• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.352-360
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• 2014

This study is based on the results from the previous one. It proved that perceived usefulness, perceived ease of use, perceived service quality, perceived risk are the independent variables. Research model and hypotheses by using the use intention and recommended intention as the dependent variable. The results were as follows: First, perceived usefulness and perceived service quality have positive effects on use intention and recommended intention. Second, perceived risk has negative effects on use intention and recommended intention. Third, the perceived ease of use has positive effect on use intention in Social Commerce, in contrast, it has no significant effect on use intention in Online Shopping. The results of this study presented the proposal for operators at social commerce area.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.12
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• pp.140-149
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• 2014

Image enhancement has become an important area of study with the recent development of hi-fidelity devices, such as UHD displays. While conventional methods are able to enhance the image contrast and detail, this sometimes results in contrast reversion in boundary region. Therefore, this paper proposes the use of multi-layers and intensity deviation in boundary areas to enhance the perceived image quality. First, the image contrast of individual blocks is enhanced using multi-layers with different sizes. After calculating the block boundaries, weights are then determined based on the intensity deviation and used to enhance the image detail. Experiments with several test images confirm that the proposed algorithm is superior that image contrast and detail to conventional methods.

• The Korean Journal of Emergency Medical Services
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• v.19 no.3
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• pp.51-68
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• 2015

Purpose: This study validated the influential relations between the effects of emergency care quality, credibility of 119 emergency medical technicians (119 EMTs), and perceived usefulness and attitude of emergency care, focusing on the moderating effect of protectors' characteristics (education, experience, age, and recognition of patient severity). Methods: This study was based on elaboration likelihood and technology acceptance models. In total, 172 protectors with experience in utilizing prehospital service were surveyed from April 1 to July 31, 2011. Results: The results showed that the emergency care quality and the credibility of 119 EMTs were the main determinants of the perceived usefulness and attitude of emergency care, irrespective of the protector's characteristics (p <.001). In addition, the findings showed that the protector's intention of emergency care had a moderating role. The impact of the quality of emergency care on its perceived usefulness was greater for high-level protectors (p <.001). By contrast, the impact of the credibility of 119 EMTs on the perceived usefulness of emergency care was greater for low-level protectors (p <.001). Conclusion: The protectors' characteristics have different influences on the relations between the effects of emergency care quality, the 119 EMT credibility, and the perceived usefulness and attitude of emergency care.

• Journal of Information Display
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• v.5 no.3
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• pp.35-40
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• 2004

In this study, we collected data used to formulate the relationship between quantitative metrological parameters in CRT display and the perceived focus quality. Human perception of the focusing quality was evaluated in terms of user feedback scores regarding the character legibility from four highly trained inspectors. Thirteen CRT monitors from five different manufacturers were compared relatively with respect to the norm monitor. The profile of electron beam such as spot size and the shape of distribution made by electron beam, contrast, convergence of RGB beams, and luminance characteristics were measured using a precision measurement system. Linear regression analysis and artificial neural network models were used to formulate the relationship between human perception and the quantitative measurements. The accuracy of the formulated linear regression model ($R^2$=0.515) was not satisfactory but the nonlinear neural network model ($R^2$=0.716) was fairly convincing and robust even the utilized data included subjective differences.

• International Journal of Contents
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• v.6 no.1
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• pp.12-19
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• 2010

In this paper, attendance in distance learning courses of a cyber university has been surveyed in an effort to verify the effectiveness of distance learning. Based on survey data from 4,749 distance learning participants, major attending place, major reasons for attending online class, fidelity to online classes, attending time per week, perceived educational effectiveness, perceived and relative seriousness of problems, and other variables have been evaluated. The results indicate that perceptional seriousness of the investigated problems is not statistically important. The findings indicate that, among operational problems, self willingness and cheating are the most remarkable. In contrast, the relative seriousness of traditionally recognized problems such as H/W availability and network speed among environmental problems is least remarkable. An analysis of demographic differences such as sex, employment, and school year in terms of seriousness of problems is also performed. The results reveal the existence of statistically significant differences according to sex, employment, and school year with regard to almost all elements of environment, actual current conditions, and seriousness of problems, with the exception of some elements such as attending place and perceived fidelity.

• The Mathematical Education
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• v.62 no.3
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• pp.401-416
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• 2023

This study systematically examined the influence of preservice teachers' self-efficacy and AI anxiety, on the intention to use AI programs 'knock-knock! mathematics expedition' in mathematics lessons based on a technology acceptance model. The research model was established with variables including self-efficacy, AI anxiety, perceived ease of use, perceived usefulness, and intention of use from 254 pre-service teachers. The structural relationships and direct and indirect effects between these variables were examined through structural equation modeling. The results indicated that self-efficacy significantly affected perceived ease of use, perceived usefulness, and intention to use. In contrast, AI anxiety did not significantly influence perceived ease of use and perceived usefulness. Perceived ease of use significantly affected perceived usefulness and intention to use and perceived usefulness significantly affected intention to use. The findings offer insights and strategies for encouraging the use of 'knock-knock! mathematics expedition' by preservice teachers in mathematics lessons.

• Journal of Korean Society for Quality Management
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• v.48 no.1
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• pp.125-147
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• 2020

Purpose: This study would measure the users'perceived overall quality level of A automobile Company, which has leading market power in the domestic automobile market and analyze the causal relationships in the quality value process Model to quality capability, customer value and loyalty based on that. Especially, this study would analyze the relative impacts of the users'perceived risks appearing in the quality value process model of the formation of Quality Factors(QF), Customer Value(CV), and Customer Loyalty(CL) and analyze the moderating effect of the causal relationships among the components. Methods: For an analysis of causal relationships connected to QF, CV, and CL of the customers who purchased Auto manufacturer A's automobile users, 179 users who used within 3 years were utilized as samples for the analysis. As for QF, based on the Garvin(1988), the QF of automobiles were redesigned. For a structural equation analysis of the entire research model, the PLS(S(Partial Least Square) model was utilized. Results: As a result of an analysis, R2 of CV and CL was 0.652 for CV and 0.664 for CL, which was a very stable Goodness of fit. As a result of an analysis of the hypotheses of QF and CV, automobile performance, conformance, aesthetics, serviceability, and durability. In addition, it turned out that the perceived risk had a moderating effect on convenience, service availability, and perceived quality. Conclusion: This study found that the perceived quality risk appearing among automobile users had negative effects on the quality value process model to QF, CV and CL. In contrast, there were factors not affecting the users'quality value process in spite of the perceived risk. These factors can suggest important managerial implications in that they can be utilized as Auto manufacturer A's market-dominant strengths.

• Asia Marketing Journal
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• v.14 no.4
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• pp.167-188
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• 2013

In today's society with its emphasis on unlimited information access, control of available information about high-technology products is often vital to their success. When a product is released, consumers may initially be attracted through information about its remarkable internal and external features. They may also perceive a degree of congruence between their own personalities and the product image as more information becomes available over time. Consumers' changing impressions of the product may influence personality congruence negatively or positively. These changes and their effects on preference for high-technology products are the focus of this paper. A survey was given to a sample of 206 students at K University to investigate the degree to which consumer behavior can be influenced by personality congruence. The need for clear and definite product knowledge in this process and the effect of product information on preference were also investigated. Three analyses were conducted. The results of Analysis 1 showed the influence of personality congruence on preference for high-technology products. Judgments about personality congruence were based on non-compensatory rather than compensatory information processing. The respondents considered certain aspects of a product's personality rather than the product as a whole when making preference decisions. The results of Analysis 2 indicated that when less information was available about a product, consumers who perceived high personality congruence with the product tended to have higher preference for it compared to those who perceived low personality congruence with the product. On the other hand, when consumers were given more information, no difference was observed in the impact of personality on preference between perceived high and low personality congruence. Lastly, the results of Analysis 3 showed that when consumers with high need for closure (NFC) perceived high congruence between their own personalities and a product, objective information regarding the product was not used in decision-making: instead, judgments about the product were based on perceived personality congruence. On the other hand, high-NFC consumers who perceived low personality congruence between themselves and the product tended to require more information about the product in order to give it a positive evaluation. In contrast, low-NFC consumers who perceived high personality congruence felt comfortable with large amounts of information. For low-NFC consumers who perceived low congruence, the level of information had no influence on preference.

• Korean Journal of Human Ecology
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• v.16 no.3
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• pp.601-613
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• 2007

In this research, 128 stimuli of contrast coloration of lipstick and clothing were evaluated to the degree of harmony in the coordination of makeup and clothing color depending on the combination of eyeshadow color(brown, violet), lipstick color(red, orange, and purple), lipstick tone(vivid, light, dull, and dark), clothing style(formal, casual), and clothing tone(vivid, light, dull, and dark). Sets of stimulus and response scales were used as experimental materials. The subjects were 768 female undergraduates living in Gyeongsangnam-do. As to the brown eyeshadow, dull lipstick and light, dull clothing, vivid, dull, dark lipstick and dark clothing among the combinations of red lipstick and blue green clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dull, dark clothing among the combinations of orange lipstick and purplish blue clothing were evaluated as harmonious coloration regardless of the clothing style. As to the violet eyeshadow, combinations of red lipstick and blue green clothing and combinations of red purple lipstick and yellow green clothing wide come out range of disharmony. Thus, the degree of harmony in the contrast coloration can be perceived to be different depending on how the color and tone of clothing and lipstick are coordinate.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2005.11a
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• pp.620-628
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• 2005

Spatial control of sound is essential to deliver better sound to the listener's position in space. As it can be experienced in many listening environments, the quality of sound can not be manifested over every position in a hall. This motivates us to control sound in a region we select. The primary focus of the developed method has to do with the brightness and contrast of acoustic image in space. In particular, the acoustic brightness control seeks a way to increase loudness of sound over a chosen area, and the contrast control aims to enhance loudness difference between two neighboring regions. This enables us to make two different kinds of zone - the zone of quiet and the zone of loud sound - at the same time. The other perspective of this study is on the direction of sound. It is shown that we can control the direction of perceived sound source by focusing acoustic energy in wavenumber domain. To begin with, the proposed approaches are formulated for pure-tone case. Then the control methods are extended to a more general case, where the excitation signal has broadband spectrum. In order to control the broadband signal in time domain, an inverse filter design problem is defined and solved in frequency domain. Numerical and experimental results obtained in various conditions certainly validate that the acoustic brightness, acoustic contrast, direction of wave front can be manipulated for some finite region in space and time.