• 제목/요약/키워드: Perceived Sensitivity

검색결과 166건 처리시간 0.03초

신진 패션 디자이너 제품의 소비자에 대한 고찰 -유행 혁신성과 가격 민감성의 역할을 중심으로- (Identifying the Consumers Purchasing Fashion Products Designed by Emerging Designers -Focused on the Role of Fashion Innovativeness and Price Sensitivity-)

  • 심수인
    • 한국의류학회지
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    • 제41권6호
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    • pp.1124-1140
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    • 2017
  • The purposes of this study are to (1) explore the characteristics of consumers who purchase products designed by rising fashion designers, and (2) examine the effects of consumer fashion innovativeness and price consciousness on consumer responses toward the products (i.e., product innovativeness, perceived value, and purchase intention). A total of 469 adult consumers aged 19 to 59 responded to an online survey that consisted of a stimulus (i.e., news article introducing new brands of rising fashion designers) and measurement items. As a result, 20% of respondents are found to be customers of rising fashion designers. These buyers (vs. non-buyers) are characterized as female, high income, and high interest toward rising fashion designer products. The findings from structural equation modeling show that fashion innovativeness and price sensitivity have significant, positive effects on product innovativeness and perceived value that further increase purchase intention. These relationships are significant in terms of perceived value dimensions, except for the relationship between social value and purchase intention. Both fashion innovativeness and price sensitivity have significant and positive effects on social, emotional, economical, and functional values. The emotional, economical, and functional values also have significant, positive effects on purchase intention. The implications of these findings are discussed in the conclusion.

일부대학 외국인 유학생의 건강행태 및 칫솔질 행태에 따른 건강신념 (Health Beliefs Related to Health Behavior and Brushing Behavior of Some College Foreign Students)

  • 윤성욱;권연숙
    • 한국콘텐츠학회논문지
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    • 제19권4호
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    • pp.303-314
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    • 2019
  • 본 연구는 외국인 유학생 건강의 유지 및 증진을 위한 기초자료를 마련하고자 건강행태와 칫솔질행태의 실태를 분석하고 건강신념과의 관계를 SPSS WIN 12.0 분석해 유의성 있는 결과를 얻었다(p<.05). 건강신념의 전체적인 총 평균은 3.71이며 지각된 민감성은 2.99, 지각된 심각성은 3.47, 지각된 이익성은 4.35로 가장 높았다. 건강행태와 칫솔질행태에 따른 건강신념은 비음주가 건강신념과 지각된 민감성이 높았고 금연에서 건강신념과 지각된 이익성이 높았다. 칫솔질범위에서 지각된 민감성이 높았으며 칫솔질 교체시기에서 건강신념, 지각된 심각성과 이익성에서 높았다. 회귀분석 결과 비흡연(p=.009), 칫솔질 교환시기가 1-3개월(p=.000)이 건강신념이 높았다. 총괄적으로 유학생의 건강증진을 위해 올바른 건강 및 칫솔질행태에 대한 체계적인 교육이 이루어져야 할 것이다.

어머니가 지각하는 한국 아동의 까다로운 기질에 관한 질적 연구 (Qulitative Research on Korean Children's Difficult Temperament as Perceived by Their Mothers)

  • 천희영
    • 아동학회지
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    • 제18권2호
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    • pp.191-211
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    • 1997
  • This study investigated the characteristics of children perceived as difficult by their mothers and compared these characteristics with the "difficult temperament" from the NYLS. The subjects were 36 mothers who have more than one child between 3 and 6 years of age. The descriptions from in-depth interviews were analyzed qualitatively. The results showed that (1) Korean mothers perceived the difficult temperament of their child as low adaptability, low rhythmicity in sleep habits, negative mood, and high activity. High response sensitivity was perceived as both a positive and a difficult characteristic. (2) The temperament of their children mothers perceived as most difficult for child rearing were negative mood and low manageability. (3) The activity, adaptability, rhythmicity, response sensitivity, mood and manageability characteristics of Korean children's difficult temperament was different from the difficult temperament of the Nyls.

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The Effect of Quality Factors of Overseas Direct Purchase on Perceived Value and Purchase Intention: The Moderating Effect of Price Sensitivity

  • Jung, Ji-Hee;Shin, Jae-Ik
    • 한국컴퓨터정보학회논문지
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    • 제26권3호
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    • pp.173-180
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    • 2021
  • 본 연구에서는 해외직구의 품질 요인(정보 품질, 시스템 품질, 서비스 품질)과 지각된 가치, 구매 의도와의 영향 및 가격 민감도의 조절 효과를 살펴보기 위하여 선행연구를 바탕으로 변수를 구성하였다. 해외직구 이용자를 대상으로 설문조사가 이루어졌으며 178개의 설문지를 실증분석에 사용하였다. 수집된 데이터는 SPSS 25.0과 AMOS 21.0에 의해 분석되었다. 그 결과는 다음과 같다: 첫째, 해외직구의 품질 요인은 지각된 가치에 모두 긍정적인 영향을 미치는 것으로 나타났다. 둘째로, 해외직구의 품질 요인은 구매 의도에 모두 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 해외직구 품질 요인과 지각된 가치, 구매 의도와의 관계에서 가격 민감도의 조절 효과를 검정한 결과, 그룹 간의 차이는 없는 것으로 나타났다. 분석 결과를 바탕으로 본 연구의 시사점과 한계점을 제시하였다.

직장인의 건강신념이 COVID-19 예방접종 이행의도에 미치는 요인 (Factors affecting the Intention to get COVID-19 Vaccine according to Employee's Health Beliefs)

  • 김유미;정세영;이근출;김병권
    • 농촌의학ㆍ지역보건
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    • 제46권4호
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    • pp.207-217
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    • 2021
  • Objectives: The purpose of this study was to investigate the factors in which employee's health beliefs affect their intention to get COVID-19 vaccines. Methods: The participants of this survey were 237 emlpoyees living in Busan. Data were collected using structured online questionnaires from April 26th to May 6th, 2021. The data were analyzed in SPSS WIN version 25.0 using descriptive statistics, t-test, chi-square test, multiple logistic regression analysis. Results: At the average score for each area of health beliefs regarding COVID-19, self-efficacy was 4.45 points, perceived sensitivity 4.71 points, perceived severity 3.59 points, perceived benefit 4.46 points, and perceived disability 2.19 points. Monthly income, perceived sensitivity, perceived severity, and perceived benefit were found to be factors affecting the intention to get COVID-19 vaccines. Conclusions: In order to improve the vaccination intention of COVID-19, it is necessary for subjects to recognize the seriousness of the disease, increase their sensitivity to the disease, and actively promote and educate the community about the benefits of vaccination.

어머니 애착과 거절민감성이 학령기 아동의 외로움에 미치는 영향 (The Influence of Mother Attachment and Rejection Sensitivity on School-Age Children's Loneliness)

  • 손은경;민하영
    • 한국보육지원학회지
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    • 제7권2호
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    • pp.1-17
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    • 2011
  • 사회적 관계의 질을 나타내는 어머니 애착과 아동의 인지적 특성을 반영하는 거절민감성을 중심으로 학령기 아동의 외로움에 영향을 미치는 변인 및 변인간 상대적 영향력을 살펴보고자 한 이 연구는 대구경북지역 6개 초등학교 4, 5, 6학년 441명을 대상으로 질문지 조사를 통해 자료 수집하였다. 수집된 자료는 SPSS PC(15.0 version)프로그램의 일원 및 이원변량분석과 위계적 중회귀분석을 통해 유의수준 .05미만에서 분석하였다. 연구결과 첫째, 학령기 아동의 외로움은 어머니 애착과 거절불안, 거절분노, 거절우울 등 거절민감성에 따라 유의한 차이가 나타났다. 둘째, 학령기 아동의 거절민감성은 어머니 애착에 따라 유의한 차이를 나타냈다. 어머니 애착이 낮은 집단의 아동은 어머니 애착이 높은 집단의 아동에 비해 거절불안, 거절분노, 거절우울 등 거절민감성이 유의하게 높게 나타났다. 셋째, 학령기 아동의 외로움은 어머니 애착과 거절민감성(거절불안, 거절분노, 거절우울)에 의해 각각 유의하게 설명되나, 어머니 애착보다 거절민감성(거절불안, 거절우울)에 의해 좀 더 많이 설명되는 것으로 나타났다. 거절민감성 중 거절분노의 경우 어머니 애착에 비해 학령기 아동의 외로움에 미치는 영향력이 상대적으로 낮게 나타났다.

학령기 아동이 지각한 가족 특성, 경험한 아동 학대와 정신 건강과의 관계 (An Analysis of Relations between Perceived Family Characteristics, Experienced Abuse and Mental Health in Childhood)

  • 김희걸
    • 지역사회간호학회지
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    • 제8권2호
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    • pp.289-303
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    • 1997
  • This study analyzes the relations between perceived family characteristics, experienced abuse and mental health in childhood. For this, this study used row data by questionnaire, analysis, and frequency, ANOVA, t - Test, Pearson' correlation analysis. The sample was 118 children 10-12 years old in primary school. The findings are as follows. First, children perceived family cohesion and family adaptability highly, family adaptability showed a significant difference from the relations with a parent's job, a parent's academic level, and type of residence. Second, it appeared that some children experienced physical, emotional, and sexual abuse. Third, in general the mental health of children was good. Their mental health showed a significant relation to economic level of family, and type of residence, creating problems such as depression, anxiety, phobic anxiety, psychoticism. By family size, their mental health showed a significant relation to somatization, interpersonal sensitivity, depression, hostility, phobic anxiety, paranoid ideation, and psychoticism, Fourth, family cohesion and mental health perceived by children supported a linear relation to phobic anxiety, and family adaptability and mental health perceived by children supported the reverse -linear relation to somatization, anxiety, paranoid ideation, etc. Fifth, connections with perceived abuse and mental health as well as emotional abuse and mental health were also supported. Further more, on somatization, interpersonal sensitivity, depression, hostility, phobic anxiety, paranoid ideation, psychoticism, etc, a reverse-linear re lation existed. Physical abuse supported a reverse-linear relation with interpersonal sensitivity, depression, paranoid ideation, etc. and sexual abuse supported a reverse-linear relation with depression. These findings suggest that school and family have to concern themselves with the mental health of children because experienced abuse and family characteristics do indeed affect the mental health of children.

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학령후기 아동의 내현적 자기애가 전위 공격성에 미치는 영향: 내면화된 수치심과 거부민감성의 매개효과 (The Influences of Covert Narcissism on Displaced Aggression in Late Childhood: The Mediating Effects of Internalized Shame and Rejection Sensitivity)

  • 임혜은;한세영
    • 아동학회지
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    • 제37권4호
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    • pp.129-143
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    • 2016
  • Objective: This study aimed to examine the mediating effects of internalized shame and rejection sensitivity in the relationship between covert narcissism and displaced aggression in late childhood. Methods: The participants included 1,060 children (grades 5 and 6; 547 boys and 513 girls) from four elementary schools located in Seoul, Gyeonggi-do, and Chungcheong-do. Results: The primary results of this study were as follows. First, child covert narcissism had a direct effect on displaced aggression; children who perceived higher levels of covert narcissism exhibited more displaced aggression. Second, child covert narcissism had an indirect effect on their displaced aggression through internalized shame and rejection sensitivity. Children who perceived higher levels of covert narcissism reported more internalized shame and rejection sensitivity, which led to more displaced aggression. Conclusion: The findings of this research indicate that individual and interpersonal psychological factors need to be considered to explain displaced child aggression. Further, it is important that we help children to gain positive relationships with family and peers. It will help them break away their negative self or others representation, especially their internalized shame and rejection sensitivity.

공유경제 서비스 이용의도에 관한 실증연구 : 가격민감성·신뢰성과 기술수용모형을 중심으로 (An Empirical Study on the Use Intention to Sharing Economy Services : Focusing on Price Sensitivity, Reliability and Technology Acceptance Model)

  • 이정수;전희성;정명선
    • 디지털융복합연구
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    • 제14권7호
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    • pp.57-72
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    • 2016
  • 최근 소비자들 개인이 가지고 있는 자원을 공유함으로써 자원의 효율성을 향상시키고, 개인의 욕구를 충족시키기 위한 방향으로 소비가 변모하게 되면서 공유경제 서비스가 확대되고 있다. 이에 본 연구는 공유경제 서비스가 가지고 있는 특징을 고려하여 실증적 분석모형을 개발하고, 공유경제의 이용의도에 영향을 미치는 요인들에 대한 분석 및 공유경제 서비스의 차별성을 반영하기 위하여 기술수용모형에 가격민감성과 신뢰성을 추가하고, 지각된 즐거움을 포함하여 확장된 기술수용모형을 활용한 연구를 수행하였다. 분석결과, 가격민감도, 자기효능감, 기술혁신성, 신뢰성, 지각된 유용성, 사용용이성, 지각된 즐거움 및 이용의도는 각각 서로 다른 방식으로 영향을 미치는 것으로 나타났다. 본 연구를 통해 공유경제 서비스의 이용의도를 명확하게 파악할 수 있었으며, 소비자에게 이용의도 확대를 위한 시사점을 제공할 수 있었다.

어머니의 양육유형 및 민감성이 영아의 발달에 미치는 영향 (The Effect of Maternal Parenting Style and Sensitivity on Infant Development)

  • 이형민;박성연;서소정
    • 대한가정학회지
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    • 제46권2호
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    • pp.97-111
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    • 2008
  • A total of 31 mothers of 5-month-old infants(18 boys and 13 girls) were observed and interviewed at home via a questionnaire format. Results revealed that perceived maternal parenting style had an effect on general infant general development. As mother exhibited more didactic and limit setting behaviors, the infants showed more receptive, expressive, and language development characteristics. Furthermore, the effects of maternal sensitivity on infant general development and language skills were also ascertained. The infants who showed more positive general development had mothers who interacted sensitively with them. Maternal sensitivity was the only factor that had a major effect on infant general development. The overall findings of this study indicate that perceived maternal parenting style and observed maternal sensitivity were found to have positive effects on general infant general development and language skills.