• Title/Summary/Keyword: Perceived Costs

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An Empirical Study on the Effects of Personal and Systematic Characteristics on the Acceptance of Technologically Innovative Products - With Focus on Cloud Computing - (개인특성 및 시스템특성이 기술혁신제품의 수용에 미치는 영향 연구 - 클라우드 컴퓨팅을 대상으로 -)

  • Park, Cheol-Woo;Jeong, Hae-Joo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.63-76
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    • 2012
  • The possibility of successful commercialization of technologically innovative products depends on the degree to which consumers select and utilize the product. Therefore, the research that endeavors to find the usage behavior and the acceptance intention of users of technologically innovative products is a very important quest. This study empirically analyzes the factors that influence commercialization of a technologically innovative product: cloud computing. Existing studies examined acceptance intentions by expanding the TAM model and excluded attitude and usage behavior. This study determined attitude, usage behavior and personal characteristics of consumers to be important influencing factors. The results of the empirical analysis are as follows: First, the self-efficacy of personal characteristics had a significant effect on ease of use and acceptance intention and perceived costs had a significant influence on the factors of perceived usefulness and perceived ease of use. Second, research on the systematic characteristics of cloud computing confirmed that security was an important factor affecting acceptance intention while innovativeness was critical to ease of use. Third, of the usage characteristics among users of technologically innovative products, perceived usefulness had an effect on the acceptance and usage behavior of cloud computing, and perceived ease of use had an important influence on perceived usefulness. Currently, when cloud computing services have not yet become widespread to the public, this study proposed meaningful results for policy direction and commercialization strategies by revealing variables that influence acceptance and usage behavior.

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Impacts of Perceived Value and Trust on Intention to Continue Use of Individuals' Cloud Computing: The Perception of Value-based Adoption Model (클라우드 컴퓨팅의 지각된 가치와 신뢰가 지속적 사용의도에 미치는 영향: 가치기반수용모델을 기반으로)

  • Kim, Sanghyun;Park, Hyunsun;Kim, Bora
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.77-88
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    • 2021
  • Cloud computing is getting a lot of attention by many people and businesses due to IT environmental changes such as the proliferation of smart devices, the increase of digital data, and the cost of IT resources. More individuals use personal cloud computing services for storing and managing information and data. Therefore, this study proposed determinants that are expected to have an influence on evaluating the value of cloud computing based on the value-based adoption model, examining the relationship between the continuous use intention of cloud computing. Results of the study show that usefulness, convenience of information access, extensibility had a positive impact on perceived value while privacy concerns and costs had a negative impact on perceived value. In addition, perceived value was found to have a significant effect on the intention to continue use of cloud computing. Finally, trust was found to have a significant effect on the perceived value and the intention to continue use of cloud computing. The findings are expected to provide useful information for understanding the factors that individual users consider important in the steadily growing cloud computing market.

An Empirically Study on the Adoption of Mobile Wireless Technology(MWT): Social and Cognitive Influence Process (무선이동기술(Mobile Wireless Technology) 수용 및 이용의 사회적, 경험적 영향과정에 관련된 요소들에 대한 연구)

  • Kim, Sang-Hyun;Jung, Hee-Jung
    • Information Systems Review
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    • v.8 no.3
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    • pp.81-103
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    • 2006
  • Given the increasing of adoption of use of Mobile Wireless Technology(MWT), this study aims at investigating the key influencing determinants of individuals' MWT adoption and use. Based on the Technology Acceptance Model(TAM), the research model proposed new constructs and casual relations, Perceived Safety(PS), Perceived Costs(PC), Company's Willingness to Fund(CWF), and Experience(E) as a moderator. The model was tested using Structural Equation Modeling(SEM) using AMOS 5.0 analysis on the sample collected from 387 MBA and Executive MBA students of several domestic and foreign universities. The results show that not only the variables, except Perceived Usefulness, in the original TAM model, but also new variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offers suggestions that the developers of MWT should consider regarding the technology

An One-To-One K-Shortest Path Algorithm Considering Vine Travel Pattern (덩굴망 통행패턴을 고려한 One-To-One 다경로알고리즘)

  • Lee, Mee-Young;Yu, Ki-Yun;Kim, Jeong-Hyun;Shin, Seong-Il
    • Journal of Korean Society of Transportation
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    • v.21 no.6
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    • pp.89-99
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    • 2003
  • Considering a path represented by a sequence of link numbers in a network, the vine is differentiated from the loop in a sense that any link number can be appeared in the path only once, while more than once in the loop. The vine provides a proper idea how to account for complicated travel patterns such as U-turn and P-turn witnessed nearby intersections in urban roads. This paper proposes a new algorithm in which the vine travel pattern can be considered for finding K number of sequential paths. The main idea of this paper is achieved by replacing the node label of the existing Yen's algorithm by the link label technique. The case studies show that the algorithm properly represent the vine travel patterns in searching K number of paths. A noticeable result is that the algorithm may be a promising alternative for ITS deployment by enabling to provide reasonable route information including perceived traveler costs.

Effect of Service Convenience on the Relationship Performance in B2B Markets: Mediating Effect of Relationship Factors (B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석)

  • Han, Sang-Lin;Lee, Seong-Ho
    • Journal of Distribution Research
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    • v.16 no.4
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    • pp.65-93
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    • 2011
  • As relationship between buyer and seller has been brought closer and long-term relationship has been more important in B2B markets, the importance of service and service convenience increases as well as product. In homogeneous markets, where service offerings are similar and therefore not key competitive differentiator, providing greater convenience may enable a competitive advantage. Service convenience, as conceptualized by Berry et al. (2002), is defined as the consumers' time and effort perceptions related to buying or using a service. For this reason, B2B customers are interested in how fast the service is provided and how much save non-monetary cost like time or effort by the service convenience along with service quality. Therefore, this study attempts to investigate the impact of service convenience on relationship factors such as relationship satisfaction, relationship commitment, and relationship performance. The purpose of this study is to find out whether service convenience can be a new antecedent of relationship quality and relationship performance. In addition, this study tries to examine how five-dimensional service convenience constructs (decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect customers' relationship satisfaction, relationship commitment, and relationship performance. The service convenience comprises five fundamental components - decision convenience (the perceived time and effort costs associated with service purchase or use decisions), access convenience(the perceived time and effort costs associated with initiating service delivery), transaction convenience(the perceived time and effort costs associated with finalizing the transaction), benefit convenience(the perceived time and effort costs associated with experiencing the core benefits of the offering) and post-benefit convenience (the perceived time and effort costs associated with reestablishing subsequent contact with the firm). Earlier studies of perceived service convenience in the industrial market are none. The conventional studies that have dealt with service convenience have usually been made in the consumer market, or they have dealt with convenience aspects in the service process. This service convenience measure for consumer market can be useful tool to estimate service quality in B2B market. The conceptualization developed by Berry et al. (2002) reflects a multistage, experiential consumption process in which evaluations of convenience vary at each stage. For this reason, the service convenience measure is good for B2B service environment which has complex processes and various types. Especially when categorizing B2B service as sequential stage of service delivery like Kumar and Kumar (2004), the Berry's service convenience measure which reflect sequential flow of service deliveries suitable to establish B2B service convenience. For this study, data were gathered from respondents who often buy business service and analyzed by structural equation modeling. The sample size in the present study is 119. Composite reliability values and average variance extracted values were examined for each variable to have reliability. We determine whether the measurement model supports the convergent validity by CFA, and discriminant validity was assessed by examining the correlation matrix of the constructs. For each pair of constructs, the square root of the average variance extracted exceeded their correlations, thus supporting the discriminant validity of the constructs. Hypotheses were tested using the Smart PLS 2.0 and we calculated the PLS path values and followed with a bootstrap re-sampling method to test the hypotheses. Among the five dimensional service convenience constructs, four constructs (decision convenience, transaction convenience, benefit convenience, post-benefit convenience) affected customers' positive relationship satisfaction, relationship commitment, and relationship performance. This result means that service convenience is important cue to improve relationship between buyer and seller. One of the five service convenience dimensions, access convenience, does not affect relationship quality and performance, which implies that the dimension of service convenience is not important factor of cumulative satisfaction. The Cumulative satisfaction can be distinguished from transaction-specific customer satisfaction, which is an immediate post-purchase evaluative judgment or an affective reaction to the most recent transactional experience with the firm. Because access convenience minimizes the physical effort associated with initiating an exchange, the effect on relationship satisfaction similar to cumulative satisfaction may be relatively low in terms of importance than transaction-specific customer satisfaction. Also, B2B firms focus on service quality, price, benefit, follow-up service and so on than convenience of time or place in service because it is relatively difficult to change existing transaction partners in B2B market compared to consumer market. In addition, this study using partial least squares methods reveals that customers' satisfaction and commitment toward relationship has mediating role between the service convenience and relationship performance. The result shows that management and investment to improve service convenience make customers' positive relationship satisfaction, and then the positive relationship satisfaction can enhance the relationship commitment and relationship performance. And to conclude, service convenience management is an important part of successful relationship performance management, and the service convenience is an important antecedent of relationship between buyer and seller such as the relationship commitment and relationship performance. Therefore, it has more important to improve relationship performance that service providers enhance service convenience although competitive service development or service quality improvement is important. Given the pressure to provide increased convenience, it is not surprising that organizations have made significant investments in enhancing the convenience aspect of their product and service offering.

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Tension Wire Sensor of shallow failure detection for the real time slop stabilization (지표변위 감지 센서를 활용한 사면 안전감지 시스템)

  • 장기태;윤기재;정성윤;유병선;김경태;이원효
    • Proceedings of the Korean Geotechical Society Conference
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    • 2001.10c
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    • pp.19-27
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    • 2001
  • Early detection of premonitory symptom of slope movement ensures tremendous saving of lives and repair costs from catastrophic disaster. Therefore, it is essential to constantly monitor the performance and integrity of both reinforced and un-reinforced cut slopes. We developed a novel monitoring system by using tension wire sensors. It's advantages are highly sensitivity, simple installation, large displacement measurement, durability of system, capability of remote sensing. Real-time measurement of slope surface movement is shown graphically and it gives a warning when the monitored value exceeds a given threshold level so that any sign of abnormal slope movement can be easily perceived.

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A Study on the Financial management Behavior and Financial Satisfaction of Housewives in Pusan and Kyugnam Region Based on the Systems Approach (체계론에 의한 가계의 재무관리행동과 재정만족도에 관한 연구 : 부산 및 경남지역 주부를 대상으로)

  • 김효정
    • Journal of Families and Better Life
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    • v.18 no.1
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    • pp.53-66
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    • 2000
  • This study examined the relationships among resources demands financial management behavior and financial satisfaction of housewives based on the systems approach. The data were collected from 212 housewives living in Pusan and Kyungnam region by the self-administered questionnaire. The major findings of this study were as follows: (1) the communication frequency of husbands and wives was an important factor affecting financial satisfaction; (2) the perceived financial status such as comparison to reference groups and aspiration for financial status in the future had an influence on financial satisfaction as well as the objective variables such as monthly living costs and monthly savings; and (3)financial satisfaction was also affected by financial management behavior. These findings imply that the financial management program focusing on the ways to increase communication among family members and to implement financial behavior effectively should be developed.

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User Resistance in the Adoption of Open Source Software

  • Aung, Hnin Hnin;Kim, Hee-Woong
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.17-22
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    • 2008
  • The emergence of open source software (OSS) with its successful projects and its most prominent advantages creates a vast interest among academics and practitioners. However, it has been found that focusing on the developments of OSS to be successful is not adequate and the adoption of OSS by uses is also very important. Although there are a great number of useful and easy to use OSS has been developed, the adoption of OSS and usage in the market is very low. Based on the technology equity implementation model (EIM), this study examines user resistance in the adoption of OSS (i.e., switching from the current system to OSS). A survey has done regarding the adoption of Linux as the case of study. We have found that user resistance to change has negative effect on adoption intention, and switching benefits, switching costs and perceived value have significant relationships with user resistance to change.

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An Empirical Study on Customer Satisfaction and Service Quality in Mobile Telecommunications Service (이동전화 서비스의 고객 만족도와 서비스 품질에 관한 연구)

  • 이승규;라준영
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.310-313
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    • 2000
  • This paper develops a model of customer satisfaction in the mobile telecommunication services. We examine the relationships among customers'overall satisfaction and underlying dimensions; perceived service quality, service value, and brand image. Variables related to customer satisfaction and dissatisfaction are derived from customer critical incidence survey. The model is estimated with multi-variate data analysis. Results indicate that the (1) technical service quality is the main driver of customer overall satisfaction, (2) some peripheral services are rapidly evolving into the core services of mobile telecommunications, and (3) the current policy of service providers does not focus on customer satisfaction but on establishing churning barrier by increasing switching costs.

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A Study on the Determinants of Continuance Intention in Mobile Internet Service: A Relationship Development Perspective

  • Kim, Hee-Woong;Kwahk, Kee-Young
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.273-287
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    • 2007
  • The mobile Internet (M-Internet) service is a form of subscription-based information Systems (IS) services in which usage continuance is essential for the eventual success of the service providers. However, previous research on IS continuance has focused mainly on the technology user aspects despite the fact that the user plays a dual role of being a technology user and service consumer in many IS usage contexts. This study thus aims to examine IS continuance based on the theoretical foundation of dedication-based and constraint-based customer relationship development in the context of M-Internet service. Four customer relationship development factors (satisfaction, perceived value, familiarity, and switching costs) are identified and tested on how they affect continuance intention from a survey conducted on M-Internet service users. Then, the results of this study are discussed along with its limitations and implications.

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