• 제목/요약/키워드: Perceived importance level

검색결과 294건 처리시간 0.029초

코로나19 팬데믹 상황에서의 감염 예방행동 의도에 관한 연구: 건강신념모델에 사회적 변인 적용을 중심으로 (Predicting Preventive Behavior Intention in COVID-19 Pandemic Context: Application of Social Variables to Health Belief Model)

  • 홍다예;전민아;조창환
    • 한국콘텐츠학회논문지
    • /
    • 제21권5호
    • /
    • pp.22-35
    • /
    • 2021
  • 코로나19의 대유행이 지속되며 감염병 확산 방지를 위해 개인들의 생활 속 예방 수칙 준수를 강조하는 다양한 헬스 캠페인이 실시되고 있다. 본 연구는 코로나19 확산 방지를 위해서 개인의 감염 예방행동 의도가 중요함을 인식하고 이를 건강신념 모델의 적용을 통해 알아보았다. 또한, 공동체 행동이 요구되는 상황임을 고려하여 건강신념모델에 사회적 변인을 추가한 사회적 건강신념모델을 제시하고자 한다. 온라인 설문을 통해(N=298), 각 변인의 영향력을 검증한 결과 지각된 심각성, 지각된 취약성, 지각된 이익, 위험, 사회적 규범이 높을수록, 책임이 낮을수록 예방 행동 의도가 유의미하게 높아지는 것을 확인했다. 이 중 위험이 가장 큰 상대적 영향력을 보였고 지각된 심각성과 사회적 규범이 그 뒤를 이었다. 기존 건강신념모델과 본 연구에서 제안한 사회적 건강신념모델의 예방행동 의도 설명력을 비교한 결과 사회적 건강신념모델이 더 높은 설명력을 보이는 것으로 나타났다.

산업계관점 대학평가 제도 개선을 위한 대학-산업체 요구분석 (Analysis of University-industry Needs to Improve University Evaluation Institution from Industry Perspective)

  • 윤지영;김혜경
    • 공학교육연구
    • /
    • 제26권6호
    • /
    • pp.30-39
    • /
    • 2023
  • This study was conducted with analyzing the perceptions of universities and industry regarding need analysis, curriculum design-implementation-outcomes, and the educational environment of the university evaluation institution from an industry perspective. First, as a result of analyzing the importance and implementation level of needs analysis, universities and industries recognized 'industrial trends in related fields' as the most important, but both groups perceived the implementation level to be significantly low. Second, as a result of analyzing the importance of implementing a curriculum based on industry needs, there was a difference in that universities recognized the 'adequacy of curriculum implementation based on industrial needs' and industries recognized the 'field training participation rate' as the most important. Third, as a result of analyzing the importance of curriculum outcomes based on industrial needs, it was found that both groups recognized 'field connection of major curriculum' as the most important. Fourth, as a result of analyzing the importance of the industry-university cooperative educational environment, it was found that both groups recognized 'construction and operation of experimental.practice educational facilities and infrastructure' as the most important. In short, the results of this study are expected to resolve the problem of mismatch between universities and industry in terms of talent development and education, and contribute to the effective implementation of the university evaluation institution from an industry perspective.

여성노인의 자아존중감이 심리적 안녕감에 미치는 영향 -가족지지의 조절효과를 중심으로- (The Effect of Self Esteem on Psychological Well Being in Elderly Women -Focusing on Family Support as a Moderator-)

  • 박옥임;문희
    • 한국지역사회생활과학회지
    • /
    • 제23권4호
    • /
    • pp.399-409
    • /
    • 2012
  • This research has attempted to investigate the perception of elderly women on self esteem, psychological well-being and the moderating effect of family support on self esteem and psychological well-being. Two-hundred and six of elderly women who used senior welfare centers had been participating in the research, and their questionnaires had been filled out during personal interviews. The collected data had been analysed by using SPSS Win 15.0 and the results of this study are as follows. Firstly, the level of self-esteem perceived by elderly women was a little bit higher than middle level and the level of psychological well-being appeared to be moderate. Secondly, it was found that the self esteem of elderly women affected psychological well-being and that the higher the participants perceived self esteem, the higher the level of psychological well-being. Thirdly, family support appeared to have a moderating effect in relation to self esteem and psychological well-being. As it were, the higher the perception level of elderly women was, the higher impact of their self esteem on their psychological well-being. Therefore, there needs to be a re-consideration of the importance of family support which is being weakened due to family nuclearization as well as mechanisms for improving family support.

도시주부의 가족응집력.적응력이 가정관리 스트레스에 미치는 영향 (The Influence of Family Cohesion and Adaptability on the Stress of Housewives Resulted from Home Management)

  • 이정우
    • 가정과삶의질연구
    • /
    • 제17권3호
    • /
    • pp.63-82
    • /
    • 1999
  • This study has a purpose to provide with the basis reference to decrease the housewives' stress and to improve the quality of family life by investigating the difference in the level of the stress resulted from home management according to background variables family cohesion and adaptability and by finding out relative importance of the variables which affect the stress of housewives resulted from home management. For all above the 550 self-reported questionnaires were distributed to housewives who have at least one child with their spouse in seoul. Finally 433 data were used for the final analysis. The major findings of this study are summarized as follows: First Family cohesion and adaptability show a significant difference by the housewives' education level the number of children communication satisfaction. Second housewives' stress is different significantly in accordance with the state of employment and communication satisfaction. Third it showed the lower the family coh sion and adaptability are the higher the housewives' stress is. And more influential variable of the two on home management stress is family cohesion. Fourth The background variables that influence in home management stress were education level perceived life level and age. Last As a result of looking into relative influence of the variables on the housewives' stress both psychological variable(perceived life level) and family cohesion were important variables in explaining housewives' home management stress.

  • PDF

스포츠웨어에 대한 소비자의 관여도, 기능성 만족도 및 재구매의도에 관한 연구 - 스포츠 참여동기를 중심으로 - (Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives -)

  • 이영주
    • 복식문화연구
    • /
    • 제22권3호
    • /
    • pp.468-480
    • /
    • 2014
  • This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

구매자의 관여도 수준에 따라 가격할인이 지각가치, 구매의향, 탐색의도에 미치는 영향 (The Impact of Price Discount on Perceived Value, Willingness to Buy, and Search Intentions according to the Level of Consumers' Involvement)

  • 윤남수;김재영;박영균
    • 유통과학연구
    • /
    • 제9권1호
    • /
    • pp.39-48
    • /
    • 2011
  • 본 연구는 가격할인이 관여도의 수준에 따라 가치지각 간에 미치는 영향의 경로가 서로 상이하다는 가정 하에 관여도에 따른 지각가치와 구매의향 및 탐색의도 간의 관계를 실험적으로 검증하였으며, 그 결과는 다음과 같다. 첫째, 고관여의 경우는 지각거래가치가 지각획득가치에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 또한, 고관여 구매자의 지각획득가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타난 반면, 지각획득가치가 탐색의도에 미치는 영향은 통계적으로 유의하지 않은 것으로 나타났다. 둘째, 저관여의 경우에도 고관여와 같이 구매자의 지각거래가치는 구매의향에 긍정적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 지각획득가치가 탐색의도에 대하여 부(-)의 영향을 미치지 못한 것으로 판단된다. 이는 가격할인에 따른 거래가치 향상에도 불구하고 지각품질 수준이 하향되면서 품질에 대한 의심이 생겨 추가정보 탐색의 필요성이 생김에 따른 것으로 풀이된다. 이러한 연구결과는 소비자는 관여도에 따라 획득가치 또는 거래가치에 대하여 중요하게 인지하지만 소비자가 어떤 지각가치에 더욱 의존하여 구매행동을 결정짓는가에 따라 이에 부합하는 가치 향상전략을 수립해야 한다는 시사점을 제시하고 있다.

  • PDF

Effect of Food Neophobia on the Relationships among Perceived Service Attributes, Brand Trust, Satisfaction and Behavioral Intention of Franchise Snack Bar

  • Lee, Sang-Mook
    • 한국조리학회지
    • /
    • 제23권1호
    • /
    • pp.58-65
    • /
    • 2017
  • This study performed to test the effect of food neophobia on the formulated model on the relationships among perceived service attributes(food, employee, and physical attributes), brand trust, satisfaction and behavioral intention as perceived by franchise snack bar consumers. Total 299 respondents were used for statistical analysis and SPSS 21.0 and AMOS 21.0 program were employed. The findings of current study verified that food attribute among perceived service attributes has positively influence on brand trust and satisfaction, and the employee attribute has only effect on the brand trust. Additionally, the brand trust was critical predictor of satisfaction, but it was not significant antecedent of behavioral intention in context of franchise snack bar restaurant. Furthermore, this study found the moderating effect according to level of food neophobia on the designed hypothesizes, so it has been identified the importance of people's propensity about food neophobia can significantly effect on brand trust and satisfaction in franchise snack bar restaurant. These findings will contribute to provide meaningful suggestion to develop marketing strategic in franchise snack bar business as well as provide the theoretical evidence in the new segmentation.

충청북도지역 보육시설의 학부모대상 급식서비스 현황과 품질 만족도 (Quality Evaluation of Foodservice within Child Care Centers in Chungbuk Province)

  • 최은숙;이영은
    • 한국식생활문화학회지
    • /
    • 제24권3호
    • /
    • pp.267-278
    • /
    • 2009
  • The purpose of this study was to examine parents' perceptions towards, and the importance and performance levels of, foodservices in child-care centers and to suggest ways to increase foodservice quality and promote efficient operations in the future. A questionnaire survey was provided to 540 parents and the return rates 82%. The survey period was from June 20 to July 27,2007. The collected data were statistically analyzed with the SAS package program using descriptive statistical analysis, t-tests, ANOVA, Duncan's multiple comparisons, factor analysis, and multiple regression analysis. The results were as follows: The parents perceived that foodservice operations promoted their children's health and helped them form desirable dietary habits. The parents also had a high level of perception toward the need for foodservice, earning greater than 4.5 points out of 5 points. Their perceptions of foodservice quality were examined by four dimensions of importance and performance levels. While the parents gave 4 points or greater of 5 points to most quality attributes of importance level, they gave 4 points of less out of 5 points to most quality attributes of performance level. As for the importance and performance levels of the quality dimensions of meal service, the parents regarded sanitation as the most important dimension. IPA showed that 'organic food materials' was included as a 'focus here' area. The overall satisfaction level for foodservice was 3.59 out of 5 points. A higher level of satisfaction was shown when a dietitian was present as well as in public childcare centers. According to multiple regression analysis, 53.51% of the variance in the respondents' overall satisfaction scores was explained by factors such as food, sanitation, environment, and foodservice effects.

관광동기와 인터넷 관광정보 검색간의 관계에 관한 탐색적 연구 (An Exploratory Study on the Relationship Between Tourism Motivations and On-line Tourism Information Search Behavior)

  • 나윤중;임채관;박봉규
    • 한국콘텐츠학회논문지
    • /
    • 제5권5호
    • /
    • pp.202-210
    • /
    • 2005
  • 지방자치단체의 관광정보 웹사이트는 정보의 갱신 및 시의적절한 관광정보 공급에 있어 비효율적으로 운영되고 있으며, 관광정보 웹사이트도 체계적이지 못하다. 공공 관광 웹 사이트의 성공적인 운용은 공공성의 유지와 웹 사이트의 지속가능성을 동시에 성취할 수 있는 전략을 수립하는 것이다. 이러한 전략을 위해서는 관광객의 동기와 관광정보검색의 태도에 미치는 영향을 파악하여야 한다. 따라서 본 연구는 관광동기가 정보검색에 미치는 영향을 파악하기 위하여 정보검색모형을 제시하고 이를 실증적으로 분석하고자 한다. 분석결과는 따르면, 활동형 동기는 목적형 정보, 즉 레저/편의시설, 교육/기능성 정보의 중요성에 정(+)의 효과를 가지며, 탈출형 동기는 기본정보의 중요성에 정(+)의 효과를 가진다. 이러한 결과는 관광동기에 따른 검색정보의 상이함으로 인하여 관광목적지 선택에 적용할 수 있는 전략 수립에 한계가 있으며, 관광정보시스템은 목적형 정보를 구조화함으로써 활동형 관광동기 관광객들을 관심집단으로 조직화하는 방향으로 개선되어야 할 것으로 나타났다.

  • PDF

간호사가 지각하는 보상과 직무만족에 관한 연구 (A Study of the Reward and the Job Satisfaction Perceived by Nurses)

  • 김순현;이미애
    • 간호행정학회지
    • /
    • 제12권1호
    • /
    • pp.122-130
    • /
    • 2006
  • Purpose: This study was performed to examine the level of reward's importance and job satisfaction perceived by nurses, understand how nurses' demographics, reward and reward's subcategories affected their job satisfaction. Method: The data were collected at the six general hospitals in five cities, Korea from July 15th to August 26th, 2005. Two questionnaires were used. One was the important level of reward and the other was job satisfaction. The data were analyzed by SPSS/PC ver 12.0. Result: The average scores of reward and job satisfaction were $3.77({\pm}.34)$ and $2.80({\pm}.32)$ of 5.0 that was full mark. In differences of the important level of reward, marital status was the only different characteristics. In differences of job satisfaction, age, education level, working period, and position had differences significantly. Among the job satisfaction and the reward's subcategories, there was the only significant correlation between the job satisfaction and the job contentment reward. And nurses' job contentment reward and position explained 40.5% of their job satisfaction Conclusion: Nurses' job contentment reward and position should be first considered in order to improve their job satisfaction. Since nurses' job contentment reward is the most important factor to improve their job satisfaction, a special strategies that can develop their job contentment reward is needed to nursing managers.

  • PDF