• 한국IT서비스학회지
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• 제21권2호
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• pp.27-41
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• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

• 수산경영론집
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• 제51권2호
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• pp.1-13
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• 2020

The purpose of this study is to analyze consumer preference for fish farm HACCP certification using conjoint analysis. This study used raw flatfish product to evaluate the fish farm HACCP. In this study, 500 consumers were surveyed using panel survey and stratified sampling. In the recognition analysis, the farm HACCP certification system was found to be highly recognized by consumers. It can be seen that the brand assets accumulated by existing food and agricultural HACCP certification were transfered to the fish farm HACCP and absorbed. Consumers perceived fish farm HACCP certification as similar one with existing food and agricultural HACCP. Conjoint analysis evaluated three levels factors. The attributes and levels evaluated were : price(25,800 won, 28,400 won, 31,000 won), certification(fish farm HACCP, seafood traceability, and non certified), and origin(domestic, JEJU, and WANDO). The important levels were in order of price(40.8%), certification(30.2%) and origin(29.0%). We found that consumers give higher utility to fish farm HACCP certification compared with non certified and seafood traceability certification. Market simulation results showed that the fish farm HACCP product has 12%p higher market share than non certified products. Seafood traceability certification showed 4.6%p higher market share than non certified products.

• 한국의류학회지
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• 제35권4호
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• pp.385-395
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• 2011

This study investigates the buying behavior of apparel by middle aged women according to lifestyles. Questionnaires were distributed to 300 women who lived in the Seoul area and between 40 to 65 years of age. A sample of 248 women responded. To analyze the data, Factor Analysis, Cluster Analysis, Analysis of Variance (ANOVA) and a Duncan test were used. As a result, the respondents were clustered into 4 different groups according to lifestyles. The groups included practical oriented group, economic oriented and practical group, active oriented and appearance group, and economic group. Their buying behavior was as follows. First, the active oriented and appearance group shopped at department stores and specialty stores; however, the economic oriented and practical group shopped at discount stores more often than other groups. The practical group shopped more frequently using TV home shopping networks, discount stores, and outlet stores, the economic group shopped at off-price stores, discount stores, and online more than the other groups. Second, the active oriented and appearance group bought classic suits and semi-classic suits, imported brand and/or designer brand apparel more often than other groups. Third, the active oriented and appearance group perceived another person's appearance, advertisement, and shop display as a more important information source than other groups. Forth, the active oriented and appearance group considered design & style, harmony with self-image, brand name, color, and coordination with other clothing as more important selection factors for clothing than other groups. The economic groups considered coordination with other clothing; however, the economic oriented and practical group cited ease of care as more important factors.

• 경영정보학연구
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• 제17권3호
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• pp.159-181
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• 2015

본 연구에서는 농산물 온라인 쇼핑몰에서의 고객들의 구매의도에 관한 포괄적 모형을 제시하였다. 이를 위하여 본 연구에서는 문헌연구와 논리적 추론과정을 통하여 비즈니스 관점, 정보시스템 관점 그리고 농산물 특성 관점으로 구매의도 요인들로 분류 선정하고, 이들 요인들이 신뢰와 지각된 유용성을 매개로 하여 고객의 구매의도에 영향을 미친다는 통합적인 연구모형을 설정하였다. 소규모 농수산물 온라인 쇼핑몰의 회원들을 대상으로 총 329부의 유효한 설문자료를 수집하였고, 이를 구조방정식모델링을 이용한 확인적 요인분석과 경로분석을 실시하여 본 연구모형을 실증적으로 분석하였다. 연구분석 결과 비즈니스 관점의 요인들인 제품품질과 서비스 질은 신뢰에 유의한 영향이 있는 것으로 나타났으나, 가격의 적정성과 오락성은 각각 신뢰와 지각된 유용성에 영향이 없는 것으로 나타났다. 또한 광고노출은 신뢰에 유의한 영향을 미치지 않았으나 구매의도에는 직접적인 영향이 있는 것으로 나타났다. 정보시스템 관점의 요인들인 정보의 질과 사용용이성은 신뢰와 지각된 유용성에 유의한 영향이 있는 것으로 나타났다. 마지막으로 농산물 특성 관점의 요인인 제철상품은 지각된 유용성에 유의한 영향이 있는 것으로 나타났으나 지역브랜드는 신뢰에 유의한 영향이 없는 것으로 나타났다. 본 연구의 결과는 성공적인 농산물 온라인 쇼핑몰 구축 운영을 위한 전략적 시사점을 제공하고 있다.

• 한국엔터테인먼트산업학회논문지
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• 제15권5호
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• pp.115-128
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• 2021

본 연구는 배드민턴 생활체육 동호인의 용품구매와 시설 이용 시 생각하고 느낀 중요도와 만족도를 알아보고 이를 기초자료로 활용하여 생활체육 배드민턴 동호인을 확대하고 활성화 방안을 제안하고자 용품, 가격, 프로그램, 시설, 직원, 홍보에 대한 설문조사를 진행하였다. 설문조사 후 중요도와 만족도를 알아보기 위하여 IPA Matrix방법을 적용하여 자료처리를 실시하였으며, 다음과 같은 결론을 얻었다. 첫째, 배드민턴 생활체육 동호인의 중요도와 만족도 순위 분석결과 중요도는 1위 직원요인의 강사 및 지도자의 전문성, 2위 시설요인의 시설의 안전성, 3위는 프로그램의 프로그램 내용 및 효과 만족도는 1위 시설요인의 시설의 청결 및 관리, 2위 직원요인의 강사 및 지도자의 전문성, 3위는 직원요인의 직원의 친절성 순으로 나타났다. 둘째, 중요도와 만족도 IPAMatrix 결과 I사분면은 프로그램요인의 강습시간 적절성과 프로그램 내용 및 효과, 시설요인의 주차 공간 규모와 시설의 청결 및 관리, 직원요인의 강사 및 지도자의 전문성, 직원서비스 태도, 직원친절성, 홍보요인의 소비자와의 상담 및 불편사항 해결, II사분면은 가격요인의 가격의 적절성, 가격대비 가치, 할인제도, 용품요인의 소재 및 디자인, III사분면은 용품요인의 용품 A/S 우수성, 프로그램요인의 프로그램 구성의 다양성, 시설요인의 배드민턴 구장 위치 및 접근성, 다양한 편의시설, 홍보요인의 다양한 홍보 및 이벤트 구성과 홈페이지 구성 등 홍보 전략, IV사분면은 용품요인의 용품 브랜드 가치 및 인지도와 용품 브랜드 전문성이 나타났다.

• 복식문화연구
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• 제24권4호
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• pp.511-529
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• 2016

The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers' demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) "timid inactive group," characterized by having low scores in most lifestyle dimensions; (2) "showcase goers," who tend to be highly fashion/appearance-conscious and brand-oriented; (3) "practical buyers," who tend to be price-conscious, sensitive and timid; and (4) "sensible buyers," who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.433-443
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• 2015

최근 커피 시장은 초고속 성장을 거듭하면서 커피에 대한 소비가 증가하고 있다. 하지만 커피 전문점들이 우후죽순 생겨나면서 전문점 간 경쟁이 점점 치열해지고 있다. 그래서 커피 전문점들은 고객과의 장기적 관계를 유지하기 위해서 고객 충성도를 향상시키고자 노력하고 있다. 본 연구에서는 자의 기반 메커니즘과 구속 기반 메커니즘을 통합하여 고객들의 충성도 형성 메커니즘을 살펴보았다. 자의 기반 메커니즘으로 고객 만족을 고려하였으며, 구속 기반 메커니즘으로 전환 비용을 고려하였다. 고객 만족의 선행 요인으로 커피 품질, 서비스 품질, 가격 및 가치, 서비스 환경을 선정하였으며, 전환 비용의 선행 요인으로는 습관과 브랜드 이미지를 고려하였다. 제안한 연구 모형은 커피전문점을 방문하여 커피를 음용한 경험자 중 대학생 263명을 대상으로 검증되었다. 연구 분석 결과, 고객 만족과 전환 비용은 고객 충성도 분산의 66.1%를 설명해 주었다. 커피 전문점 품질 요인들은 모두 고객 만족에 유의한 영향을 미쳤다. 또한 습관과 브랜드 이미지는 전환 비용 형성에 중요한 역할을 담당하고 있음을 알 수 있었다.

• Human Ecology Research
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• 제51권5호
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• pp.563-571
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• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• International Journal of Costume and Fashion
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• 제10권2호
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• pp.73-88
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• 2010

Study aims to identify customer equity drivers and their relative importance, to represent customer lifetime value (CLV) distribution, and to investigate the effect of customer equity drivers and demographics on CLV when shopping apparels at the four big department stores in Seoul. Recently, Korean department stores marked significant decrease in sales volume and it calls for more focus on customer orientation. Customer equity is a managerial concept which considers customers as a valuable asset for business success. Sustainable competitive advantage is attainable when customer equity drivers and CLV are measured, managed and enhanced. results identified four dimensions of customer equity drivers such as 'retail brand equity: 'relationship equity', 'retail service equity', and 'price value equity'. Among them, 'relationship equity' was proved to be the most influencing factor on the customer's store patronage intention. The CLV distribution represented unique characteristics of each department store. The level of CLV depended on such demographics as age and income. Marital status influenced the relationship between perceived customer equity drivers and CLV. It also analyzed competitive structure of the four big department stores in Seoul and offered managerial suggestions. This study provided conceptual framework for the future study of customer equity related to apparel shopping at the department stores as well as managerial implications.

• 한국식생활문화학회지
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• 제4권3호
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• pp.229-236
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• 1989

Fast food restaurants are growing in numbers in Korea since they were introduced abot a decade ago. To develop an effective marketing strategy for fast foods, it is important to assess consumer's acceptability and identify demorgraphic, environmental, and managerial factors which influence consumer's perception on the fast food restaurants. A total of 595 customers were surveyed at thirty hamburger chain restaurants in Seoul from November 7 to 15, 1988. Analyses of the collected data revealed that adolescents, females, and the people with high income were the major customers and visited more than once or twice a week; frequent visitors rated meals more favorably in terms of the quality, service and cleanliness, and they also rated meals of foreign brand more favorable than those of domestic one; the female group perceived the change in their dietary habits more than any other groups; cleanliness, convenience, atmosphere, courtesy, and the taste of foods were significant factors in purchasing fast foods; and customers were most satisfied with convenience, while least satisfied with the price and the quantity of foods. From these findings, it is sggested that the manager of the fast food restaurant must consider the consumer's perception of fast foods in terms of pros and cons in order to operate her/his restaurant successfully.