed effect, and feasible generalized least square. Findings - Perceived healthiness positively affected quality of life. Also, quality of life is positively influenced by economic participation and annual travel frequency. However, religion and fellowship appeared as non-significant attribute to account for quality of life. The results also present that perceived healthiness is positively influenced by economic participation, annual travel frequency, and fellowship. Research implications or Originality - Given the results, this offers the implication for the senior citizen welfare policy. This study also produced policy implication for local community.

정신과 외래 환자가 지각하는 낙인과 자기효능감 및 삶의 만족도에 관한 연구 (Self-perceived Stigma, Self-efficacy and Quality of Life in Psychiatric Outpatients)

  • 성기혜
    • 임상간호연구
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    • 제15권2호
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    • pp.127-138
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    • 2009
  • Purpose: The purpose of this study was to explore self-reported perceived stigma, self-efficacy, and quality of life among psychiatric outpatients Methods: In the present study, researchers analyzed the survey responses of 195 patients recruited in the S hospital psychiatry outpatient clinic. The measurement tools used in this study were the "Devaluation & Discrimination" scale to determine perceptions of stigmatization, general and social efficacy scales to measure self-efficacy, and the "General Well-Being Index" to measure quality of life in psychiatric outpatient. Statistical analysis included means with standard deviation, t-test, ANOVA and Pearson correlation coefficients to identify relationships between the variables. Results: There was a significant difference in self-perceived stigma and quality of life in psychiatric outpatients (r=-.233, p=.001) and a negative correlation between self-efficacy and quality of life (r=-.424, p=.000). Correlation analysis results support the hypothesis that higher self-perceived stigma scores were related to reduced quality of life among patients with schizophrenia (r=-.231, p=.021), while there was a positive correlation between self-perceived stigma scores and self-efficacy scores among patients with bipolar disorder (r=.362, p=.013). Conclusion: The findings suggest that nursing imtervention strategies should include education programs to reduce stigmatization and enhance self-efficacy and quality of life among patients with chronic psychiatric illnesses.